www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ Sep 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Hang Lung Properties Project, KSF Project, IELTS Project
169.12
Johnny Walker Digital
137.57
2
2
McCann WorldGroup
Taobao, Heineken Project, Godiva, Hsu Fu Chi Food
119.54
San Miguel
119.54
3
3
Saatchi & Saatchi
Sands, Volkswagen, Swire Property, San Miguel
40.27
40.27
4
8
DDB
SAIC Corp Brand，Sunshine Insurance Project，Sun Century Project
48.54
35.94
5
4
Dentsu
Canon Project, Esai, GTMC Project, Bridgestone Project
36.06
29.76
6
5
JWT
Tata Group Global brand Campaign， Bolon， Hershey Project
27.46
27.46
7
7
Y&R
Diageo Haig Club & Bailey's, Johnny Walker Digital
27.28
8
6
SapientNitro
MetLife, Citibank Project
23.94
23.94
9
11
Leo Burnett
Samsung, Shui On Land Project, Yili (Pureday Yogurt & Da Guo Li Yogurt)
23.88
17.58
10
9
Lowe
Hang Lung Properties， Arda Kitchen Appliances, HNA Group, Anta Kids
15.12
15.12
11
10
FCB
Electronic Client
9.67
9.67
12
12
BBDO
Ding Hu Spring, Merck Clarityne, Choi Tai Fook & Platinum Project
6.14
6.14
13
13
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
14
14
Grey Group
AB Inbev Project
5.89
5.89
15
15
TBWA
Airbnb， METRO Project, Oldenburger Project
6.14
Tsingtao Beer
3.78
16
16
Publicis
Intel Embedded System， Master Kong (biscuits & cookies)
25.83
FMCG Client
1.87
17=
17=
BBH
Samsung
1.26
1.26
17=
17=
Wieden & Kennedy
Samsung
1.26
1.26
19=
17=
Iris
0.00
0.00
19=
17=
Bates
0.00
0.00
19=
17=
Havas Worldwide
AGENCY
RECENT WINS
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate
25.20
RECENT LOSSES
Microsoft CRM
Master Kong (Biscuits & Cookies)
25.39
0.00