www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ October 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Fitness First Project, Kakao Talk, Sunway Velocity
3.23
3.23
2
2
McCann WorldGroup
Petronas Project, Sime Darby Project, Sime Darby Project
2.07
2.07
3
14
1.08
1.08
4
3
Dentsu
Bridgestone, Mandom, Hitachi, Rafale malaysia
1.06
1.06
5
4
Ogilvy
Hong Leong Group, Lafarge Cement Project, Securities Commission Malaysia
0.90
0.90
6=
5
BBH
Ikea
0.80
0.80
6=
6
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.80
0.80
8
7
TBWA
Jotun Project, Lee Kum Kee, Great Eastern Life Assurance
0.60
0.60
9
8
Grey Group
AmbiPur Project, Touch 'n Go Project
0.64
0.56
10
9
Saatchi & Saatchi
MYCEB Project, Bank Simpanan Nasional, Reckitt Benckiser
0.74
0.44
11
10
DraftFCB
Nissan Project
0.40
0.40
12
11
Leo Burnett
Inbisco, Vitality Boost
1.16
13
12
Bates
ASUS Global
0.30
0.30
14
13
Publicis
SCA, Ayamas Project
0.10
0.10
15=
14=
M&C Saatchi
0.00
0.00
15=
14=
BBDO
0.00
0.00
17
17
JWT
0.29
(0.61)
18
18
Havas Worldwide
AGENCY
RECENT WINS
Y&R
STB
0.00
RECENT LOSSES
Petronas Dagangan
Kakao Talk
0.34
(1.00)