R3 2022 October New Business League - US

Page 1

2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Oct 2022

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

57.8

57.8

44

33.1

32.4

22

Burger King US

29.0

29.0

1

Barkley

Red Lobster US

21.0

21.0

2

5

Zambezi

Under Armour Global

20.0

20.0

1

6

TBWA

Jack In The Box US

21.0

18.8

2

33.0

17.0

7

16.5

4

RANK THIS MONTH

RANK LAST MONTH

1

1

R/GA

2

2

VMLY&R

3

3

OKRP

4

4

5 6

AGENCY

RECENT WINS Memorial Sloan Kettering US, The Cosmopolitan of Las Vegas US Pearson US, Lutron US Project, SC Johnson US, AstraZeneca (DTC Brand) US, Campari Group US

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

Blue Diamond Growers US

7

-

Wieden & Kennedy

Ford US, Brooklyn Nets US Project, Amazon Music Global Project

8

7

MullenLowe Group

Vadilal ice creams Global, Aleve Global, KFC US, Fresh Step US Project

21.5

9

8

Ogilvy

Audi US, SC Johnson Global

15.5

15.5

3

10

9

Adam&Eve

2K Games US

11.7

11.7

5

11

10

BBDO

Meta Portal Global, The General US

16.6

11.6

2

12

13

Digitas

14.1

11.6

10

13

11

Droga5

10.5

10.5

6

14

19

Publicis.Sapient

10.1

10.1

67

15

12

DDB

9.0

9.0

17

16

64

ThePub

7.5

7.5

15

17

14

FIG

6.5

6.5

7

18

23

McCann Worldgroup

6.3

6.3

3

19

15

Code and Theory

6.0

6.0

28

20

16

Partners & Spade

5.0

5.0

1

2022 (Jan-Oct)

395.2

469

2021 (Jan-Oct)

620.2

477

YoY Comparison:

-36.3%

-1.7%

Crocs Global LiftMaster, Chamberlain Group US, Levi's Global, Hennessy NBA Global, Aspen Skiing Company US, Instacart US State of New Jersey US Project, Commonwealth of Pennsylvania US Project Merck Sotatercept US, Reynolds & Hefty US, Survey Monkey US The Campbell Soup Company, Regal Entertainment Group Viator US, Healthline US, Illumina Global, Major League Baseball (MLB) US Project Prudential Financial US, Pebbles Cereal US Lenovo US, Thomson Reuters rebrand US, EY US Schick US

Schick US


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