www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ October 2013
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Tourism Victoria Project, YUNEGISH Project, Axalta Project
130.19
2
2
McCann WorldGroup
China Merchants Bank, Heineken, Intel Project
126.03
124.14
3
3
Saatchi & Saatchi
Union Pay, Vatti, CCTV Project.
89.46
89.46
4
4
JWT
China Unicom, China Auto Rental
71.43
5
5
Leo Burnett
Menarini, China Mobile, Vasto
36.46
36.46
6
7
BBH
Ikea, Clarks Global, Qoros Global
36.54
35.51
7
6
Publicis
ChangAn Car, 21-Super-Vita， Dangdang
35.39
8
8
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
26.46
26.46
9
9
Grey Group
Uni-President(Orange Juice), Slumberland Project.
20.48
20.48
10
11
DDB
Mastercard Project, Bausch+Lomb Project
25.67
17.55
11
10
Y&R
Ping An Bank, Huawei
14.33
14.33
12
15
TBWA
CAPSA Project, Tsingtao Beer, Mars Petcare
13.17
13
12
BBDO
Tourism Australia, Corneliani Project
10.55
14
13
DraftFCB
Yang Sheng Tang Project, Arla Foods Project
13.77
15
14
SapientNitro
Microsoft China Project, McLaren P1 China
5.04
5.04
16
16=
M&C Saatchi
0.63
0.63
17=
16=
Wieden & Kennedy
0.00
0.00
17=
16=
Iris
0.00
0.00
17=
16=
Havas Worldwide
0.00
0.00
20
20
Dentsu
Yili Products Digital
2.55
(10.05)
21
21
Bates
ASUS Global
3.15
AGENCY
RECENT WINS
RECENT LOSSES
Mars(Petcare)
Johnson & Johnson Project
Vatti
Hisense
127.43
57.71
31.41
12.51
10.55
Calbee
Buick
8.38
(22.05)