2022 CREATIVE AGENCIESNEW BUSINESS LEAGUE
Europe / Sep 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 1 Havas Worldwide Codat UK Project, Euronews UK Project, NOVARTIS UK Project 85.4 Heathrow Airport UK 83.5 208 2 2 DDB NBA 2K Europe, Samsung Mobile Europe, Nordea Europe 25.7 19.2 36 3 3 Saatchi & Saatchi NBA Europe, Marriott Hotels brands Europe, Promod France, Subway UK, Allianz Italy 17.8 17.8 40 4 4 Digitas Crocs, BT, EE UK CRM 17.2 17.2 35 5 5 VMLY&R Bank Albilad Spain Project, Affinity Petcare Spain Project 15.1 15.1 19 6 6 Publicis.Sapient Stellantis auto brands Europe digital, Cadillac Europe Project, GSK UK Project, Philip Morris UK Project 12.8 12.8 27 7 25 Wunderman Thompson Costa Coffee Global, Royal Horticultural Society UK, Charge Now Germany, The Macallan 12.9 BT, EE UK CRM 10.9 7 8 7 Publicis Worldwide Mast-Jaegermeister Italy, Teoxane SA Switzerland 10.5 10.5 43 9 8 M&C Saatchi Group Porsche Design Germany Project, Groupe E Switzerland Videos, digital, OkCupid Berlin, Manor Centers Switzerland Print, digital 10.9 8.9 60 10 12 Adam&Eve Crisis Project, Deutsche Telecom, Crisis UK Project 7.7 7.7 8 11 9 McCann Worldgroup McArthurGlen Europe Interflora Europe, Qatar Airways Global 6.9 6.9 3 12 16 R/GA Meta for Business (EMEA) UK, Infineon Germany, YouTube UK, E.ON One Germany 5.8 5.8 8 13 11 MullenLowe Group The Co-op UK digital CRM, Pages Jaunes France, Aleve Global, Booking.com UK, Toilet Board Coalition UK Project 5.2 5.2 9 14 15 Leo Burnett Arval Czech Republic, Victoria Plumbing UK 5.1 5.1 24 15 14 Serviceplan Chupa Chups Global, BMW Motorcycles France 4.8 4.8 4 16 36 Ogilvy SC Johnson Global, Michelin Global CRM 6.5 4.5 2 17 22 Isobar Randstad N.V. Netherlands Project, Nordic Entertainment Group AB (publ) Netherlands Project 3.9 3.9 33 18 17 VCCP Old El Paso Global, Sage, Dogs Trust Global 9.0 McArthurGlen Europe 3.7 8 19 18 Sid Lee Oppo Europe 4.0 3.5 1 20 19 Fold7 Carlsberg Europe, Radiocentre UK 3.5 3.5 2 2022 (Jan-Sep): 339.3 801 2021 (Jan-Sep): 333.1 793 YoY Comparison: 1.8% 1.0%
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Europe / Sep 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 5 Carat Vodafone EMEA, Molson Coors UK/Ireland 58.2 Mondelez Europe 45.2 21 2 4 OMD Oetker Group Germany, Liberty Global Ireland 37.0 KARO Norway 36.3 84 3 1 Starcom Erste Group Romania 31.6 30.2 39 4 2 Publicis Media Mondelez Europe, Lavazza Netherlands 29.5 29.5 23 5 3 Initiative PROMOTUR Spain, CHOCOLATES VALOR Spain, Finetwork Spain 29.3 28.7 43 6 9 MediaCom Nestle Germany, Ebay Kleinanzeigen Germany, HiPP Germany Buying 24.4 UniCredit Group EMEA 18.6 53 7 7 Havas Media Agrarmarkt Austria Austria , Solar 360 de Repsol y Movistar Spain 15.5 KARO UK 14.4 58 8 6 Zenith Nando's UK, Piaggio Group Europe, Coffee Island Greece, FIFA UK Project 17.8 Molson Coors UK/Ireland 13.8 41 9 8 Dentsu X CK Hutchison Holdings (Wind3) Italy, SATS Nordics, Hero Germany/UK 12.2 12.0 19 10 10 Digitas Crocs Global 4.0 4.0 1 11 11 Performics Feu Vert Portugal, MTBIKER Slovakia, Foreo Inc. Spain 3.8 3.8 18 12 13 PHD Vienna Insurance Group Czech Republic, Mast-Jaegermeister Czech Republic 6.6 Smart Energy GB UK 3.6 48 13 12 M/SIX Smart Energy UK, KARO UK, KARO Sweden 3.4 Vitality UK 2.9 25 14 14 Essence Mars EMEA, MPB EMEA 3.0 Nando's UK 2.7 2 15 15 Spark Foundry BFF Financial Services Spain, Candia Strom Greece 8.8 2.3 12 16 16 Deloitte Digital LTK Global 1.4 1.4 1 17 17 The7stars Cunard Cruises UK, Illva Saronno UK, Irn-Bru, AG Barr UK, Kao Brands UK 1.3 1.3 5 18 18 Mediahub Akzo Nobel Digital 1.0 1.0 1 19 - Media Monks Unity Global 1.0 1.0 1 20 36 iProspect BMW EMEA 24.7 0.7 17 2022 (Jan-Sep): 239.3 575 2021 (Jan-Sep): 325.0 738 YoY Comparison: -26.4% -22.1% 2022 Creative & Media (Jan-Sep): 578.6 1,376 2021 Creative & Media (Jan-Sep): 658.1 1,531 YoY Comparison: -12.1% -10.1%
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