www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand/ Sep 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Y&R
Matua (Treasury Wine Estates), Panasonic Project, Sevens Project, Vodafone, The Mill
3.95
2
JWT
Auckland Transport Project, University of Auckland, Sovereign Insurance, LG Project
0.85
0.85
3
3
DDB
Beaurepaires, Booking.com, Icebreaker Project, SKY TV Project
0.78
0.78
4
8=
Leo Burnett
Samsung,Double A Project
0.50
0.50
5
4
McCann WorldGroup
Microsoft
0.30
0.30
6
5
Ogilvy
AusIndustry
0.18
0.18
7
7
TBWA
Airbnb, Heart of the City Project, Geneva Health PR
0.07
0.07
8
6
FCB
Mercury Energy, National Screening Unit
0.15
0.04
9=
8=
Grey Group
0.00
0.00
9=
8=
Publicis
0.00
0.00
9=
8=
Havas Worldwide
0.00
0.00
9=
8=
Lowe
0.00
0.00
9=
8=
M&C Saatchi
0.00
0.00
14
14
BBDO
0.00
Red Bull Project
(0.03)
15
15
Saatchi & Saatchi
0.00
Icebreaker Project
(0.08)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Microsoft CRM
3.75
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand/ Sep 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
OMD
Kiwibank, NZ Post, Dulux, Coach, Bic, QV, Bauer Media NZ
2.40
MediaCom
Technology Client, Fonterra, Wet and Forget
0.77
Starcom MediaVest
Samsung, Airbnb
0.45
4
PHD
Auckland Council, Unitec Institute of Technology, Ezibuy
0.37
0.37
5
3
Carat
Nokia(Social Media), Natural Sugars
0.35
0.35
6
5
MEC
NZACA Project, Ministry of Business, New Zealand Opera
0.30
0.30
7
6
Vizeum
Reb Bull
0.19
0.19
8
7
ZenithOptimedia
Valentines, SKYCITY Auckland, Avanti Finance
0.19
0.19
9=
8=
MPG
0.00
0.00
9=
8=
Mindshare
0.00
0.00
11
11
Universal McCann
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
10
4
AGENCY
RECENT LOSSES
SKYCITY Auckland
1.67
0.77
Interislander
Microsoft
0.39
(0.23)
The R3 New Business League has been compiled each of the last 145 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2