2022 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Global / Oct 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Worldwide ACCEM Spain Project, AFFINITY Italy Project, Bain And Company India Pvt Ltd India Project 132.7 Scholl Global 125.7 316 2 7 Saatchi & Saatchi Media-Saturn-Holding, HP Inc. China, Enel Italy 95.1 Fiji Tourism Global 93.5 191 3 2 VMLY&R SC Johnson US, Bank of Ayudha Thailand Project, Bank Albilad Spain Project 90.4 Singapore Tourism Board 88.5 167 4 3 Ogilvy SC Johnson Global, Yadi China China, HeYou Hospital China 89.0 Siemens Global 88.2 381 5 4 R/GA Enterprise Holdings US, Mattress Firm US, Memorial Sloan Kettering US 76.5 76.5 82 6 5 DDB Pearl Academy India, AVT Tea India, Infosys Project India Project 82.3 Virgin Media UK 72.7 250 7 6 Wunderman Thompson Kyndryl India Project, Lux Industries India Project, Century Plywood India Project 63.3 Grolsch Global 62.0 274 8 9 Digitas Jaguar Land Rover Automotive China, Chivas Brothers Limited China 57.1 54.6 142 9 16 Leo Burnett Superloop Australia, Victoria Plumbing UK, Standard Chartered Bank Global,Beam Suntory (Jim Beam Brand) US Creative AOR 51.8 50.9 171 10 15 Publicis Worldwide Qudos Mutual Ltd Australia, Biogen Inc. Canada, PKP INTERCITY S.A. Poland 43.1 43.1 152 11 8 Dentsu Unicharm China Project, Uniliver China Project, Domestic FMCG brand China Project 41.6 38.3 411 12 11 BBDO Medi Plus Japan Project, Fei He China Project, BOSS Singapore project 46.2 34.0 104 13 20 Publicis.Sapient Stellantis auto brands Europe digital 33.8 33.8 225 14 13 McCann WorldGroup Pebbles Cereal US, Burger King China Project, Ministry of External Affairs India 33.0 33.0 101 15 10 M&C Saatchi Group HajdúCheese Middle East, Jimmy Brings Australia Project, AUIB Iraq 34.1 31.6 137 16 12 OKRP Burger King US 29.0 29.0 1 17 14 MullenLowe Group Ferrero International UK, Mexico, The Co-op UK digital CRM 33.3 28.3 20 18 - Wieden & Kennedy Ford US, Amazon Music Global Project, Brooklyn Nets US Project 42.9 26.9 15 19 17 Barkley Red Lobster US, Planet Fitness US 21.0 21.0 2 20 18 Zambezi Under Armour Global 20.0 20.0 1 2022 (Jan-Oct): 1,418.0 4,796 2021 (Jan-Oct): 1,577.5 3,908 YoY Comparison: -10.1% 22.7%
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Global / Oct 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Starcom Aldi UK, Avon Serbia, Avon Hungary 144.7 Philippine National Bank Philippines 140.6 146 2 9 Zenith L'Oreal Thailand, L'Oreal Malaysia, 3Bee Srl Italy Project 94.4 ONCE Spain 77.9 149 3 3 Carat Virgin Red Global, Vodafone EMEA, Molson Coors UK/Ireland, GoodLife 73.9 BBK Electronics Philippines 65.9 146 4 2 PHD WaterWipes Global, Stage Entertainment España Spain, 68.8 Fitness & Lifestyle Group Australia 63.4 115 5 8 Mindshare Volvo Japan, Grofers India, DS Group India 112.3 Uniqlo Hong Kong 59.7 194 6 7 Initiative Luminus Belgium, PORCELANOSA Spain, HUBO Netherlands 53.3 Carnival Corporation Australia 52.5 109 7 5 dentsu X Korea Investment Korea Project, Kolmar B&H Korea Project 51.9 51.6 184 8 4 Havas Media 505 Games US,APAC,EU, Wolverine Global, Hyundai Kia Philippines 59.1 Farmacity Argentina 50.4 134 9 30 Spark Foundry KFC US, Central Garden & Pet US, Bolt Ukraine Project 59.1 MasMovil Ibercom Spain 40.3 59 10 11 OMD S-Group Finland, Gamble Aware UK, BCP Peru 79.5 Flybuys Australia 33.8 201 11 12 Horizon Media Glanbia Performance Nutrition US 23.5 23.5 5 12 14 Mediahub Celebrity Cruises US 22.9 20.7 11 13 6 Wavemaker L'Oréal Poland, Royal Unibrew France, Avon UK 92.7 Tiffany & Co Taiwan 27.5 134 14 13 Essence Liby China, Nationwide Mutual Insurance US, Bombay Shaving 20.1 19.4 10 15 16 Performics Bloomberg India, Cue Learn Pvt Ltd India, ZEN Ukraine 16.8 16.8 86 16 17 Digitas Crocs Global, Norwegian Cruise Lines Global 16.0 16.0 36 17 15 OMG Angkas Philippines 14.6 14.6 3 18 18 MediaCom Stores, Bank, F&F, Mobile UK, Trendyol Turkey, Lotus Auto China 55.6 12.7 140 19 19 Hearts & Science Oceania Healthcare New Zealand, Cascade New Zealand, Brolly 7.7 Betsson Norway 6.9 14 20 20 Crossmedia Planet Fitness US, Etihad Airways Global 7.5 6.5 2 2022 (Jan-Oct): 837.6 2,413 2021 (Jan-Oct): 1,276.5 2,207 YoY Comparison: -34.4% 9.3% 2022 Creative & Media (Jan-Oct): 2,255.7 7,209 2021 Creative & Media (Jan-Oct): 2,854.0 6,115 YoY Comparison: -21.0% 17.9%
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