Signage Guidelines
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Introduction
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Signage Types
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Placement
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Maps
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Type, Icons, Colour Palette
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Relationship diagram
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Mockups
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Signage Guidelines The aim of the following signage guidelines is to ensure that navigation of the Tully School campus is as intuitive and as easy as possible. By providing students, staff and parents with clear directional signage and practical maps, the wayfinding experience on the Tully School campus can be as frictionless, easy and inspiring as the rest of the school experience.
What is wayfinding? All people wayfind in one way or another, the term wayfinding encompasses the way we navigate and spatially orientate ourselves within spaces and from place to place. Wayfinding signage is therefore designed specifically to assist in the process of orientation and navigation through the use of map, directional and location information.
Background The wayfinding system designed for Tully School aims to reflect and complement the wider visual identity of the school. It is designed to be functional, while still retaining the fun and appealing aspects of the school’s overall branding, including typography, shape, illustration and colour palette.
Joe Lennon
Principal 087 988 5623 joe@tully.ie 5
Information Hub Information hub signage provides users with an overview map of the school and immediate surrounds. The exterior information hub map has less detailed building interior, but shows more of the surrounding area and transport links servicing the school. The interior information hub for each floor shows a detailed map of the floor and a directory of the key rooms/spaces on that floor.
(i) Exterior Information Hub (i)
(ii)
Placement Placed at key exterior locations such as main entrance of school building, M50/ Luas stop entrance to school grounds, Tully Park bike/ walking path entrance. (ii) Interior Information Hub Placement Placed at key interior locations such as main entrance lobby, entrances/ exits of main stairs to other floors in the school building.
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Directional Signage Provides reassurance to users regarding the direction of their destination after having chosen their destination from information hub signage. Directional signage is located at key decision points where there may be multiple directions the user could travel. Fingerboard signage is used for exterior directional signage as it is more useful for cars/ visible at a distance.
(i)
(i) Exterior Directional Signage (Fingerboard) Placement Placed at key exterior locations such as along the main road entrance to the school building (car park) and Tully Park bike/ walking path entrance.
(ii)
(ii) Interior Directional Signage Placement Placed at key interior decision points such as entrances and exits of main stairs to other floors in the school building, places where user is faced with left/ right turn decisions. Larger sign placed at stairs entrance/exit, smaller signs placed according to decision points in the school building.
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Arrival Point Signage Arrival Point signage indicates to the user that they have arrived at their chosen destination. For the school interior, this corresponds to the icon and name displayed on the directional and information hub signage. A similar signage system is used for exterior destinations as required.
(i)Arrival Point Signage
(i)
Placement Placed at destination, with location indicated by corresponding icon and type. A wayfinding arrow juts out to indicate the correct entry point.
Other Signage Types An interactive signage feature, with one placed on each floor of the school building. The sign is made out of magnetic board and the illustration elements of the school’s visual identity can be moved around to create unique compositions. There is also scope for custom messages to be created using magnetic versions of the school’s unique typeface.
(i) Interior Interactive Board
(i)
Placement One placed on each floor of the school building. Each class/ year group can take ownership of their magnetic board to create their own messages and compositions.
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Other Signage Types A large scale 3D sculptural model of the school’s logo/wordmark identifies the school from the M50/ Luas stop road entrance. It is intended to be placed in the grassy area in front of the sports pitches. The structure will be make for an easily identifiable landmark for the school and the area.
(ii)
(ii) Exterior Sculptural Feature Placement Placed on the grass in front of the sports pitches. The sign faces the main road/ Luas stop entrance to the school campus.
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Placement examples of signage on plan view map
Legend Information Hub Signage Directional Signage Arrival Point Signage
Plan View Map
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Interior Map (detailed)
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Interior Map (icon based)
Exterior Map (simplified)
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Typography
Tully Display (Custom typeface) Display type used for large scale signage type, logos, floor numbers, sculptural feature
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 &!?%@
Avenir Book Body/copy typeface used on signage
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Icon examples
Colour Palette Primary The deep yellow colour is the primary colour of the school brand. A bright red is the secondary colour in the hierarchy, followed by a darker hued blue.
Pantone: 4017C CMYK: 11 31 91 00 RGB: 228 175 056
Pantone: 1787C CMYK: 00 91 72 00 RGB: 239 063 071
Pantone: CMYK: 00 00 00 00 RGB: 000 000 000
White is used to create balance in the colour hierarchy. Black is generally used for body text, unless white would be more easily legible depending on the background colour.
Secondary Pantone: 2336C CMYK: 75 68 67 90 RGB: 000 000 000
Pantone: CMYK: 00 00 00 00 RGB: 000 000 000
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Exterior Fingerboard Dimensions
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Wall Mounted Signage Dimensions
Floor Mounted Signage Dimensions
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Floor Mounted Signage Dimensions
Exterior Sculpture Dimensions
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Entrance Wayfinding
Large welcome banner and exterior directional fingerboard signage
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Exterior Information hub signage, exterior arrival point signage and school motto supergraphics.
Interior Wayfinding
Interior information hub signage, large directional signage and school logo supergraphics in main entrance hallway.
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Large directional signage directory and smaller variant, school logo supergraphics on wall.
Large directional signage, arrival point signage, floor number supergraphic on stairs wall.
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Arrival point signage
Other Signage
Interactive magnetic board signage feature. Illustrations and letters can be freely moved/rearranged by users. Typograhic supergrahics and directional sign in background.
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Murals expanding on brand identity illustrations. Murals can incorporate pattern/ scenic depictions of area etc.
Exterior school logo sculptural feature.
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