www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ September 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Yellow Pages Australia, Medilink Hong Kong Project, Axe Indonesia
62.39
St.George Bank Australia
56.39
2
2
McCann WorldGroup
Pride Philippines, Suning China, China Merchants Bank China
56.40
Line Corporation Philippines
54.72
3
3
DDB
Beer Wine & Spirits Australia , Sunway Velocity Malaysia Project, Lotus Shopping Centres India
44.35
Amira Nature Foods India
37.08
4
9
JWT
China Unicom China, Singapore Tourism Board Global, GSK Hong Kong
22.75
Crompton greaves India
20.36
5
4
Leo Burnett
China Mobile China, KT&G Korea, IDFC India project
21.22
Petronas Dagangan Malaysia
19.10
6
8
TBWA
TabCorp Australia, Lion Australia, Find All Korea
20.44
KD Navien Korea
18.56
7
7
Saatchi & Saatchi
Scoot Singapore, Star Cruises Regional Project, Line Philippines
19.06
Toyota Motor Philippines
17.89
8
5
Y&R
16.58
Cebuana Lhuillier Philippines
16.26
9
6
BBDO
13.54
Braun Japan
13.22
10
10
Lowe
D&G Vietnam Project, OLX.in India, BiC Shaver Malaysia Project
12.35
11
12
Grey Group
Samsung Indonesia, Aibu Indonesia, PT Multi IndoCitra TbK Indonesia Project
9.09
Godiva Japan
8.47
12
11
Publicis
Coca Cola Thailand, Audi Singapore, CCM Pharma Malaysia Project
8.68
Pride Philippines
7.02
13
13
Dentsu
SCG Haim Thailand Project, Department of Tourism Philippines Project, Toshiba India Project
7.21
SM City North Edsa Philippines
3.92
14
14
BBH
DSP BlackRock Mutual Fund India, Ikea Malaysia and Singapore
6.90
STB Singapore
3.74
15
15
DraftFCB
Yang Sheng Tang China Project, Shanghai Pudong Development Bank China Project, Tanduay Distillers Philippines Project
3.55
Stella Travel New Zealand
2.18
16=
18
Havas Worldwide
Del Monte India, Paramount Cosmetics India
0.85
Reckitt Benckiser Malaysia
0.83
16=
17
SapientNitro
Microsoft China Project, McLaren P1 China
0.80
18
16
Iris
adidas Regional
1.00
19
19
Wieden & Kennedy
20
21
Bates
21
20
M&C Saatchi
AGENCY
RECENT WINS
Australia Post Australia Project, Supersport Vietnam Digital, CEEFA Consulting Australia Project Energy Development Corporation Philippines, Sinarmas Land Indonesia, True Move Thailand
RECENT LOSSES
10.52
0.80
Audi Singapore
0.70
0.00
0.00
ASUS Global, General Insurance Council India, Relaxa Indonesia
3.22
(0.79)
Bank of Singapore Singapore
1.21
David Jones Australia
(2.62)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ September 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
ZenithOptimedia
NSW Government Australia, Marubi China, Inbisco Malaysia
23.03
Mortgage Choice Australia
19.41
3
OMD
Fast New Hong Kong, ETRADE Securities Hong Kong, Pepsi Hong Kong Project
28.76
Hershey's Asia Pacific
16.14
3
2
Carat
Beiersdorf Thailand Digital, British Airways Australia, Stella Group China Search
16.91
ETRADE Securities Hong Kong
15.61
4
5
Havas Media
Emirates Global, Audemars Piguet Hong Kong, Bloomberg TV India
14.05
DBS Bank India
12.72
5
6
MEC
General Electric Australia, Reliance insurance India, Japan Association for UNHCR Japan
12.44
Index Living Mall Thailand
10.86
6
4
MediaCom
Siemens Global, Coca-Cola Australia,bookmytable.in India
13.35
NSW Government Australia
9.29
7
9=
PHD
Converse China, Office of the Ombudsman Hong Kong, Carpet Court New Zealand
9.34
Simple Singapore
8.83
8
8
Universal McCann
Hershey's Asia Pacific, NSW Government Australia, V8 Supercars Australia
11.70
Origin Energy Australia
7.11
9
7
Initiative
RACWA Australia, Sony Music Entertainment Australia, Epson Thailand
6.98
10
11
Dentsu Media
Ask Japan, Kurl-On India, Department of Tourism Philippine
7.08
Mondomobile Thailand
5.43
11
13=
Mindshare
GSK Regional, Origin Energy Australia,
16.82
Cheung Kong Hong Kong
5.31
12
9=
Vizeum
Touch 'n Go Malaysia, Tomax Taiwan, The Mall Group Thailand
5.14
13
12
Starcom MediaVest
Tata Motors India, DBS Bank India, Reliance General Insurance India
9.88
Emirates Global
2.65
14
13=
Maxus
Mortgage Choice Australia, Pandora Hong Kong, British Council Hong Kong
4.26
Enises China
1.95
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
6.73
4.54
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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