2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Oct 2022
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
57.8
57.8
44
33.1
32.4
22
Burger King US
29.0
29.0
1
Barkley
Red Lobster US
21.0
21.0
2
5
Zambezi
Under Armour Global
20.0
20.0
1
6
TBWA
Jack In The Box US
21.0
18.8
2
33.0
17.0
7
16.5
4
RANK THIS MONTH
RANK LAST MONTH
1
1
R/GA
2
2
VMLY&R
3
3
OKRP
4
4
5 6
AGENCY
RECENT WINS Memorial Sloan Kettering US, The Cosmopolitan of Las Vegas US Pearson US, Lutron US Project, SC Johnson US, AstraZeneca (DTC Brand) US, Campari Group US
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Blue Diamond Growers US
7
-
Wieden & Kennedy
Ford US, Brooklyn Nets US Project, Amazon Music Global Project
8
7
MullenLowe Group
Vadilal ice creams Global, Aleve Global, KFC US, Fresh Step US Project
21.5
9
8
Ogilvy
Audi US, SC Johnson Global
15.5
15.5
3
10
9
Adam&Eve
2K Games US
11.7
11.7
5
11
10
BBDO
Meta Portal Global, The General US
16.6
11.6
2
12
13
Digitas
14.1
11.6
10
13
11
Droga5
10.5
10.5
6
14
19
Publicis.Sapient
10.1
10.1
67
15
12
DDB
9.0
9.0
17
16
64
ThePub
7.5
7.5
15
17
14
FIG
6.5
6.5
7
18
23
McCann Worldgroup
6.3
6.3
3
19
15
Code and Theory
6.0
6.0
28
20
16
Partners & Spade
5.0
5.0
1
2022 (Jan-Oct)
395.2
469
2021 (Jan-Oct)
620.2
477
YoY Comparison:
-36.3%
-1.7%
Crocs Global LiftMaster, Chamberlain Group US, Levi's Global, Hennessy NBA Global, Aspen Skiing Company US, Instacart US State of New Jersey US Project, Commonwealth of Pennsylvania US Project Merck Sotatercept US, Reynolds & Hefty US, Survey Monkey US The Campbell Soup Company, Regal Entertainment Group Viator US, Healthline US, Illumina Global, Major League Baseball (MLB) US Project Prudential Financial US, Pebbles Cereal US Lenovo US, Thomson Reuters rebrand US, EY US Schick US
Schick US
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Oct 2022 RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom
2
2
Mindshare
3
3
PHD
4
4
Dentsu x
5
6
Horizon Media
6
16
Spark Foundry
AGENCY
RECENT WINS Frontier Communications US, Kellogg Company US Farrow & Ball Global, Discover US, Ferrero US, AirTable US, Singapore Economic Development Board US Kimberly-Clark Global, Home Instead US, Restaurant Brands International (RBI) US McCormick US, The Aspen Group US, Upfield US Glanbia Performance Nutrition US， Kohl's (Traditional media buying) US, BlueTriton (ex Nestle Waters) US KFC US， Central Garden & Pet US
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
52.7
8
38.1
5
31.3
31.3
4
26.1
26.1
10
23.5
23.5
5
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
52.7 42.0
BlueTriton (ex Nestle Waters) US
24.8
Sally Beauty US
18.1
6
20.3
Pluto US
18.0
9
15.5
15.5
3
15.7
15.7
34
14.6
9
24.3
14.3
3
7.7
7.7
2
7
8
Mediahub
Celebrity Cruises US, Wolverine Global, Lyft US, Post Consumer Brands US, Pacaso US
8
7
Essence
Nationwide Mutual Insurance US
9
11
Digitas
10
9
Havas Media
11
5
Wavemaker
12
10
Initiative
Crocs Global, Norwegian Cruise Lines Global 505 Games US,APAC,EU, Wolverine Global US, Urovant US, Guardent Health US, Lifescan US Amazon Audible Global, Garrard Global IT Client
13
12
Hearts & Science
FedEx US, Reynolds US
6.3
6.3
2
14
13
Crossmedia
Etihad Airways Global, Planet Fitness US
7.0
6.3
2
15
14
Decoded (MediaMonks) Estee Lauder Companies US
5.0
5.0
1
3.2
2
3.0
1
2.7
4
1.6
1.6
6
1.4
1.4
11
2022 (Jan-Oct)
221.0
161
2021 (Jan-Oct)
371.3
151
YoY Comparison:
-40.5%
6.6%
2022 Creative & Media (Jan-Oct )
616.2
630
2021 Creative & Media (Jan-Oct )
991.5
628
YoY Comparison:
-37.9%
0.3%
16
17
VaynerMedia
Tinder Global, Mondelez US & Canada Planning & Digital Buying
17
46
Publicis Groupe
Pernod Ricard US
18
18
Universal McCann
19
19
Performics
20
22
The Community
Grubhub US， Eargo US, Upwork US Valvoline US, BJ's Wholesale Club, Inc. US Plural US Project, Converse US Project, Diageo US Project
21.3
5.7 3.0 7.7
Grubhub US
Lyft US
Estee Lauder Companies US
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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