www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ October 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
The Barbecue Plaza Project,Piya International Project, Heritage Estates Project
5.21
2
2
McCann WorldGroup
True Mobile Project, Kiroro Resort Project
3.85
3
3
BBDO
PEO Plus, True Move, Charoen Pokphand Food, TISCO Bank
2.35
2.35
4
4
Dentsu
Bridgestone, HIS, Mandom, Honda Automobile Project
1.90
1.76
5
5
Leo Burnett
Summit Footware, KTB, IP Trading, CPF Sausage
1.59
SCB Project
1.29
6
7
TBWA
CAT Corporate Project, EGAT, Siam Makro, ME-O Project
1.67
PTT Exploration and Production Public
1.07
7
6
DDB
Siriraj Piyamaharajkarun, Excella, KMP
1.08
0.70
8
8
Saatchi & Saatchi
Thanachart Bank, JIFFY
0.65
0.65
9
9
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
10
10
Publicis
SCA, Freisland Campina, Dusit Thani Hotel Project
0.11
0.11
11=
12=
JWT
0.00
0.00
11=
12=
Grey Group
0.00
0.00
11=
12=
M&C Saatchi
0.00
0.00
11=
12=
Havas Worldwide
0.00
0.00
15
16
DraftFCB
16
12=
Y&R
AGENCY
RECENT WINS
Cerebos Project
0.01
0.00
RECENT LOSSES
4.91
CP-Meiji Yogurt
Excella
New Concept Product
3.52
0.50
(0.07)
(0.30)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ October 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Ministry of Energy, TISCO (OOH), Scotch Industrial Search
1.88
1.88
2
2
Initiative
V-Gulliver Project, Kimberly Clark Project, Lotus Bedding Project
1.51
1.51
3
3
ZenithOptimedia
Henkel Hair Care, Siam City CementKrung Thai Bank,
1.25
4
4
MPG
Sofitel
0.69
5
5
MediaCom
Bertram Chemical, Optical 88, Index Living Mall
0.78
6
6
PHD
CAT Telecom
0.52
7
7
Dentsu Media
Lion Air Project, Karmarts Project
0.85
8
8
Maxus
Seleco Seaweed, PTTEP, Boonrawd, Millcon Steel
0.36
0.36
9
9
Universal McCann
Detural
0.34
0.34
10
10
Starcom MediaVest
Electric Generating Authority of Thailand
0.67
11
11
Vizeum
Hanju
0.15
12
12
MEC
Sony Electronics, Mitsubishi Lancer
0.60
Index Living Mall
(0.03)
13
13
Mindshare
0.00
Boonrawd
(0.19)
14
14
OMD
0.46
Hershey's Asia Pacific
(1.07)
AGENCY
RECENT WINS
Macquarie Securities Project
RECENT LOSSES
TISCO (OOH)
1.16
0.69
Mundi Pharma
0.66
0.52
Mondo Mobile
PTTEP
0.39
0.27
0.15
The R3 New Business League has been compiled each of the last 134 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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