www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ Sep 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
SGX Project, AstraZeneca Project, Global Blue Project, NSCS Project, Roche Project
6.63
6.63
2
McCann WorldGroup
National Art Gallery, Owndays
4.80
4.80
3
3
SapientNitro
Unilever Project
4.10
4.10
4
4
DDB
Health Promotion Board, Ministry of Communications and Information Project
3.01
3.01
5
5
Grey Group
Al-Maha Airways, Sentosa Leisure Management, GSK (Horlicks&Scotts) Digital
2.35
2.35
6
7
Leo Burnett
Samsung, Double A Project, Lazada Project, SkyScanner Project, MBT Project
2.25
2.25
7
6
TBWA
Airbnb
1.10
1.10
8
8
Dentsu
Auto Client
0.61
0.61
9
9
BBDO
APB
0.60
0.60
10
10
JWT
Tata Group Project, Carlsberg
0.42
0.42
11
11
Publicis
Breadtalk, Koh Brothers Project,UBS Project
0.29
0.29
12
12
Lowe
FrieslandCampina
0.20
0.20
13
13=
BBH
Samsung
0.15
0.15
14=
13=
Iris
0.00
0.00
14=
13=
M&C Saatchi
0.00
0.00
14=
13=
Bates
0.00
0.00
14=
13=
Saatchi & Saatchi
0.00
0.00
14=
13=
Havas Worldwide
0.00
0.00
14=
13=
FCB
0.00
0.00
20
20
Y&R
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Singapore Workforce Development Agency, Wearnes Automotive, Education Client
2.44
RECENT LOSSES
Microsoft CRM
(0.16)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ Sep 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Starcom MediaVest
Samsung, Airbnb, 28th Southeast Asian Games, Open house, PHS Hair
2.40
2.25
2
1
Carat
Hootsuite(Digital),Mondelez, Nokia, Mastercard
1.31
1.31
3
2
OMD
Hotel Club, Coach, Sentosa Development Board, Cortina Watch
0.98
0.98
4
4
Dentsu Media
Tourism Client
0.67
0.67
5
7
ZenithOptimedia
LEGO, Management Development Institute of Singapore,Institute of Technical Education
0.92
Wing tai
0.54
6
6
Havas Media
HuaWei Project, American Tourister Project, Themos Project
0.40
Ram Pacific
0.34
7
5
Universal McCann
MSF (Radio), NEA (Dengue), International Enterprise Singapore, Singapore Sports Council
0.72
LEGO
0.26
8
8
PHD
Nikkei,Scripps Network, Firefly, Mount Faber Cable Car
0.39
0.24
9
9=
MediaCom
NUS Business School
0.17
0.17
10
9=
Initiative
Property Guru
0.15
0.15
11=
9=
Vizeum
0.00
0.00
11=
9=
Maxus
0.00
0.00
13
13
MEC
14
14
Mindshare
AGENCY
RECENT WINS
Sunrise, Sony Playstation
RECENT LOSSES
0.03
Tourism Client
(0.02)
0.00
Mondelez
(0.14)
The R3 New Business League has been compiled each of the last 145 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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