www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ October 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SingTel, Bayer HealthCare Project, Allergan Project
11.47
11.47
2
2
JWT
Changi Airport Group, STB, Samsonite
5.49
5.48
3
3
TBWA
Timberland, Lixil Project, Starcount Project
4.06
4.06
4
5
McCann WorldGroup
La Mer Project, UFS Unilever Food Solution Project, Ferrero Project
3.44
Line Corporation
3.44
5
4
DDB
StarHub.com Project, Keppel Land, StarHub Site Revamp
2.90
Tourism Australia Global
2.90
6
7
Dentsu
Panasonic Project, Bridgestone Project, Capitamalls Asia Project
1.66
7
8
Iris
adidas
1.00
8
9
Grey Group
NUS Enterprise Project, Boolean Project
0.64
0.64
9
10
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
10
11
Bates
ASUS Global
0.34
0.34
11
14
Saatchi & Saatchi
Institute of Technical Education, Scoot, Star Cruises Project
1.10
Cairn
0.25
12
12
Publicis
Audi, Robinsons
0.35
Burger King
0.24
13
13
Lowe
Kirin Project, Garuda Indonesia Global
0.21
0.21
15=
15=
Leo Burnett
Twinings
0.00
0.00
15=
15=
Havas Worldwide
0.00
0.00
15=
15=
DraftFCB
0.00
0.00
17
18
Y&R
RSN
0.20
Bank of Singapore
(0.10)
18
19
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
19
6
BBDO
Daimler AfterSales, Banyan Tree
3.30
SingTel
(0.70)
AGENCY
RECENT WINS
RECENT LOSSES
1.36
Audi
0.70
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ October 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
STB, United International Pictures
2.28
CITI Bank
2.13
2
2
ZenithOptimedia
Clarins, Allgreen Buying, Byron & Co
2.00
Motor Image Subaru
1.70
3
3
MediaCom
Fonterra
1.30
Mundi Pharma
1.28
4
4
OMD
Workforce Development Agency, Ecco Singapore Project
2.37
Hershey's Asia Pacific
1.05
5
6
Havas Media
TC Connections(Subaru) Project, Nissan Project, Valiram Group
1.39
0.79
6
7
PHD
Inbisco
0.77
0.75
7
5
Universal McCann
Hershey's Asia Pacific, JNJ
0.85
8
8
Dentsu Media
ANA
0.37
0.37
9
9
Starcom MediaVest
Spotify, Tourism of New Zealand, Elitist Development Project
0.56
0.31
10
12
Initiative
Amazon Global
0.20
0.20
11=
10=
Vizeum
Burberry
0.17
0.17
11=
10=
Maxus
Red Bull Project
0.21
0.17
13
13
Mindshare
GSK Asia Pacific, Dyson
1.00
Tan Chong Motor
0.10
14
14
Carat
0.09
CAG
(0.11)
AGENCY
RECENT WINS
RECENT LOSSES
Burberry
0.69
The R3 New Business League has been compiled each of the last 134 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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