www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ October 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SingTel Singapore, Shop Click Drive Australia, Primo Australia
77.23
Mars Petcare China
69.64
2
2
McCann WorldGroup
Worksafe Australia, Western Digital, Intel China Project
63.80
Population Services International India Project
62.09
3
3
DDB
Fitness First Malaysia Project, Arvind India,Corona India
54.17
George Weston Foods New Zealand
45.90
4
6
TBWA
CAPSA China Project, Timberland Singapore, Tsingtao Beer China,
31.09
Shinyoung Wacoal Korea
28.81
5
4
JWT
Nib New Zealand, Sacred Hill Wines New Zealand Project
31.07
Johnson & Johnson (Tylenol) China
26.53
6
5
Leo Burnett
Pfizer Philippines, VP Bank Vietnam, Petronas Malaysia
25.24
Tata Chemicals India
22.52
7
7
Y&R
Caltex Vietnam Project, Lyons Capital Australia Project, Karicare New Zealand Project
21.03
Cebuana Lhuillier Philippines
20.41
8
8
Saatchi & Saatchi
Union Pay China, China Merchant Bank(Private Banking), Vatti China
23.13
P&G Korea Project
20.16
9
10
Lowe
Finolex Industries Project, Kerala Cooperative Milk Marketing Federation India
14.90
LIC Housing Finance India
13.30
10
11
Grey Group
Uni President(Orange Juice) China, Slumberland China, Australian Federal Police Project
13.24
Godiva Japan Project
12.56
11
9
BBDO
BDO Unibank Philippines, Shinyoung Wacoal Korea, Banyan Tree Singapore
16.14
SingTel Singapore
11.24
12
14
BBH
DSP BlackRock Mutual Fund India, Ikea Malaysia and Singapore
9.90
STB Singapore
6.74
13
13
Dentsu
Panasonic Singapore Project, Bridgestone Regional
9.88
SM City North Edsa Philippines
6.59
14
12
Publicis
SCA Malaysia, Audi Singapore, Friesland Campina Thailand
8.86
Vatti China
5.61
15
15
DraftFCB
Yang Sheng Tang China Project, Shanghai Pudong Development Bank China Project, Tanduay Distillers Philippines Project
4.67
Rohit Surfactants India
2.98
16
16
SapientNitro
Microsoft China Project, McLaren P1 China
0.80
17
17
Iris
adidas Regional
1.00
18
19
Wieden & Kennedy
19
18
Havas Worldwide
Del Monte India, Paramount Cosmetics India
0.85
20
20
Bates
ASUS Global, General Insurance Council India, Relaxa Indonesia
3.22
21
21
M&C Saatchi
Bank of Singapore Singapore
1.31
AGENCY
RECENT WINS
RECENT LOSSES
0.80
Audi Singapore
0.00
0.70
0.00
Kakao Talk Malaysia
(0.23)
(0.86)
David Jones Australia
(2.51)