2022 CREATIVE AGENCIESNEW BUSINESS LEAGUE
/ Oct 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Dentsu Durex Project, The Procter & Gamble Company Project, VNPAY Project 9.7 9.4 109 2 3 Saatchi & Saatchi TOPCAKE, Skechers 2.3 2.3 5 3 5 Publicis Worldwide Mitsubishi Group Project 1.4 1.4 4 4 2 VMLY&R Gojek Project, Garnier - L'Oreal Vietnam (digital) Project, KitkatNestle Vietnam (Social Media) Project 1.2 1.2 17 5 7 Leo Burnett Unilever 1.0 1.0 3 6 4 Ogilvy Mondelez, Nestlé, Sabeco Vietnam 0.7 0.7 16 7 6 Isobar Vifon Joint Stock Company Project, Vietmap VN Project 0.5 0.49 14 2022(Jan-Oct) 16.4 168 2021(Jan-Oct) 8.1 99 YoY Comparison: 102.0% 69.7% Vietnam
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Vietnam / Oct 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 MediaCom Lazada, GoCar, Vinamilk Planning & Digital, Go-Jek 3.70 3.70 4 2 2 Mediacom Lazada 3.70 3.70 4 3 3 Mindshare Pharmacity Project , Nestle Vietnam, Masan Consumer, Hoa Phat Project, NUTIFOOD 3.14 PepsiCo 2.79 5 4 6 Zenith L'Oreal 1.35 1.35 2 5 4 dentsu X Rohto, Acecook Vietnam Joint Stock Company, Fujifilm 0.67 0.67 18 6 10 Starcom Alcohol Client 0.5 0.5 1 7 8 Spark Foundry Red Bull 0.4 0.4 1 8 7 iProspect NestléVietnam Ltd., Philips Singapore Pte Ltd. Hayat Kimya Project, Tefal Vietnam 0.4 0.4 13 9 9 Carat Heineken Vietnam Brewery Limited Company 0.2 0.2 3 10 11 OMD McDonald's 0.2 0.2 1 12 5 Wavemaker Mondelez, Danone, Shiseido, FWD Life Insurance Corporation 0.9 -0.1 4 13 14 M/SIX Whirlpool 0.0 -0.8 2 14 13 Publicis Media PepsiCo 0.00 -2.0 0 2022(Jan-Oct) 10.8 58 2021(Jan-Oct) 9.6 32 YoY Comparison: 12.8% 81.3% 2022 Creative & Media (Jan-Oct) 27.2 226 2021 Creative & Media (Jan-Oct) 17.7 131 YoY Comparison: 53.6% 72.5%
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