www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ Sep 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
Colony Project, Takeda Project, Hoya (eyecity), Nutro Project
4.21
2
1
Ogilvy
Aiful, Newways Project, ORIX Project, Skyscanner Project
3.15
3
3
Y&R
MHD Moet Hennessy Diageo Project, Sanyo Shokai Project, SBI ALApromo Project, AMO Japan Project
2.38
4
4
Leo Burnett
Samsung, Double A Project, Rubbermaid
1.93
1.93
5
5
JWT
Tata Group Project, Noritz, Oak lawn, Pigeon
1.19
1.19
6
6
DDB
KNT Project, FXCM, Lixil Project
0.90
0.90
7
7
BBDO
Medical Client
0.67
0.67
8
10=
Havas Worldwide
Sanofi's Project
0.50
0.50
9
8
Lowe
FrieslandCampina
0.20
0.20
10
10=
Wieden & Kennedy
Samsung
0.10
0.10
11
9
M&C Saatchi
Audible by amazon Project, Hayama Shirt Project, Miyazaki Broadcasting Project
0.04
0.04
12=
10=
Bates
0.00
0.00
12=
10=
Saatchi & Saatchi
0.00
0.00
12=
10=
FCB
0.00
0.00
12=
10=
Grey Group
0.00
0.00
12=
10=
Publicis
0.00
0.00
17
17
TBWA
18
18
Dentsu
AGENCY
RECENT WINS
Airbnb
RECENT LOSSES
AMO Japan
3.46
3.15
Microsoft CRM
2.08
0.52
Auto Client
(0.16)
0.00
Sanyo Shokai Project
(0.30)