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CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ September 2013
1
ESTIMATED OVERALL YTD REVENUE (Crore)
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
Mudra DDB
Viking Confectionery, Adani Group Project, Arvind
1018.32
Amira Food
1009.15
2
Ogilvy
National Skill Development Corporation, Adani Wilmar, Jaypee Hospital
538.47
Star Plus
538.47
3
5
JWT
Eicher Motors Project, Hyundai Project, COAI, GoIbibo.com
284.14
Cargill
250.59
4
4
McCann WorldGroup
Ratnakar Bank Project, A R Rahaman Project, KMB Estates
222.19
Population Services International Project
219.90
5
3
Leo Burnett
IDFC Mutual Fund, Axis Bank Project, Birla Sunlife Mutual Fund Project
235.24
Tata Chemicals
206.29
6
6
Lowe
Finolex, Kerala Co-operative Milk Marketing Federation India
177.57
LIC Housing Finance
173.95
7
7
RK Swamy BBDO
Tourism Australia
77.20
77.20
8
8
Dentsu
Toshiba,Mandom, Suntory Narang, Max Healthcare
66.97
66.97
9
9
Grey Group India
Central Bank of India, Indiabulls Housing Finance Project, ICICI Bank
69.00
SpiceJet
44.87
10
10
Havas Worldwide
Del Monte
41.01
Allergan
37.39
11
15
TBWA
Celio, Nissan Datsun, Cigna Health Solutions
42.46
Style Spa
32.81
12
11
DraftFCB
HCL Technologies, M.M Publications, Prabhat Film Company
45.36
Abbott Digene
27.02
13
13
BBH
DSP BlackRock Mutual Fund
24.13
24.13
14
14
Rediffusion Y&R
Anandabazar Patrika, Abbott Digene
21.71
21.71
15
12
Bates 141
24.61
20.99
16
16
Contract Advertising
14.48
14.48
18=
18=
M&C Saatchi
0.00
0.00
18=
18=
Percept
0.00
0.00
18=
18=
Law and Kenneth
0.00
0.00
18=
18=
Iris
0.00
0.00
18=
18=
Wieden & Kennedy
0.00
0.00
18=
18=
Madison Creative
0.00
0.00
23
17
Publicis + Publicis Ambiance
24
24
Saatchi & Saatchi
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Star Plus
Subway, Ariisto Realtors, KUL
RECENT LOSSES
3.38
Olympic Laminates
(11.58)
0.00
Experion
(28.95)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ September 2013
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
Tata Motors Digital. DBS Bank Digital. Reliance General Insurance Project
262.96
248.49
2
2
Lintas Media Group
India Power
165.26
165.26
3
3
OMD
Caratlane, Franke Faber
208.68
Marvel
162.84
4
6
Havas Media
Bloomberg TV, Dupont, Halonix
184.32
DBS Bank Digital
140.89
5
4
Lodestar Universal
Santoor
125.45
6
5
Mindshare
All India Congress, Swiss Air, Natraj Oil Mills
174.89
7
7
Maxus
Unitech, HCL Technologies, Prabhat
8
8
MEC
Marvel, General Electric , Malyala Manorama Group
144.75
Dupont
94.09
9
9
ZenithOptimedia
OCM Suitings, Airtel Digital, EasyDay(Walmart) Digital
121.59
Unitech
92.64
10
10
MediaCom
bookmytable.in, Mars Wrigley
89.26
11
11
Carat
Tzinga, Mosons Extractions, Hector Beverages
95.33
12
14
Madison Media
Maxx Mobiles, Ruchi Soya
13
12
Dentsu Media
kurlon, Indian Army
14
13
15
AGENCY
RECENT WINS
RECENT LOSSES
125.45
LG
99.64
116.99
99.64
89.26
Luxottica
85.68
147.16
81.54
53.46
53.46
PHD
24.13
24.13
15=
TME
0.00
0.00
16
15=
Allied Media
0.00
0.00
17
17
Vizeum
KOBO Project, REFCO Home Finance
17.61
Bloomberg TV
(40.29)
The R3 New Business League has been compiled each of the last 134 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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