2022 CREATIVE AGENCIESNEW BUSINESSLEAGUE
Thailand / Sep 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 DDB Bangchak Corporation Project, Enfant Project 13.1 13.1 18 2 3 Ogilvy AbbVie, Baxter, DTAC-Total Access Communication Public Co., Ltd 7.4 7.4 63 3 2 VMLY&R Bank of Ayudha Project 7.1 7.1 15 4 4 Wunderman Thompson KFC Corp 6.0 6.0 24 5 5 Brilliant & Million LVMH Moet Hennessy Louis Vuitton 0.6 0.6 3 6 6 Accenture Song Robinhood 0.5 0.5 1 7 7 BBDO Honda Motorcycle, LINE Open Chat 0.8 0.3 8 8 8 Digitas Charoen Pokphand Foods Public Company 0.2 0.2 1 9 11 McCann WorldGroup T.C. Pharmaceutical Project 0.2 0.2 2 10 9 Dentsu Auto Client 0.1 0.1 2 2022(Jan-Sep) 35.5 139 2021(Jan-Sep) 18.5 137 YoY Comparison: 91.2% 1.5%
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE
Thailand / Sep 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Carat Thai Honda Manufacturing, COM 7 PUBLIC COMPANY LIMITED Project 3.5 3.5 16 2 5 dentsu X Index Living Mall Project, Krungthai Bank Project 2.9 2.7 29 3 2 Publicis Media PepsiCo 1.5 1.5 1 4 3 Zenith L’Oreal, Berli Jucker Public Company Project 1.4 1.4 3 5 4 Wavemaker Mondelez, Danone, TMBThanachart Bank 2.4 L’Oreal 1.3 7 6 8 m/SIX FWD Group 0.3 0.3 2 7 6 iProspect Cigna Thailand, Levi's Strauss&Co Thailand, Government Saving Bank Project 0.2 0.2 10 8 7 Initiative Dreamy Bubble Tea, One Bangkok, Rabbit Life 0.2 0.2 3 9 9 OMD Soffell Project, Terminal 21 Project, Carro, SLRT Limited, Kaidee Property 0.2 0.1 6 2022(Jan-Sep) 8.2 93 2021(Jan-Sep) 20.4 126 YoY Comparison: -59.7% -26.2% 2022 Creative & Media (JanSep) 43.7 232 2021 Creative & Media (JanSep) 39.0 263 YoY Comparison: 12.1% -11.8%
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