R3 2022 October New Business League - LATAM

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R FMCG Client 8.5 8.1 10 2 2 Havas Worldwide Sociedad de Mineria del Peru, BBC CERVECERÍA Colombia Project, PCM Peru Project 3.7 3.7 10 3 7 Publicis Worldwide Ministerio de Turismo y Deportes Argentina 3.1 3.1 9 4 4 Leo Burnett Alpina Colombia 2.9 2.9 9 5 - Arc Renova Brazil, Liane Brazil 2.4 2.4 12 6 3 R/GA Nissan Argentina, Dux Nutrition Brazil, Grupo SBF Brazil 1.9 1.9 10 7 - Prodigious Banco Bradesco Brazil, GlaxoSmithKline Brazil 1.6 1.6 7 8 5 FCB TikTok Brazil Project, Homewares brand Brazil Project 1.0 1.0 2 9 9 DPZ&T Estok Com‚àö¬©rcio e Representa‚ àö√ü‚àö¬µes SA 1.0 0.8 5 10 6 Digitas Grupo Jumex Mexico, Nespresso Mexico 0.7 0.7 6 11 - Talent Marcel OLX Brazil 0.7 0.7 3 12 8 M&C Saatchi Group Toyota Avanza Mexico 0.6 0.6 5 13 - Wieden & Kennedy Amazon Prime Video Brazil Project 0.4 0.4 1 14 10 Grey Group Warren Mexico Project， Spotify Mexico Project 0.4 0.4 4 15 15 Dentsu Emma Sleep BR Brazil 0.1 0.1 2 2022 (Jan-Oct): 28.41 95 2021 (Jan-Oct): 14.8 93 YoY Comparison: 91.9% 2.2%

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 2 Zenith Nespresso Mexico, The Walt Disney Company Argentina 7.7 7.7 11 2 5 Starcom Anheuser-Busch Inbev Ecuador 6.8 6.8 15 3 1 Havas Media Fontur Colombia， TIM Telecom Brazil, Chery Automotive Mexico, Fontur Colombia 6.6 Kueski Mexico 6.1 20 4 12 Spark Foundry Mitsubishi Group Mexico, Vi√±a Concha y Toro S.A. Chile Project 5.0 5.0 11 5 3 OMD OLX Mexico, UPC Peru, BCP Peru 4.4 4.4 24 6 8 PHD Universidad Andres Bello Chile, Delosi Peru, Despegar Latam, Farmacity Argentina 1.3 1.2 9 7 11 Performics Bitso Brasil 1.1 1.1 4 8 6 Initiative ALPARGATAS Uruguay, Utel Mexico, EXEED Chile , Kueski Mexico, NuBank Colombia, ALLURION Chile Project 3.2 0.7 25 9 9 MediaHub Akzo Nobel Global ex CN Digital 0.5 0.5 1 10 10 Mediahub Akzo Nobel 0.5 0.5 1 11 7 Publicis Media GlaxoSmithKline Brazil Project 0.3 0.3 2 12 13 M/SIX Discovery Brazil 0.2 0.2 1 13 14 Dentsu X Konfio Limited Mexico Project 0.0 0.0 1 14 - Frubis SodaStream Argintina 0.0 0.0 1 2022 (Jan-Oct): 29.3 141 2021 (Jan-Oct): 38.8 112 YoY Comparison: -24.4% 25.9% 2022 Creative & Media (Jan-Oct): 57.7 236.0 2021 Creative & Media (Jan-Oct): 53.6 205 YoY Comparison: 7.7% 15.1% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

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