CONCEPT 1
VA R I AT I O N 1
VA R I AT I O N 2
BRAND MARK This logo utilises a traditional san serif font to emphasise the longevity of Wonderley & Hall. The type has been customised by removing multiple serifs to transition the brand into a modern era whilst maintaining the company ’s credibility and reliability.
C O L O U R PA L E T T E
Deep Royal
Blue Smoke
Maple Leaf Maroon
Empire Gold
BRANDING ELEMENT
IMAGERY
This three-dimensional pattern is a stylised take on stacked law books.
Suggested imagery will be minimalist and subtle with a Deep Royal wash overlay to neutralise possible loud colours.
The palette encompasses colours associated with authority, trust, prestige and strength. Deep Royal will be the primary colour while the Maple Leaf Maroon will be an accent colour accompanied with Empire Gold.
A P P L I C AT I O N
est. 1908
CONCEPT 2
VA R I AT I O N 1
VA R I AT I O N 2
BRAND MARK This logo is a remake of the current Wonderley & Hall brand mark. Updating the font to a condensed industrialised san serif. This brand mark communicates consistency, knowledge and empowerment. A variation could be to run with a capitalised version of the font and introducing a custom ampersand overlapping the type which adds the element of heritage and tradition contrasting against the clean modern font.
C O L O U R PA L E T T E
Berry Maroon
Ember
Taupe
Ivory
BRANDING ELEMENT
IMAGERY
A repeating pattern of the W&H letters has been created for a branding element.
Juxtaposing the Deep Berry, imagery will include warm tones with low contrast. A ‘faded’ appearance representing the longevity of Wonderley & Hall.
To maintain recognition of the current brand, this palette includes a rich Berry Maroon neutralised with warm tones of Ember, Taupe and Ivory. This palette evokes a sense of strength, establishment and deep routed culture.
A P P L I C AT I O N
CONCEPT 3
VA R I AT I O N 1
VA R I AT I O N 2
BRAND MARK Moving into a modern direction, this brand direction employs a clean geometric san serif font with an emblem mimicking a wax seal. The juxtaposition of the avant-garde font with the traditional seal communicates a well established business routed in heritage which promotes forward thinking.
C O L O U R PA L E T T E
Nautical Blue
Aqua Mint
Flame
BRANDING ELEMENT The geometric pattern represents the intertwining of services area of law to show W&H are a full-service firm. Clean sleek lines and shapes evoke a sense of structure and professionalism, signifying W&H are experienced and yet innovate and up to date.
Snow
IMAGERY Imagery will have high saturation, muted blues with a pop of colour. White space will also play a role in softening the imagery to ensure it’s approachable and personable.
Nautical Blue is used as a primary base to represent credibility and strength of knowledge, whilst Aqua Mint and Flame introduce a friendly and personable feel representing how W&H take the time to understand their client’s needs.
A P P L I C AT I O N