www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ October 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
The Barbecue Plaza Project,Piya International Project, Heritage Estates Project
5.21
2
2
McCann WorldGroup
True Mobile Project, Kiroro Resort Project
3.85
3
3
BBDO
PEO Plus, True Move, Charoen Pokphand Food, TISCO Bank
2.35
2.35
4
4
Dentsu
Bridgestone, HIS, Mandom, Honda Automobile Project
1.90
1.76
5
5
Leo Burnett
Summit Footware, KTB, IP Trading, CPF Sausage
1.59
SCB Project
1.29
6
7
TBWA
CAT Corporate Project, EGAT, Siam Makro, ME-O Project
1.67
PTT Exploration and Production Public
1.07
7
6
DDB
Siriraj Piyamaharajkarun, Excella, KMP
1.08
0.70
8
8
Saatchi & Saatchi
Thanachart Bank, JIFFY
0.65
0.65
9
9
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
10
10
Publicis
SCA, Freisland Campina, Dusit Thani Hotel Project
0.11
0.11
11=
12=
JWT
0.00
0.00
11=
12=
Grey Group
0.00
0.00
11=
12=
M&C Saatchi
0.00
0.00
11=
12=
Havas Worldwide
0.00
0.00
15
16
DraftFCB
16
12=
Y&R
AGENCY
RECENT WINS
Cerebos Project
0.01
0.00
RECENT LOSSES
4.91
CP-Meiji Yogurt
Excella
New Concept Product
3.52
0.50
(0.07)
(0.30)