www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ Sep 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Pepper Australia Project, Queensland Building & Construction Commission Project
13.16
2
2
McCann WorldGroup
Hollard Financials Project,Red Balloon Project
11.73
11.73
3
3
Leo Burnett
Samsung, Double A Project, Woolworth Retail，Bonds Retail,CFX (Digital)
7.64
7.64
4
4
DDB
NSW Dept of Health Project, Victorian Major Events Company Project, Tennis Australia Project
5.80
5.80
5
8
JWT
RACV, Tata Group Project, NSW Electoral Commission
5.34
5.34
6
6
SapientNitro
Mondelez, Metlife, Citibank Project
4.80
4.80
7
5
Clemenger BBDO
Myer
4.00
4.00
8
7
M&C Saatchi
IAG, A2 Milk，Lexus
3.50
3.50
9
10
The Monkeys
MLA, Bingle
0.70
0.70
10
9
BMF
NCE,MLA
0.85
The Smith Family
0.67
11
11
Publicis
Cooper Tires, Barangaroo, QBE
0.47
Oporto
0.36
12
13
TBWA
Airbnb, OneShift Project, Krispy Kreme Project
0.15
0.15
13
12
Grey Group
National Heart Foundation Project, Canberra Outlet, GPET Project
0.12
0.12
14=
14=
Dentsu
Uber Global Project
0.00
0.00
14=
14=
Lowe
0.00
0.00
14=
14=
FCB
0.00
0.00
14=
14=
Iris
0.00
0.00
18
18
Havas Worldwide
0.00
La Trobe University
(0.52)
19
19
Saatchi & Saatchi
Petronas Lubricant
0.20
Lexus
(0.80)
20
20
Ogilvy
Conga Food, Amgen Project
2.44
Honda
(2.32)
AGENCY
RECENT WINS
RECENT LOSSES
NSW Electoral Commission
12.63
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ Sep 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Woolworths， Nokia, Symington's, MasterCard, WA Police,
12.19
2
2
Mitchells
Food & Beverage Service Client, Federal Government
10.48
Modern Brands
10.33
3
3
OMD
Dubai Tourism，Coach, Deakin University, Momentum Energy
4.94
Sara Lee
3.25
4
6
Starcom MediaVest
Samsung, Airbnb, Diageo, ASICS sports fashion brand, MedTronic
4.13
5
7
MediaCom
Fonterra, Westpac Project
4.87
6
4
ZenithOptimedia
Musashi, Honda Lawn Mowers, Appliances Online, Mr Price
2.56
7
5
PHD
Norwent 3 Pty Ltd, Infiniti Cars, The Fuel Agency, Simonds Homes
2.37
8
8
Havas Media
Modern Brands， Valspar， Goodman Fielder
0.87
9
10
Vizeum
Ella Bache, BPI
0.93
Cosmax
0.73
10
9
Initiative
Madman Entertainment, RAC WA, Swinburne Online, Bing Lee
2.27
Rabobank
0.72
11
11
Mindshare
Volvo
0.25
Honda Lawn Mowers
0.15
12
12
MEC
Banana Boat, Hallmark
0.18
Jemena
0.11
13
13
Maxus
Thomas Jewellers
0.05
Education Client
(0.13)
14
14
IKON
0.00
RAC WA
(4.19)
15
15
Universal McCann
3.45
Australian Federal Government
(4.55)
AGENCY
RECENT WINS
Coca-Cola, Tourism Queensland, City Chain, Regus
RECENT LOSSES
12.19
3.24
Pacific Brands
3.01
2.56
Banana Boat
2.30
0.87
The R3 New Business League has been compiled each of the last 145 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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