www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Sep 2014
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RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3
3=
4
4
DDB
5
3=
Y&R
6
7
7
AGENCY
RECENT WINS
Apollo Hospital India, Shukran India, SGX singapore Project Hollard Financials Australia Project, Red Balloon Australia Project, Petronas Malaysia (2015 BTL&Digital) Project Samsung APAC, Bajaj Auto Inida, SriLankan Airlines, Samsung Vietnam Project SAIC Corp Brand China, NSW Dept of Health Australia Project, Sunshine Insurance China Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
79.0
Bajaj Auto India
67.0
66.9
AMO Japan Project
62.1
45.4
Micromax Mobile India Project
43.7
38.4
Volkswagen China (Some Brands)
35.1
SMAAAASH India, Tata India Project, Bel Foods (Goodi) Vietnam
37.9
NSW Electoral Commission Australia
32.3
JWT
RACV Australia, Bolon China, NSW Electoral Commission Australia
21.2
Set Max India
18.5
5
SapientNitro
Citibank Regional Project, Mondelez(Digital) Australia, MCM Singapore Project
16.4
8
6
Lowe
Flipkart India, GCPPL India, Amul Macho India
17.0
Apollo Hospital India
16.0
9
10
Grey Group
Indian Army Project, Allianz Maylaysia Project
13.3
GSK Hong Kong Project
13.1
10
9
Dentsu
13.9
Sanyo Shokai Japan Project
12.0
11
8
BBDO
13.6
Hindustan Lifecare India
11.4
12
11
Saatchi & Saatchi
12.1
Icebreaker New Zealand Project
10.9
13
12
M&C Saatchi
14
13
TBWA
15
14
16
Leo Burnett
Mandom Thailand Project, Maruti Suzuki India Project, Canon China Project, Myer Australia, Porsche Korea,Anchor Dairy Philippines, SMDC Real Estate Philippines Project Sands China, Pertamina Oil & Gas Indonesia, Electrolux Thailand, Viettel (Telecom) Vietnam Hayama Shirt Japan Project, Microsoft Store China, Cetaphil & Loceryl China, Audible by amazon
16.4
4.5
Aditya Birla Money India
4.4
Airbnb APAC, METRO China Project, Haier India
6.4
Nissan Motors India
4.3
Publicis
Skoda India, Iconcerts India, Burger King Philippines Project
7.8
Oporto Australia
2.1
16
BBH
Samsung APAC, HUL India, Piaggio India
1.9
Skoda India
1.6
17
18=
Wieden & Kennedy
Samsung APAC
1.5
18
20
Havas Worldwide
Sanofi Japan Project, Galderma Daylong Korea(BTL)
5.4
La Trobe University Australia
0.9
19
15
FCB
Nathella Sampath Jewellery India,Mercury Energy New Zealand
1.9
Electricity Authority New Zealand
0.6
20
17
Bates
Dalmia Cement India
0.3
IPL India Project
0.3
21
18=
Iris
0.0
1.5
0.0
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Sep 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Conseil Interprofessionnel du Vin de Bordeaux Japan, Samsung SSD & C&S (Search) Korea
73.81
Southern Union Malaysia
67.50
2
5
Starcom MediaVest
Samsung APAC, Airbnb Regional, AIG Malaysia, Diageo Australia
28.69
Garuda(Digital) Indonesia
26.38
3
2
Mindshare
City of Dreams Macau, CESC Properties India, Hoyu Taiwan
30.75
Pandora(Offline) Hong Kong
23.68
4
4
OMD
Kiwibank New Zealand, NZ Post New Zealand, Hotel Club Singapore
30.26
Skycity Auckland New Zealand
17.62
5
3
ZenithOptimedia
CP Group China, Skycity Auckland New Zealand, Stop Teen Moms Thailand
19.32
7-Eleven Hongkong
17.10
6
7
MediaCom
Sony Activation Regional, Symentac Regional, Roche Diagnostics India
13.99
RACV Australia
11.35
7
6
Vizeum
Huawei Malaysia,Beijing Mobile China, Giti China
11.89
RAC WA(Digital) Australia
11.26
8
8
PHD
Nikkei Singapore, Hong Kong Jockey Club Hong Kong, Auckland Council New Zealand
7.82
Banana Boat Australia
6.81
9
9
Havas Media
Borosil's India, World Kabaddi League India, Modern Brands Australia
10.73
JP Morgan (Digital) Taiwan
5.83
10
10
Dentsu Media
Cremica India, KINKAN(TV) Taiwan, Xantia Taiwan Project
6.57
SIDIZ Korea
5.66
11
11
MEC
Microsoft Store China, HCG Bathroom Fixtures Philippines, Garena Taiwan
9.29
Beiersdorf Nivea India
5.01
12
12
Initiative
4.78
Aje Thai Big Cola Thailand
3.00
13
13
Maxus
2.68
Cotra Enterprise Malaysia
0.01
14
14
Universal McCann
14.46
LEGO Singapore
(4.76)
AGENCY
RECENT WINS
Property Guru Singapore, Krating Daeng and Mansome Thailand, Madman Entertainment Australia 7-Eleven Hongkong, Shanghai Motor Thailand Project, Super Coffee Thailand Project Ricoh Japan, Blizzard(WOW) China Project, Sevennights Korea, LF Korea
RECENT LOSSES
The R3 New Business League has been compiled each of the last 145 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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