(RMB 60,354 M revenue)
252 MULTINATIONAL AGENCIES (RMB 22,365 M revenue)
LOCAL GROUPS BlueFocus
2014 Revenue Estimate: RMB 2,500 M
BlueFocus Digital: BlueDigital, Phluency, Bayline, Keying, Netops BlueFocus PR: Dentsu BlueFocus, Insight PR Consulting BlueFocus Advertising: SNK Advertising, Bojie Media, Eyes Media, Xinwei Advertising BlueFocus Marketing Services: Blue Strategy, Kingo, Jiebao Data, BestChoice Business Consulting, BlueFocus Entertainment Communications Association: Lantern, Tianyukong, BoldSeas, AdMaster, LB Advisor, 1shi Interactive, Jianfei Kelian, Behe Adtech, Leyue, NowledgeData, Xiaoi, Zamplus, Fotoable, Doumob, Micro Star, iClick, Taihe, Wanleyun
GDAD
2014 Revenue Estimate: RMB 2,000 M
3V, Guangxu (ASATSU) Advertising, Cyber Interactive Media, Flagence Communication&Consulting, Guangzhou Zhibiao, Regal, Heli Weisheng, Chengdu Classic View Culture Communication, Hainan Classic View Culture Communication, Closer Media, Hizone, Shenzhen Classic View Culture Communication, Pioneer Advertising, Chongqing Leading Media, GDAD-Hakuhodo, Guangdong GDAD Delphys Hakuhodo Advertising, Yarun Culture Communication, Energy Source
Charm
2014 Revenue Estimate: RMB 1,300 M
Charm Advertising, Charm Click, Charm Interactive, Shangxing Media
SH-ADV
2014 Revenue Estimate: RMB 607 M
Shanghai Younic Advertising, Shanghai Pioneer Communication, Shanghai Allied Advertising, Ogilvy & Mather Advertising Shanghai, Shanghai EXPO Cultural&Communication, Shanghai SAC Ogilvy Marketing Communications Consulting, Ogilvy Public Relations Shanghai, Shanghai Modern International Exhibition
BAC Group
2014 Revenue Estimate: RMB 520 M
BAC Advertising, Century BAC, Baolian BAC, TBAC INTERACTIVC, SHENGSHI BAC, SHENGSHI BAC Hangzhou, SHENGSHI BAC Shenzhen, RENHE BAC, BAC Qingdao, BAC Shenyang, BAC Shanghai, INNOCEAN-BAC, TIME BAC
Spearhead
CHINA
INDEPENDENT LOCAL AGENCIES
BEIJING
2014 Revenue Estimate: RMB 9,777 M
CREATIVE
DMG, Jiuyi, I'MNEXT, Yuanshan, Orange, 180 China, Think3, Rando, Bang, Feng's/Ribo, Holy Sun Fire, T&T, Sun&Sun Branding, Boda Siyuan, Dongdao Avic Culture, CTV Golden Bridge, VisonCN, Walk-on, INLY, Golden TV, Glory Media, Air Media, Future Ad, Womei, Beijing Capital Airport Ad,Vision China Media, CMM, Zhongjie Feibo, iMedia Ad, whadshel
MEDIA
Hylink, Tensyn, CIG, Yoyi, Fractalist, Adsage, CubeAD, Net Media Group, Socialab, China Focus Interactive, Limei, Amber Communication, medialand, Microdream, Womin, Gridsum
Digital
CHINA EAST JIANGSU
NO of Agencies: 2,477
OTHERS
ZHEJIANG
NO of Agencies: 2,463
ANHUI
High Team, Kingway, Trendscn, Across China, Linksus, HRH Communications Group, NTI, Keypoint, eVision, GCS, Brian, Mediact Interactive Group, Movershakers, SPRG, Uniway, Activation
SHANGHAI CREATIVE
CHINA SOUTH 2014 Revenue Estimate: RMB 7,846 M Shanghai Art Designing, 4space, Lam, WE Marketing, Meikao, EXIS China, Datong Ad, Lino, H-Vision, Unigroup, Come True, Hua Yu Hua, Focus Ad, Tandem, ZH Communication
FUJIAN
NO of Agencies: 1,185
GUANGXI MEDIA
Digital
OTHERS
OBM Group, Shanghai Zhongrun Jiefang, Di'an, Xin Yun, Focus Media, Gong Jiao, Jansen, CES Media, Ya Shi Wei, Da Zhong, Zhong Shi, Qixing Media, Lian Zhong, Shanghai Dianguang, Xin Min AdChina, Darwin Marketing, Adsame, Avazu Inc, Pzoom, Web Energy, Energy Trust, iMAG Interactive, ECMOHO, Joywell, Leapin Ad, Lecast, MediaV @PR, Max PR, Red Bridge, WTM, Mecool, Leadinfo, APAX Group, Butterfly PR, SMS, Angtian Ad, Yunchee, BEON China, Powertate, Angel Communication
NO of Agencies: 704
HAINAN
NO of Agencies: 527
CREATIVE
CENTRAL CHINA
MEDIA
Digital
OTHERS
sichuan CREATIVE
2014 Revenue Estimate: RMB 5,492 M
Fenghuang Chuanshuo, Long Hao Media, Ruitang Ad, Blue Flame, Persue Communication, Metro Yongtong, New Year, Ad Nature, Baiyun Ad, Dragon-Ad, Haiwang Ad, Dragon Advertising Lti. Guangzhou, Jin Shi, Green Apple
Team Top, MailTech, D&C, Mix-Media, Bosai Marketing, E-link Pacific, Guangfan, Wei Qian Mobile, Newtern, Youmi, Zhidian, YOUTOP, Excellent & Advertising, Uni-Digital, Winkee Hans PR, Wendy PR, Point. PR, Attention PR, Aosi PR, Fengse China
HUBEI
NO of Agencies: 423
JIANGXI
NO of Agencies: 634
HUNAN
NO of Agencies: 409
NORTH EAST NO of Agencies: 827
2014 Revenue Estimate: RMB 552 M
MEDIA
B-ray Media, Cheng Cheng Ad, Chuan Yang Ad, Hongya, Creation Zone, Eastern Campus, Link Ideas, Mingpai Ad, Mingxi Group, YOHO, New Modern Times, SEPROU, Si Nan Group, TSM
Digital
TYTY, 95 JOVO, RUIEI, Sicent, Redfox, 9.S.N, Deep Way, Full Network Marketing, Hot Infinite, Top Interaction
OTHERS
CDHWPR, CDSS PR, Hantang, Lyceum, MOZI, NDPR, Xuanya Mastermind, YF PR, Yu Xiu PR, Yuan Chuang PR, Freedom Idea
NO of Agencies: 1,006
Botong, Zcidea, Yun Chuang, Shi Tian, Bluesky Ad, DCC Brand, Lan Long, Zero Ad, Silver Horse Ad, Vetime, Shang Hua, M'young, Expressway Ad, Simei Media, Friend Ad, Jia Rui Communication, MeiAh, Focus, Lanjing, Hangzhou Public Traffic Ad, Hesheng Media, Bosson, Versatile Ad, Yubao, Seozone, Net Volution, Guangnian Top Ad, Nuojin Ad, Chunhua Qiushi, Hefei Yihai, Bo Gu Ad, Tengda, Tuoda, Disai Ad, Dianjing Ad, Jin Juan International, Bai Ma Ad, Gongjiao Hefei, Anhui Expressway Media, Baibu, Heibai Ad, Cornfield, Yuan Fang, Qingquan
NO of Agencies: 964
SHANXI
NO of Agencies: 632
HEBEI
NO of Agencies: 661
INNER MONGOLIA 2014 Revenue Estimate: RMB 3,319 M Xiamen Bomei, Samite Ad, Hamen Ad, Fujian Ad, Xin Si Wei, Aodinghui, u1city, Mall Media, Hope, New Handsome Joint Group, Fujian Dingli Group, Endless Dissemination, Dong Di Shi Ad, Dragon East, Zhi Nan Zhen, NCA
NO of Agencies: 681
SHAANXI
NO of Agencies: 352
New Power, Keyand, Letrue, Suntrack, Hao Yu, Xin Rong, Guangxi Ad, Tongzhong Shixian, Yun Ge, Joyou 99, Non-common Ad, Dianyi Design, Xunlong, Cranberry Marketing Group Biao Dian Ad, HHAD, Yihuatang Ad, Top Ad, Hei Dian, Leader ZaYan, Bravo Ad, Huayu Media, Huawang Ad, Feiying, Zhongshi, Hi Expressway, Original Beyond
SOUTHWEST CHONGQING
2014 Revenue Estimate: RMB 2,716 M
YUNNAN
Yinuo Design, Dana, Gaobang, Gaoer, Lidao, God Kindness, Asia's New Media Agency, Shuangbang, Xianhe Ad, Xin Shi Li, Yushang, SINO@RT, Weilian Hudong, Yixiang Hudong, Wisdon Culture
Sigular, ZhuChao Interactive Vision, Tower Ad, Matrix Interactive, Rich, Xinjiyuan Ad, MSUN Ad, Dragon-Horse Ad, Shixing Ad, Hongren Ad, Shangmei Ad, Kaixin Media, Zhongxing Ad, Changlong
Reapower, Idvis, Shengyang Dongli, Lirui Ad, Xinyuan, Dahe, Shangyuan, Xingji Ad, HY-Media, Expressway Ad, Xin Ge, Huagan Media, Ocean Ad
Show-Mind, Lanjing, Sunvery, Tian Ma Ad, Da Qi, Tongbu Brand Spreading, Anyway Ad, Mulinsen, Shuangbang, Dongwen Newring, Dofor, Bochuang Ad, Red Sorghum, Bus Advertising Co
GUIZHOU
NO of Agencies: 365
NORTHWEST XINJIANG
NO of Agencies: 634
2014 Revenue Estimate: RMB 2,595 M Artistic Men Ad, T.Media, RGOAD, Ewei, PPAD, North New Media, Dragon Media, Zhongxinyuan, Shenyang Zhiwei, ZPOP, New Idea, REQM
NO of Agencies: 597
HEILONGJIANG
NO of Agencies: 385
Bo Ruo, Shen Du, Sheng Shi Tong Da Ad, Seeder Ad, Shuang Mu Ad, Tian Jian Ad, Fuyuan, Yang Guang Lu Yi Media, Shangding Team, Maihe Ad, Chuan Cheng Ad, Niad Ad Hylee, SSSE, Siac, Shine Tone Ad, Jing Lun, ASHA, New Air Group, Qingdao TeamGold, GAA, Qijian Ad, Yidiantong, Wuzhou Jiashi, Fengmei Ad, Shenghui, Beyond Media, Aida, Shiji Yangguang, Hong Yu, Harvest, Territory Ad, Hedui Ad
Fengse China Media, Dong Dao, Wisebon, Hua Yu, WINS, Xi Yu Ying Xiang Ad, Huatong Media, Taiyuan Join C.E. Ad, Shanxi Expressway Ad, Mido Communication, Yuan Qi Ad
Success Media, Haiyun Culture, Hongshan Ad, Stariver Ad, Spark Media, Yafeng Ad, Xinweiben, Qianxi, Lichuan Ad, Xingda, Summit Ad, Haimeng, Feitian, Feifan
Sunsoar, Xijie, GSANY, Daziran, Bo Yang, Jialong, Sheng Rong, Jinyangyi, Menggeli, Heng Bao Ad, Feng Shang Culture Media, Jin Mai Culture Media, Kai Si QI Ad, Xin Yuan Ad
Adway, Filyera Ad, Jincheng Ad, Yida Ad, Wisebon, Mido Communication, Wo Sen Ad, Juzhong Media, Xi Yu Ying Xiang Ad, Yuan Qi Ad, Jiumi, Da Chao, Great-wall Ad, Trans-media, Silver Style, Shengshi Rongfei, Sha Long, Tuoyun Media, Jin Mai, City Media, Qiancheng Chuangmei, Furun Media, Tongdian Media
2014 Revenue Estimate: RMB 2,113 M ZTIDEA, Gaoge, Cqmpi, Black Chun Ad, Tooge, Dong He Ad, Dreamtimer, Tangdu Media, Huirong, Jieli Ad, JNHT Ad.Group, NOVOER, SPACE&LAND, SUNSHINE PR, TOM, B&W Media, Xunshi, Winners, Zhengdian, Zhibo Beyond, DYA, Hai Yida Ad, Moua Image, Diwo Ad, Yantushisu Media, Xing Rui Cheng Ad, Youshi, Colourful, Bositang, Da Hao
High-speed Ad, Qi Qi Media, Yuanqi Ad, Transmind, Yi Fang Ad, Qiankun on Ad, Xiahao, Yi Dian Ad
2014 Revenue Estimate: RMB 1,690 M Licheng Guangyin, Jin Diao Ad, Prana, Xinyi Ad, Bai Long, Xing Chen, Tiansheng, Hualing, Lvzhou, Xin Chu, Hei Yanjing, Ying Mingtian
Ling Xin Ad, Shang Jia Ad, Jiu Xiang, Jin Niu Ad, Lanzhou Phoenix, Shiji Huihuang, Qun In
QINGHAI
Fei Tian Ad, Yasoo, Guan Tang Ad, Shizheng, Lianchuang, Geermu, Xining Cao Tang, Ling Dian, Bo Da, Feng Yun, Screen Culture, Remry, Dongkai
NO of Agencies: 490
Bing Hua Shi Ji Ad, Bo Ya Ad, Hong Qiang, Jiu Se Lu Ad, Ding Dian, Satan, Da Ming, Hei Ma, Lan Ping, Fang Jing, Leader, Shi Dian, Xing Di, Tu Teng, Dejia Media, Ningguang Media
TIBET
Chong Ji Li Media, Chuang Ji Ad, Nan Fang Ad, Dadao, Starting Point, GAAC, Guoji Tiyu Lvyou, Shi Guang
NO of Agencies: 390
Da Yu, Fenghuang, Saibo, TCGG, Yuanxiang, Zerotion Communication, Legend TV, Baihui Ad, Mayun Culture Transmission, Gigo, Tianjia Ad
Sunmoon Ad, Haerbin Bus Media, Aoda, Haerbin JINDA Hanhai Ad, Yang Ming Ad, Tian Si Ad, Guangjiao Ad, Leiting Ad, Hairun Group, Qifeng Media
Methodology > All information here is sourced from multinational holding companies, the China Advertising Association and R3 desk research. > All Multinational Holding Group Revenues are based on 2014 Annual Report information for Asia Pacific, recalculated by R3 for Mainland China as 2014 estimates. > All Local Agency Revenues are based on China Advertising Association published information.
WPP
2014 Revenue Estimate: RMB 6,770 M
Ogilvy Group: Ogilvy & Mather Advertising, OgilvyOne (Evision), Ogilvy Public Relations Worldwide (H-Line), Ogilvy Common Health, Dawson, Ogilvy Soho Square, Social@Ogilvy, RedWorks, Geometry, Neo@Ogilvy, Experiential Marketing China, Yindu Ogilvy, Effort Bates CHI & Partners: Bates CHI & Partners Y&R Group: Y&R (Iconmobile, LabStore, Y&R Approach), Landor Associates, Wunderman (AGENDA, AdPeople), VML (VML TEEIN), Sudler & Hennessey, Burson-Marsteller, Cohn & Wolfe, Dentsu Y&R JWT: JWT, Always Field Marketing, Smollen China Grey Group: Grey, G2 Star Echo, Grey DPI, ArtM Communications Group (China) GroupM: Mindshare, MediaCom, Maxus, MEC, Xaxis Tenth Avenue: Kinetic, mJoule Kantar Group: Kantar Retail, Kantar Health, Kantar Worldpanel, Kantar Media, TNS (TNS Research International, Sinotrust, TNS Zdology), CSM Media Research, CTR Market Research, Oracle Added Value, Millward Brown (Moment Systems), CIC Others: Hill+Knowlton Strategies, The Brand Union, Fitch, POSSIBLE, AKQA Investments: HDT, InGame Ad Association: Asatsu-DK, Shanghai Advertising
DENTSU AEGIS Network
2014 Revenue Estimate: RMB 4,025 M
Dentsu Inc.: Dentsu Tec Beijing Advertising Dentsu Aegis Network: Beijing Dentsu Advertising, Dentsu TOP, &c., Dentsu Rihai, BrandMax, Dentsu McGarry Bowen Shanghai, Carat, Clarity, Dentsu Media China, Sinomonitor International, iProspect China, Amnet, Dentsu BlueFocus Public Relations Consulting, Vizeum, Isobar (Isobar, OMP, Verawom, Trio Isobar), Catchstone, Posterscope
PUBLICIS GROUPE
2014 Revenue Estimate: RMB 2,974 M
Publicis Worldwide: Publicis (Publicis China, Publicis China-Betterway), Publicis Dialog, Publicis Modem (Publicis Modem Beijing / Gomye, Publicis Modem Shanghai / Wangfan) Saatchi & Saatchi Worldwide: Saatchi & Saatchi, Saatchi & Saatchi X Leo Burnett Group: Leo Burnett (Leo Burnett, EmporioAsia) ZenithOptimedia Group: Newcast, Optimedia, Performics, Zenith, ZenithOptimedia VivaKi: VivaKi Starcom MediaVest Group: MediaVest, Starcom Re:Sources: Re:Sources China Razorfish Global: Razorfish Publicis Healthcare Communications Group (PHCG): Discovery, Publicis Life Brands, Razorfish Healthware, Saatchi & Saatchi Health (UBS Saatchi & Saatchi Health) MSLGROUP Global: MSLGROUP, King Harvests, Genedigi DigitasLBi: DigitasLBi BBH: Bartle Bogle Hegarty (BBH)
OMNICOM
2014 Revenue Estimate: RMB 1,944 M
DDB: DDB China (DDB Guoan), RAPP, Tribal Worldwide, Live, Interbrand BBDO: BBDO (Energy BBDO), Proximity, Proximity Live TBWA: TBWA (BEING), eGraphics, TBWA\Hakuhodo, Tequila, Auditoire, Integer, DAN OMG: OMD, PHD, NIM, M2M Other Shops: Fleishman-Hillard (Blue Current), Kreab Gavin Anderson, Ketchum, Siegel+Gale, Wolff Olins, CPM, TRO, Cosign, Adelphi Consultech, Consultech, Targis Advertising, Jigsaw / Communispace, Flamingo, GMR Live, Doremus, Bernard Hodes, AMCI, Cedar, Critical Mass
CHEIL
2014 Revenue Estimate: RMB 1,820 M
Cheil Greater China: Cheil China, Cheil PengTai, Bravoasia
IPG
NINGXIA
NO of Agencies: 110
JILIN
2014 Revenue Estimate: RMB 7,242 M
GANSU
NO of Agencies: 122
LIAONING
Blackant, CMMC Ad, Hai Kun Communication, Laber, Sunfire, SZ4C, Tian Yuan Brand Creative, Unite, Wisdom, Bsnia, CTOP, JIAN YING, Rightol, Wei Lan Ad, Southwest International Ad
TIANJIN
NO of Agencies: 712 NO of Agencies: 622
CC&E, Himalayas, Yin Xiang Ad, See Top Creative, Invision, JinyanDaguan, TEAM, Tohoo, MCCN, Cheng Bang Ad, Civic Ad, Creative Source Ad(CSI), Golden Greatwall, CAN Ad
Reeyee, Radi, J&J Intelligence Group, Easyads, La Feng Media, DHA Group, Pga-sip, Silverapple, Shi Chuan Ad, Nanjing MPI, Huajian Media, Cxeye, Jin Ding Ad, Wonderful100 Ad, T.C. Brand Design, Guo Guang Ad, Hunter Group, Long Xi Media, Sheng Hui Media, Yong Da Outdoor Media
CHINA NORTH
NO of Agencies: 670
HENAN
GUANGDONG
2014 Revenue Estimate: RMB 15,988 M
MULTINATIONAL AGENCIES
SHANDONG
NO of Agencies: 1,067
2014 Revenue Estimate: RMB 500 M
Spearhead, Huayi Xinbang, Huayi Jiaxin, Shanghai Hongfan, Shanghai Jiawei, Huayi Tuopu, Auto Spearhead, Shanghai Dongxi, Shanghai Weixun, Meiyi, D&S, Allyes
2015
AGENCY FAMILY TREE
30,446 LOCAL AGENCIES
2014 Revenue Estimate: RMB 858 M
McCann Worldwide: McCann, McCann Health (McCann Healthcare, TT McCann Health, McCann Humancare, McCann Complete Medical), MRM//McCann, Momentum Worldwide, Craft Worldwide FCB: FCB, Hacker Agency Lowe and Partners: Lowe, Lowe Profero CMG: DeVries Global, FutureBrand, Golin, Jack Morton Worldwide, Octagon, Weber Shandwick (Creation, Powell Tate) IPG Mediabrands: Initiative, UM
IPSOS
2014 Revenue Estimate: RMB 1,550 M
EDELMAN
2014 Revenue Estimate: RMB 204 M
ASATSU-DK
2014 Revenue Estimate: RMB 199 M
WIEDEN+KENNEDY
2014 Revenue Estimate: RMB 170 M
RUDER FINN
2014 Revenue Estimate: RMB 154 M
Thunder Communications RFI
NEXT FIFTEEN
2014 Revenue Estimate: RMB 129 M
Text 100
ACXIOM
2014 Revenue Estimate: RMB 127 M
EPSILON
2014 Revenue Estimate: RMB 97 M
APCO
2014 Revenue Estimate: RMB 96 M
SAPIENTNITRO
2014 Revenue Estimate: RMB 94 M
INNOCEAN
2014 Revenue Estimate: RMB 83 M
FRED & FARID
2014 Revenue Estimate: RMB 80 M
M&C SAATCHI
2014 Revenue Estimate: RMB 66 M
ENGINE
2014 Revenue Estimate: RMB 61 M
Calling DeepFocus (Deep Focus/FlipScript) DNA
ICLP
2014 Revenue Estimate: RMB 51 M
MDC PARTNERS
2014 Revenue Estimate: RMB 50 M
Anomaly kbs+
RACEPOINT
2014 Revenue Estimate: RMB 48 M
HUNTSWORTH
2014 Revenue Estimate: RMB 45 M
Grayling
WAGGENER EDSTROM 2014 Revenue Estimate: RMB 42 M JUNG VON MATT
2014 Revenue Estimate: RMB 40 M
LEAGAS DELANEY
2014 Revenue Estimate: RMB 35 M
2014 Revenue Estimate: RMB 665 M
Ipsos: Ipsos Marketing, Ipsos ASI, Ipsos Satisfaction & Loyalty, Ipsos Public Affairs, Ipsos MediaCT, Ipsos Observer Synovate
HAKUHODO dy
NIELSEN
THE HOFFMAN AGENCY 2014 Revenue Estimate: RMB 34 M 2014 Revenue Estimate: RMB 374 M
Hakuhodo: Shanghai Hakuhodo, Beijing Hakuhodo, Beijing Delphys Hakuhodo, Guangdong GDAD-Hakuhodo, Hakuhodo Communication Partners Advertising (Shanghai), Hakuhodo Intelligent Partners Advertising (Shanghai), Guangdong GDAD-Hakuhodo Advertising, TBWA\ HAKUHODO China, Guangdong GDAD Delphys Hakuhodo Advertising, Hakuhodo Institute of Life and Living Shanghai, Consumer Insight Research (C-Insight) DAIKO Advertising: Daiko (Beijing) Advertising, Daiko (Shanghai) Advertising, Daiko (Guangzhou) Advertising YOMIKO Advertising: YOMIKO (Shanghai) Advertising
HAVAS
2014 Revenue Estimate: RMB 191 M
Havas Media Group: Havas Media, Arena Media, Socialyse, Lux Hub, Mobext, Ecselis, Affiperf, Havas Sports and Entertainment, Ignition Havas Creative Group: Havas Worldwide (Havas Worldwide, Havas Worldwide Digital, Havas Worldwide Field Force), Arnold Worldwide (Arnold Worldwide), Porda Havas Finance PR Communication Group (Porda Havas Finance PR, Vision International Roadshow, Powell Financial Press), Havas Life
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