www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ October 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Lyons Capital Project, Fitzroys Project
11.85
11.85
2
2
DDB
Covermore Insurance Project, Museum of NZ Te Papa Project, Tourism Australia PR Project
9.25
9.25
3
6
McCann WorldGroup
Worksafe, TabCorp, Western Digital
7.29
7.29
4
3
TBWA
McCain, Beiersdorf, David Jones
7.62
Pernod Ricard
7.02
5
5
Ogilvy
Shop Click Drive, Primo
11.13
St.George Bank
5.62
6
4
Saatchi & Saatchi
St.George Bank, Toyota projects
5.50
5.50
7
7
Clemenger BBDO
Nestle Project, Lion Project
1.30
1.30
8
8
Lowe
Office of Road Safety
1.00
1.00
9
9
Leo Burnett
General Mills, Symantec Project, Twinings APAC
0.96
0.96
10
10
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
11
11
JWT
Singapore Tourism Board, Michelle Bridges Project, Pataks
0.68
12
12
Grey Group
Department Of Immigration & Citizenship Project,Australian Federal Police Project
0.68
13
13
Dentsu
4 pines brewing Project, Hochiki Project
0.15
0.15
14
14
DraftFCB
0.08
0.08
15=
15=
SapientNitro
0.00
0.00
15=
15=
Iris
0.00
0.00
15=
15=
Havas Worldwide
0.00
0.00
15=
15=
The Monkeys
0.00
0.00
15=
15=
BMF
0.00
0.00
15=
15=
Host
0.00
0.00
21
21
Droga5
0.00
Telstra Awards
(0.75)
22
22
M&C Saatchi
0.70
David Jones
(3.13)
AGENCY
RECENT WINS
VicHealth Brand Identity, V8 Supercar, MX Mobile Project
RECENT LOSSES
Peters Ice Cream
0.72
0.68
4 pines brewing Project
0.64
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ October 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
General Electric, Hotels.com, Menarini, Port Adelaide Football Club
4.02
2
2
ZenithOptimedia
NSW Government, Mitsubishi, Tiger Airways
3.99
3
3
Carat
Betts Group Project, L'Oreal, Polaris Motorcycles, GPT
3.44
4
4
Mitchells
Shine Lawyers, Sportingbet
3.38
5
5=
Initiative
RACWA, Sony Music Entertainment,
2.15
6
5=
Havas Media
Lenovo Project, Zoetis, The Athlete's Foot, CPA
2.13
Audemars Piguet
2.13
7
7
Vizeum
Siemens
1.71
MyBudget Digital
1.71
8
9
PHD
Hendry Hames, Real Estate Institute of Victoria, Solahart
1.40
1.20
9=
8
Mindshare
Origin Energy, MCC, Specsavers
1.00
0.90
9=
10
IKON
Clinique, Estee Lauder, Bing Lee
1.05
iNova
0.90
11
11
OMD
Cisco Systems Project, Santos, Selleys, Finder
1.65
Hershey's Asia Pacific
0.46
12
12
Maxus
Mortgage Choice, V8 Supercars
0.36
13
13=
MediaCom
Australian Salary Packaging Industry Association, Catch of the Day, Tabcorp
2.15
NSW Government
(0.14)
14
15
Universal McCann
NSW Government, Tourism California, Oodles, Danone and Murray Goulburn
2.72
L'Oreal
(0.48)
15
13=
Starcom MediaVest
Europcar Digital, Lumo Energy
0.59
Top Deck
(0.64)
AGENCY
RECENT WINS
RECENT LOSSES
3.97
Mortgage Choice
3.54
3.44
RACWA
3.01
2.15
0.21
The R3 New Business League has been compiled each of the last 134 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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