AGENDA

Character Prominence

Family TV content has a massive gender gap when it comes to STEM. Male STEM characters outnumber female STEM characters nearly two-to-one. In addition, the female STEM characters shown are twice as likely to be depicted as physically attractive as male characters. However, one-in-three female STEM characters are girls and women of color, which sends a clear message that STEM is for everyone.

What We Can Do

We need to provide STEM role models for girls, whether they are real life STEM professionals or STEM characters in popular films or television. Openly challenge gendered stereotypes about STEM being a male pursuit and encourage girls to pursue STEM activities and studies