www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ Sep 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lululemon Project, Standard Chartered Project, China Mobile Project
5.98
5.98
2
2
McCann WorldGroup
Shiseido Project, HMV Project, HK Good Foundation Project
4.01
4.01
3
3
DDB
Landmark Website Project, Fonterra Anmum Project, Volkswagen Project
4.64
4
5
Leo Burnett
Samsung, Double A Project, Pfizer Project
2.08
2.08
5
4
JWT
Carlsberg, Sun Hung Kai Properties Project, Hysan Properties Project
1.81
1.81
6
6
SapientNitro
Lane Crawford Project
1.00
1.00
7
7
BBDO
MetLife
0.30
0.30
8
8
Y&R
Government Client
0.39
9
9
Saatchi & Saatchi
Merck
0.24
0.24
10
10
Lowe
Milk Client
0.20
0.20
11
11
TBWA
Airbnb
0.18
0.18
12
12
Dentsu
Royal Medic Project, Tai Pan Bakery Project
0.02
0.02
13
13
Publicis
Digitas Lbi
0.01
0.01
14=
13=
FCB
0.00
0.00
14=
13=
M&C Saatchi
0.00
0.00
14=
13=
Bates
0.00
0.00
14=
13=
Havas Worldwide
0.00
0.00
18
18
Grey Group
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Finance Client
Microsoft CRM
GSK Project
3.35
0.29
(0.10)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ Sep 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Hubtown, Nokia, Sunraysia Social
7.92
7.92
2
5
Starcom MediaVest
AIA Group, ICBC (Asia)
1.10
1.10
3
2
Universal McCann
Global Beauty International Group， Regus, Cathay Pacfic (Search）
2.24
Microsoft
0.88
4
13
Maxus
7-Eleven, Pandora, Avnet Technology, Cheung Kong Properties
0.92
Union Pay
0.58
5
4
Dentsu Media
Shiseido， ES Labo， CU Legend Project， TW coffee Project
0.45
6
14
Mindshare
City of Dreams Macau
0.75
Pandora(Offline)
0.19
7
6
MEC
Regal Hotels International(Search) Sony(Search), Hysan Development Corporation(Search)
0.38
ICBC (Asia)
0.18
8
7
Vizeum
9
12
PHD
10
9
11
8
12
AGENCY
RECENT WINS
RECENT LOSSES
0.45
0.10
0.10
GOTV-TVB, Hong Kong Jockey Club
0.22
0.09
OMD
Wheelock Properties, Coach, Village Road Show, Diva Residential Property Project, AMENZ
0.59
MediaCom
Huawei Technologies, Metropolitan Life Insurance
0.07
0.07
10
Initiative
The Economist
0.04
0.04
13
11
Havas Media
0.00
0.00
14
3
ZenithOptimedia
Union Pay, Hong Kong Resort, Trivago, Lactalis
0.69
Electronic Client
7-Eleven
0.07
(0.06)
The R3 New Business League has been compiled each of the last 145 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2