www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ October 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Wrigley Project, Triumph Project
4.35
4.35
2
2
Leo Burnett
Samsung Electronics, Coca-Cola Project, LINE
2.26
2.26
3
9=
TBWA
1.27
1.27
4
3
JWT
0.68
0.65
5
4
McCann WorldGroup
0.62
0.62
6
6
Dentsu
0.55
0.55
7
5
DraftFCB
Pine Bridge Investments Project, Leotek Electronics, Heineken International
0.52
0.52
8
7
DDB
Kuo Yuan Yi Project, Cathay United Bank Project, BOSCH Project
0.35
0.35
9
8
Bates
ASUS Global
0.30
0.30
10=
9=
Havas Worldwide
0.00
0.00
10=
9=
Grey Group
0.00
0.00
10=
9=
Y&R
0.00
0.00
10=
9=
Publicis
0.00
0.00
10=
9=
Saatchi & Saatchi
0.00
0.00
15
15
Lowe
0.00
(0.08)
16
9=
BBDO
0.00
AGENCY
RECENT WINS
Family Mart
RECENT LOSSES
Watsons
(0.50)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ October 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
GenMont biotech, KOKODODO Music
1.14
T.G.I. Friday's
1.11
2
2
Mindshare
Good Luck Corporation, Jetstar, Ganso
1.04
Orange Bear
0.91
3
5
ZenithOptimedia
Clarins, Converse, Sankyo Ta Tung Aluminum
0.81
BMW Project
0.66
4
3
Havas Media
Haiwaiian Airlines Project
0.58
SUBARU
0.58
5=
4
PHD
5=
6=
Dentsu Media
7
6=
8
AGENCY
RECENT WINS
RECENT LOSSES
0.50
0.50
Airlie Biomedical & Cosmetic Polyclinic Taiwan Project, Education Department New Taipei City Government Taiwan
0.53
0.50
Vizeum
Quick Balance supplementary drinks, Orange Bear,
0.47
0.47
8
MediaCom
Fonterra
0.38
0.38
9
9
Universal McCann
Gamefiler Project, Smart Bean
0.48
12=
11=
Initiative
Cerebos Project, IGS Project
0.25
0.25
10
13
Starcom MediaVest
Cotton Council International, BMW Proejct, T.G.I.
0.48
0.18
11
10
Carat
Bank SinoPac Project, Zurich Insurance
0.38
0.11
12=
11=
Maxus
0.10
0.10
14
14
OMD
Glorystar Communication, Geosun Advertising Project, AMOS Project
0.12
Burberry
Hershey's Asia Pacific
0.28
(0.28)
The R3 New Business League has been compiled each of the last 134 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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