H O W TO. . . MAP THE MARKET “In today’s rapidly changing global food industry it is critical to have access to information that is tailored to your business needs and gives you the complete picture.” - Jamie Rice, RTS
Opportunities for flavours Global: Growth in market value of flavours, 2004 to 2009 (CAGR)
NAFTA
2.8%
step
Measure complex markets
1
Western Europe
Eastern Europe
6.6%
3.9%
Middle East
Asia Pacific
3.3%
4.8%
C&S America
3.4%
Source: RTS Resource
Whatever market you are in or considering entering, understanding the complexity is a vital
“Unlike other organisations we provide the information you need - not the data we have”
starting point. Whether its flavours, ready meals or complex ingredients such as natural extracts, sweeteners or dairy proteins we provide the market
Forecasting the market
information based on how you see the market.
step
2
At RTS we continually monitor and forecast the market 5 and 10 yea rs in the future. We can eve n provide 15 year forecasts!
Map the market Use our information to breakdown the market, see where the opportunities are, identify growth categories, understand and exploit the latest trends . We can even identify customers and calculate market share.
Why RTS? » We know the market we start with
our global
contains food and ingredient database which market data. over 6 million pieces of interpreted rch
» Focused on food unlike other resea focused on the
step
Enhanced business strategy Make informed business decisions. Prioritise and target profitable markets and customers. Identify opportunities that offer the highest return on investment and fit in with your strategic business plan.
organisations we are exclusively food and ingredients industry.
3
compare is selfcountries and categories - all data consistent. total » The complete picture we measure to make ervice foods and retail n consumptio s - critical for sure you don’t miss any opportunitie ingredient suppliers.
» Total perspective use RTS data to
see the market
» Tailored market information we not give us a try the way you want to see it. Why
(0) 1902 422282 or email no research@rts-resource.com for a free,
today? Call +44
obligation proposal.
rts
Take the next step To find out how market mapping can help grow you business call our research team on +44 (0)1902 422282 or email research@rts-resource.com
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