Brand Essence The brandmark is a combination of the ‘LI’ character repetition in ‘Limelight’, and has visual references to a candidate being interviewed. It has a digital feel, like a synapse passing an electrical signal. This tech-style is carried through into the typography, and further strengthened by the gradient pop of colour.
Inline Version
Stacked Version
Gradient 45°
Purple 90,100,0,10
Aqua 70,0,25,0
Grey 60,40,20,5
Colours
Hi! I’m Trade Gothic. Supporting Font
Icon Style Line icons in Limelight gradient
Photography Style Close up portraiture, saturated colours