www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ October 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SingTel Singapore, Shop Click Drive Australia, Primo Australia
77.23
Mars Petcare China
69.64
2
2
McCann WorldGroup
Worksafe Australia, Western Digital, Intel China Project
63.80
Population Services International India Project
62.09
3
3
DDB
Fitness First Malaysia Project, Arvind India,Corona India
54.17
George Weston Foods New Zealand
45.90
4
6
TBWA
CAPSA China Project, Timberland Singapore, Tsingtao Beer China,
31.09
Shinyoung Wacoal Korea
28.81
5
4
JWT
Nib New Zealand, Sacred Hill Wines New Zealand Project
31.07
Johnson & Johnson (Tylenol) China
26.53
6
5
Leo Burnett
Pfizer Philippines, VP Bank Vietnam, Petronas Malaysia
25.24
Tata Chemicals India
22.52
7
7
Y&R
Caltex Vietnam Project, Lyons Capital Australia Project, Karicare New Zealand Project
21.03
Cebuana Lhuillier Philippines
20.41
8
8
Saatchi & Saatchi
Union Pay China, China Merchant Bank(Private Banking), Vatti China
23.13
P&G Korea Project
20.16
9
10
Lowe
Finolex Industries Project, Kerala Cooperative Milk Marketing Federation India
14.90
LIC Housing Finance India
13.30
10
11
Grey Group
Uni President(Orange Juice) China, Slumberland China, Australian Federal Police Project
13.24
Godiva Japan Project
12.56
11
9
BBDO
BDO Unibank Philippines, Shinyoung Wacoal Korea, Banyan Tree Singapore
16.14
SingTel Singapore
11.24
12
14
BBH
DSP BlackRock Mutual Fund India, Ikea Malaysia and Singapore
9.90
STB Singapore
6.74
13
13
Dentsu
Panasonic Singapore Project, Bridgestone Regional
9.88
SM City North Edsa Philippines
6.59
14
12
Publicis
SCA Malaysia, Audi Singapore, Friesland Campina Thailand
8.86
Vatti China
5.61
15
15
DraftFCB
Yang Sheng Tang China Project, Shanghai Pudong Development Bank China Project, Tanduay Distillers Philippines Project
4.67
Rohit Surfactants India
2.98
16
16
SapientNitro
Microsoft China Project, McLaren P1 China
0.80
17
17
Iris
adidas Regional
1.00
18
19
Wieden & Kennedy
19
18
Havas Worldwide
Del Monte India, Paramount Cosmetics India
0.85
20
20
Bates
ASUS Global, General Insurance Council India, Relaxa Indonesia
3.22
21
21
M&C Saatchi
Bank of Singapore Singapore
1.31
AGENCY
RECENT WINS
RECENT LOSSES
0.80
Audi Singapore
0.00
0.70
0.00
Kakao Talk Malaysia
(0.23)
(0.86)
David Jones Australia
(2.51)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ October 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Clarins Regional, L'Oreal Beauty China Project, SCA Korea Project
27.50
TISCO Thailand(OOH)
22.16
2
3
OMD
Olympus Hong Kong, Cow & Gate China Digital, Cisco Systems Australia Project
31.15
SONY VAIO Vietnam
17.32
3
4
Havas Media
Danone Indonesia, Bloomberg TV India, Dupont India
17.60
4
2
Carat
Coca Cola(Search), Ministry of Energy, Korean Air
16.91
Clarins Regional
15.55
5
5
MEC
China Fortune Development China(OOH), United International Pictures Singapore
14.37
Dupont India
12.74
6
6
Starcom MediaVest
AB InBev China, Cotton Council International Taiwan, Disney Indonesia
16.88
7
7
PHD
Converse China, CAT Telecom Thailand, MoneyGram Vietnam
9.81
8
8
Initiative
H.M. Sampoerna Indonesia, Amazon Regional, V-Gulliver Thailand
8.71
9
12
Universal McCann
Security Bank Philippines, Zurich Asia Pacific , Huawei Philippines
14.07
Inoherb China
6.42
10
10
Mindshare
GSK Regional, Origin Energy Australia,
17.82
Orange Bear Taiwan
6.28
11
9
Dentsu Media
Airlie Biomedical & Cosmetic Polyclinic Taiwan Project, Education Department New Taipei City Government Taiwan
7.67
Mondomobile Thailand
6.02
12=
13
MediaCom
Siemens Global, Coca-Cola Australia, Inoherb China
14.95
AB InBev China
5.34
12=
11
Vizeum
My E.G. Malaysia, KOBO India Project, Fitness First Malaysia
6.37
Bloomberg TV India
5.27
14
14
Maxus
Mortgage Choice Australia, Pandora Hong Kong, ABC President Indonesia
4.41
Enises China
1.95
AGENCY
RECENT WINS
RECENT LOSSES
16.55
9.45
Simple Singapore
9.29
8.46
The R3 New Business League has been compiled each of the last 134 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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