N째 and issue date : 90901 - 01/09/2009 Circulation : 4500 Page : 74 Frequency : 5-per-year Size : 80 % GlobalTelecomsB_90901_74_343.pdf 1072 cm2 Web Site: http://www.globaltelecomsbusiness.com
Cloud computig Operators are enthusiasticabout theopportunities
service
a
cloud computing
or
systemsmay not beup
to
customers But wait warns George Malim current
to
.
andbilling
IT
:
,
thetask
to
earn more revenue byselling software as
to
managing them
of
Operatorsmayneednewsystems manageSaaSandcloudservices Broader options
our case
more than traditionalOSS he says. cloud computing youhave much broader set components with much broader set options sothe management stack not just for theoperator but include theoperator the distributor the delegated stack reseller the clientand the enduser all whichneed have the ability configurethesystem themselves. Butdoes that mean yet another separate stack beconstructed isolation from and later has integrated into the existing OSS BSS order run cloud andSaaS propositions effectively? Creaner certainly hopes not although he does "
In
Steve Hughes
,
Coltthe terms
and BSS'are out
of
'
"
it'
s
,
,
"
OSS
In
context with the
a
of
a
new service delivery model
of
is
a
to
,
,
of
,
"
to
to
,
to
in
,
,
/
in
to
,
acknowledge some standalone functionality
don' view
Cloudcomputing and software-as-a-service
t
it
"
.
to
.
,
of
of
/
BSS systems.
up
thejob
to
"
.
Cancurrent
systems deliver? asks Martin Creaner chairman "
s
a
a
it
.
t
,
to
.
,
s
in
to
support service that might generate revenues million the firstthreeyears. a
of
$3
"
Mel Bale head 21C application engineering BT shares Creaner' view not necessary build new stack the OSS BSS architecture butsome newfunctionality required forexample depending of
at
,
"
of
s
,
.
It'
s
to
,
the TMForum.
/
a
be By definition today theanswerhas be no very surprised they could because they haven' been "
to
I'
d
.
,
if
t
do When you look Amazon and how has opened its system the outside world you can seethat has been huge challenge and their systems that are notthatold. Tryand map that Deutsche Telekom BT AT&T hewarns and right across thebackoffice they have got hundreds systems and some those are absolutely ancient Steve Hughes virtualisation and cloud computing more specialist for Colt' managed services This possible today However requires fairlyhighlevel complex systems integration achieve cohesivecustomer service delivery to
It'
,
of
in
t
of
"
to
Current systems aren'
required.
is
a
of
present anattractiveway for operators generate revenues byproviding such services their enterprise subscribers However the management complexity deliveringsuch services falls well outside the scope established OSS offerings
designed
as situation
creating more islands more functionality he explains case upgrading fewselectcrown jewelswithinthe system However won' be cheapand the business casewill have becarefully constructed After all there' nopoint investing $50 million systems "I
it
in
is
,
"
.
at
it
to
,
it
a
,
"
to
or
,
"
,
,
of
of
,
on the resiliencestrategies adopted
However moving
to
SaaS
a
,
"
,
hesays.
cloudmodeldoes
or
present anopportunity simplify systems and automate more processes such asordering auto-recovery andauto-scaling meet SLAs. Beloussov sees more need foradjunct systems. Operators haveOSSandBSS placeso typically our to
,
"
to
of
a
"
in
systemworks as
front those systems he adds. "
a
to
,
"
.
,
s
is
,
"
positive
.
is
.
it
a
of
to
a
"
experience ,
hesays.
Thechoice
out
of
is
of
is
to
of
between thetwo.
"
Serguei Beloussov
,
chief executive
at
Parallels
enable carriers provide infrastructure andonline services enterprises agrees. to
applications
to
,
72
"
;
to
in
fit
headds Rollout
new customersprobably won' beanywhere near asfastas expected and think thesweetspot willbe services that require relatively low level upgrade balance against relatively "
"
purpose
.
,
to
t
I
Global Telecoms Business CEO and CFO Guide
to
OSS
/
BSS
:
of
to
high reward. The servicesaren'
a
"
required for them
off
to
t
the issue
it' s ,
theplatforms
runoneffectively
"
.
SaaS
is
taking says Creaner Infrastructure as service makes highly provable financial arguments Platforms as service are the tricky proposition. Hughes Colt also sees the complexity The area that mostcomplexity the multi-facetednature "
"
.
a
,
.
,
which provides automation and optimisation software to
Creaner advocates targeted investments The investment needs be made making systems for
a
calling themBSS and OSS contextwiththis new servicedelivery model asthere no easy way separate the two sets functionality ascustomer service blurs the line "
somewhat
High reward
"
a
"
at
is
.
of
September October 2009 /
1/2 Copyright (Global Telecoms Business) No reproduction without authorisation
is
www.globaltelecomsbusiness.com