RTSWS CANADA GOLD STUDENT CURRICULUM 2022

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G O L D C U R R I C U LU M • CA N A DA

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GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM TABLE OF CONTENTS GOLD STUDENT INTRODUCTION OUR MISSION & VISION .......................................................................................................... I OUR GOALS ............................................................................................................................ II ARTICLE: “Math Anxiety” ......................................................................................................... III STATISTICS .............................................................................................................................. VI WORKSHOP SESSION OVERVIEW ......................................................................................... VII GOLD SESSION ONE ............................................................................................................. 1 BINGO ......................................................................................................................... 2 Cohort Norms .............................................................................................................. 3 Pre-Assessment ........................................................................................................... 4 Agenda ........................................................................................................................ 5 Key Terms .................................................................................................................... 6 Stock Analysis ............................................................................................................. 11 Yahoo! Finance ............................................................................................................ 12 Glows & Grows ............................................................................................................ 14 Reminders ................................................................................................................... 15 Bonus Material ............................................................................................................ 17 GOLD SESSION TWO ............................................................................................................. 18 Welcome & Norms ....................................................................................................... 18 Agenda ........................................................................................................................ 19 Stock Analysis ............................................................................................................. 21 New Investment Key Terms .......................................................................................... 22 Case Study ................................................................................................................... 25 Project: Financial Planning for Janella ......................................................................... 30 Case Study Outline ...................................................................................................... 32 Group Refection .......................................................................................................... 33 Bonus Material ............................................................................................................. 36 GOLD SESSION THREE ......................................................................................................... 40 Welcome & Norms ....................................................................................................... 40 Agenda ........................................................................................................................ 41 Stock Review & Yahoo! Finance ................................................................................... 42 New Investment Key Term ............................................................................................ 43

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM TABLE OF CONTENTS Case Study ................................................................................................................... 45 Project: Financial Analysis for Janella ......................................................................... 48 Glows and Grows ........................................................................................................ 50 Reminders for Next Session ........................................................................................ 51 Bonus Material ............................................................................................................. 54 GOLD SESSION FOUR ........................................................................................................... 57 Welcome & Norms ....................................................................................................... 57 Agenda ........................................................................................................................ 58 Stock Review & Yahoo! Finance .................................................................................. 59 New Investment Key Term ........................................................................................... 62 Case Study ................................................................................................................... 63 Project: Financial Analysis for Janella ......................................................................... 65 Group Refection .......................................................................................................... 67 Bonus Material ............................................................................................................ 70 KEY TERMS GLOSSARY ........................................................................................................ 72 GOLD SESSION FIVE ............................................................................................................. 75 Welcome & Norms ....................................................................................................... 75 Agenda ........................................................................................................................ 76 Think About It! .............................................................................................................. 77 New Investment Key Terms ......................................................................................... 78 Stock Review ............................................................................................................... 79 Post-Assessment ........................................................................................................ 81 Group Presentations .................................................................................................... 82 Group Refection ........................................................................................................... 86 Bonus Material ............................................................................................................ 87 COMPANY RESOURCES AND ARTICLES ............................................................................ 88 Lululemon vs. Nike ...................................................................................................... 89 ARTICLE: Careers in Finance 108 RESOURCES 112

Rock The Street, Wall Street believes to close the gender gap in the wages, wealth and in the fnancial services sector we have to inspire girls to pursue the M in STEM and fnance, by exposing them to real life role models. The number one reason why girls are not choosing STEM professions - they don’t see women in those professions The number two reason - they don’t see their friends choosing those majors in college We engage female fnancial pros who walk the talk on all matters fnancial. They teach and motivate the next generation. Our students see girls in their RTSWS cohort choosing fnance, economics or a related computational feld as their majors/minors. Whether they choose the profession or head into another feld, our students are far better prepared for critical decision making on all types of fnancial and career prep matters.

OUR VISION

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM

ABOUT ROCK THE STREET, WALL STREET

Rock The Street, Wall Street hopes to break the cycle of multi-generational fnancial naivete so that girls have a better chance at improving their lives, their households and their communities. Fifty years after the adoption of Title IX, women continue to confront barriers to full equality at all levels; most critically of which is in their fnancial lives. This is even more egregious for women of color, where they earn, save and invest at lower rates. In college fnance and economics classrooms, girls are few in number. As a result, their opportunities in pay, promotion and life are unequal. Equipping girls with fnancial skills is a vital part of ensuring equal opportunity. Financial literacy is The Great Equalizer

OUR MISSION

Rock The Street, Wall Street is a fnancial and investment literacy program designed to bring both gender and racial equity to the fnancial markets and spark the interest of high school girls into careers of fnance. Girls learn about saving, investments, budgeting, stock and capital markets and their role in maintaining the welfare of their families, communities and the economy, while simultaneously helping them see the real world application of the math content they learn in the classroom.

Rock The Street, Wall Street is reaching young women at their local high schools. We ofer young women a fight path to a fnancial education through hands-on fnancial projects, workshops, role modeling, mentoring and real-life Wall Street experiences. Girls are introduced to fnancial concepts such as savings, investments, post-secondary and college fnancial preparedness, budgets, stocks, bonds, fnancial analysis, venture capital and private equity.

GOLD STUDENT INTRODUCTIONI

• Foster students’ continued growth in fnance through their college years and into the workforce.

• Provide a pathway to better lifetime money management, academic performance and college preparation.

Teach girls on how being fnancially independent is key to living a self-determined life.

• Create an early pipeline of female talent to increase the number of women who enter into the fnancial services industry.

OUR GOALS

Spark girls’ enthusiasm for fnance at a critical age and make them aware of the societal benefts personal fnancial knowledge and math-oriented careers can ofer.

• Provide career discovery by ofering job shadowing and/or industry summer internships.

Close the gender and racial gap in wages, investments and wealth accumulation for all women.

Increase fnancial and investment literacy of girls at a young age so that they are aware of the fnancial responsibilities AND opportunities of post-secondary life, at college, at work, at home and in their communities.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM IIGOLD STUDENT INTRODUCTION

Open girls’ minds to math-focused felds of study as compatible with a career that has a positive impact on the world.

• Coach students on resume building.

• Create a longitudinal cohort of girls who can network with each other across cities, countries, socio-economic lines and industries.

• Create the social capital between students and female fnancial professionals that will enable students to get a jumpstart on their personal money management behavior and on their college and work lives.

• Become the go to internship and job portal for emerging, diverse talent in the fnancial services industry and beyond.

• Increase the number of women studying fnance, economics or related computational business felds.

MarketWatch: How exactly would you describe math anxiety?

ARTICLE

By Alessandra Malito, MarketWatch (October 24, 2019)

Parker spoke with MarketWatch about her education background, why people are so worried about math and how to mesh the two:

This teacher-turned-fnancial adviser on the different ways men and women approach math and life

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT INTRODUCTION

Parker, 30, taught Algebra II and geometry to high-school students before switching to fnancial planning and working with her 76-year-old father, who has his own frm. She also became a Certifed Financial Planner. “I have a math background and the CFP puts me in a good position to do fnancial planning in a way that educates people about the planning and why,” she said. Their age difference also helps them work with clients of all ages and provide their own perspectives, she added.

Women sufer from ‘math anxiety’ more than men do — here’s how to reverse it

Many Americans suffer from “math anxiety,” which inhibits their ability to solve problems — a potential issue when it’s time to balance a checkbook or save for retirement.

A fear of math can be debilitating — and not just because it could result in poor math grades. Many students, especially girls, may avoid careers that include a heavy amount of math, especially those in STEM (Science, Technology, Engineering and Math) felds. Girls made up just 30% of the top 5,000 ninth-graders in the American Mathematics Competitions, according to research distributed by the National Bureau of Economic Research in 2017. Just 18% of the top 500 ninth-graders were girls, and only 8% of the top 50. That gender gap worsens as they age — by senior year, only 22% of the top 5,000 are girls (compared with the 30% in ninth grade), followed by just 12% of the top 500.

Math anxiety may start in the classroom during childhood but it has a way of following students throughout their lives, said Maddie Parker, a fnancial adviser at Parker Financial Group in Overland Park, Kan., who started her career as a high school math teacher before switching to fnancial planning. She has seen people postpone their fnancial plans and refrain from saving for retirement because they don’t want to deal with the possibly complicated equations and complex investing topics.

III

Parker: It translates from kids to adulthood. When you get out of school, you’re less exposed or have less experience being tested so the anxiety may seem like it’s gone away but any time math or that skill is required, the anxiety comes right back. I think it has been perpetuated as a weird acceptance in our country, that it’s OK to be bad at math. Like, “oh, math is hard and it’s OK not to get it.” It defnitely follows into adulthood and affects people dealing with fnances, because they have to do math and they don’t know how to do it, and they’re stressed or embarrassed to ask for help.

MW: There are many people who say women generally are more likely to have math anxiety than men. Is that something you’ve seen?

MW: Is it something adults face?

Parker: In high school, you’re not required to take personal fnance and the math you’re doing is unrelated to what you do in real life. And that real life math in your brain is still tied to calculus so you think, “I couldn’t do that at 16, I probably can’t handle fnances now.” But it is different math. It’s not to say it’s simple, but it’s different, and it is applicable in such a way that people do fnd it easier to understand. It is not quite as challenging as graphing logarithmic equations. It’s a lot different.

Maddie Parker: A lot of people would say “I have that” and to a degree, a lot of people do, but it’s more than feeling like you don’t do well on exams. Kids who have math anxiety almost always have a physical inability to respond to being tested or asked to perform on math-related tasks. It is just built up over the years of different experiences, and it stops them from being able to learn any further.

MW: How can math anxiety impact personal fnances?

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Parker: There are great articles and podcasts and TED talks about the same concepts, of how we’re raising our girls to be perfect and raising our boys to be brave. And there was one example at a girls’ coding camp, where they have to learn to do coding and the girls specifcally would type up all this stuff and then if they couldn’t fgure it out they’d erase it all and call the teacher over. The teacher would press undo and show all of this work and that they were really close, but because the girls couldn’t make it work they wanted to tell the teacher to show them from the beginning. They didn’t want to show this not perfect work. It is just a good example that demonstrates that girls are being raised to be perfect and not in the same way as boys, who may say (like in that example) that they don’t care and at least they’ll get partial credit. The only way to learn is by making mistakes, but that gets lost on girls when they feel they have to be perfect.

GOLD STUDENT INTRODUCTION

Parker: It is more apparent for women when they are single individuals. They’re more comfortable saying “I don’t get it” or it’s more evident. They’re not as afraid to ask for help. It’s when they’re with their spouses it is easier to be quiet or let them talk and pretend you understand things because your partner is helping you, but it is still relevant. I always work with most clients together and I will ask them both “do you understand this?” or make sure they’re both on the same page.

MW: Are there any math-related topics that clients typically have a hard time understanding?

Parker: It varies, but one big thing we talk about is infation and compound interest. The need to factor in infation because a dollar today is not going to be a dollar 10 years from now, and that it is a slow climb. People are amazed at how different the numbers look when I factor in 2.5% infa tion.

Parker: One of the biggest ways is in my ability to explain things. It’s funny, I majored in math and decided to be a high school math teacher, but when I was in high school, I struggled with math. I had good grades and I didn’t have math anxiety, but I wasn’t some freaky Einstein genius kid who got it all. It made sense when I didn’t get something right and because I liked it so much I worked hard to understand it. I was good at explaining things to my friends. But my own struggle made me good at explaining it. A lot of math teachers are geniuses who understand it, and that makes it hard to explain it to students who are struggling.

Parker: It is important that there be no stigma about it. There’s this expectation people have of themselves that they should know more about fnance because it applies to their life. I am a fnan cial adviser and I don’t know how to fx my car, so I bring it to be serviced by professionals. I don’t feel stupid because I didn’t focus on that and I know nothing about it.

It can be scary if you don’t know who you’re going to and unfortunately there are some bad peo ple out there, but if you do your homework to fnd the people to help you, you don’t need to feel ashamed or embarrassed. That’s the whole reason you fnd a professional to begin with — some one who is trained. That’s their job.

MW: Does that concept translate to adult couples in fnancial planning?

V

MW: How would you say your background as a math teacher benefts you and your clients?

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM

MW: Is there any way to overcome math anxiety?

That ability translates nicely to doing fnancial plans. I can see what is probably going to confuse them and where they’ll get lost.

GOLD STUDENT INTRODUCTION

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT INTRODUCTION VI

• To become familiar with the various types of careers in fnance.

• To play the role of Financial Advisor for Janella, a 39-year old professional with a sizable sum of money saved and ready to invest in one of the the two stocks from the case study.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT INTRODUCTIONVII

• To create a Google Slides or PowerPoint presentation on their recommendations based on their research, and give these team presentations during the last RTSWS session.

Gold Curriculum Learning Outcomes:

• To conduct research, analyze and run a case study comparing two well-known publicly traded company’s stocks.

Gold Curriculum Workshop Sessions

• To defne basic investment terms.

• To follow the price movements of Apple (AAPL) and the SPDR S&P 500 ETF Trust (SPY).

Session Topics and Key Terms:

Please write in the day, time and location of each session. Be sure to add these dates to your phone calendar as well to set reminders.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT INTRODUCTION VIII

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM www.rockthestreetwallstreet.com/internship-job-portal

Find another RTSWS student or volunteer who can answer “yes” to a BINGO question on the following page. You must have that person sign their name within the square. The object is to meet as many people as you can and fll a “BINGO!” (A complete line horizontally, vertically or diagonally). You can only use a person once to fll in a square.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 1GOLD STUDENT SESSION 1 Welcome to RTSWS Session #1! • Be sure you have a pen, pencil or writing utensil • Grab a snack • Get ready to share your name, grade and favorite emoji

Human Scavenger Hunt - BINGO

The Wall Street feld trip is a capstone experience whereby students are given a rare glimpse into corporate ofce settings and the workplaces and work lives of fnanciers.

The experience allows the students to shadow female treasury ofcers, wealth managers, analysts, comptrollers, entrepreneurs,accountants,andmore.For many of our students, this is their frst glimpse into the world of fnance, opening their eyes to a new world of possibilities.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 2 GOLD STUDENT SESSION 1 interviewedHasbeforejobafor bankaHasaccount leftyaIsscootersorBikesorschooltoworkcatsPrefersdogsover isBirthdaymonththis greenHaseyes twinaIspineappleLikespizzaon LeftIsHanded languagecartwheelfishpetaHasCandoaIslearninganotherIsanonlychildbackwardsDletterhandedleftIsNamestartswithCansaythealphabetPlaysateamsportIsatwinmusicalaPlaysinstrument thanmoreHas countryanothersiblings4HasgreeneyesHasvisited orBikesworktoscootersschoolor atobeenHastheinconcertmonthpast monthBirthdaymonththisis withstartsNameletterfirstsamenameyouras bankaHasaccount catsPrefersdogsover howKnowswhistleto theirtouchCantheirtotonguenose theinbornWasasmonthsameyou pineappleLikespizzaon

• _________________________________________________________________________________________________________________________________________________________________________ • _________________________________________________________________________________________________________________________________________________________________________

Our RTSWS cohort norms will help us decide together the expectations for our sessions and the behaviors that will allow us to reach our goals.

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RTSWS COHORT NORMS

As a cohort, briefy discuss what each norm means and what it looks like in action.

Norms: The behavioral expectations or rules of the class. Class norms inform us how we are expected to behave towards each other and the materials we use.

• Come prepared to be a part of RTSWS with your handbook, a writing utensil and a positive attitude.

• Be kind and encourage one another - we are all in this together! Ask questions, share your opinions and let the volunteers know when you do not understand something.

This will not be shown to your school or any teachers. Just do your best!

During the pre-assessment, please remain silent so that other RTSWS students in your cohort can focus and do their best.

In order to measure your growth and knowledge of fnancial and investment literacy over the course of the next 5 sessions, we are going to take a quick pre-assessment to establish your baseline.

1. Login to your RTSWS app on your phone or a school computer: (app.rockthestreetwallstreet.com/ or use QR code below)

When you are done with the pre-assessment, you will indicate you are complete to the volunteers by tilting your laptop screen down OR placing your phone upside down.

At this time, we are going to begin the pre-assessment.

PRE-ASSESSMENT

2. Click on the button labeled “Take the Pre-Assessment”

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This is not graded. We just want to see what you already know, as it helps RTSWS better understand students’ prior knowledge. “I don’t know” is an option and we encourage you to answer in accordance. It is okay to say “I don’t know.”

3. You will have 7 minutes to complete the pre-assessment

A RTSWS volunteer will let you 3 minutes remaining and when there is 1 minute remaining.

4. At the end of the test, click “Submit”

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 1 5 LET’S GET Today’sSTARTED!GuidingQuestion: What does it mean to purchase stock in a company? SESSION #1 AGENDA 1. Welcome 2. Attendance 3. Human Scavenger Hunt - BINGO 4. Pre-Assessment 5. Introduction to Stocks 6. Yahoo! Finance 7. Create a Stock Portfolio 8. Refection: Grows and Glows 9. Reminders for Next Session

By the end of today’s session, you will be able to defne and describe stocks and the stock market.

Buying assets such as stocks, bonds, mutual funds or real estate with the expectation that your investment will grow in value.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 16

Investments are usually used to achieve long-term goals.

KEY TERM: Investing

In order to increase the amount of money you have saved for your fnancial goals, you may choose to grow your savings through investing. Using the space below, write down everything you know about INVESTING

Why: __________________________________________________________________________________

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Listening to your fellow RTSWS students, what were some of the main reasons others chose to invest their money in certain companies?

If you could invest in a company, which would it be and why?

Company: _____________________________________________________________________________

One common form of investing is purchasing stocks. Stocks are shares (pieces) of ownership in a company.

STOCK

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A share of ownership in a business or corporation. Companies sell shares as a way to raise capital. Stock represents a claim on the company’s assets and earnings. As you acquire more stock, your ownership stake in the company becomes greater.

SHAREHOLDER

Commonly referred to as a stockholder. Any person, company or institution that owns at least one share of a company’s stock.

Let’s Take a Deeper Look at Investing

(Number of shares purchased)

(Percentage of company owned)

An Initial Public Ofering.

STOCKIPO

If you bought 300 shares of Company B and they have 100,000 shares in total. How much of the company would you own?

(Number of shares outstanding)

The stock market is the sum of all individual stocks and when an individual stock moves, the market as a whole would also move by a tiny amount. Most trading happens through stock exchanges.

Often, the stock market will move up or down because of larger events going on in a certain country or around the world.

The collection of physical and electronic markets where buyers and sellers can trade shares. It is like a giant, global auction.

=

/

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 1 9

MARKET

If you bought one stock of Company A, and Company A has 10 shares, then you would own 1/10th of the company or 10%.

Now you Try it!

The process by which a private company “goes public,” ofering shares for purchase by the public. IPOs allow businesses to gain capital and to shift ownership.

What

The Wall Street feld trip is a capstone experience where students are given a rare glimpse into corporate ofce settings, the workplaces and work lives of Thefnanciers.experience allows the students to shadow female treasury ofcers, wealth managers, analysts, comptrollers, entrepreneursaccountants,andmore.For many of our students, this is their frst glimpse into the world of fnance, opening their eyes to a new world of possibilities.

GOLD STUDENT SESSION 110

You will be paired with a mentor that you will work with for all 5 sessions. You will work on resume writing, interview skills, self-advocacy, LinkedIn and skills for college and beyond. You can utilize your mentor to help you talk through college and career options as well! to the RTSWS App to Enroll! Login to your RTSWS app & click “Enroll for Spring Mentorship”.

RTSWS SPRING MENTORSHIP COMING SOON! is the Spring Mentorship?

Go

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM

Company: Apple

6 Month Trend:

Ticker:

Ticker = A symbol by which stocks are identifed. Tickers are a few letters that distinguish a company’s shares in the stock market.

Yahoo! Finance & Stock Analysis

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x y

Up/Down: ( %)

Today’s Stock Price: Date:

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Get the Yahoo! Finance app on your smartphone and other mobile devices: https://mobile.yahoo.com/fnance

4. Fill out all the required felds, including your frst and last name, username, password, birthday and mobile number

5. Click “Continue”

Watchlists - Follow Yahoo! Finance-curated watchlists of related companies, specifc markets or industry sectors.

8. You’re all set When you click “Done,” you’ll navigate back to the Yahoo Finance homepage, where you can access your profle in the top-right corner www.fnance.yahoo.com

6. Enter the 5-digit verifcation code once you have received it. Click “Verify” and then “Continue”

3. Click “Create an Account”

2. Click “Sign in”

YAHOO! FINANCE INSTRUCTIONS

Want to create your own Yahoo! Finance login to begin creating your own watchlist and portfolio of stocks to monitor?

7. Click “Done”

1. Open Yahoo! Finance: https://fnance.yahoo.com/

My Portfolio - The name for the Yahoo! Finance toolkit that enables you to follow the collected stocks you are interested in tracking. Once you establish stocks to follow through My Portfolio, you will have access to multiple analytics across Yahoo! Finance that will aford greater insight into the stocks you’re interested in.

INSTRUCTIONS:

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 13GOLD STUDENT SESSION 1

Any other companies you are interested in tracking!

SPY An ETF that tracks the S&P 500 (the 500 largest publicly-traded companies in the U.S.)

1. Click on “My Portfolio,” then “My Watchlist” then “Add Symbol”

4. Each time you select a stock, it will appear in your watchlist

How to Add to Your Own Portfolio or Watchlist:

Apple (AAPL)

Add to Your Portfolio:

3. If you don’t know the symbol, type in the company name and Yahoo! Finance will fnd the ticker for you

2. Enter the tickers of any stocks you want to track (Example: AAPL for Apple)

What can be improved on for the next session? What terms or ideas do we need to spend additional time on? List three “grows” below:

GROWS321

GLOWS AND GROWS

What went well today? What did you LIKE about today’s session? List three “glows” below:

GLOWS

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123

NOTES

Date: ________________________________________ Time: __________________________

Don’t forget to check out the bonus section for additional key terms, bonus articles and challenge activities.

Before the next session…

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REMINDERS FOR NEXT SESSION

The next RTSWS session is…

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Global stock exchanges:

Shanghai Stock Exchange (SSE) → China

Hong Kong Stock Exchange (HKEX) →

Nasdaq—which is an all-electronic exchange

There are 60 major stock markets around the world of which the NYSE is the largest. Some of the other major players include:

Tokyo Stock Exchange (TSE) → Japan

The New York Stock Exchange (NYSE)—which has a physical trading foor but also handles electronic orders

London Stock Exchange (LSE) →

Hong Kong

More on Stock Exchanges

Bombay Stock Exchange (BSE) → India

Shenzhen Stock Exchange (SZSE) → China

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Frankfurt Stock Exchange (FRA) → Germany

SESSION 1 BONUS

United Kingdom

Euronext Paris (EPA) → France

The main stock exchanges in the U.S. are:

The main stock exchange in Canada is the Toronto Stock Exchange (TSX) - which is the largest exchange in Canada and is fully electronic. It is the 11th largest exchange in the world and the third largest in North America based on market capitalization.

RTSWS COHORT NORMS

Welcome to RTSWS Session #2! utensil ready to share your name, grade and a hobby you enjoy outside of school

• Grab a snack • Get

• _________________________________________________________________________________________________________________________________________________________________________ • _________________________________________________________________________________________________________________________________________________________________________

Let’s review our RTSWS cohort norms. These are the expectations for our sessions that we set during session #1.

Norms: The behavioral expectations or rules of the class. Class norms inform us how we are expected to behave towards each other and the materials we use. Come prepared to be a part of RTSWS with your handbook, a writing utensil and a positive attitude. Be kind and encourage one another - we are all in this together! Ask questions, share your opinions and let the volunteers know when you do not understand something.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 218

• Be sure you have a pen, pencil or writing

Today’s Guiding Question:

you

What are the key components of a case study and how can case studies be used to analyze company performance? SESSION #2 AGENDA: 1. Welcome 2. Attendance 3. Norms 4. Review Agenda 5. Stock Market Review 6. What is a Case Study? 7. Project Work Time: Financial Planning for Janella 8. Whole Group Refection 9. Reminders for Next Session

You

quiet?

By end of today’s session, will be familiar with a case study and the benefts of using case studies

How you tell an to be

do

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 19GOLD STUDENT SESSION 2 LET’S GET STARTED!

the

accountant

tell them to use their invoice

to analyze and compare companies.

Ticker

IPO

Review Last Week’s Investment Key Terms:

An initial public ofering. The process by which a private company “goes public,” ofering shares for purchase by the public. IPOs allow businesses to gain capital and to shift ownership.

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Stock Market

Commonly referred to as a stockholder. Any person, company or institution that owns at least one share of a company’s stock. This type of ownership allows them to reap the benefts of a company’s success.

Shares (pieces) of ownership in a company.

The symbol by which stocks are identifed. Tickers are a few letters that distinguish a company’s shares in the stock market.

The collection of physical and electronic markets where buyers and sellers can trade shares. It is like a giant, global auction. The stock market is the sum of all individual stocks and when an individual stock moves, the market as a whole would also move by a tiny amount.

STOCK MARKET REVIEW & YAHOO! FINANCE

Stocks

Shareholder

Today’s Stock Price: Date:

YTD:x y

Stock CompanyAnalysis

: Apple

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Up/Down: ( %)

Ticker:

NEW INVESTMENT KEY TERM

A professionally managed fund that pools lots of investors’ money in order to buy a basket of investments.

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Mutual Fund:

ETF (Exchange Traded Fund):

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NEW INVESTMENT KEY TERM

A collection of stocks and bonds (or other securities) pooled into a single fund. You can buy and sell shares of ETFs on a stock exchange the same way you buy and sell stocks. Although they’re very similar to mutual funds, unlike mutual funds, you can trade ETFs throughout the trading day.

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Company Comparison Case Study

A case study is an in-depth analysis of an entity or multiple entities (for our purposes, stocks or companies) in order to understand all of the diferent factors involved in that entity.

What is a case study?

• What industry is the company in?

What are some of the components analyzed within a case study?

2. Revenue = Money coming in

• What can you learn about the company’s management or leadership?

Let’s take the company Apple for example. What are Apple’s primary revenue sources? How does the company make money?

• Does the company have a positive or negative reputation?

It is important to properly analyze and research the background of the focus of your case study. For RTSWS, we will be conducting a case study on two companies within the same industry.

How do companies generate revenue?

1. Company Background

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• What is the company known for?

Thinking again about Apple as an example, what are expenses that Apple has within its operations?

Revenue is the total amount of income generated by the sale of goods or services related to the company's primary operations.

Proft, which is typically called net proft or the bottom line, is the amount of income that remains after accounting for all expenses, debts, additional income streams and operating costs.

Net Proft = Revenue - Costs

What are diferent expenses that companies have?

Revenue vs. Proft

3. Expenses = Money going out, costs

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4. Proft = A fnancial gain equal to the diference between the amount earned and the amount spent

How do these expenses afect the business?

EPS is a good refection of how well the company performed.

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• If the company made a lot of money that year, it would have a higher EPS.

5. Earnings Per Share (EPS)

• However, if the company performed poorly, they are more likely to have a negative EPS.

A company’s net proft divided by its number of shares of stock.

• A high P/E ratio could mean that a company’s stock is overvalued or that investors are expecting high growth rates in the future.

• P/E ratios don’t tell us much on their own. They should be used to compare against similar companies in the same industry or compared with the same company across a period of time.

• A low P/E ratio is generally better and can mean that a stock is “cheap” relative to its profts.

6. Price to Earnings (P/E) Ratio

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A ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).

After completing the case study and comparison of your two companies, you will use the information gathered to pitch (or recommend) which company’s stock Janella should invest in (during RTSWS session #5).

Janella, a 39-year-old professional, has hired your group as her wealth management advisors. She has given you $100,000 to invest for the next 3 years.

Instructions:

Your group will research, analyze and compare the below companies. During RTSWS session #5, your group will pitch one company’s stock to Janella to invest in.

PROJECT: Financial Planning for Janella

My Group Members:

Lululemon vs. Nike

YOU HAVE BEEN HIRED!

1. Split up into about 5 teams of students (depending on cohort size). As a team, you will be conducting a case study on the two companies to determine which has a higher potential total return.

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2. Use the table on the following pages to track and organize information from relevant articles and your stock analysis. During today’s session, your group will focus on company backgrounds and the pros and cons of each company

Project Resources: Google or Search Engine Yahoo! Finance: https://fnance.yahoo.com/ Company websites articles Data and articles on each company beginning on page 88. All ofine resources can be found at the back of your workbook titled, “Case Study Company Resources.” You may choose to use the information in the back of your workbook or access current data online. the other

What did the overworked asset say to

asset? I feel so depreciatedunder

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• News

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 232 Case Study Outline Use the organization chart on the following pages to organize and track your research and analysis each session. All Sessions: Use Yahoo! Finance to fnd and record for each company: • Today’s Date • Current Stock Price • P/E Ratio Session 2 Focus (TODAY): • Add Nike and Lululemon to your Yahoo! Finance watchlist • Important Company Background • Primary Sources of Revenue • Primary Expenses • Company Strengths • Company Weaknesses Session 3 Focus: • 2021 Total Assets • Company Liabilities • Market Share • Market Capitalization Session 4 Focus: • Corporate Social Responsibility (CSR) • Competitive Advantage • Finalize Research and Recommendation for Janella • Create Slides for Pitch Session 5 Focus: • Present recommendationsyour to the class PREVIEW OF UPCOMING SESSIONS

Share one thing that surprised you about your company research. Whole Group Refection: What surprised you?

REMINDERS FOR NEXT SESSION

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Date: ___________________________________________ Time: __________________________ Before the next session…

The next RTSWS session is…

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Session 2: BONUS!

Revenue vs. Earnings: Apple

All these costs reduce revenue to arrive at net income (earnings). Apple posted $95 billion in net income (earnings) for 2021, which was a 65% increase from the same period in 2020.

After recording revenue, Apple needs to deduct all expenses associated with running the business. This includes deducting from revenue cost of sales, operating expenses, other expenses and provisions for income taxes.

NOTES

Apple Inc. (AAPL) posted a net sales number of $366 billion for the period. The company’s revenue number represented a 33% top-line growth rate from the same period a year earlier.

The next page shows an income statement for Apple Inc. at the end of the fscal year in 2021 from the company’s 10-K statement.

• Earnings, on the other hand, represents the proft a company has earned; it is calculated by subtracting expenses, interest and taxes from revenue.

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• Revenue is the amount of money a company brings in from its business activities, such as from the sales of goods and services.

• In order to evaluate a company’s performance, it’s important for investors to take into consideration both revenue and earnings.

• Revenue is referred to as “top line” because companies list their revenue at the top of their income statement.

• Revenue is the income a company generates before deducting expenses.

In general, investing in a mutual fund is less risky than investing in a single stock because mutual funds ofer a way to diversify.

With a single stock, all your eggs are in one basket. If the price falls when you sell, you lose money.

DIVERSIFICATION:

Diversifcation means spreading your risk by spreading your investments.

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With a mutual fund that invests in the stocks of dozens (or even hundreds) of companies, you lower the chances that a price decline for any single stock will impact your return.

Diversifcation generally may result in a more consistent performance in diferent market conditions.

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STUDENTS! BE SURE TO TAKE THE RTSWS CAREER QUIZ THEN REGISTER ON OUR INTERNSHIP & JOB PORTAL!

The RTSWS Internship & Job Portal is THE resource for RTSWS students and alumnae seeking internships and job opportunities in fnance, economics and related felds.

www.rockthestreetwallstreet.com/internship-job-portalwww.rockthestreetwallstreet.com/career-quiz

Let’s review our RTSWS cohort norms. These are the expectations for our sessions that we set during session #1.

Norms: The behavioral expectations or rules of the class. Class norms inform us how we are expected to behave towards each other and the materials we use. Come prepared to be a part of RTSWS with your handbook, a writing utensil and a positive attitude. Be kind and encourage one another - we are all in this together! Ask questions, share your opinions and let the volunteers know when you do not understand something.

• ____________________________________________________________________________________ • ________________________________________________________________________________________________________________________________________________________________________

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 340 Welcome to RTSWS Session #3! • Be sure you have a pen, pencil or writing utensil • Grab a snack • Get ready to share your name, grade and leader you look up to

RTSWS COHORT NORMS

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A

Mutual Fund

same

you can trade ETFs

professionally managed fund that pools lots of investors’ money in order to buy a basket of investments.

collection

Stock Market Review & Yahoo! Finance

How might companies’ assets, liabilities, market share and market cap impact investors’ fnancial decisions? SESSION

Review Last Week’s Investment Key Terms:

GET STARTED!

ETF (Exchange Traded Fund)

ETFs on a stock

a

stocks and bonds (or other securities) pooled

Today’s Guiding Question: #3

fund. You can buy and

A of into single sell shares of exchange the way you buy and sell stocks. Although they’re very similar to mutual funds, unlike mutual funds, throughout the trading day.

AGENDA: 1. Welcome 2. Attendance 3. Norms 4. Review Agenda 5. Stock Market Review 6. Additional Case Study Components 7. Project: Financial Analysis for Janella 8. Whole Group Refection 9. Reminders for Next Session

LET’S

:

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Stock CompanyReview Apple

Today’s Stock Price: Date:

Up/Down: ( %)

x y

1 Month Trend:

Ticker:

S&P 500 (Standard & Poor’s 500 Index):

An index that tracks the stock price movements of the 500 largest U.S. publicly traded companies. The S&P is one of the most watched stock market indexes. It is considered to be one of the most widely used measures of how the U.S. stock market is performing.

Canadian Equivalent: S&P/TSX Composite Index

The S&P/TSX Composite Index is a capitalization-weighted equity index that tracks the performance of the largest companies listed on Canada’s primary stock exchange, the Toronto Stock Exchange (TSX).

It is the equivalent of the S&P 500 index in the United States, and as such is closely monitored by Canadian investors. Since the S&P/TSX Composite Index is comprised of Canada’s largest and most prominent companies (about 250 companies), it is often used as a barometer for the health of the Canadian economy.

NEW INVESTMENT KEY TERM

You can’t invest directly in the S&P 500 or the S&P/TSX Composite Index, but you can invest in exchange-traded funds (ETFs) that track either index.

Let’s take a look at an example of an S&P 500 tracking ETF…

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Today’s Stock Price: Date:

SPDR S&P 500 ETF Trust

YTD (Year to Date) Trend: SPY

Ticker:

x y

Up/Down: ( %)

Total assets provide a snapshot of the overall fnancial health of the business.

A company’s total assets are recorded on their balance sheet.

2. Liabilities

What are the types of assets that a business may have?

Borrowing creates a liability and a claim on their total assets by creditors and it must be repaid at some point through cash or the loss of other resources.

Any resources that provide a current, future or potential economic beneft for an individual or other entity. An asset is something that is owned by you or something that is owed to you or a company.

Additional Case Study Components

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What are personal liabilities that you may have?

All companies must take on liabilities in order to operate and grow. Whenever a company purchases something, they will either pay with cash or they borrow money.

Something a person or company owes, usually a sum of money.

What are personal assets that you may have?

1. Assets

In order to continue our research of the two companies you are analyzing for Janella, we are going to take a look at a few additional components that your team may consider before making a fnancial recommendation.

Similar to assets, a company’s total liabilities are recorded on their balance sheet. What types of liabilities would a business have?

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Take a look at the graphic below. What do you notice about Apple’s market share within the smartphone industry?

This metric is used to give a general idea of the size of a company in relation to its market and its competitors.

3. Market Share

Market cap is calculated by taking the price of a share of stock times the number of outstanding shares.

Market cap is a common way to assess the size of a company.

In general, companies with a larger market cap are considered safer investments because they are likely more established businesses and have been around longer.

Example: A company with 1 million shares outstanding priced at $1 each would have a market cap of $1 million.

The percentage of an industry that is earned by a particular company over a specifed time period.

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4. Market Capitalization (Market Cap)

The value of a company that is traded on the stock market.

PROJECT: Financial Analysis for Janella

Project Resources:

• Data and articles on each company beginning on page 88.

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2. Use the table on the upcoming page to track and organize information from relevant articles and your stock analysis. During today’s session, your group will focus on total assets, company liabilities, market share and market cap.

• Google or Search Engine

1. Move back into your groups. As a team, you will continue to research and analyze two companies to determine which has a higher potential total return.

After completing the case study and comparison of your two companies, you will use the information gathered to pitch (or recommend) which company’s stock Janella should invest in (during RTSWS session #5).

• All ofine resources will be found at the back of your workbook titled “Case Study Company Research.” You may choose to use the information in the back of your workbook or access additional data online.

• Yahoo! Finance: https://fnance.yahoo.com/ Company websites News articles

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 49GOLD STUDENT SESSION 3 Use the organization chart on the following page to organize and track your research and analysis each session. All Sessions: Use Yahoo! Finance to fnd and record for each company: • Today’s Date • Current Stock Price • P/E Ratio Session 3 Focus (TODAY): • Total Assets • Total Liabilities • Market Share • Market Capitalization Session 4 Focus: • Corporate Social Responsibility (CSR) • Competitive Advantage • Finalize Research and Recommendation for Janella • Create Slides for Pitch Session 5 Focus: • Present your recommendations to the class Today’s Case Study Focus PREVIEW OF UPCOMING SESSIONS

What can be improved on for the next session? What terms or ideas do we need to spend additional time on? List three “grows” below:

123

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What went well today? What did you LIKE about today’s session? List three “glows” below:

GLOWS AND GROWS

GLOWS

GROWS321

___________________________________________ Time: __________________________

is…

Notes

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REMINDERS FOR NEXT SESSION

the next session…

Date:

The next RTSWS session

Before

Don’t forget to check out the bonus section for additional key terms, bonus articles and challenge activities.

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Session 3: BONUS!

• Blue-chip companies are often large- or mega-cap stocks, while the very smallest are referred to as micro-caps.

Market Capitalization Key Takeaways

• Market cap is used to size up corporations and understand their aggregate market value.

TOP 10 LARGEST COMPANIES BY MARKET CAP

For more visit: https://companiesmarketcap.com/

• Companies may be categorized as large-, mid- or small-cap depending on their market capitalization.

• Market capitalization is the total dollar value of all outstanding shares of a company at the current market price.

9 Strategies For Narrowing The Gender Pay Gap In 2021. Margaret Wack | 3/7/21 | www.moneyunder30.com/strategies-for-narrowing-the-gender-pay-gap

Francesca Donner and Emma Goldberg. 3/25/21 www.nytimes.com/2021/03/24/us/equal-pay-day-explainer.html

The Racial Wealth Gap And How You Can Change It. Nicole | July 2020 | www.clevergirlfinance.com/blog/racial-wealth-gap/

Racial Wealth Gap Articles

GOLD STUDENT SESSION 3 BONUS 55

Equity

Rock The Street, Wall Street strongly believes in the importance of closing the gender and racial gap in the field of finance. Understanding and acknowledging the issue is the first step to solving the problem. Take some time to read through these articles we recommend on the gender pay gap, the racial wealth gap and the importance of financial security as a woman of color. We encourage you to educate yourself and take steps towards solving this problem!

In 25 Years, the Pay Gap Has Shrunk by Just 8 Cents. Why does the gender wage gap still exist? And what can be done to close it? We unpack the issue.

General/Extra

Why Your Financial Well-Being As A Woman of Color Is Critical. Bola Sokunbi | Feb 2021 | www.clevergirlfinance.com/blog/financial-well-being-for-women-of-color

Student debt crisis creates a 'vicious cycle' of inequality in Black, Latino neighborhoods, report finds. Erik Ortiz. June 29, 2020. www.nbcnews.com/news/us-news/student-debt-crisis-creates-vicious-cycle-inequality-black-latino-neighborhoods-n1232388

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM

Gender Wage Gap Articles

Equity CornerEquity Corner

Want to Fix the Racial Wealth Gap? Start By Canceling Student Debt. Sabrina Calazans | April 2021 | www.thenation.com/article/economy/race-debt/

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Let’s review our RTSWS cohort norms. These are the expectations for our sessions that we set during session #1.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT INTRODUCTION # Welcome to RTSWS Session #4! • Be sure you have a pen, pencil or writing utensil • Grab a snack • Get ready to share your name, grade and favorite beverage

Norms: The behavioral expectations or rules of the class. Class norms inform us how we are expected to behave towards each other and the materials we use. Come prepared to be a part of RTSWS with your handbook, a writing utensil and a positive attitude. Be kind and encourage one another - we are all in this together! Ask questions, share your opinions and let the volunteers know when you do not understand something.

RTSWS COHORT NORMS

• _________________________________________________________________________________________________________________________________________________________________________ • _________________________________________________________________________________________________________________________________________________________________________57GOLD STUDENT SESSION 4

STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 458 LET’S GET STARTED! Today’s Guiding Question: How can we use case study research and fnancial metrics to make responsible investment decisions? SESSION #4 AGENDA: 1. Welcome 2. Attendance 3. Norms 4. Review Agenda 5. Stock Market Review 6. Final Case Study Components 7. Finalize Project Recommendation & Prepare Pitch 8. Whole Group Refection 9. Reminders for Next Session COMING SOON: RTSWS FIELD TRIP

S&P/TSX Composite Index

An index that tracks the performance of the largest companies listed on Canada’s primary stock exchange, the Toronto Stock Exchange (TSX). Since the S&P/TSX Composite Index is comprised of Canada’s largest and most prominent companies (about 250 companies), it is often used as a barometer for the health of the Canadian economy.

Market Capitalization (Market Cap)

The value of a company that is traded on the stock market. Market cap is calculated by taking the price of a share of stock times the number of outstanding shares.

Review Last Week’s Investment Key Terms:

An index that tracks the stock price movements of the 500 largest U.S. publicly traded companies. The S&P is one of the most watched stock market indexes. It is considered one of the most important measures of how the U.S. stock market is performing.

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DON’T FORGET TO

STUDY THE KEYGLOSSARYTERMS

Market Share

Stock Market Review & Yahoo! Finance

S&P 500 (Standard & Poor’s 500 Index)

The percentage of an industry that is earned by a particular company over a specifed time period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors.

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Stock CompanyReview : Apple

Up/Down: ( %)

x y

1 Month Trend:

Today’s Stock Price: Date:

Ticker:

Ticker:

Today’s Stock Price: Date:

6 Month Trend:

x y

SPDR S&P 500 ETF Trust

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Up/Down: ( %)

In discussing how the stock market is performing, we might describe how volatile the market is.

The frequency and magnitude of stock price movements or whole market movements, either up or down. The bigger and more frequent the price swings, the more volatile the market is said to be.

Stock Market Volatility

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NEW INVESTMENT KEY TERM

Having strong corporate social responsibility positively impacts both the society and company brand. It has also proven to boost company morale.

Example of Corporate Social Responsibility

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“Starbucks has long been known for its keen sense of corporate social responsibility and commitment to sustainability and community welfare. According to the company, Starbucks has achieved many of its CSR milestones since it opened its doors. According to its 2020 Global Social Impact Report, these milestones include reaching 100% of ethically sourced cofee, creating a global network of farmers and providing them with 100 million trees by 2025, pioneering green building throughout its stores, contributing millions of hours of community service, and creating a groundbreaking college program for its employees.” (Investopedia)

A business model that helps a company be socially accountable to itself, its stakeholders and the public. By practicing corporate social responsibility, companies can be conscious of the kind of impact they are having on all aspects of society, including environmental, social and governance factors (ESG).

1. Corporate Social Responsibility (CSR)

Additional Case Study Components

In order to continue our research of the two companies you are analyzing for Janella, we are going to take a look at a few fnal components that your team may consider before making a fnancial recommendation.

Having a competitive advantage allows companies to generate more sales or achieve higher proft margins compared to its industry rivals. do companies achieve competitive advantages?

2. Competitive Advantage

How

Conditions that allow a company to produce a good or service at a lower price or at a higher quality than a competitor.

A company’s CapEx can be an indicator of how much a company is investing in its growth.

3. Capital Expenditures (CapEx)

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• Cost structure • Branding • The quality of their product or service • Strong distribution network • Superior intellectual property • Superior customer service

Funds used by a company to acquire, upgrade and maintain physical assets such as property, industrial buildings or equipment.

CapEx is any type of expense that a company capitalizes or shows on its balance sheet as an investment instead of on its income statement as an expenditure.

• Data and articles on each company beginning on page 88.

1. Move back into your groups. As a team, you will fnalize your research and recommendations for which company Janella should invest her money in.

3. FINALIZE your fnancial recommendations for Janella For next week’s presentation, be prepared to pitch to Janella which company you recommend she invest her money in and why.

• All ofine resources will be found at the back of your workbook titled, “Case Study Company Research.” You may choose to use the information in the back of your workbook or access additional data online.

4. During the next session, you and your group will present your fnancial analysis and recommendation for Janella to the cohort. PLAN and ORGANIZE your slides to present to the ProjectgroupResources:

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PROJECT: Financial Analysis for Janella

2. Use the table on the following pages to track and organize information from relevant articles and your stock analysis. During today’s session, your group will focus on CSR and competitive advantage.

• Google or Search Engine Yahoo! Finance: https://fnance.yahoo.com/ Company websites News articles

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 466 Use the organization chart on the following pages to organize and track your research and analysis each session. Session 4 Focus (TODAY): • Use Yahoo! Finance to fnd and record for each company: • Today’s Date • Current Stock Price • P/E Ratio • Corporate Social Responsibility (CSR) • Competitive Advantage • Finalize Research and Recommendation for Janella • Create Slides for Pitch Session 5 Focus: • Present your recommendations to the class Today’s Case Study Focus Presentation Slides Outline • Stock A vs. Stock B • Process by which your team came to their recommendation • Company A • Pros • Cons • Yahoo! Finance Information • Company B • Pros • Cons • Company B: Yahoo! Finance Information • We chose to Invest Janella’s money in ___________ because… • Refection: What surprised you? What was the biggest challenge? What was one thing you each learned during the project? • Q&A PREVIEW OF UPCOMING SESSIONS

for

__________________________

The next RTSWS session is…

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nextsessionWhatis

• Review and study key terms the post-assessment

___________________________________________

Before the next session…

Refection REMINDER! One top score from each cohort will receive a $25 gift card prize! POST-ASSESSMENT NEXT SESSION Check out the bonus section for additional key terms, bonus articles and challenge activities. DON’T FORGET TO STUDY THE KEY GLOSSARYTERMS ON THE UPCOMING PAGES

REMINDERS FOR NEXT SESSION

Date: Time:

something new that you learned today? Write below and be ready to share out loud.

Whole Group

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• Diferent events or occurrences like a pandemic can greatly afect the capital markets/stock market and cause volatility in the market.

• During volatile times, many investors get spooked and begin to question their investment strategies. This is especially true for novice investors, who can often be tempted to pull out of the market altogether and wait on the sidelines until it seems safe to dive back in.

• Volatility in the market measures fuctuations in stock prices. Low volatility means small fuctuations and high volatility means large fuctuations. Low volatility can be interpreted as investors being complacent, not worried.

Volatility Key Takeaways:

• High volatility implies an element of fear in investors’ current attitudes.

Session 4: BONUS!

• Market volatility is inevitable. It’s the nature of the markets to move up and down over the short-term. Trying to time the market is extremely difcult. One solution is to maintain a long term horizon and ignore the short-term fuctuations.

___

CHALLENGE ACTIVITY: Reading the Language of the Street

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5. What was Ford’s closing price?

3. Which stock is trading closest to its high of the year?

Apple

4. What was the decrease in the dollar value of Google stock today?

_ ___

Using the data table as a reference, answer the following questions:

2. What is the common stock dividend of each of these companies’ stocks? ________________

1. How many trades of Apple were made?

____________

Why? ______________________________________________________

Ford _________________

6. Which company has the most attractive P/E ratio?

____

Buying assets such as stocks, bonds, mutual funds or real estate with the expectation that your investment will make money for you.

Earnings Per Share (EPS)

The chance of losing all or part of the value of an investment.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM

Investment Risk

Market Capitalization (Market Cap)

An initial public ofering. The process by which a private company “goes public,” ofering shares for purchase by the public. IPOs allow businesses to gain capital and to shift ownership.

Corporate Social Responsibility

Investing

Competitive Advantage

The money invested by a company in acquiring, maintaining or improving fxed assets such as property, buildings, factories, equipment and technology.

KEY TERMS GLOSSARY

A company’s net proft divided by the number of shares of stock. Net proft is revenue minus costs. It is a good refection of how well the company performed. If the company made a lot of money that year, there will be a higher EPS.

ETF (Exchange Traded Fund)

KEY TERMS GLOSSARY72

A collection of stocks and bonds (or other securities) pooled into a single fund. You can buy and sell shares of ETFs on a stock exchange the same way you buy and sell stocks.

Market Cap is the price of each share of stock times the number of outstanding shares.

IPO

Conditions that allow a company to produce a good or service of equal value at a lower price or in a more desirable fashion, which allow the productive entity to generate more sales or superior margins compared to its market rivals. Competitive advantages are attributed to a variety of factors including cost structure, branding, the quality of product oferings, the distribution network, intellectual property and customer service.

A self-regulating business model that helps a company be socially accountable to itself, its stakeholders and the public. By practicing corporate social responsibility, also called corporate citizenship, companies can be conscious of the kind of impact they are having on all aspects of society, including environmental, social and governance.

Capital Expenditures (CapEx)

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 73KEY TERMS GLOSSARY

S&P/TSX Composite Index

Stock

A share of ownership in a business or corporation. Companies sell shares as a way to raise capital. Stock represents a claim on the company’s assets and earnings. As you acquire more stock, your ownership stake in the company becomes greater.

Stock Market

Stock Market Volatility

An index that tracks the performance of the largest companies listed on Canada’s primary stock exchange, the Toronto Stock Exchange (TSX). Since the S&P/TSX Composite Index is comprised of Canada’s largest and most prominent companies (about 250 companies), it is often used as a barometer for the health of the Canadian economy.

Measures fuctuations in stock prices.

The percentage of an industry, or a market’s total sales, that is earned by a particular company over a specifed time period.

A symbol by which stocks are identifed. Tickers are a few letters that distinguish a company’s shares in the stock market.

Revenue is the total amount of income generated by the sale of goods or services related to the company’s primary operations. Proft, which is typically called net proft or the bottom line, is the amount of income that remains after accounting for all expenses, debts, additional income streams and operating costs.

Mutual Fund

S&P 500 (Standard & Poor’s 500 Index)

Shareholder

A professionally managed fund that pools lots of investors’ money in order to buy a basket of investments.

Revenue vs. Proft

Risk Tolerance

An index that tracks the stock price movements of the 500 largest U.S. publicly traded companies.

Market Share

Ticker

The collection of physical and electronic markets where buyers and sellers can trade shares. It is like a giant, global auction. The stock market is the sum of all individual stocks and when an individual stock moves, the market as a whole would also move by a tiny amount.

The amount of risk that an investor is comfortable taking or the degree of uncertainty that an investor is able to handle.

Commonly referred to as a stockholder; any person, company or institution that owns at least one share of a company’s stock.

Meredith Jones, ESG Leader RTSWS Board Member

GOLD STUDENT SESSION 574

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM THEwww.rtsws.myshopify.comOFFICIALROCKTHESTREET,WALLSTREETSHOP!

Norms: The behavioral expectations or rules of the class. Class norms inform us how we are expected to behave towards each other and the materials we use. Come prepared to be a part of RTSWS with your handbook, a writing utensil and a positive attitude. Be kind and encourage one another - we are all in this together! Ask questions, share your opinions and let the volunteers know when you do not understand something.

RTSWS COHORT NORMS

Let’s review our RTSWS cohort norms. These are the expectations for our sessions that we set during session #1.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT INTRODUCTION # Welcome to RTSWS Session #5! • Be sure you have a pen, pencil or writing utensil • Grab a snack • Get ready to share your name, grade and if you could choose anywhere in the world to live, where it would it be

• • _________________________________________________________________________________________________________________________________________________________________________75GOLD STUDENT SESSION 5

either up

down. The bigger and more frequent the

the market is said to be. Review Last Week’s Investment

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 576 LET’S GET STARTED! Today’s Guiding Question: Why is it important to research a company prior to investing? SESSION #5 AGENDA: 1. Welcome 2. Attendance 3. Review Agenda 4. Stock Market Review 5. Post-Assessment 6. Group Presentation Prep Time 7. Presentations 8. Whole Group Refection 9. Field Trip & Spring Mentorship Reminders

swings, the

Stock Market Volatility

The frequency and magnitude of stock price movements or whole market movements, or price more volatile Key Term:

Think About It!

Her cousin advised her to, “Buy stock in a technology company. Tech companies are always in the news.”

1. Who gave the best advice? Why?

Let’s discuss a few new key terms and determine how they may impact Julia’s decision for having her money work for her.

Janella told her, “Put it in a savings account. It’ll earn compound interest over time, so you’ll have more than what you started with.”

Janella’s younger sister, Julia, recently received some money on her birthday. She wants advice about the best way to have her money work for her. She wants to pick the best way for her to make more money.

Have you ever heard the phrase, “Have your money work for you”?

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Her friend told her, “Buy a lottery ticket. It may be a longshot, but you don’t have to spend much and you could become a millionaire.”

Her grandmother said, “Hide it in a safe place in the house so you’ll always have it on hand for emergencies.”

2. Who gave the riskiest advice? Why?

The amount of risk that an investor is comfortable taking or the degree of uncertainty that an investor is able to handle.

NEW INVESTMENT KEY TERMS

Investment Risk:

Risk Tolerance:

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 578

An individuals’ risk tolerance is based on a number of factors including age, fnancial stability and amount of time before invested funds are needed for other purposes.

The chance of losing all or part of the value of an investment.

Up/Down: ( %)

Company: Apple

INDIVIDUAL STOCK REVIEW

Ticker:

12 Month Trend:

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 79GOLD STUDENT SESSION 5

x y

Today’s Stock Price: Date:

x y

Today’s Price: Date:

SPDR S&P 500 ETF Trust

12 Month Trend:

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 580

Ticker: SPY

Up/Down: ( %)

A RTSWS volunteer will let you know when there are 3 minutes remaining and when there is 1 minute remaining.

This will not be shown to your school or any teachers. Just do your best and take a guess if you do not know an answer!

4. At the end of the test, click “Submit”

During the post-assessment, please remain silent so that other RTSWS students in your cohort can focus and do their best.

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POST-ASSESSMENTPOST-ASSESSMENT

In order to measure your growth and knowledge of fnancial and investment literacy from the RTSWS sessions, we are going to take a quick post-assessment to see how much you’ve learned!

This is not graded. We just want to know how much your fnancial and investment literacy has grown during RTSWS.

When you are done with the post-assessment, you will indicate you are complete to the volunteers by tilting your laptop screen down OR placing your phone upside down.

1. Login to your RTSWS App on your phone or a school computer: (app.rockthestreetwallstreet.com/ or us the QR code below)

At this time, we are going to begin the post-assessment.

2. Click on the button labeled “Take the Post-Assessment”

3. You will have 7 minutes to complete the post-assessment

cohort

Review your research from sessions #2, #3 and #4 and be sure your recommendations within your slides presentation are fnalized.

2.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 582 GROUP PRESENTATION PREP TIME 1. Move back into your fnancial planning groups.

your

3. to present to RTSWS for 3-5 minutes. Each group member should be assigned a diferent section to While other groups are presenting, take notes using the chart following

present.

on the

page. Janella’s Financial Planning Presentations • Each student group will present for 3-5 minutes • Presentation outline • Nike vs Lululemon • Process by which your team came to their recommendation • Company A • Pros • Cons • Company A: Yahoo! Finance Information • Company B • Pros • Cons • Company B: Yahoo! Finance Information • We chose to Invest Janella’s Money in because… • Refection: What surprised you? What was the biggest challenge? What was one thing you each learned during the project? • Q&A • Students not presenting will take notes on the summaries of the presenting groups.

Prepare

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 83GOLD STUDENT SESSION 5

Directions: While other groups are presenting, make note of their stock recommendations and main reasons why. Use this chart to track your thoughts. Also, note which company you would have chosen to compare views.

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You will be paired with a mentor that you will work with for all 5 sessions. You will work on resume writing, interview skills, self-advocacy, LinkedIn and skills for college and beyond. You can utilize your mentor to help you talk through college and career options as well!

How to enroll for RTSWS Spring Mentorship?

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 85GOLD STUDENT SESSION 5

Login to your RTSWS app and click “Enroll for Spring Mentorship” or access it here: https://app.rockthestreetwallstreet.com

What is the Spring Mentorship?

RTSWS SPRING MENTORSHIP COMING SOON!

Date: ___________________________________________ Time: __________________________

Prepare a question about the fnance industry to ask during the feld trip!

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT SESSION 586

The RTSWS FIELD TRIP is…

WHOLE GROUP REFLECTION

REMINDERS FOR NEXT SESSION

From the presentations today, what do you think is the most important criteria for analyzing a company to invest in?

The Actual Web Address is: https://www.easypeasyfnance.com/quiz-what-kind-of-investor-areyou-profle/

Investment Risk Quiz

Unicorn

Bonus Key Terms

A sum of money paid regularly (typically quarterly) by a company to its shareholders out of its profts (or reserves).

A term used in the venture capital industry to describe a startup company with a value of over $1 Billion.

Gig Economy

Find the quiz (dated March 21, 2022) via Google Search: easy peasy quiz investing.

Find the quiz (dated May 21, 2017) via Google search for “motley fool risk tolerance quiz.”

An economy in which temporary, fexible jobs are common and companies tend toward hiring independent contractors and freelancers instead of full-time employees.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 87GOLD STUDENT SESSION 5 BONUS SESSION #5 BONUS MATERIAL

More on Risk Tolerance:

Learn more about your own investment risk tolerance with The Motley Fool’s Risk Tolerance Quiz.

Learn more about What Kind of Investor you are and fnd out your Investment Risk Profle Type!

Risk Tolerance Quiz

Dividend

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 88 CASE STUDY COMPANYLululemonRESOURCESvs.Nike GOLD STUDENT COMPANY RESOURCES

Lululemon

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CASE STUDY COMPANY RESOURCES (LULU)

NOTES & QUESTIONS

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT CASE STUDY LULULEMON90

If you would like to use a current stock chart for your project:

• Click on the Yahoo! Finance link to Lululemon’s stock chart.

• This will show up at the top of the frst page on Google.

• Once you arrive at the stock chart you can manipulate how many years, months, or days you would like it to show.

• Search “Lululemon stock chart” in Google (You can use Google Finance as well).

Lululemon Stock Chart

• Search “Lululemon,” then click the “Financials” tab, and then “balance sheet.”

Lululemon Balance Sheet

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If you would like to use a current balance sheet for your project:

• Go to Yahoo! Finance (You don’t have to sign-in or sign-up).

• You can “expand all” to see the information that goes into each section and you can change it from annual to quarterly.

Lululemon Athletica Inc.’s Fundamentals Look Pretty Strong: Could The Market Be Wrong About The Stock? June 13, 2022

How To Calculate Return On Equity?

The formula for return on equity is: Return on Equity = Net Proft (from continuing operations) ÷ Shareholders’ Equity

So, based on the above formula, the ROE for Lululemon Athletica is: 38% = US $1.0b ÷ US $2.7b (Based on the trailing twelve months to May 2022).

Lululemon Athletica (NASDAQ:LULU) has had a rough month with its share price down 5.7%. However, a closer look at its sound fnancials might cause you to think again. Given that fundamentals usually drive long-term market outcomes, the company is worth looking at. Particularly, we will be paying attention to Lululemon Athletica’s ROE today.

The ‘return’ is the amount earned after tax over the last twelve months. So, this means that for every $1 of its shareholder’s investments, the company generates a proft of $0.38.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM GOLD STUDENT CASE STUDY LULULEMON92

ROE or return on equity is a useful tool to assess how efectively a company can generate returns on the investment it received from its shareholders. Simply put, it is used to assess the proftability of a company in relation to its equity capital.

ARTICLE

As a next step, we compared Lululemon Athletica’s net income growth with the industry, and pleasingly, we found that the growth seen by the company is higher than the average industry growth of 4.3%.

Earnings growth is a huge factor in stock valuation. The investor should try to establish if the expected growth or decline in earnings, whichever the case may be, is priced in. By doing so, they will have an idea if the stock is headed into clear blue waters or if swampy waters await. If you’re wondering about Lululemon Athletica’s’s valuation, check out this gauge of its price-to-earnings ratio, as compared to its industry.

GOLD STUDENT CASE STUDY LULULEMON

First thing frst, we like that Lululemon Athletica has an impressive ROE. Additionally, the company’s ROE is higher compared to the industry average of 21% which is quite remarkable. So, the substantial 25% net income growth seen by Lululemon Athletica over the past fve years isn’t overly surprising.

Summary

Why Is ROE Important For Earnings Growth?

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Thus far, we have learned that ROE measures how efciently a company is generating its profts. We now need to evaluate how much proft the company reinvests or “retains” for future growth which then gives us an idea about the growth potential of the company. Generally speaking, other things being equal, frms with a high return on equity and proft retention, have a higher growth rate than frms that don’t share these attributes.

A Side By Side comparison of Lululemon Athletica’s Earnings Growth And 38% ROE

Given that Lululemon Athletica doesn’t pay any dividend to its shareholders, we infer that the company has been reinvesting all of its profts to grow its business.

Is Lululemon Athletica Using Its Retained Earnings Efectively?

In total, we are pretty happy with Lululemon Athletica’s performance. Particularly, we like that the company is reinvesting heavily into its business, and at a high rate of return. Unsurprisingly, this has led to an impressive earnings growth. That being so, a study of the latest analyst forecasts show that the company is expected to see a slowdown in its future earnings growth. To know more about the latest analysts predictions for the company, check out this visualization of analyst forecasts for the company.

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ARTICLE Did Lululemon Make a $500 Million Mistake?

The apparel company’s purchase of Mirror isn’t going so well.

“Replacing the petrochemicals that make up many popular materials with more sustainable alternatives is a major step forward,” Patty Stapp, vice president of raw materials at Lululemon said in a statement.

Lululemon Invests in Sustainable Materials Company Genomatica

Lululemon’s $500 million acquisition in June 2020 of at-home ftness company Mirror hasn’t panned out as management had hoped. And investors are starting to worry whether this was a huge waste of money.

GOLD STUDENT CASE STUDY LULULEMON

By Neil Patel | March 25, 2022

By Chavie Lieber | August 18, 2021

The ftness apparel giant announced Wednesday it will be using the company’s bio-based materials for future products. Genomatica makes plant-based nylon, which Lululuemon said will replace some conventional nylon it uses for it workout apparel.

On the fscal 2021 third-quarter conference call, the booming apparel business lowered Mirror’s full-year revenue guidance to between $125 million and $130 million (from $250 million to $275 million before). Although this is a rounding error for Lululemon’s overall business, which is expected to generate greater than $2.1 billion in sales in the current quarter, it nonetheless begs an important question.

As part of the partnership, Lululemon has also made its frst equity investment in Genomatica, although it would not disclose the amount. Lululemon funding Genomatica is a nod at its sustainability goals. In October 2020, the company released its Impact Agenda, where it shared plans to become a more sustainable company. The company is working with Mylo, which develops mushroom-based leather, as well as LanzaTech, a company that makes polyester from recycled carbon emissions.

There is a bright side for Lululemon investors to think about -- Mirror is only expected to represent less than 3% of overall company revenue in fscal 2021.

Lululemon’s business has been performing incredibly well, thanks to its Power of Three strategy that emphasizes a focus on an omnichannel experience, product innovation, and geographic expansion. Getting into the footwear business is another sign of how the company is pushing forward with new growth initiatives.

Having a thriving apparel operation afords Lululemon’s management team the ability to not have to invest aggressively in Mirror to try and force success. They can continue to fgure out ways to integrate Mirror into the bigger business and take a more calculated approach. Generating $1.4 billion in operating cash fow over the trailing 12 months provides plenty of fnancial fexibility to plow into boosting Mirror.

Nonetheless, investors are probably scratching their heads at the $500 million price tag Lululemon paid for the at-home ftness company. This was in June 2020, at a time when so-call COVID stocks were the darlings on Wall Street, and competitor Peloton’s market value was skyrocketing. Time will tell whether Mirror works out as leadership had envisioned. For now, Lululemon shareholders will have a thriving apparel business to keep their portfolios in tip-top

Lululemon’s management team cited weaker-than-expected demand and higher customer acquisition costs as reasons to lower guidance for the Mirror segment. This echoes what Peloton (NASDAQ: PTON), regarded as the leader in the connected-ftness market, has been experiencing for the past few quarters. Not only is the once-booming exercise bike manufacturer seeing revenue dramatically slow down, but its sales and marketing expenses also surged 97% in the most recent fscal quarter compared to the prior-year period.

GOLDshape.STUDENT CASE STUDY LULULEMON

As of Oct. 31, Mirror shop-in-shops were in place at 152 U.S. Lululemon stores and 48 locations in Canada. The goal is to fnd ways to cross-sell Mirror products, which start at $1,495, to Lululemon’s more than 10 million guests. I’m sure there is a signifcant overlap between the addressable demographics.

Was the Mirror purchase a mistake?

“We want everybody sweating on a Mirror to be in Lululemon and we want everybody sweating with Lululemon to be engaging and using a Mirror,” Lululemon CEO Calvin McDonald highlighted. So far, this looks like a pipe dream.

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Focus on apparel

Luckily for Lululemon, Mirror’s fnancial results will only dilute earnings by 3% to 5% for the full fscal year of 2021. Meghan Frank, Lululemon’s CFO, shared optimism on the last earnings call: “So in terms of Mirror in 2022 the path to proftability is very much within our control.” Management also expects Mirror to boost its subscriber base by 40% year over year. That’s a positive sign.

Lululemon’s business is riding several positive trends, including a food of hit product releases and its push into new demographics and geographies. Its athletic and leisure apparel is striking a chord with online shoppers, too, which accounted for nearly half of overall sales.

Let’s take a closer look.

levels soared this past quarter.

The main reason not to worry about stockpiling inventory is that growth trends have rarely been better. Lululemon notched a 32% spike in sales through the selling period that ended on May 1, trouncing expectations for the second straight quarter. For context, Nike reported 9% revenue growth in its core U.S. market through late February.

Good growth

However, the apparel retailer isn’t as exposed to inventory write downs as you might think. Strong demand trends through the frst part of 2022 also imply Lululemon is striking the right balance in keeping its shelves fully stocked.

In that context, it makes sense that inventory would rise 74% year over year to $1.28 billion in the fscal frst quarter. Management is rebuilding inventory (compared to a slump last year) while working to secure more products, so it doesn’t have to rely as much on expensive air freight transportation.

by Demitri Kalogeropoulos | June 9, 2022Inventory

Why Lululemon Isn’t Worried About This Red Flag

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GOLD STUDENT

It’s also notable Lululemon doesn’t carry as many seasonal items as other retailers like Target and TJ Maxx. That setup means investors can worry less about the promotions and writedown charges that hurt Target’s 2022 earnings outlook. “Our primary focus on technical athletic apparel mitigates the need for mark downs,” CEO Calvin McDonald said in a recent conference call with investors. CASE

The Lululemon diference

Lululemon Athletica has a lot of inventory on hand, which normally would be a red fag for any retailing business. That risk is even more elevated at a time when economic growth rates are slowing and infation is spiking.

STUDY LULULEMON

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That success allowed Lululemon to maintain its industry-thumping proftability level. Operating margin held steady in the latest quarter and is sitting well above peers like Nike. Sure, Nike is more exposed to the Chinese market, which slumped recently due to pandemic restrictions, but Lululemon has a brighter earnings outlook overall, partly because of its success in the e-com merce channel.

Looking ahead

Striking the right balance would likely mean Lululemon outpaces the growing athleisure industry in both sales and proftability. The wrong call by the management team would show up most clearly in falling gross and operating margins through the summer months.

Management said in early June they weren’t concerned with the inventory buildup, which they described as a planned process. “While our levels are higher than our historical norms,” McDonald said, “we are comfortable with the quality and composition of our inventory.”

Investors will have to wait and see if management’s inventory bet pays of with the frst evidence arriving with the retailer’s next earnings results in early September.

GOLD STUDENT CASE STUDY LULULEMON

Nike

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NOTES & QUESTIONS

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––GOLDSTUDENT CASE STUDY NIKE

CASE STUDY COMPANY RESOURCES (NKE)

• Search “Nike stock chart” in Google.

Nike Stock Chart

• This will show up at the top of the frst page on Google.

GOLD STUDY NIKE

• Once you arrive at the stock chart you can manipulate how many years, months or days you would like it to show.

• Click on the Yahoo! Finance link to Nike’s stock chart.

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If you would like to use a current stock chart for your project:

STUDENT CASE

• Go to Yahoo! Finance (You don’t have to sign-in or sign-up).

If you would like to use a current balance sheet for your project:

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Nike Balance Sheet

• You can “expand all” to see the information that goes into each section and you can change it from annual to quarterly.

GOLD STUDENT CASE STUDY NIKE

• Search “Nike”, then click the “fnancials” tab, and then “balance sheet.”

ARTICLE

In line with their iconic swoosh and “Just Do It” trademark, Nike’s business model is built on developing game-changing technologies and products that have redefned the sports apparel industry. Much of the company’s success is attributed to its international marketing, which includes partnering with popular celebrity athletes and sports teams from around the globe.

Nike’s Corporate Social Responsibility and Sustainability program resonates with the company’s core belief that “sports can change the world for the better.” Nike leverages the unifying power of sports to promote its CSR agenda in three key areas: diversity and inclusion, community investment, and environmental sustainability.

Founded in 1964, Nike is the largest and most recognized sports apparel brand in the world today. From their humble beginnings as a shoe and t-shirt company, Nike has grown into an international conglomerate with an estimated global brand value of $30 billion in 2021. Headquartered near Beaverton, Oregon, the company operates more than 1,000 retail stores worldwide and employs over 73,000 people in 170 countries.

Nike’s Corporate Social Responsibility (CSR) Policy

GOLD STUDENT CASE STUDY NIKE

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I. Nike’s Diversity and Inclusion Program

Nike Corporate Social Responsibility (CSR) and Sustainability Marissa Dean, Ph.D.

Nike’s CSR and corporate governance programs center on providing a healthy and tolerant work environment for all employees. To that end, the company invests in promoting a work environment that celebrates diversity and inclusion. In 2020, Nike introduced two new CSR programs, their Juneteenth learning initiative, and their Unconscious Bias Awareness training program to promote a greater understanding of racial equality and social change. Throughout 2020-21, Nike laid out a fve-year plan for creating more diversity in their workforce, which included a target goal of 50% representation of women and 35% representation of racial and ethnic minorities in their corporate workforce by 2025. In conjunction with this initiative, Nike announced an investment of $125 million over the next fve years to support businesses committed to “leveling the playing feld.”

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COVID-19inequality.

For employees, Nike worked with suppliers to implement proper health and safety protocols at their facilities and provided paid time of and free virtual counseling for those who were experiencing mental and emotional distress due to the pandemic. Nike also implemented a two-to-one match for all employee donations made to organizations addressing COVID-19-related relief and support.

Nike’s COVID-19 response was widespread, covering the costs of food and apparel for global communities and extra assistance for their employees. The eforts included $30 million for food and medical care and a $5.7 million dollar donation of footwear and apparel to healthcare professionals and front-line workers.

III. Nike’s Sustainability Program

2020, Nike allocated $4 million to support diversity and inclusion in communities throughout North America through its Until We All Win program. Additionally, eight of Nike’s Employee Networks donated $25,000 a year to nonproft organizations focusing on promoting social equality, regardless of race, gender, and sexual orientation.

II. Nike’s Community Support Program

Understanding that if there “is no planet, there is no sport” Nike continues to make considerable inroads in promoting their environmental sustainability initiatives.

Through the Supplier Climate Action Program, Nike ensures their suppliers and manufacturers are committed to their goal of carbon neutrality by 2025. So far, the company announced that all of their North American facilities, as well as 48% of their global operations, are operating on 100% renewable energy, and 99.9% of manufacturing waste from their tier 1 suppliers have been diverted from landflls. Under this new program, there was also a 30% reduction of fresh water used in manufacturing textiles and materials in 2020.

Lastly, in collaboration with Converse, Jordan Brand, and Michael Jordan, Nike announced a 10-year $140 million CSR commitment to support social equality for Black Americans, $40 million of which is intended to support organizations and nonprofts addressing systemic

As part of their community outreach program, Nike spent more than $89 million in 2020 to help over 17 million kids around the world get active in sports and exercise. Nike also committed to training nearly 100,000 coaches to help communities most in need.

Response

GOLD STUDENT CASE STUDY NIKE

To encourage more gender inclusivity and equality, Nike invested over $100 million into their Girl Efect program between 2015-2020 to improve the lives of tens of millions of girls in 20 countries throughout Africa and Asia.[5] The company also expanded its digital training tools to include the Coaching Girls program which aims to make sports more fun and inclusive for girls through coach education and leadership training.

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To further reduce waste, Nike is introducing more sustainable materials into their product lines and taking advantage of reusable and recyclable products. In 2020, sustainable material integration increased from 41% to 59% in their clothing lines. Although [EE1] [MH2] the use of sustainable materials in their footwear was unchanged in 2020, the company is focusing on sustainable materials such as Flyleather, a material made with at least 50% recycled leather scraps. So far, over 4 billion plastic bottles have been reprocessed into polyester and other textiles that are used in their products. Nike is also piloting alternative packaging solutions that replace corrugated cardboard with reusable shipping totes.

Conclusion

Living up to their “Just Do It” brand, Nike continues to set industry standards for its innovative product designs and marketing strategies. To maintain its competitive advantage, Nike will need to expand and improve their supply chain practices to ensure that protocols protecting the safety and wellbeing of all workers are enforced. The company’s heavy reliance on over seas factories also means that Nike will need to continuously monitor and improve their opera tions to ensure that its products are socially and ecologically sustainable.

In addition to concerns surrounding their environmental impact, Nike’s labor practices continue to be scrutinized for human rights violations. In 2020, The Washington Post reported that members of the Uighur Muslim minority in China working for Nike were subjected to coerced working conditions and ethno-religious discrimination. In response to this criticism, Nike issued a statement saying that while they are “concerned about reports of forced labor, Nike does not source products from the XUAR [Xinjiang Uyghur Autonomous Region].”

Nike has also been under fre recently for fnancially penalizing female athletes who become pregnant while under contract. To address the controversy, Nike has since amended its policy, stated that it will no longer pause or stop payment to pregnant athletes. Despite these eforts, the company continues to be criticized for not acknowledging its past treatment of female athletes.

GOLD STUDENT CASE STUDY NIKE

Despite adopting a range of new environmental protocols to reduce environmental waste, Nike’s carbon footprint remains unchanged from its 2015 baseline. This is largely attributed to a steady stream of new footwear lines that require new materials. In addition, while the brand has set a science-based target to reduce greenhouse gas emissions, there is little evidence they are on track to meet their target of operating entirely on renewable energy by 2025. There is also no clear indication that the company - which relies heavily on trees and plants for their textiles - has a policy in place to address deforestation.

Nike’s Corporate Social Responsibility Issues

Shareholders will be happy to know that Nike is by no means dealing with a demand problem, as consumer interest in the brand remains as strong as ever. Inventory levels, however, are not expected to normalize until fscal 2023, so how the company navigates the upcoming holiday shopping season will be important for shareholders to watch.

Bad News for Nike Makes Lululemon the Better Buy

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You’ve defnitely heard this one before

To make matters worse, management lowered guidance for the full fscal year. “We now expect fscal ‘22 revenue to grow mid-single digits versus the prior year, versus our prior guidance of low double-digit growth,” CFO Matt Friend mentioned during the Q1 earnings call.

Having less inventory on hand has had one positive impact on Nike. Since the business didn’t have to resort to as many price markdowns and other promotions, its gross margin for the quarter came in at 46.5%. But as you’ll see, this doesn’t hold a candle to Lululemon. CASE

GOLD STUDENT

Because 51% of Nike’s footwear and 30% of its apparel is made in Vietnam, COVID-19-related shutdowns in the country are having an extremely adverse efect on the company. Management admits that 10 weeks of production has already been lost in the Southeast Asian nation, and it will take several months of phased reopenings to get things back up to speed. Moving fnished goods from Asia to the U.S. is a diferent animal altogether, something Friend says now takes 80 days on average, double the time it took before the pandemic.

Nike’s frst quarter of fscal 2022 was a poor performance all around. Revenue in North America, the company’s largest geographic segment, also disappointed Wall Street. And Greater China, which is usually its fastest-growing region, registered the slowest gains out of any of Nike’s geographies.

Neil Patel The Motley Fool | September 28, 2021

Nike (NYSE: NKE) has long been the undisputed leader in the global athletic apparel market, but its recent quarterly results show a business battling shipping delays, labor shortages, and production shutdowns. Sales of $12.45 billion in the most recent quarter missed Wall Street expectations, and the stock price tanked roughly 6% following the news.

Then there’s the fast-growing stock market favorite Lululemon Athletica (NASDAQ: LULU), whose top- and bottom-line beats and higher full-year guidance have pushed its stock 14% higher since reporting on Sept. 8. While dealing with the same issues as Nike, Lululemon has a distinct advantage that lets it handle the negative situation better.

STUDY NIKE

There you have it. Lululemon’s premium pricing allows it to more easily deal with the current situation, while still satisfying Wall Street’s demands. And like Nike, it has no issues when it comes to consumer demand. Lululemon is strengthening its competitive position as its larger peer is struggling to keep up. And that’s why I think it’s the best apparel stock to own today.

Nike frst made the Fortune 500 in 1995, debuting at No. 301 and has been mostly rising in rankings since, breaking into the top 100 in 2016.

GOLD CASE STUDY NIKE

Nike (NYSE: NKE) ranked No. 83 in this year’s Fortune 500 its highest place to date after a year in which profts increased more than 125% to $5.7 billion and revenues rose 19% to $44.5 billion.

Relying primarily on its own website and global footprint of 534 stores to distribute its insanely popular items, you rarely, if ever, see Lululemon products go on sale at huge discounts. And that’s why the business produced a gross margin of 58.1% in the most recent quarter. CEO Calvin McDonald revealed why this proftability is so important, especially in a supply-constrained economy like the one we’re currently in. “Our vertically integrated model and high margin structure allows us to use more airfreight while still delivering gross margin expansion.”

ARTICLE

Not a concern for the athleisure pioneer

Expected to announce quarterly earnings next month, Nike’s recent business has some analysts anticipating headwinds. According to senior adviser for sports at market research

Nike rises to its highest spot ever on new Fortune 500 list

By Demi Lawrence Staf Reporter, Portland Business Journal | May 23, 2022

Lululemon is the darling on Wall Street, as its stock has soared nearly sevenfold over the past fve years, crushing bigger rival Nike. Revenue for fscal 2021 is forecast to be $6.23 billion (at the midpoint), compared to previous guidance of $5.87 billion (at the midpoint). Lululemon is now on track to achieve its 2023 revenue target an incredible two years ahead of schedule. For what it’s worth, earnings expectations also received a boost.

STUDENT

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Operating in the same industry, you’d think Lululemon would be in the same boat as Nike, and that is defnitely the case. But the athleisure clothing maker’s unwavering focus on going direct-to-consumer gives it a leg up on the competition.

Oregon’s homegrown footwear and apparel giant inched up two spots from last year in the latest ranking of the nation’s largest corporations.

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This is a blow to the company that last year announced its Consumer Direct Acceleration, a business strategy which replaces the Consumer Direct Ofense and puts even greater empha sis on getting products to market quickly and through direct sales channels, such as Nike’s apps and stores.

In terms of size, there’s no comparison. Nike is a $198 billion market cap company and Lululemon is a $46 billion market cap company.

And yet, on an average day, you might see as many people (men and women) wearing Lululemon yoga pants and pullovers as you see people wearing Nike gear. Ten years ago, that wasn’t the case.

The numbers support the anecdotal evidence. In 2010, Lululemon did just $411 million in sales. In 2020, net revenue increased 11% to $4.4 billion, exceeding analysts’ expectations

While the Fortune 500 gets the most attention, the business magazine compiles a list of the 1,000 largest companies. That brings in three more companies with Oregon headquarters: Columbia Sportswear at No. 813 (up 28 spots); Schnitzer Steel Industries at No. 890 (un changed); and Portland General Electric at No. 942 (down 16 spots).

ARTICLE

By Chris Preston | July 1, 2022

company NPD Group Matt Powell last month, Nike brand sales including direct-to-consumer sales are down 16% versus this time last year.

Medford-based auto group Lithia Motors (NYSE: LAD) also rose on this year’s list, climbing 73 spots to No. 158.

Nike Stock vs. Lululemon Stock: Which is the Better Sports Apparel Buy? Lululemon is the Fastest-Growing Sports Apparel Company. Is it a Better Buy than Nike Stock? Let’s Break down Nike stock vs. Lululemon stock.

Nike (NKE) has been king of the sports apparel market for decades, swatting away challengers as easily as Dikembe Mutombo might redirect a Muggsy Bogues layup attempt. Under Armour (UA) has failed to overtake them. Adidas (ADDDY) has faded a bit. You don’t even hear about Reebok anymore. Nike is still the king. Lululemon (LULU), a far more niche apparel company, may be its closest challenger. So, with spring around the corner, it’s time to get your athletic apparel out of winter storage. I thought it might be worthwhile to compare Nike stock vs. Lululemon stock.

GOLD STUDENT CASE STUDY NIKE

it eventually expands beyond its yoga roots, Lululemon may never catch Nike in terms of sales, global reach, or popularity across all demographics (Lululemon’s customers tend to be white and higher income, whereas Nike gear is worn by all). That said, which apparel company is the better investment right now: Nike stock vs. Lululemon stock.

Let’s break it down!

Going back further, LULU is up 69% in the last two years, while NKE is up 42.5%. Over the last fve years, LULU has outpaced NKE by about 5 to 1.

Will that continue over the next fve years? Probably not to that degree, especially since it will take a while for all retailers to recover from the damage COVID-19 did to non-essential businesses. But with analysts expecting Lululemon to resume double-digit top- and bottom-line growth this year, I expect LULU will continue to outperform both the market and NKE in the next half-decade. Sure, the valuation is a bit high, but not that high given the growth trajectory.

From a value investing perspective, NKE is the more appealing stock, trading at 28.3 times forward earnings vs. a forward P/E of 41.7 for LULU; the margin isn’t as wide as you might expect given their relative ages (LULU held its IPO in 2007, NKE in 1980). In the long term, Lululemon is growing faster than Nike. What’s telling is that institutional ownership in the two stocks hasn’t wavered; each apparel stock remains above 80% owned by hedge funds, which means Wall Street still thinks highly of both.

GOLD STUDENT CASE STUDY NIKE

Lululemon may never knock Nike from its sports apparel perch, no matter how many people you see wearing yoga pants to the local cofee shop. But in terms of Nike stock vs. Lululemon stock, it’s no contest. Buy LULU.

Nike Stock vs. Lululemon Stock

As for Nike stock, it remains a rock-solid, long-term investment, and likely a safer short-term play if market volatility continues. If you add NKE to your portfolio and stash it away for 10 years, you’ll probably do quite well (it pays a modest 0.97% dividend yield too, which helps over the long haul). But LULU is the better growth stock.

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of the company to pull in $4.14 billion in revenues, even with the nationwide shuttering of non-essential retail stores putting a dent in those estimates. Earnings did take a hit last year, but are expected to bounce back in a big way this year: analysts anticipate 63% EPS growth. Nike’s sales and earnings growth have taken more of a hit the last couple years. But in fscal 2021 EPS ($3.56) more than doubled the prior year’s results ($1.60). Granted, any year-over-year comparisons to 2020 are tricky. But for the most part, Nike is still growing. And the general disparity in sales growth in NKE vs. LULU is no surprise given that Nike is the much older company, and perhaps the most universally recognized sports brand on the Evenplanet.if

If you’re a student or recent graduate, your fnance skills will help you get hired for these professions. Read on to learn about some of the top jobs for college graduates with a fnance degree.

Banking & Financial Support Services

Top Skills Finance Majors Have

List of Finance & Financial Management Degree Options

Business FinTech Economics Accounting

If you’re intrigued by the fnancial markets, stocks, bonds, and other investment vehicles, and you also like to think about numbers, then a fnance major is worth considering.

2021GOLD STUDENT BONUS ARTICLE

Finance majors develop analytical skills in order to dissect fnancial statements and appraise the fnancial standing of companies, municipalities, and other entities. They can assess the quantitative and qualitative dimensions of business problems and evaluate the fnancial implications of corporate and individual actions.

SESSION 5 BONUS

Public Finance International Finance

Computer Science/Information Technology Corporate Business/Law

Graduates with a degree in fnance also acquire the ability to deal with spreadsheets and with other software used to process and represent fnancial data. They learn to present fnancial information to

Finance Financial Planning & Services

Financial Risk Management MBA

ARTICLE

Best Jobs for Graduates With a Finance Degree Career Options for Finance Majors

Investments & Securities

BY MIKE PROFITA Updated on March 15,

Financial Engineering Engineering/Mathematics/Statistics/Physics

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Here are some options to consider as you explore careers related to a fnance degree.

Finance majors with strong writing, organizational, and communication skills can thrive in this role. Investor relations professionals prepare and present fnancial information about their company or corporate clients to investors, analysts, and business media.

Salary and Employment Outlook: According to the Bureau of Labor Statistics (BLS), personal fnancial advisors earn an average salary of $87,850, and jobs are predicted to expand at a rate of 4% through 2029.

GOLD STUDENT

Top 10 Jobs for Finance Majors

clients and colleagues with varying levels of fnancial sophistication.

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Finance majors learn about a variety of investment vehicles, and this knowledge can help fnancial planners to advise clients about how to manage their fnances. Finance majors can decipher trends in the securities markets and apply this perspective to their planning sessions.

Financial analysts build fnancial models and conduct complex quantitative analyses. Financial analysts also produce reports detailing their fndings and present their analyses to other members of the banking or fnance team.

Salary and Employment Outlook: According to the BLS, fnancial analysts earn an average salary of $81,590, and jobs are predicted to grow at a faster than average rate of 5% through 2029.

Best jobs for fnance degree majors

Investor relations professionals must digest, interpret, highlight, and present information from fnancial statements. BONUS ARTICLE

3. Investor Relations Associate

2. Financial Analyst

An academic background in fnance can be applied to a broad range of careers in virtually every industry. Before arriving at a fnal career direction, consider your unique combination of skills, interests, values, and personality traits.

Financial planners must crunch numbers and apply principles of accounting in order to devise plans suitable for individual investors. They also need to inspire trust in people and promote their services. Therefore, fnance majors with strong interpersonal skills and persuasive abilities will be most likely to succeed in this profession.

Financial analysts research stocks, bonds, companies, and industries to assist bankers, investors, and corporate fnance ofcers with mergers, acquisitions, and stock/bond oferings, as well as corporate expansions and restructuring. They can capitalize on their fnance major training as they dissect fnancial statements and other fnancial data.

1. Financial Planner

Budget analysts apply principles of fnance to projects and proposals in the business, educational, governmental, and not-for-proft sectors. They analyze budgets and evaluate the fnancial impact of continuing ventures and new ventures.

The analytical and software tools developed through their fnance major training facilitate this Salaryprocess.and

Employment Outlook: According to PayScale, early-career investor relations associates earn an average salary of $61,076.

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Budget analysts must have refned communication skills because they interview managers in order to gather information for proposals. They also train staf regarding the budget development processes for their organization. Finance majors develop the essential analytical and communication skills needed to become a successful budget analyst.

Just like the fnance major, actuaries manipulate software to perform calculations and represent their fndings. They present their recommendations to managers at their frm and convince others of the soundness of their decisions.

Entry-level accounting jobs can be gateway jobs leading to corporate fnancial management positions, or leadership positions with non-profts and government agencies.

5. Actuary

4. Budget Analyst

Actuaries play a leadership role in fnancially oriented businesses such as insurance, banking, rating agencies, and accounting frms. The fnance graduate with strong mathematical skills is ideally positioned to calculate the likelihood of various events and to assess the fnancial consequences for those outcomes.

Finance majors learn to construct, interpret, and critique fnancial statements while completing the accounting component of their studies. Thus, they become capable of carrying out complex accounting work in fnancially oriented industries.

Salary and Employment Outlook: According to the BLS, accountants earn an average salary of $71,550, and jobs are predicted to grow at a rate of 4% through 2029.

Salary and Employment Outlook: According to the BLS, actuaries earn an average salary of $108,350, and jobs are predicted to grow at a much faster than average rate of 19% through 2029.

Salary and Employment Outlook: According to the BLS, budget analysts earn an average of $76,540, and jobs are predicted to grow by about 3% through 2029.

6. Accountant

Students of fnance develop a number of accountancy skills as they learn to analyze business problems with precision and attention to detail, which prepares them for the world of accounting. Just like accountants, fnance majors learn to present fnancial information to clients and colleagues by using charts, graphs, and other visual aids.

They have the communication skills necessary for credit analysts to extract information from prospective clients and convey their analyses to colleagues.

Salary: According to the BLS, credit analysts earn a median salary of $73,650.

8. Attorney

Research and analytical skills developed by fnance majors enable attorneys to prepare their cases. Presentation skills and knowledge of presentation software help attorneys to deliver arguments and prepare exhibits.

9. Commercial Real Estate Agent

Salary: According to PayScale, business teachers earn an average salary of $41,654.

Finance majors with strong verbal skills and a sales orientation should consider a career as a commercial real estate agent. Commercial real estate agents analyze the business plans and fnancial status of clients in order to recommend appropriate spaces for their enterprises.

Finance majors analyze trends in industries that can impact the ability of organizations to generate the income necessary to repay loans.

Credit analysts evaluate the fnancial standing of loan prospects and assess the risks involved with ofering them fnancing. Finance majors learn to appraise the fnancial viability of entities and interpret their fnancial records and data. The investigative mindset of a fnance major would enable the credit analyst to scrutinize the legitimacy of fnancial information furnished by clients.

Salary and Employment Outlook: According to the BLS, lawyers earn an average salary of $122,960, and jobs are predicted to grow by about 4% through 2029.

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM 111GOLD STUDENT BONUS ARTICLE

Lawyers in many areas of practice, including divorce, product liability, civil litigation, corporate, labor, and securities law, beneft from a knowledge of fnance. Attorneys who investigate fnancial irregularities must read and understand fnancial statements. Lawyers in civil cases need the skills to estimate appropriate compensation for settlements.

10. Business Teacher

Finance majors hone the communication and presentation skills that are essential to the teaching profession. Business teachers tap a broad knowledge of business as they instruct high school students about the fundamentals of accounting, management, marketing, and investments.

When listing a property, brokers must estimate the value of the property based on its fnancial potential for prospective buyers. Agents advise clients about options for fnancing property acquisitions and launching new businesses.

Salary: According to PayScale, commercial real estate agents earn an average salary of about $42,500.

Finance majors with a curiosity about the business world and an enthusiasm for business issues are well suited for this role. Individuals who earn advanced degrees in business can also pursue teaching jobs at junior and four-year colleges.

7. Credit Analyst

Napkin Finance • www.napkinfnance.com

GOLD STUDENT WORKBOOK | WWW.ROCKTHESTREETWALLSTREET.COM #

Yahoo! Finance • fnance.yahoo.com

Career Girls • www.careergirls.org

GOLD STUDENT INTRODUCTION

Girls Who Invest • www.girlswhoinvest.org

Rock The Street, Wall Street LinkedIn Page • www.linkedin.com/company/rock-the-street-wall-street

WEBSITES

NPR’s Planet Money • www.npr.org/sections/money

RTSWS Internship & Job Portal • www.rockthestreetwallstreet.com/internship-job-portal

Money Nerds • www.themoneynerds.com

The College Investor • www.thecollegeinvestor.com/audio-show

GOLD STUDENT RESOURCES112

Rock The Street, Wall Street website • www.rockthestreetwallstreet.com

So Money with Farnoosh Torabi • www.podcast.farnoosh.tv

PODCASTS

The Fairer Cents: Women, Money and the Fight to Break Even • www.thefairercents.com

GOVERNMENT

HERMONEY • www.hermoney.com/t/podcasts

Gender Policy Council • www.whitehouse.gov/gpc

RESOURCES

Women in Public Finance • www.wpfc.com/

Investopedia • www.investopedia.com

Janet Yellen • www.home.treasury.gov/about/general-information/ofcials/janet-yellen

MAKE SURE YOU DO THE FOLLOWING: • Register for RTSWS Spring Mentorship • Share with us any job shadowing / internship opportunities or job ofers you may receive. Whether it is this year or any following years, we always want to share in your success! • Join the Rock The Street, Wall Street Student and Financial Pro Networking Group | www.linkedin.com/groups/7029520/ • Check out our RTSWS Internship & Job Portal www.rockthestreetwallstreet.com/internship-job-portal • Check out resources on our RTSWS Connects page for students and alumnae | rockthestreetwallstreet.com/students-alumnae/ • Tell us your Student Story! We want to hear from you! Email us at: programs2@rockthestreetwallstreet.com CONGRATS! You successfully completed the Rock The Street, Wall Street Program! GIRLSROCKFINANCE

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