Mármore Co. Final

Page 1

Ruby Breeze S2844315


The Gold Coast company Mรกrmore Co designs and manufactures colourful and well priced necklaces and jewellery bowls. The company prides itself in offering the best in customer service while being a strong supporter of worthy causes.


Products Marbled Jewellery & Jewellery Bowls














Branding Mรกrmore


+ Identity + Packaging + Mailing System + Online Branding + Shop Display

















A simple yet effective wall mount designed as a jewellery display for stores. Ideal for all store shapes and sizes. Due to the bespoke nature of the brand, it is intended to create one-off displays and spaces inspired by the feel of each shop space.


Cause-Related Marketing Three Part Strategy


#NOGRAYSCALE Keeping our Great Barrier Reef in full colour Mármore Co. is proud to announce their collaboration with Environmentalist organization, 1 Million Women campaign, in supporting raised awareness of the current plight of the Great Barrier Reef. The 1 Million Women campaign is currently working to urge the World Heritage Committee to protect the Great Barrier Reef by officially declaring it “World Heritage in Danger’’ at their 2015 meeting. Mármore Co announced that it is their intention to donate all profits from necklaces sold in the month of June to the 1 Million Women campaign.

+


Part One: The Colour Festival + Event runs in the month of June in all

capital cities. Intended to promote cause and community involvement.

Part Two: Limited Edition Products + All profits from necklaces sold in the month of June to be donated to 1 Million Women

Part Three: #NOGRAYSCALE Promotional Campaign + Viral online and print campaign to promote community involvement and international recognition.


THE COLOUR FESTIVAL








LIMITED EDITION PRODUCTS




#NOGRAYSCALE PROMOTIONAL CAMPAIGN





Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.