2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Sep 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
Dentsu
5
5
DDB
6
17
McCann Worldgroup
7
4
MSL
8
9
VMLY&R
9
7
Leo Burnett
10
8
M&C Saatchi Group
11
11
Havas Worldwide
12
10
IPG Health
14
16
15
38.5
38.5
124
27.6
26.5
101
24.5
24.2
218
23.8
23.8
93
23.8
23.8
43
21.6
21.6
99
18.8
18.8
104
18.6
18.4
57
17.4
17.4
61
16.6
16.6
49
15.0
15.0
1
14.3
14.0
42
12.7
12.7
144
10.3
10.3
38
NIO China, BANGKOK BANK Thailand, Great Eastern Singapore
6
15
262
BBDO
4
13
50.8
Sinopharm China Project, He Yi Real Estate China Project, Huawei China Project
Grey Group
14
50.9
Ogilvy
3
12
No.of Wins
ESTIMATED YTD WIN REVENUE (USD $ m)
3
13
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
AGENCY
Reckitt Benckiser Malaysia Project, Mirqab holding - Doha Malls Qatar Project, Procter & Gamble (P&G) Hong Kong Project Techcombank Vietnam Project, Abbott Vietnam Project, Masan Vietnam Project CAL Creations Company Limited Thailand Project, Inframat India Project, Omega watches India Project IKEA (Branding) Global Branding, First Philippine Holding Corp. Philippines, Nike Resellers Japan Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India EGO China, MediaCorp Singapore, Yonghui China, Xiaomi China Project Charles & Keith Group Korea I-MED Radiology Australia Project, Vic Gov - State Electricity Commission Australia, Federal Gov - CDR Australia Project NETFLIX Australia, Tourism Tasmania Australia, Reckitt Benckiser Group Australia Project Pfizer Global
Lenovo (B2B) Global, VIVO Mobile Wunderman Thompson Pvt. Ltd. India Project, Hafele India Project Eco World (Duduk) Malaysia, FCB PepsiCo (Pepsi) Malaysia, AIG Malaysia Torrent Pharma India, AU Small Saatchi & Saatchi Finance Bank India, CARTIER INTERNATIONAL India Project
RECENT LOSSES
Publicis Worldwide
Pharma Client Janpan
10.2
10.2
27
Telstra Australia, BMW China, Pernod Ricard Australia, Kraft Heinz Australia, Moccona Australia
11.8
10.1
5
8.8
8.8
44
8.0
8.0
29
7.0
7.0
38
2023 (Jan-Sep):
393.7
1,903
2022 (Jan-Sep):
424.6
2,230
YoY Comparison:
-7.3%
-14.7%
17
39
TBWA
18
16
IDC Creations Production FMCG StudioClient China
19
18
Digitas
20
19
Prodigious
Duolingo India, Crocs India India, Miele & Cie KG Australia Project Club Med China Project, Heineken Brouwerijen B.V. China Project, Nippon Paint China