2022 CREATIVE AGENCIESNEW BUSINESSLEAGUE
/ Oct 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 DDB Bangchak Corporation Project, Enfant Project 13.1 13.1 18 2 3 VMLY&R Bank of Ayudha Project, HiQ Project 8.2 8.2 18 3 2 Ogilvy AbbVie, Baxter, DTAC-Total Access Communication Public Co., Ltd 7.4 6.8 63 4 4 Wunderman Thompson KFC Corp 6.0 6.0 24 5 8 Digitas Charoen Pokphand Foods Public Company 1.4 1.4 3 6 - Publicis FMCG Client 0.7 0.7 2 7 - Leo Burnett Finance Project 1.3 0.7 4 8 6 Accenture Song Robinhood 0.5 0.5 1 9 7 BBDO Honda Motorcycle, LINE Open Chat 0.8 0.3 8 10 5 Brilliant & Million LVMH Moet Hennessy Louis Vuitton 0.2 0.2 6 11 9 McCann WorldGroup T.C. Pharmaceutical Project 0.2 0.2 2 12 10 Dentsu Auto Client 0.1 0.1 2 2022(Jan-Oct) 37.4 151 2021(Jan-Oct) 19.8 155 YoY Comparison: 89.3% -2.6% Thailand
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE
Thailand / Oct 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Carat Thai Honda Manufacturing, COM 7 PUBLIC COMPANY LIMITED Project 3.5 3.5 16 2 2 dentsu X Index Living Mall Project, Krungthai Bank Project 2.9 2.7 29 3 4 Zenith L’Oreal, Berli Jucker Public Company Project 1.7 1.7 3 4 5 Wavemaker Mondelez, Danone, TMBThanachart Bank 2.4 L’Oreal 1.4 7 5 6 m/SIX FWD Group 0.3 0.3 2 6 15 Mindshare Direct Asia Project, Honor Project, Blackmores, Amway, AIA 0.9 0.3 11 7 7 iProspect Cigna Thailand, Levi's Strauss&Co Thailand, Government Saving Bank Project 0.2 0.2 10 8 8 Initiative Dreamy Bubble Tea, One Bangkok, Rabbit Life 0.2 0.2 3 9 9 OMD Soffell Project, Terminal 21 Project, Carro, SLRT Limited, Kaidee Property 0.2 0.1 6 2022(Jan-Oct) 8.3 92 2021(Jan-Oct) 21.4 132 YoY Comparison: -61.1% -30.3% 2022 Creative & Media (Jan-Oct) 45.8 243 2021 Creative & Media (Jan-Oct) 41.2 287 YoY Comparison: 11.1% -15.3%
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