www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ Sep 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
3
Saatchi & Saatchi
3
2
DDB
4
7
5
AGENCY
RECENT WINS PTTEP Project, Srisawad NTL Project, Veet Project, Aroma Group Project, Bee Talk Project Scenical World Thailand, Nok Scoot Airlines, Electrolux, Boots Pharmacy, Novartis
ESTIMATED YTD WIN REVENUE (USD $ m) 6.03
RECENT LOSSES
Huawei Project
ESTIMATED OVERALL YTD REVENUE (USD $m) 6.00
2.47
2.47
Krung Thai Bank Project, CH7 Project, Krating Dang (Red Bull) Project
2.43
2.43
Leo Burnett
Samsung, Double A Project, Takeda Project
1.80
1.80
4
McCann WorldGroup
Baxter Project, Smooth-E Project, Ichitan Project, Marico, Microsoft
1.75
6
5
Dentsu
Honda Automobile, Real Move Project, Mandom Project
1.51
7
6
BBDO
Honda Automobile, Oppo Thai
1.20
8
8
TBWA
Airbnb, SCG Cement, PTT Corporate, Kantana Group Project
1.08
9
9
Y&R
Dutchmill, Giffarine, Donut
0.86
Microsoft CRM
0.56
10
10=
JWT
Tata Group Project, AIS, AIS Brand Development, Ichitan Project
0.23
Sales client
0.08
11
10=
Publicis
Pernod, Unif Project, P&G Project
0.07
Nyuan Sunn Pepper
0.02
12
12=
Grey Group
P&G (AmbiPur) Project
0.01
0.01
13=
12=
Lowe
0.00
0.00
13=
12=
M&C Saatchi
0.00
0.00
13=
12=
Havas Worldwide
0.00
0.00
13=
12=
FCB
0.00
0.00
Tourism Authority of Thailand Project
1.65
1.51
Watsons
1.17
1.08
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ Sep 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Throbotics (digital),Ricola (digital), Aje Thail Big Cola, Magnolia, Tiffany & Co., iMobile Digital
3.41
2
3
Initiative
BMW, Krating Daeng and Mansome, Krating Daeng Project, Mono TV Project
2.10
Aje Thail Big Cola
1.87
3=
5
Starcom MediaVest
Samsung, Airbnb,Electricity Authority of Thailand
1.45
PPT
1.37
3=
2
Vizeum
Burberry, Red Bull (Sponsor & Ready), Krung Thai Bank,Easy Buy
1.37
1.37
5
4
Dentsu Media
Wacoal Project, Dhipaya Insurance Project,Mitsubishi Motor, I.C.C. Public Company Project
1.07
1.07
6
6
OMD
Coach, Robert Bosch, Schneider, Wall Street English, Boonrawd Trading Project
0.83
7
7
PHD
Walt Disney, Tipco (Aura), RTL CBS Asia
0.45
8
9
Mindshare
PTT Exploration and Production Public Company Limited, Bangkok Airways(project),Kaikae Rise brand
0.60
Kingpower Duty Free
0.22
9
8
Maxus
Panasonic(TV), Shanghai Motor,Super Coffee
0.32
FWD Life Insurance
0.17
10
10
MEC
Nokscoot Airlines, Eastern Star Real Estate Public, Thai Meiji Food
0.07
0.07
11
11
MPG
0.00
0.00
12
12
Universal McCann
Line Game Project, British Council, Subway Project, Pop Secret Project
0.07
Microsoft
(0.03)
13
13
ZenithOptimedia
Stop Teen Moms, Fly Digital Media, BITEC
0.20
Reckitt Benckiser
(0.30)
14
14
MediaCom
Kiatnakin Bank
0.05
Mondelez
(0.73)
AGENCY
RECENT WINS
RECENT LOSSES
3.40
PPT
0.75
0.45
The R3 New Business League has been compiled each of the last 145 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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