2022 CREATIVE AGENCIESNEW BUSINESS LEAGUE
2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Dentsu Durex Project, The Procter & Gamble Company Project, VNPAY Project 9.7 9.7 109 2 2 VMLY&R Garnier - L'Oreal Vietnam (digital) Project, Kitkat - Nestle Vietnam (Social Media) Project 1.1 1.1 16 3 3 Saatchi & Saatchi TOPCAKE, Skechers 1.0 1.0 5 4 4 Ogilvy Mondelez, Nestlé, Sabeco Vietnam 0.7 0.7 16 5 5 Publicis Worldwide Mitsubishi Group Project 0.5 0.5 2 6 6 Isobar Vifon Joint Stock Company Project, Vietmap VN Project 0.5 0.5 14 7 7 Leo Burnett Unilever 0.2 0.20 1 2022(Jan-Sep) 13.8 163 2021(Jan-Sep) 8.0 93 YoY Comparison: 72.0% 75.3% Vietnam
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Vietnam / Sep 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 MediaCom Lazada, GoCar, Vinamilk Planning & Digital, Go-Jek 3.70 3.70 4 2 2 Mediacom Lazada 3.70 3.70 4 3 3 Mindshare Nestle Vietnam, Masan Consumer, Hoa Phat Project, NUTIFOOD 3.13 PepsiCo 1.63 4 4 7 dentsu X Rohto, Acecook Vietnam Joint Stock Company, Fujifilm 0.67 0.67 18 5 4 Wavemaker Mondelez, Danone, Shiseido, FWD Life Insurance Corporation 0.86 0.46 4 6 5 Zenith L'Oreal 0.4 0.4 1 7 6 iProspect NestléVietnam Ltd., Philips Singapore Pte Ltd. Hayat Kimya Project, Tefal Vietnam 0.4 0.4 13 8 8 Spark Foundry Red Bull 0.2 0.2 1 9 9 Carat Heineken Vietnam Brewery Limited Company 0.2 0.2 3 10 10 Starcom Alcohol Client 0.2 0.2 1 11 12 OMD 0.15 0.2 1 2022(Jan-Sep) 10.3 57 2021(Jan-Sep) 9.5 30 YoY Comparison: 8.4% 90.0% 2022 Creative & Media (Jan-Sep) 24.1 220 2021 Creative & Media (Jan-Sep) 17.5 123 YoY Comparison: 37.5% 78.9%
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