B R AND • DE SI G N • DIGITA L M AR K E T I NG
About Ruby6 6 Ruby6 is a Brisbane based marketing, branding, design and digital agency. We launched in 2007 and recently celebrated our 12th year. We have a team of industry-qualified designers, developers and passionate account managers who all love helping businesses elevate to the next level. We take pride in being up to date with the latest consumer trends and being at the forefront of the ever- changing marketing and tech landscape. Having worked with many premium brands over the years, we have a wealth of knowledge in a range of industries. We understand there is no blanket approach to any business and how important it is to have a fresh approach. Apart from our unique, on-trend designs and technical nous, we are well known for being able to turn around projects quickly and efficiently and delivering exceptional value. We work with you to identify the best marketing solutions to promote your brand effectively.
CLIENTS
Powered by
Complete Creative Solution
Examples
Branding Identity
Before
Creating the entire look and feel of a brand including: ■ naming ■ logo ■ creation of branding elements ■ typography ■ colour palette ■ imagery stylisation ■ key messaging
Conceptual collateral examples are also created to allow the client to easily visualise how their new brand would look in context. Collateral examples can include things like: ■ business cards ■ brochure cover ■ home page website mock-up
After
BRAND DESIGN Bespoke namestyle created uniquely for the Blue Room. The geometric style has both a contemporary, and ‘old world’ feel.
STATIONERY FINISHES Classic uncoated paper stocks, with a rich navy black print. Raised copper foil brand and copper foil edges.
COLOURS Black navy, copper and grey colour scheme. Copper foiling where applicable.
BRANDON GROTESQUE Brandon Grotesque is a geometric sans-serif typeface. It was designed to appear elegant by having a low x-height, a less common characteristic for sans-serif fonts.
Support font
Tone of Voice Defining the message that clearly communicates the business personality and unique value to ensure consistency across all marketing channels
Tone of voice TAGLINES > Risks, with confidence. > We test the water, so you can dive in. > Chase your vision, with confidence.
KEY MESSAGING
SHORT COPY EXAMPLE
> Alleviate advise on uncertainty-
If vision shapes the world, than innovators and entrepreneurs truly are master craftsmen, laying the foundations for growth. Alleviate understand that forging new opportunities comes with risks, but truly understanding these risks means you can strive for the best, with confidence.
that-matters to create an opportunity for growth. > As your insurance partner, Alleviate
identify and mitigate risks, so you can chase your vision with out blind spots. > Alleviate supports innovators and
entrepreneurs, understanding that the right risk is an essential component of business growth.
We take the leap into fresh territory with you and are in your corner, illuminating potential risks to keep you informed and empowered, every step of the way. Getting risk right is our business, leaving you to chase your vision without the blind spots.
Brand Repositioning Market research ■ Brand Briefing Workshop ■ Quantitative & Qualitative Research
Branding Repositioning ■ Assets & Marketing Activities Review ■ Strategic marketing plan and calendar ■ Tailored channel strategy ■ Planning & Implementation
Before
After
Design When it comes to rolling out graphic design for marketing material, our team takes pride in being your brand custodians. We ensure every touch point is seamless, reflecting the branding brief, while keeping the overall look and feel engaging, and memorable.
Digital We know there’s no blanket approach when it comes to producing quality digital work. Each individual project is custom designed and built.
Awareness & Engagement Brand is at our core of everything that we do. This includes managing key areas that drives awareness and engagement with your target audience. That’s why we ensure that all marketing touch points lead back towards the brand’s visuals, tone of voice and key messaging, energy of the brand and culture.
Social Media Planning & Management ■ Competitor & Industry Research ■ Overall Strategy Development ■ Content Scheduling & Monthly Content Plan ■ Conceptual Creative Design ■ Content Copy Creation ■ Strategic Grid Formula ■ Analytics & Data Reporting
Digital Marketing ■ Search Engine Marketing / Paid Search Campaign Management ■ Search Engine Optimisation ■ Social Media Ads Management ■ Display Retargeting ■ Landing Page Design & Development ■ Website Conversation Data Analysis ■ Chatbots Marketing Campaigns ■ Viral Marketing
Signage & Murals Experienced in delivering consistent branding and impact at scale for a range of spaces. Services include: ■ Signage Audit ■ Signage Strategy ■ Customer Mapping ■ Conceptual Design ■ Mural Artwork ■ Production ■ Guidelines
LED SCREEN
COLES P ARK LANE DININ
TENANT
TENAN T
>
G
>
PARK LANE DINING C OLE S MEDICAL CENTRE TENANT TENANT
WAY OU T
ENTRANCE
Video / Drone Production & Photography ■ Storyboarding ■ Film ■ Art direction ■ Post production editing
Marketing Support We understand the challenges that businesses face when it comes to their marketing. We add value through identifying, prioritising and managing key activities that allows us to become an extension of your marketing team. ■ Fresh Ideas & New Perspective ■ Collaborative Team of Specialised Experts ■ Focused on long term success ■ Extension of your marketing team
Contact Angela Mogridge Director p: (07) 3252 7866 m: 0408 512 987 e: angela@ruby6.com.au
ruby6.com.au