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“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “
1
Century 21 Problem: Century 21 was
Process : Extensive
Solution: The new
in dire need of a new logo
research was done on the
Century 21 brandmark
that would reflect thier
company which included
keep’s the originals gold
idenity as a company with
thorough investigation of
color but substitutes
many years of experience
the companie’s history,
the solid black tone for a
in the real etate industry
current status within the
softer grey instead. The
as well as make good on
industry and how the
brandmark incorporates
the mark to have futuristic
brand was percieved by
the images of a house and
timeless quality to it.
it’s clients. A visual audit
a rising sunrise behind
was also developed to gain
it which also doubles as
better understanding of
the letter “c” in reference
the companies current
to the companie’s name.
brand signals as well as
The rounded corners
it’s competitors.
also suggest a more approachable tone than the previous marks hard, straight angles.
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CENTURY 21 BRANDMARK CENTURY 21
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STATIONARY PACKAGE CENTURY 21
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Agents of Change
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FOR SALE SIGN AND A-FRAME SIGN CENTURY 21
CENTURY 21 STORE FRONT SIGN CENTURY 21
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MOBILE APPLICATION CENTURY 21
ONLINE APPLICATION CENTURY 21
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SJMA Problem: The San Jose
Process : Extensive
Solution: Four different
Museum of Art needed
research was done on the
pieces were developed
a package of printed col-
company which included
to not only aid current
lateral materials that would thorough investigation of
museum members stay
serve to help current mu-
the companie’s history,
afloat on what was going
seum member keep up to
current status within the
on at the museum, but
date with museum events
industry and how the
to also introduce new
and programs.
brand was percieved by
potential members to
it’s clients. A visual audit
everything the museum
was also developed to gain
has to offer.
better understanding of the companies current brand signals as well as it’s competitors.
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8.5” x 11” INFORMATION DOCUMENT CENTURY 21
ALL COMPONENTS OF PROMOTIONAL CAMPAIGN SJMA
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BROCHURE FRONT (L) BROCHURE PANELS 1 & 2 (R) SJMA
BROCHURE PANELS 3-6 SJMA
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MONTHLY NEWSLETTER PAGES 1 AND 4 SJMA
MONTHLY NEWSLETTER PAGES 2 AND 3 SJMA
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SJMA GUIDEBOOK SJMA
SJMA GUIDEBOOK SPREAD SJMA
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NIGHT OF JOY 2009 Problem: Develop a series
Process : Researched
Solution: Created a
of promotional pieces to
previous iterations of
series of promotional
draw people to the 2009
the Night of Joy concert
posters to bring
Night of Joy concert
series, searching for
awareness to Night of Joy
events.
common themes and that
2009. Also a cd jacket
defined the concert series.
and label were developed
Also researched the
to correspond with the
target audience to learn
promotional posters as
more about it’s culture
well.
and what graphic and typographic styles would appeal to them.
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11” 17” POSTER NIGHT OF JOY 2009
ALTERNATIVE 11” x 17” POSTERS NIGHT OF JOY 2009
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APPLIED 11” x 17” POSTER NIGHT OF JOY 2009
CD CASE INTERIOR AND EXTERIOR NIGHT OF JOY 2009
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LARGE FORMAT POSTER NIGHT OF JOY 2009
APPLIED LARGE FORMAT POSTER NIGHT OF JOY 2009
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PEPSI-COLA FRITO LAY 22
Problem: Fito - Lay, a
Process :Thorough
Solution: A new brand
subsidiary of the Pepsi - Cola corporation, was unrolling a new organic chip salsa into the market which was in need of a brand idenity, as well as a cohesive marketing plan to make the general public aware of the new product.
investigation was done into the companies background and history as well as the current state of the salty snack foods industry in the United States. Research was conducted on how Frito - Lays target audience , fourteen to fifty year olds, would percieve or welcome a product such as Fit Dips into their everyday lives.
idenity was developed for Fit Dips which would portray the product as being natural and health oriented. A thorough marketing plan was also developed which included an analysis of the parent company, Pesi - Cola, Frito - Lays positioning within the industry, information on the target demographic, and how the product would be marketed through the use of magazine ads, billboard campaigns and packaging.
FIT DIPS BRANDMARK PEPSI COLA FRITO - LAY
FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY
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FIT DIPS BILLBOARD CAMPAIGN PEPSI COLA FRITO - LAY
FIT DIPS PRODUCT AD PLACING PEPSI COLA FRITO - LAY
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NAT GEO KIDS Problem: National
Process :Research was
Solution: Very expressive
Geographics Kids wanted
conducted to evaluate
use of typography and
to produce a small
what sort of editorial
imagery was used to keep
booklet to help children
styles were currently
the attention of our target
and adolescents between
being used in the market
audience while also giving
the age range of eight to
to communicate to
them factual information
seventeen years of age
readers of our target
of what are the right steps
become aware of what
audience
to take when facing a wild
to do in a life or death
animal in its environment.
confrontation with a wild animal in it’s own habitat.
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11” x 17” BOOK SPREADS NATIONAL GEOGRAPHIC : KIDS
11” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS
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11” X 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS
11” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS
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11” x 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC: KIDS
11” x 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS
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AIGA TAMPA 32
Problem: Develop a
Process : Research
Solution: A series
promotional piece that will
was done on five of the
of playing cards was
inform and teach students
more influential graphic
developed to not only
the history of graphic
desginers in history and
display these important
designand showcase
their contributions to the
desingers, but to also
important, influential
industry. Surveys were
incorporate a system
artists who significantly
conducted on how local
which would rank them
contributed to the field of
designers ranked different
according to their
design.
these individuals in terms
contributions to the
of work and importance.
industry.
FULL DECK OF FIVE CARDS AIGA TAMPA
FULL DECK OF FIVE CARDS AIGA TAMPA
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CHURCH OF GOD TAMPA Problem: The Church
Process : Research
Solution: A series a
of God of Tampa was
was done on the subject
promotional posters were
producing a broad-way
matter of the play to
developed in order to
styled production entitled
better understand what
make the general public
“God’s Gift : The Light of the the contents of the print
in the church’s vicinity
World.” The church needed pieces should be. Interview
aware of the upcoming
a set of promotionals
were conducted with the
production. Ticket designs
pieces to invite visitors to
director of the play to
were also developed to
the event and needed for
gain a better perspective
match the typography and
all their collateral print
on the plays themes and
imagery of the posters.
material to have the same
main message.
Street banners were
style and look.
also developed with the package,
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11” x 17” PROMOTIONAL POSTER CHURCH OF GOD TAMPA
11” x 17” APPLIED PROMOTIONAL POSTER CHURCH OF GOD, TAMPA
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2’ x 5’ STREET BANNERS CHURCH OF GOD, TAMPA
11” x 17” PROMOTIONAL POSTER AND TICKET DESIGN CHURCH OF GOD, TAMPA
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APPLE COMPUTERS Problem: Imac computers
Process :Research was
Solution: A series of
need a promotional
conducted to analyze how
illustrative magazine
campagin to help promote
apple ads were portrayed
ads were created to
the relase their brand
through their history as
get across the idea that
new Imac compuetr. The
well as other succesful
apples producrs are not
campaign had to personify
ad campaigns for other
just simple and intuitive,
apple as an experinecd
computer developers.
but also beautiful and
brand that has been in
complex.
the industry for more than blank years and as the proprietor of a merge between hardware and software innovation.
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11X 17 PROMOTIONAL POSTER APPLE COMPUTERS
APPLIED 11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS
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11” X 8 1/2” MAGAZINE AD APPLE COMPUTERS
APPLIED 11”X 8 1/2” MAGAZINE AD APPLE COMPUTERS
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AMANDA FARNBAUGH Problem: New and
Process : After several
Solution: After sketching
upcoming author Amanda
collaberative meetings
out several ideas and
Farnbaugh just finished
with the author, we
layouts for the cover, we
writing her autobiography
agreed on a common
decided on the surreal
entitled “Delivered from
vision for the book cover
concept of a little girl
the Leviathan Monster.�
that I would then later
sitting on the surface
She needed a design for
execute.
of the ocean, with an
the cover of her book that
unknown danger lurking
would offer a glimpse of
beneath her.
the struggles she portrays in her book.
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APPLIED BOOK COVER AMANDA FARNBAUGH
ILLUSTRATIVE PROCESS FOR BOOK COVER AMANDA FARNBAUGH
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FLORIDA TOURISM Problem: To develop
Process :Research on the
Solution: Developed a
a series of promtional
history, culture and main
series of posters that
posters that would
attractions of Florida
highlighted Florida
welcome guests and
as the home of Cape
toursits to the sunshine
Canaveral and NASA.
state in Florida’s major
Also designed a poster
airports.
to depict Florida as a top beach destination, and the home of Disney’s Magic Kingdom..
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LARGE FORMAT POSTER DESIGN FLORIDA TOURISM AGENCY
APPLIED LARGE FORMAT POSTER FLORIDA TOURISM AGENCY
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LARGE FORMAT POSTER DESIGN FLORIDA TOURISM AGENCY
APPLIED LARGE FORMAT POSTER FLORIDA TOURISM AGENCY
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“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “