www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ October 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SingTel, Bayer HealthCare Project, Allergan Project
11.47
11.47
2
2
JWT
Changi Airport Group, STB, Samsonite
5.49
5.48
3
3
TBWA
Timberland, Lixil Project, Starcount Project
4.06
4.06
4
5
McCann WorldGroup
La Mer Project, UFS Unilever Food Solution Project, Ferrero Project
3.44
Line Corporation
3.44
5
4
DDB
StarHub.com Project, Keppel Land, StarHub Site Revamp
2.90
Tourism Australia Global
2.90
6
7
Dentsu
Panasonic Project, Bridgestone Project, Capitamalls Asia Project
1.66
7
8
Iris
adidas
1.00
8
9
Grey Group
NUS Enterprise Project, Boolean Project
0.64
0.64
9
10
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
10
11
Bates
ASUS Global
0.34
0.34
11
14
Saatchi & Saatchi
Institute of Technical Education, Scoot, Star Cruises Project
1.10
Cairn
0.25
12
12
Publicis
Audi, Robinsons
0.35
Burger King
0.24
13
13
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
15=
15=
Leo Burnett
Twinings
0.00
0.00
15=
15=
Havas Worldwide
0.00
0.00
15=
15=
DraftFCB
0.00
0.00
17
18
Y&R
RSN
0.20
Bank of Singapore
(0.10)
18
19
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
19
6
BBDO
Daimler AfterSales, Banyan Tree
3.30
SingTel
(0.70)
AGENCY
RECENT WINS
RECENT LOSSES
1.36
Audi
0.70