hi. my name is Ruben.
“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “
Client : Century 21 Problem: Century 21 was in dire need of a new logo that would reflect thier idenity as a company with many years of experience in the real etate industry as well as make good on the their founder’s desire for the brandmark to have a modern, timeless look to it. Process : Extensive research was done on the company which included thorough investigation of the companie’s history, current status within the industry and how the brand was percieved by it’s clients. A visual audit was also developed to gain better understanding of the companies current brand signals as well as it’s competitors. Solution: The new Century 21 brandmark keep’s the originals gold color but substitutes the solid black tone for a softer grey instead. The brandmark incorporates the images of a house and a rising sunrise behind it which also doubles as the letter “c” in reference to the companie’s name. The rounded corners also suggest a more approachable tone than the previous marks hard, straight angles.
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CENTURY 21 BRANDMARK CENTURY 21
STATIONARY PACKAGE CENTURY 21
Agents of Change
A - FRAME OPEN HOUSE SIGN, FOR SALE SIGN CENTURY 21
CENTURY 21 STORE FRONT SIGN CENTURY 21
MOBILE APPLICATION CENTURY 21
ONLINE APPLICATION CENTURY 21
Client : Century 21 Problem: Century 21 was in dire need of a new logo that would reflect thier idenity as a company with many years of experience in the real etate industry as well as make good on the their founder’s desire for the brandmark to have a modern, timeless look to it. Process : Extensive research was done on the company which included thorough investigation of the companie’s history, current status within the industry and how the brand was percieved by it’s clients. A visual audit was also developed to gain better understanding of the companies current brand signals as well as it’s competitors. Solution: The new Century 21 brandmark keep’s the originals gold color but substitutes the solid black tone for a softer grey instead. The brandmark incorporates the images of a house and a rising sunrise behind it which also doubles as the letter “c” in reference to the companie’s name. The rounded corners also suggest a more approachable tone than the previous marks hard, straight angles.
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ALL COMPONENTS OF PROMOTIONAL CAMPAIGN SAN JOSE MUSEUM OF ART
MOBILE APPLICATION CENTURY 21
ALL COMPONENTS OF PROMOTIONAL CAMPAIGN SAN JOSE MUSEUM OF ART
MOBILE APPLICATION CENTURY 21
ALL COMPONENTS OF PROMOTIONAL CAMPAIGN SAN JOSE MUSEUM OF ART
MOBILE APPLICATION CENTURY 21
ALL COMPONENTS OF PROMOTIONAL CAMPAIGN SAN JOSE MUSEUM OF ART
Client : Century 21 Problem: Century 21 was in dire need of a new logo that would reflect thier idenity as a company with many years of experience in the real etate industry as well as make good on the their founder’s desire for the brandmark to have a modern, timeless look to it. Process : Extensive research was done on the company which included thorough investigation of the companie’s history, current status within the industry and how the brand was percieved by it’s clients. A visual audit was also developed to gain better understanding of the companies current brand signals as well as it’s competitors. Solution: The new Century 21 brandmark keep’s the originals gold color but substitutes the solid black tone for a softer grey instead. The brandmark incorporates the images of a house and a rising sunrise behind it which also doubles as the letter “c” in reference to the companie’s name. The rounded corners also suggest a more approachable tone than the previous marks hard, straight angles.
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11” 17” POSTER NIGHT OF JOY 2009
ALTERNATIVE 11” x 17” POSTERS NIGHT OF JOY 2009
APPLIED 11” x 17” POSTER NIGHT OF JOY 2009
CD CASE INTERIOR AND EXTERIOR NIGHT OF JOY 2009
LARGE FORMAT POSTER NIGHT OF JOY 2009
APPLIED LARGE FORMAT POSTER NIGHT OF JOY 2009
Client : Pepsi Cola Frito - Lay Problem: Fito - Lay, a subsidiary of the Pepsi - Cola corporation, was unrolling a new organic chip salsa into the market which was in need of a brand idenity, as well as a cohesive marketing plan to make the general public aware of the new product. Process : Thorough investigation was done into the companies background and history as well as the current state of the salty snack foods industry in the United States. Research was conducted on how Frito - Lays target audience , fourteen to fifty year olds, would percieve or welcome a product such as Fit Dips into their everyday lives. Solution: A new brand idenity was developed for Fit Dips which would portray the product as being natural and health oriented. A thorough marketing plan was also developed which included an analysis of the parent company, Pesi - Cola, Frito - Lays positioning within the industry, information on the target demographic, and how the product would be marketed through the use of magazine ads, billboard campaigns and packaging.
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FIT DIPS BRANDMARK PEPSI COLA FRITO - LAY
FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY
FIT DIPS BILLBOARD CAMPAIGN PEPSI COLA FRITO - LAY
FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY
Client : National Geographics Kids Problem: National Geographics Kids wanted to produce a small booklet to help children and adolescents between the age range of eight to seventeen years of age become aware of what to do in a life or death confrontation with a wild animal in it’s own habitat. Process : Research was conducted to evaluate what sort of editorial styles were currently being used in the market to communicate to readers of our target audience Solution: Very expressive use of typography and imagery was used to keep the attention of our target audience while also giving them factual information of what are the right steps to take when facing a wild animal in its environment. PAGE 6
11X 17 BOOK SPREADS NATIONAL GEOGRAPHICS : KIDS
11” x 17” BOOK SPREAD NATIONAL GEOGRAPHICS : KIDS
11 X 8 1/2 MAGAZINE AD NATIONAL GEOGRAPHICS : KIDS
11” x 17” BOOK SPREAD NATIONAL GEOGRAPHICS : KIDS
MOBILE APPLICATION CENTURY 21
11” x 17” BOOK SPREAD NATIONAL GEOGRAPHICS : KIDS
Client : Designer Cards Problem: The Church of God of Tampa was producing a broad-way styled production entitled “God’s Gift : The Light of the World.” The church needed a set of promotionals pieces to invite visitors to the event and needed for all their collateral print material to have the same style and look. Process : Research was done on the subject matter of the play to better understand what the contents of the print pieces should be. Interview were conducted with the director of the play to gain a better perspective on the plays themes and main message. Solution: A series a promotional posters were developed in order to make the general public in the church’s vicinity aware of the upcoming production. Ticket designs were also developed to match the typography and imagery of the posters. Street banners were also developed with the package, FULL DECK OF FIVE CARDS DESIGNER CARDS
11” x 17” BOOK SPREAD NATIONAL GEOGRAPHICS : KIDS
Client : Church of God, Tampa Problem: The Church of God of Tampa was producing a broad-way styled production entitled “God’s Gift : The Light of the World.” The church needed a set of promotionals pieces to invite visitors to the event and needed for all their collateral print material to have the same style and look. Process : Research was done on the subject matter of the play to better understand what the contents of the print pieces should be. Interview were conducted with the director of the play to gain a better perspective on the plays themes and main message. Solution: A series a promotional posters were developed in order to make the general public in the church’s vicinity aware of the upcoming production. Ticket designs were also developed to match the typography and imagery of the posters. Street banners were also developed with the package,
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11X 17 PROMOTIONAL POSTER CHURCH OF GOD TAMPA
APPLIED 11” x 17” PROMOTIONAL POSTER CHURCH OF GOD, TAMPA
2’ x 5’ STREET BANNERS CHURCH OF GOD, TAMPA
APPLIED 11” x 17” PROMOTIONAL POSTER AND TICKET DESIGN CHURCH OF GOD, TAMPA
Client : Apple Computers Problem: Imac computers need a promotional campagin to help promote the relase their brand new Imac compuetr. The campaign had to personify apple as an experinecd brand that has been in the industry for more than blank years and as the proprietor of a merge between hardware and software innovation. Process : Research was conducted to analyze how apple ads were portrayed through their history as well as other succesful ad campaigns for other computer developers. Solution: A series of illustrative magazine ads were created to get across the idea that apples producrs are not just simple and intuitive, but also beautiful and complex.
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11X 17 PROMOTIONAL POSTER APPLE COMPUTERS
APPLIED 11X 17 PROMOTIONAL POSTER APPLE COMPUTERS
11 X 8 1/2 MAGAZINE AD APPLE COMPUTERS
APPLIED 11”X 8.5” MAGAZINE AD APPLE COMPUTERS
Client : Amanda Farnbaugh Problem: New and upcoming author Amanda Farnbaugh just finished writing her autobiography entitled “Delivered from the Leviathan Monster.� She needed a design for the cover of her book that would offer a glimpse of the struggles she portrays in her book. Process : After several collaberative meetings with the author, we agreed on a common vision for the book cover that I would then later execute. Solution: After sketching out several ideas and layouts for the cover, we decided on the surreal concept of a little girl sitting on the surface of the ocean, with an unknown danger lurking beneath her.
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APPLIED BOOK COVER AMANDA FARNBAUGH
ILLUSTRATIVE PROCESS FOR BOOK COVER AMANDA FARNBAUGH
Client : Tourism Agency of Florida Problem: To develop a series of promtional posters that would welcome guests and toursits to the sunshine state in Florida’s major airports. Process : Research on the history, culture and main attractions of Florida Solution: Developed a series of posters that highlighted Florida as the home of Cape Canaveral and NASA. Also designed a poster to depict Florida as a top beach destination, and the home of Disney’s Magic Kingdom.
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LARGE FORMAT POSTER DESIGN FLORIDA TOURISM AGENCY
APPLIED LARGE FORMAT POSTER FLORIDA TOURISM AGENCY
LARGE FORMAT POSTER DESIGN FLORIDA TOURISM AGENCY
APPLIED LARGE FORMAT POSTER FLORIDA TOURISM AGENCY
good bye.