2022 CREATIVEAGENCIESNEW BUSINESS
India / Oct 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 4 L&K Saatchi & Saatchi Akasa Air, Goodricke Group Ltd, AJIO 141.7 141.7 47 2 1 Havas Worldwide BurgerKing, Stashfin Project, Walkroo Project 83.8 83.8 39 3 5 Leo Burnett PepsiCo brands 71.6 71.2 36 4 3 DDB Mudra Group Flipkart, Slurrp Farm Millet, Piramal 62.2 62.2 55 5 2 Wunderman Thompson HSBC, Capwell Project, UnileverNovology Project 63.6 61.5 105 6 6 Wondrlab Campus Activewear Limited Project, Riverine Body Care Private Limited Project, Deutsche Cars Pvt Ltd (BMW) Project 36.6 36.6 156 7 10 LS Digital Canon, Kotak Cherry, Kotak GI 30.2 30.2 27 8 7 Ogilvy Unibic Foods India Private Limited, Aditya Birla Group, Bio Veda Farmacy Pvt.Ltd. 26.5 26.4 19 9 16 Digitas Embassy Group, OKAYA Power Group 22.1 22.1 19 10 9 The Womb Rupeek, Epigamia, Jolies, Piramal, Scaler 21.5 21.5 18 11 8 Dentsu MakeMyTrip digital, Britannia 27.0 AJIO 20.5 46 12 12 McCann WorldGroup Ministry of External Affairs, Money View 17.2 17.2 26 13 11 VMLY&R Budweiser Project, Kwality Walls 14.8 11.8 37 14 13 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1 10.1 5 15 14 Kinnect vivo, Amazon News | Priya Grahak, Pernod Ricard | Royal Stag, Asian Paints | TruCare 9.7 9.7 22 16 15 BBH Roposo 9.2 9.2 6 17 17 BBDO Red Bull,Mars pet care project , Brown Foreman, Zinka Logistics Solutions Private Limited Project 7.5 7.5 11 18 19 Orchard ICICI Bank, Cleartrip Private Limited 7.5 7.5 11 19 18 FoxyMoron, Rabbit Hole Kingfisher 6.7 6.7 1 20 - Arc 6.7 6.7 5 2022 (Jan-Oct): 528.7 627 2021 (Jan-Oct): 448.3 466 YoY Comparison: 17.9% 34.5%
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2022 MEDIA AGENCIES NEW BUSINESS
India / Oct 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 3 Mindshare Grofers, DS Group, National Stock Exchange 53.1 47.8 39 2 1 Havas Media Apollo Healthco Limited, Aegon Life, Savex Technologies Pvt Ltd - Fire Bolt, 46.7 46.7 24 3 6 Zenith Homelane, Pep Technologies Pvt Ltd 43.6 42.6 12 4 2 Performics Bloomberg, Cue Learn Pvt Ltd 37.1 37.1 42 5 13 Starcom Abbott Laboratories Project 34.0 34.0 11 6 10 LS Digital Born High Digital Private Limited, Cleartrip Private Limited 26.5 26.5 87 7 4 Wavemaker Mondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah 44.9 Jagat Pharma 18.5 14 8 5 Carat Auto Client 18.3 18.3 6 9 7 dentsu X Tata 1MG Technologies Pvt Ltd, Bosch Limited, Dabur India Limited 17.2 17.2 9 10 8 iProspect IT Client 16.8 16.8 10 11 9 MediaCom Duracell Digital, FunNFood, Lendingkart, Dhan.co 16.3 16.3 11 12 12 PHD Acko Life Insurance 8.6 8.6 1 13 14 Initiative Nexon Paints Pvt Ltd, R K Marbles, ITC Limited, BIC Cello India Pvt. Ltd. 8.4 8.4 4 14 15 OMD MudraMax SAB TV Offline 2.4 2.4 2 15 18 m/SIX HDFC, Increff, Jagat Pharma 4.4 1.3 10 16 17 Media Kinnect House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer Ltd. 0.8 0.8 9 17 16 Dentsu Tata 1mg 1.7 Cue Learn Pvt Ltd -0.8 1 18 20 Essence Bombay Shaving Company, Plum, Rebel Foods 0.7 Homelane -1.6 3 2022 (Jan-Oct): 282.0 221 2021 (Jan-Oct): 197.2 120 YoY Comparison: 43.0% 84.2% 2022 Creative & Media (Jan-Oct) 810.7 848 2021 Creative & Media (Jan-Oct) 645.5 586 YoY Comparison: 25.6% 44.7%
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