2022 CREATIVEAGENCIESNEW BUSINESSLEAGUE
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Worldwide Codat Project, Euronews Project, NOVARTIS Project 16.49 16.11 51 2 4 Publicis.Sapient GSK Project, Philip Morris Project 7.90 7.90 69 3 2 VCCP Old El Paso Global, Sage, Dogs Trust Global 6.86 Paddy Power 6.49 8 4 16 Saatchi & Saatchi Subway, Churchill Insurance 5.53 5.53 6 5 3 R/GA YouTube, Meta for Business (EMEA) 3.80 3.80 4 6 8 Iris Dreams, Jack Daniel's digital 3.05 3.05 2 7 6 Digitas Crocs, BT, EE CRM 2.94 2.94 13 8 7 Neverland Age, Giffgaff, What3words, Gala Bingo 2.67 2.67 4 9 9 M&C Saatchi Group BARCLAYS, SKY SHOWTIME, COCACOLA GB 3.74 2.24 30 10 21 Leo Burnett Disney 1.71 1.71 10 11 10 Karmarama Honda 2.29 Nando's 1.69 1 12 11 Adam&Eve Crisis Project 1.60 1.60 4 13 12 Rapp O2 CRM 1.53 1.53 1 14 13 Pablo Dr Pepper, AJ Bell 1.45 1.45 3 15 5 BBH Barclaycard consumer, Wild Natural, Engine Gin Project 1.23 1.23 7 16 14 St Luke's TotallyMoney, Heathrow Airport 1.15 1.15 3 17 15 New Commercial Arts Paramount+, Nando's, Notonthehighstreet 1.15 1.15 3 18 - SalterBaxter The Hershey Company 1.13 1.13 6 19 20 Octopus Premier Inn, RES Group 0.87 0.87 9 20 17 MullenLowe Group The Co-op digital CRM, Booking.com, Toilet Board Coalition Project, Chocomel Project 0.86 0.86 7 2022 (Jan-Oct): 75.7 307
UK / Oct 2022
1
2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
UK / Oct 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 OMD Gamble Aware, Visit Britain, British Gas, Virgin Media, Ring Central,Roku, John Lewis & Partners Waitrose & Partners 9.87 River Island 9.68 10 2 2 Spark Foundry LVMH 6.11 5.93 2 3 10 Starcom Aldi 3.78 3.78 4 4 4 dentsu X Hero, Kingfisher, B&Q, Screwfix 2.81 2.81 3 5 5 Carat Molson Coors, Banco Santander, Scenic Tours, Hero 2.80 2.80 4 6 7 MediaCom Stores, Bank, F&F, Mobile, Duracell Digital, Shark, Ninja, Studio.co.uk 2.59 2.59 4 7 6 Havas Media Remy Cointreau, Vivid Goliath, British Red Cross 1.89 KARO 1.57 4 8 3 iProspect Freemans, Next, Lloyds Pharmacy 4.45 Matalan 1.48 6 9 - EssenceMediacom Tesco 1.15 1.15 1 10 8 M/Six SC JOHNSON Lifestyle Brands , Smart Energy GB, KARO 1.50 1.13 6 11 9 The7Stars Cunard Cruises, Bensons For Beds, Irn-Bru, AG Barr, Kao Brands 1.01 1.01 5 12 14 Zenith Nando's, FIFA Project 0.80 Kao Brands 0.63 3 13 11 Hearts & Science Virgin Voyages 0.38 0.38 1 14 12 Walk-In Media Vitality 0.38 0.38 1 15 - The Village Estrella Galicia, Fiol Prosecco Doc 0.38 0.38 2 16 13 Initiative Hello Fresh 0.53 Mettle 0.37 2 17 - Ocean Outdoor Battersea Power Station 0.23 0.23 1 18 15 Love Sugar Science River Island 0.19 0.19 1 19 16 Total Media Abel & Cole 0.19 0.19 1 20 18 John Ayling & Associates Centrepoint 0.19 0.19 1 2022 (Jan-Oct): 32.6 94 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2