CONCEPT 1
primary logo
secondary logo
This logo utilises a neoclassical, custom designed Didone typeface to represent classically refined modernism with its subtle light and shade details.
The connected ‘fn’ enveloped within the circle has been created to take recognisable elements from the full name however making its own brand mark. Suited for eventual transition as the primary logo over time.
Didone fonts were created during the neoclassical era and are about drawing inspiration from traditional form and function and giving it a modern twist, much like the unique creations from FN.
C O L O U R PA L E T T E
concrete
leaf
cream
cloud
A neutral colour palette has been chosen to allow for use within presentations as to not over shadow the furniture artwork / images. The accent colour of leaf green was chosen for its freshness and positive connotations of growth and sustainability.
A P P L I C AT I O N
CONCEPT 2
primary logo
secondary logo
Concept 2 plays with a handwritten typeface symbolic of the a person’s signature which is as personalised as the furniture pieces created for your clients.
The secondary logo acts as initials of the full signature. The tails on the ‘f’ and ‘n’ have been shortened so it can be watermarked across photography.
It is fluid and stylish in its own right. The addition of a tag line may be added to encourage new clients to understand your service offering at a glance. A modern rounded font compliments the detailed signature font.
C O L O U R PA L E T T E
iron
timber
ocean blue
mist
Using the imagery of the office space supplied as the colour palette inspiration we have chosen colours of dark iron and light grey with accents of turquoise. This colour palette communicates personality, balance and sophistication. The addition of a timber colour is introduced to invite fresh natural tones to round out the palette.
A P P L I C AT I O N
CONCEPT 3
primary logo
secondary logo
Concept 3 utilises a rounded san serif font with subtle angles to add a dynamic edge to the brand. The elongated stem of the ‘f’ adds an element of finesse while removing elements off the other letters keeps it minimalistic and clean.
The ‘fn’ has been linked together to form a smooth transition between the letters enabling this to become easily recognisable and timeless.
C O L O U R PA L E T T E
nude
pastel mint
french roast
milk
Following current design trends, this colour palette includes a ‘nude’ tone to be flexible with imagery which is then complimented with a ‘pastel mint’ to create contrast and a sense of nostalgia.
A P P L I C AT I O N