Originate Report - August 2024

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FA S T, R ELIAB L E, E AS Y & EFFICI EN T SINCE 2008

At Pacific Private Money, we strive to provide best-in-class alternative financing solutions for real estate transactions. Our team of experienced professional has built and earns a reputation for transparency, speed, and reliability.

Whether you are a self-employed borrower with a seasoning of funds and reserves issues, a real estate professional trying to provide their client with all the options available to them, or a mortgage broker who wants smart funding to achieve their client's goals, private money is a great tool that gives the borrower lending luxuries such as the ability to make cash-like o ers.

6 The Unconventional Story Behind CV3 Financial By Cami Macias, Contributing Writer for Originate Report

14 Filling the Gap – How Guimont Capital’s Equitable Strategy Disrupts the Private Lending Industry

By Carla Dempsey, Contributing Writer for Originate Report

FEATURE ARTICLES

20 Private Mortgage Leads Harnesses AI for A Full-Funnel Approach

By Stephen Beale, Contributing Writer for Originate Report

GOLD SPONSORS

24 Diversify and Conquer - How Roc360 Approaches Deal Flow and Capital Raise

By Carla Dempsey, Contributing Writer for Originate Report

30 Privy: Empowering Lenders to Drive Borrower Deal Flow and Market Expertise

By Stephen Beale, Contributing Writer for Originate Report

36 Strong Deal Flow Process, Diverse Workforce Drive

Constructive Capital to Forefront of Lending Industry By Carla Dempsey, Contributing Writer for Originate Report

42 Innovative and Proprietary Technology Increases

Churchill Real Estate’s Deal Flow

By Cami Macias, Contributing Writer for Originate Report

48 Rising to New Heights: Acra Lending’s Path to Continued Success

By Cami Macias, Contributing Writer for Originate Report

INDUSTRY NEWS

63 Ascent Developer Solutions Launches Strategic Private Lending Platform for Premier Single- and Multi-Family Developers

65 Lima One Capital Appoints Josh Woodward as President and Chief Executive Officer

ANTHONY GERACI

a.geraci@geracillp.com

Partner & CEO, Geraci LLP

LESLEY BOYD l.boyd@geracillp.com

Chief Marketing Officer, Marketing

LYNDA HIGHT l.hight@geracillp.com

Creative Director

NICO ADOREMOS

n.adoremos@geracillp.com

Graphic Designer

MEGHAN SWEENEY m.sweeney@geracillp.com

Social Media Manager

CONTRIBUTORS

Cami Macias

Carla Dempsey, Stephen Beale

FOUNDING UNDERWRITERS

MARK HANF

President, Pacific Private Money

ORIGINATE REPORT www.geracilawfirm.com/originate-report

GERACI LAW FIRM www.geracilawfirm.com

CONFERENCE LINE www.geracicon.com

Welcome to August’s Captivate Special Edition of Originate Report!

"Risk comes from not knowing what you're doing."

— Warren Buffett

In the dynamic world of private lending, the balance of risk and reward defines success. As we delve into our Captivate Special Edition, it's clear that the true pioneers are those who navigate uncertainty with foresight and resolve. This August, as Captivate brings together the brightest minds in the industry, we celebrate the stories of those who turn risks into opportunities and challenges into triumphs.

Our cover story features CV3 Financial, an example of resilience and innovation in action. CV3 Financial has rapidly ascended in the private lending space under the leadership of President and CEO Bill Tessar, launching CV3 with a focus on capital diversification and customer-centric service.

From their launch in August 2023 to now funding over $100 million a month, CV3’s success story is a testament to their strategic approach and unyielding commitment. By integrating the best practices from their past experiences and adapting to current market needs, CV3 has not only managed to secure a strong foothold but also set new benchmarks in the industry. We invite you to explore CV3 Financials journey and learn from their approach to managing risk and embracing opportunity.

As always, we are eager to hear from other companies making waves in the private lending sector. If you're interested in sharing your story in our upcoming AAPL special edition of Originate Report, please reach out to us at submissions@originate.report.

Thank you to our sponsors, attendees, and partners for your continued support, making Captivate a cornerstone of our industry. We look forward to connecting with you and facilitating your deal flow and capital-raising endeavors.

Until next time,

UNCONVENTIONAL STORY BEHIND THE

By Cami Macias, Contributing Writer for Originate Report

Capital, Customers and Core Team Drives Success

CV3 Financial is a young private lending company that emerged from the ashes of CIVIC in 2023 . After CIVIC was forced to close its doors as part of a broader winddown of its parent company, Pacific Western Bank, and several hundred loyal employees were left without jobs, Bill Tessar got to work. Tessar is the President and CEO of CV3 Financial Services. He is a visionary leader with a proven track record, which has shown through the startup and rapid rise of CV3.

But before we talk about the birth of CV3 (short for Core team Version 3), and its incredible success in just under a year, let’s rewind to the beginning.

With 30 years of conventional mortgage experience, Tessar joined CIVIC as president in 2017 with a talented team hoping to contribute scalability and conventional discipline to the recently established private lending business. And they did just that. “We had unprecedented growth in loan volume, geographic expansion, personnel, and profitability. We grew from $20 million a month to over $3 billion annually and 500 valued employees,” said Tessar.

From CIVIC to CV3 CIVIC thrived for years under Tessar’s leadership. In February of 2021 , Pacific Western Bank (PacWest) acquired CIVIC from

“Act with honor. Be a great partner. Communicate clearly. Create smiles. And simplify.”

William J. Tessar on CV3's Foundational Core Values.

Wedgewood for top dollar because of the large and consistent volume of high-performing loans they were originating. The growth continued in 2021 and 2022 as the group funded just shy of $5 billion over those 2 2 months. Despite all that success, and unbeknownst to Tessar and his team, trouble was brewing behind the scenes on the bank’s side. “The bank found itself caught up in the regional banking crisis that impacted several banks, where balance sheet issues and a significant drop in deposits sent them into a spiral,” Tessar explains.

Tessar and PacWest had been in negotiations to spin off CIVIC, having signed an agreement with a target close of March 31 , 2023 As the pressures of the regional banking crisis increased, those pressures forced the bank to change their positions on key elements of the agreement. “Our group tried in earnest to work through these changes and when we could not reach an agreement, PacWest pulled out of the agreement and my position was terminated,” said Tessar.

Shortly thereafter, they halted new originations, began negotiating out of contracts, and issued a RIF (reduction in force) to over 200 CIVIC employees. These actions continued over the next four months until the end of May 2023 when the remainder of the positions were eliminated, and the offices were closed. “It was never a restructure, but an unwind from the day I left,” Tessar reports with a broken heart.

CIVIC’s closure was one of many business lines that PacWest closed and ultimately the bank was saved through an acquisition by Banc of California, which stepped in later that year and closed the deal a few months ago.

CV3 Opens on August 31, 2023

Shortly after the CIVIC closure, Tessar got to work. Working out of his industrial space, Tessar and the core team began meeting with a vision in mind and a structure that the group knew well and could execute in short order. These meetings and beginning stages of work were done without pay or fanfare, but the team was determined and focused on building CV3 from the ground up. The Unconventional Story: Continues on pg. 8

CV3 incorporated best practices from all their past experiences.

This amalgamation of business models and capital strategy has resulted in increased funding, profitable growth and success for CV3.

The Unconventional Story: Continued from pg. 7

With August 31, 2023, as the target launch date, there was no other option but to work around the clock to drive the CV3 dream into a reality.

Tessar and the team began with a simple pitch deck and their proven track record of closing over $10 billion and 21,000 business purpose loans to raise capital. Once initial capital was secured, the infrastructure

was built, a loan origination system (LOS) was chosen, and operational processes and systems began coming together, including sales and marketing platforms, vendor agreements, financial, HR, and benefits systems, along with warehouse lines, loan buyers, and the like.

“It’s August 31 , literally day one. Of the 154 employees, 153 were from our old company. Many employees

had been recruited by our most reputable competitors and many of them offered lucrative signing bonuses and guarantees to join those companies,” said Tessar. “Our team stuck together with the focus of making the CV 3 vision a reality. That day finally arrived, and the business was officially open. We celebrated the launch and gathered in gratitude, all the while thinking of

the 350 others from our old company who couldn’t join us yet.”

“We intentionally simplified our launch with offerings and states we would serve.”

Tessar explains. “Our thoughts were to take the channels where we did the most business in the past and start with wholesale and retail. We also started with the products we did the most business with, which were Bridge and DSCR. We limited originations to our states with the highest volume. As the days grew to weeks, then months, we have added products and enhancements, doubled our states to 33, and laid the groundwork for all the additional offerings we will roll out in the remainder of 2024 and early 2025.”

Exponential Growth from the Start

By the end of September, the first fully functioning month in business, the wheels were in motion and the company funded $51 million. Fast forward to today, they are funding more than $100 million a month, with more than $300 million in the pipeline. “We will pass the $1 billion mark in Q3 2024. We’re now in 33 states with seven more coming soon. We’ve added new products including ground-up construction,

which we were very patient with because we wanted to get it right,” Tessar reports. “We believed we were the heavyweight champions of the business purpose lending space at the time PacWest ran into its problems. I believe that industryleading title to be true when you think about the loan quality, quantity, and consistency measurement. So, we want to—and we will—get that belt back. We have a lot of wood to chop, which we are doing, but we will get that belt back.”

So how did CV3 scale so quickly?

Were all the early deals from past connections? “The answer is yes and no,” replied Tessar. “Our entire story played in front of the industry on social media. Our past clients not only witnessed that, but our entire sales force kept in contact and provided guidance and resources for their deals, regardless of where the clients funded them. This is part of our ‘Customer for Life’ philosophy of bringing value in any way possible, aside from simply providing financing. It was that continued investment in our customer base that they did not forget. And yes, they came back when our doors opened, and the time was right. Truth be told, our phones rang off the hook out of the gate. That continued loyalty from our past customers and broker community continues today as we grow our CV3 family.”

Learning from the Past CV 3 incorporated best practices from all their past experiences. This amalgamation of business models and capital strategy has resulted in increased funding, profitable growth and success for CV3, despite

the challenges in today’s real estate market with lack of inventory and challenges with conventional interest rates.

CIVIC was founded by its original parent company, Wedgewood. “When we were with Wedgewood, we operated based on a gain-on-sale model, a strategic approach that shaped their entire business process and practice. After originating and funding billions in loans, the company would sell them on the secondary market at a premium. This model is heavily dependent on the relationship established with loan buyers in the secondary market, and there are ebbs and flows based on demand, interest rates, and competing products that have a direct impact on a company’s profitability,” said Tessar.

“After being acquired by PacWest, the bank held CIVIC’s loans on its own balance sheet rather than selling them in the secondary market. The biggest driver of this decision was their ridiculously low cost of capital,” explains Tessar. “The loans originating performed extremely well and the spread they earned was substantial. This approach allowed PacWest to control the loans throughout their lifecycle, including managing interest income and potential credit risk.”

When CV3 entered the market, one thing was certain: Tessar and the team would integrate the best aspects of their past parent companies’ structures to create a diversified capital stack. This structure would allow them to capitalize on the most efficient and financially dependable

outlets, including balance sheeting, securitizing, selling loans at a premium, and selling them on a pass-through basis.

Capital Diversification is the Driving Force Behind the Success of CV3

“I feel fortunate to have had both perspectives of the Gain on Sale and Balance Sheet models, giving us insight and flexibility to be able to do both,” says Tessar. “CV3’s business model is to hold at least 15% of what we originate on our balance sheet. Sometimes we will choose to hold more or less, depending on the market appetite for such loans. I have seen a lot more capital on the outside of our market that wants to work its way inside and I believe that will serve us and our borrowing base extremely well.”

“Having independence in running a company is important, and we achieved that in how we raised our capital,” Tessar explains. “While we do have some small partnerships from Wall Street connections, CV3 largely built its own capital base. This continues today as we build out our capital diversification and avoid relying on any one particular model.”

Examples of Capital Diversification Warehouse Lines

These credit facilities provide funding to originate loans before they are sold to the secondary market or contributed to a securitization. By leveraging warehouse lines, CV3 offers customers quick access to capital with more flexible financing solutions.

Selling loans into the secondary market allows the company to have

access to quick capital and reinvest in new loans. The cost of warehouse lines has many different facets including, but not limited to advance rates, margin, fees of lines, exit fees, step downs, and the like. The current market conditions have seen competitive posturing from some of these firms, which has improved the overall cost of accessing such lines.

Balance Sheet Loans

By keeping a portion of the loans on the balance sheet, categorized as HFI (Held for Investment) as opposed to HFS (Held for Sale), CV3 maintains greater control and flexibility over its loan portfolio as well as earns a great spread (the difference between CV3’s cost of capital and what the borrower pays). This also allows one to customize certain loan products tailored to a customer’s needs while still ensuring a stable and predictable return.

The Unconventional Story: Continued from pg. 9

CV3's Capital Diversification Prevents Dependency On Any One Model and Translates to Flexible Financing Solutions

REITs and Funds

Partnering with Real Estate Investment Trusts (REITs) and investment funds broadens CV3’s investment base and diversifies its sources of capital. This collaboration enables CV 3 to provide a wider range of financing options, including specialized real estate and commercial loans, catering to varied customer requirements.

Securitizations

Through securitizations, loans are bundled into securities and sold to investors. This process diversifies funding sources and spreads risk, allowing the company to offer lowercost financing and innovative loan products. Customers benefit from improved access to capital at more competitive loan terms.

Insurance Companies

“We are seeing a greater number of insurance companies work their way into the business purpose lending space, specifically interested in the longer-term, predictable DSCR loans,” noted Tessar. “Working with this capital source introduces investors to a new, stable, and longterm source of funding.”

The insurance cost of capital is historically cheaper than that of other outlets, therefore you will see execution on these loan sales significantly drive down price and increase GOS (Gain on Sale) as the market continues to heat up.

Regional Banks

As we see some regional banks reenter the business purpose lending (BPL) space, they bring additional funding and competitive pressures that can lead to more favorable terms for borrowers. Collaborating with

these banks allows lenders to expand their service offerings and provide more localized and personalized financial solutions.

Capital Diversification Is Key

“I have shared this quote for as long as I have been in the lending business: ‘If you’re in the business of lending money, don’t run out of it.’ Seems fairly obvious to any set of ears listening to the quote, yet we were literally owned by a bank that had a $43 billion balance sheet and it happened,” says Tessar. “It is the greatest example I can point to that highlights the need for a diversified capital strategy. Set up a flexible capital stack of equity, have more than one warehouse facility, create many different loan buyer relationships that have particular niches of loan products, and originate a boatload of loans so you can keep them all happy.”

CV3’s Customer-Centric Focus Sets Them Apart

There’s a reason CV3’s phones were ringing off the hook when it opened its doors less than a year ago. Its customer-centric focus is another pillar of success worth mentioning. “Our customer experience begins at hello, and it ends, never,” Tessar states. “If you keep that customer mindset and see it through long after the loan is paid off, you create a partnership with your customer for life. Stay in communication by informing customers about market conditions, loan opportunities, and geo advantages without trying to sell them anything. Nurture the relationship and invest in each customer’s success, and they will remember you. This is the customercentric approach CV3 lives by.”

Monitoring Customer Metrics and Satisfaction

On top of building relationships with customers, CV3 tracks its statistics surrounding customer satisfaction. “If you ‘inspect what you expect’ and something isn’t right, that creates an opportunity to go in and fix it. It is humbling at times, and your feelings get a little hurt when a customer doesn’t have the experience you aim to deliver,” Tessar admits. However, when a customer feels truly heard and the team listens and understands their perspective, he reports that satisfaction almost always rebounds. Tessar recalls a study from years ago, “It is 7x more expensive to get a new customer than it is to keep an existing one.” If the study is true, then investing time and energy into your current customers will only result in long-term savings. Tessar details their motivation to retain customer relationships: “Right now, we’re running slightly over 70% repeat business—and the 30% that are new customers give us an opportunity to share the CV3 difference with them, and turn them into customers for life, too.”

CV3’s Relational Approach to Customers

Tessar is adamant: “Our job doesn’t end at funding. Our job ends when that loan is paid off and that customer is satisfied with the whole experience. That’s why we’re bringing servicing in-house—so we can provide an exceptional experience throughout the entire life cycle of that loan.”

When he first entered the business back in 1985, it was all about lan-

The Unconventional Story: Continues on

ding a loan and making a dollar. He was focused on transaction after transaction. The most significant “aha moment” of Tessar’s career was understanding if you take better care of the customer, they’ll come to you for their next loan. Then they’ll tell their friends and family about their great experience, and soon, you’ll have loan after loan stemming from one valued customer relationship. Tessar has lived by that lesson ever since.

Reflecting on loyalty created through the customer experience, Tessar shared this story: Back when the team was with CIVIC, they had a top

client who funded over 900 loans with them over a few years. When CIVIC shut down, and before CV3 opened, this customer came close to halting his property acquisitions. Instead of doing 25-30 loans per month, they decreased activity to a few loans per quarter.

Once CV3 opened its doors, this customer was first in line to submit a loan and is now approaching their previous pace. Tessar asked, “Why did you slow down when there were other companies to take on your loans?” They replied that they had lost their trusted partnership, and rumblings were that CV3 would be back better than ever. The customer waited for CV3 to open. In fact,

they insisted on being the very first loan. And CV3 has this loan—their first—framed and on display.

This serves as the ultimate testament: customers are rooting for CV3. Their story reverberated through the industry. Vendors, customers, investors, and brokers cheered for the restart of the team’s new venture. When they meet these valued partners at conventions, they share a bond and celebrate each other’s successes.

Tessar’s dad used to say, “Give people more than they deserve, and you’ll get back more than you deserve.” It’s a quote to live by. If you truly invest in people and nourish

“Our customer experience begins at hello, and it ends, never.”

William J. Tessar

Celebrating Teamwork, Perseverance,

Lessons Learned

relationships, they won’t disappoint you when you need them. That is true for CV3 and the team that rallied around them.

Delivering Quality, Quantity, and Consistency

CV3 believes that their people are their superpower. CV3’s core values promote passion, integrity, and commitment in each of the 195 members of the company. Tessar recites them from memory: “Act with honor. Be a great partner. Communicate clearly. Create smiles. And simplify.”

Each employee owns their mistakes and desires to be better. They celebrate each other’s success. They stand by their core values and seek to deliver quality, quantity, and consistency every single day. They see each loan through to the end, regardless of which part they have in it. Quality is the focus.

Quantity drives the motivation to continue building momentum, growing originations, increasing efficiency, and processing at scale.

Lastly, it is consistency that drives both points forward. As the team strives to maintain quality and increase quantity loan after loan, they strengthen the company by innovating and ensuring quality is

not compromised because quantity increases. Consistency in quality is paramount while scaling.

These words are not just an idea. Quality, quantity, and consistency are measured and reviewed every single day. There is no way to ignore the numbers, and CV3 swiftly resolves any issue reflected in the daily metrics.

CV3 Continues Full Speed Toward Future Growth

“I don’t know of any company that invests time, energy, and resources into their people like we have,” says Tessar. He highlights the sense of community within CV3, the celebration of individual and team successes, and how much they truly care about each other’s personal lives and families. You may ask, “Does

company culture really matter?” Tessar poses a question in rebuttal: “Who else would sit around, pass up lucrative job opportunities, and wait for something that wasn’t 100% certain to open by August 31?” The CV3 core team would and did! Their peers, loyalty, comradery, and the valued community they share, kept them together.

Past setbacks drive Tessar and the team behind CV3 to succeed. Learning from the past would not have been possible without the loss they experienced. From great challenges, emerges great strength.

For

CV3 Opening and Ribbon Cutting on August 31, 2023.

The CV3 Financial Team stood together through challenge and adversity to make the vision of CV3 a reality.

How Guimont Capital’s Equitable Strategy Disrupts the Private Lending Industry

By Carla Dempsey, Contributing Writer for Originate Report

As a business owner for 25 years, Dan Guimont admits he was forced to learn the hard way how to scale a company that would eventually go on to generate a billion-dollar lifetime revenue.

As the founder of Bothell, Washington-based DTG Enterprises, an early innovator in the waste space, Dan said that despite the company’s success, the climb to the top was steep due to a lack of backing from institutional lenders and traditional banks.

“For the first 20 years, banks and private lenders wouldn’t talk to us, so we had to build the business without their help,” he said. “In the last six years of the business, the banks, seeing our success, started throwing money at us. At that point, though, we were well on our way.”

During an interview with the Originate Report, Dan shared that as he looked back on the two and a half decades building DTG, he was inspired to pivot into an industry where he could work with other entrepreneurs and developers to find financing solutions earlier on in their endeavors. Having experienced the frustration himself, and watching others struggle to establish financial help because they were less experienced or their ideas were nontraditional, Dan was determined to level the playing field.

Now as the CEO and founder of Guimont Capital in Bellevue, Washington, Dan and his team of professionals seek to disrupt the industry by filling the void for borrowers and generating business for investors. “In the final years of DTG, we had to bring in private equity firms to back us and a bank to support us. We had to lose equity to gain strong bank relationships,” he said. “We decided this time around to get into a space where we could back people without them having to give up their hard-earned equity. We want to give those people and businesses more flexible options

and more creative opportunities and stand beside them.”

Championing the Underserved Guimont Capital launched into the commercial private lending space in early 2024, serving the financial needs of a range of borrowers: from larger community and resort projects to fix-and-flip ventures. The company lends in all 50 states, closely following each state’s rules and regulations, and offers loan solutions for the development of raw and vacant land and construction as well as short-term bridge and investment property loans.

Dan said that, unlike bigger banks that want to see a record of success, Guimont Capital’s approach is, instead, a more personal methodology.

“Experience isn’t the only thing we look at. We listen to their entire story. We dive in and research who they are and what they want to do. Then we see if we can get behind them,” he said. “We want to help the people who have had a tough time finding funding. Just because a customer doesn’t have years of experience doesn’t mean they aren’t going to pay back a loan. We want to get behind these folks in need of capital to grow their businesses.”

Dan Guimont is the chief executive officer and founder of Guimont Capital headquartered in Bellevue, Washington. He has over 25 years of experience in the business industry, leading DTG Enterprises to a billiondollar lifetime revenue. Dan launched Guimont Capital in 2024 to fill the space in the private commercial lending space not serviced by existing institutional lenders and traditional banks. Dan and his wife, Robyn, also run Guimont Giving, the philanthropic arm of the company.

Dan said he and his team are already experiencing the thrust of what he likens to a racecar going zero to 100 miles per hour instantly, reaffirming the need for the

innovative business structure of Guimont Capital. As a young company with a powerhouse team at the helm, Dan said he credits Guimont Capital’s ability to keep pace with the deal flow to the experts he has brought on board. These experts include Brian Thompson, who has worked alongside Dan as his right hand for over 25 years as in-house counsel; Kirsten Koester, a trusted legal partner; Tom Walker, a talented and collaborative chief financial officer; and Kari Burns, an amazing lending and administrative professional.

Regarding Guimont Capital’s business structure, Koester said, “Guimont Capital appeals to those who fall outside the parameters of what other less innovative lenders have traditionally deemed more appropriate clientele. We are operating within an area where you have either personal lenders who do smaller loans or institutional banks that do the big loans of hundreds of millions for the well-established,” she continued. “We are filling that in-between area right now and the demand is huge. We are willing to invest in areas that are outside of the traditional lending box.”

relationships. The company prides itself on being nimble and can process preapprovals, approvals, and loan distribution, with closings occurring on tight timeframes if needed. A collaboration between Geraci Law Firm and Guimont’s in-house counsel ensures that the company’s legal services needs are top-notch, Dan noted.

In its operational infancy, Guimont’s focus is on supplying funding straight from the company, intending to raise capital from accredited investors soon and invest alongside their capital partners. As a family office, a commitment to having “skin in the game” is one way to differentiate the company from its competitors and establish trust within the private lending community.

“We put our own capital in every deal. When we do start raising capital, that’s going to be a new opportunity for us. We will always be a substantial investor in every loan that we do,” he said. “We are never going to raise capital to fund loans and not be in the loan ourselves. If we don’t stand behind it, and can’t put our own money in it, we won’t do it. That lowers the risk for everyone in the portfolio.”

Kirsten Lundell Koester is the chief legal officer at Guimont Capital. Prior to her legal career, Kirsten was vice president at Credit Suisse Asset Management in New York City. After law school at the University of Washington, she practiced law with Stoel Rives LLP and Foster Pepper (Garvey) PLLC. Kirsten has in-depth experience in mergers and acquisitions, real estate transactions and complex restructurings as well as advising growth-stage and established companies, providing strategic counsel on debt and equity financings, joint ventures, and corporate governance.

Deal Flow and Capital Raise

The majority of Guimont Capital’s deal flow is generated organically and from a handful of talented brokers and referrals. Guimont Capital is open to new collaborative

Dan said it is important that he and his team take this time to learn how to effectively and profitably grow in the private lending industry and meet people whose vision aligns with that of Guimont Capital.

Acknowledging that the game will change significantly when the company moves to work with outside investor capital later this year, he said he wants his operation to be able to demonstrate a track record before going out to the larger investor community.

Creating a Legacy

In the short term, Dan said he envisions Guimont Capital reaching one billion dollars under management within 10 years. During that time, he wants to ensure the company continues to give back to the state of Washington through the company’s philanthropic division, Guimont Giving.

“DTG wasn’t a legacy company for any of us. But this is the industry from which we want to retire. This go-around, we want to make sure we are creating something that serves both the greater community and our own families,” he said. “At the end of the day, we want to build a strong team at Guimont Capital so that every year that goes by we are proving our value to the private lending community.”

For more information, please visit: https://www.guimontcapital.com/

Guimont Capital appeals to those who fall outside the parameters of what other less innovative lenders have traditionally deemed more appropriate clientele.

Kirsten Lundell Koester Chief Legal Officer,

Guimont Capital

CORPORATE & SECURITIES

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BANKING & FINANCE

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LITIGATION & BANKRUPTCY

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OTHER SERVICES

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HARNESSES AI FOR A FULL-FUNNEL APPROACH PRIVATE MORTGAGE LEADS

By Stephen Beale, Contributing Writer for Originate Report

Sometimes, it takes one company with a vision to bring new technology to an industry and show other businesses its potential. Private Mortgage Leads is doing just that in the private lending industry with AI.

Private Mortgage Leads takes a full-funnel approach to marketing, engaging with potential customers across a myriad of social media platforms and other areas, rather than focusing on one digital channel. At the heart of it all is the AI program the company has developed.

“I got into the private money lending space because I realized marketing agencies in this vertical were behind in terms of their experience and strategies employed. I was confident with my experience, I could build an AI lead generation platform that would help private money lenders/brokers/loan officers receive real-time, high-quality leads that they could ultimately close,” company owner Mike Chao told Originate Report in a recent interview.

5 Benefits of AI in Digital Marketing

01 Personalization of Marketing Campaigns

02 Predictive Analytics

Although Private Mortgage Leads is a new company, the team who built the service brings decades of experience. Chao has been in digital marketing for decades, including the software company Oracle, where he pioneered their user marketing strategy, and a second company that is one of the largest lead aggregators in the conventional mortgage sector. He also draws upon a deep bench of talent that includes “engineers with extensive experience in technical system design, automated testing and development, and data scientists and analysts with expertise in regression analyses and large dataset operations.”

AI is everywhere in the company’s lead generation process: developing iterative messages and creative content for users, assessing the quality of each lead, and optimizing the company’s targeting to increase the quality of its leads.

05 Automated Marketing Tasks

04 Optimization of Ad Campaigns

03 Improved Customer Service

Behind the technology is a marketing philosophy built around a full-funnel approach. That is important, Chao says, “because different digital channels connect with users in particular phases of the user journey better.” For example, display ads or videos are better suited to customers at the initial phase—awareness. Ads on social media connect with those in the next two phases, interest and consideration, while searchbased ads work best for those in the final phase, evaluation.

“If you are able to show your ad and brand to a particular user at every stage of their journey then you will be able to essentially nurture the lead all the way to the evaluation stage and influence a conversion or lead,” Chao said.

Some marketers don’t pick up on these advantages. A less experienced advertiser might make a formal sales

pitch for a particular brand before a user has even decided whether to buy it. Other marketing agencies also avoid a full-funnel approach because of the costs in the short term, according to Chao.

Private Mortgage Leads may not be the cheapest, but their costs are the lowest when it comes to their peers in terms of lead quality. Chao says some companies would bill a flat fee of $750 monthly, charge extra for any ad spending, and then charge for the lead itself. Private Mortgage Leads charges only for the leads it generates. “We are only charging the client on a valid, qualified lead,” Chao said.

Quality leads are distinguished by higher FICO scores and the loan amount. Private Mortgage Leads provides leads with a guaranteed

Figure 2: 5 Benefits of AI in Digital Marketing.

PRIVATE MORTGAGE LEADS KEY FEATURES

Guaranteed Qualification Criteria

(stated 650+ FICO, $150K+ Loan Amount, Investment Property)

No Charge for “Bogus” Leads

Free Auto-Dialer

(Improves connect rate)

Lead Cap Tool

(to allow client to control their budget)

Targeting of Loan Products

(Hard Money, DSCR, Ground-Up, etc) Geo-Targeting AI,

Private Mortgage Leads: Continued from pg. 21

stated FICO Credit Score of 680, a guaranteed loan amount of $150,000 and up, and guaranteed stated investment property—something no other lead generator offers, according to Chao. “We are also referring to users that are ready to transact. This is a much shorter timeline since we almost always deliver the lead when there is high intent and the user is ready to transact,” Chao said. In other words, what he calls a ‘hot lead.’

In addition to a basic profile of the lead, including their credit score, the loan product they are seeking, and whether they have already picked out a property or note, private lenders get a text and a call the moment the borrower makes an inquiry. “This ultimately improves the connect rate, as you are calling the prospect the instant the prospect inquires,” Chao said.

There is also a budgeting feature that gives brokers and lenders the option of choosing how many leads they want to receive per month.

After launching operations only just last year, Private Mortgage Leads has already brought on board 50 clients and frequently is helping them close deals worth over $1 million.

QUALIFIED LEADS FOR PRIVATE LENDERS

For decades, our company has provided digital marketing services across a dozen verticals. Since 2014, we have pivoted to become a marketing technology firm whose mission is to provide realtime, premium leads for the private money lending sector. To meet this goal, we have developed an AI-powered platform to maximize lead quality and lenders’ close rates, and to ultimately ensure growth for our partners.

ƒ Non-QM, Hard Money, DSCR, Ground-Up

ƒ Guaranteed Stated Credit Score 680+

ƒ Guaranteed $150K and Up Loan Amount

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ƒ High Intent, Delivered Fast. Never Aged

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Multi-channel Approach

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Targets users with specific criteria, including a FICO score of 680+ and a loan amount of $200K+, using AI to maximize lead quality.

Nurturing Leads

Guides users along the buyer journey, nurturing leads to ensure they are ready for transactions.

High-Quality Prospects

Delivers high-quality prospects ready to transact by optimizing for intent, credit score, and desired loan parameters.

For More Information, Contact: mike@privatemortgageleads.com | (949) 478-1732 | www.privatemortgageleads.com

DIVERSIFY AND CONQUER

How Roc360 Approaches Deal Flow and Capital Raise

By Carla Dempsey, Contributing Writer for Originate Report

The most successful players in the real estate lending space understand the importance of diversification.

If you want to grow and thrive in the industry, you must be a machine built for that, according to Eric Abramovich, co-founder of Roc360, a platform that has become a national leader in originating residential business purpose loans to real estate investors.

Abramovich, his partners, and the company’s team have spent the last decade refining a business model that has consistently fostered deal flow and established a robust foundation for capital raising, even during the most turbulent economies. Originate Report recounted Roc360’s journey with Abramovich and how a background on Wall Street, an “Aha!” moment, and a steadfast obsession with diversified capital has led to stitching

up a fragmented market by building and acquiring companies that have funded more than $25 billion in loans throughout the country.

Trading Spaces

The three co-founders of Roc360, Abramovich, Arvind Raghunathan, and Maksim Stavinsky met over 20 years ago working together on Wall Street managing portfolios and developing global trading strategies for Deutsche Bank.

After a decade at the bank, when the financial crisis in 2009 occurred, the three spun out and formed what would become the largest hedge fund launch at $1.3 billion.

“That was the beginning of what I call Roc 1.0,” Abramovich said. “But then the things we were doing stopped working. When we raised the money, our returns flatlined.”

Backed by a strong working relationship, sharp expertise in finance, and a deeper understanding of raising capital and how financial markets operated, the three set out to find new sustainability and growth for the company. The answer came in 2014 by way of an introduction to a private lender who was securing $100 million in fix and flip loans annually.

“How were he and others surviving? They were scraping together money for deals. They were forming private funds, going to churches, asking family and friends,” he said. “It was a very painful existence. That’s one of the reasons it was referred to as ‘hard money lending’ back then.” The Roc360 partners knew if they happened upon one lender securing that much in funding, there must be hundreds of others across the country.

Real institutional money, billions of dollars, and bring it to this untouched space,” Abramovich said. “We can bring so much value to them and help them scale. We would provide the capital for them, and we would provide the back office. The only thing they would have to do is bring us the loans.”

Put To The Test

“We thought to ourselves: we come from a banking background. What if we could take institutional capital and inject it into this space?

The new strategy entailed the development of a new business model to originate loans and place them with a diversified group of investors. The move would help close the gaps for smaller lenders in the industry, making funding more efficient for them by turning the brokers into lenders. The development of Roc Capital’s Private Lender Program, which Abramovich terms Roc 2.0, and the rebranding to Roc360, bears a similar company name with the same brand ethos and vision, but a completely different operating procedure.

With an unwavering vision to connect Wall Street with the far-off reaches of Main Street, Abramovich said the partners are ever mindful of operating with sustainability at the forefront, often reminded of the industry’s struggle following the 2009 financial crises. Their approach to growth took a slow, steady speed, making decisions that mitigated risks should another economic fluctuation occur.

Then it did.

“During COVID, institutional money dried up quickly. They pulled back. That hurt a lot of people. What made Roc360 different at that point is that we continued to lend,” he said. “We had spent so much time capital raising that we had a diversity of capital when the bad times came around, and we could continue lending without interruption.

Eric Abramovich

Co-Founder and Chief Revenue Officer, Roc 360

We will continue to obsess over

diversified

capital. That’s how we took a lender with nothing to a billion dollars.

Eric Abramovich

Many of our competitors experienced extreme distress, and their clients did, too.”

Roc360 was unlevered and without margin calls entering the COVID years, which was uncommon for the institutional lending space. Instead, the company was able to rely on committed insurance capital to see it through the pandemic.

“The most interesting feature that came out of it was watching the cycles come through the system. It forced our clients, the local lenders, to adapt. Those who stayed close to us did well,” he said. “COVID exposed the risks of everyone’s business. All the bad loans made their way to the front. As Warren Buffett famously said, ‘You don’t find out who’s been swimming naked until the tide goes out.’ It is not always pretty. But what

we learned was that Roc360 will be a steady hand in all market cycles.”

Broadened Horizons

Roc360 has continued to scale into a company that employs close to 400 people across three continents who all seek to streamline the lending process, offering a full-circle suite of ancillary services to support Roc Capital and its white label table funding, including direct lending, property insurance, title insurance, and an appraisal management company. In 2023, the company announced the formation of the Roc360 Real Estate Income Trust, Inc. in a move that will further diversify capital sources.

Abramovich said by addressing the residential real estate industry from all sides, Roc360 has successfully carved a path to creating more deal

flow that results in stable, consistent, and diversified capital.

“We will continue to obsess over diversified capital. That’s how we took a lender with nothing to a billion dollars. We offer that commitment to all our clients. They know with us that the capital won’t go away when the market blinks,” he said. “We are one of the few large lenders remaining that isn’t tied up with any one company. The diversification of capital will help us ensure long-term survival and prosperity.”

For more information, please visit: https://www.roccapital.com/

About Lightning Docs

Lightning Docs offers a fully automated, cloud-based loan document solution. Its brief, interview-style questionnaire allows each set of documents to be tailored to your exact terms redraw fees or contract period.

Why Choose Us

ƒ Documents available in all 50 states

ƒ Easily customizable to fit your needs

ƒ Easy to access and copy old files

ƒ No redraw fees or contract period

ƒ Capital markets approved

ƒ Securitization friendly

ƒ Many LOS platform integrations

ƒ Create any business purpose loan (Bridge, DSCR, fix-and-flip, and many other product types)

ƒ ARM, interest only, partial amortization, and all other amortization types

Empowering Lenders to Drive Borrower Deal Flow and Market Expertise

By Stephen Beale, Contributing Writer for Originate Report

Privy is a platform that pools data from across all U.S. markets, filtering through the information and drawing upon past successful deals to highlight the best opportunities for lenders and their investor borrowers based on their buy box, market conditions, and investment strategy.

The platform equips lenders to stay top-of-mind when borrowers need loans, enhancing deal flow, brand recognition, client outreach, and customer loyalty. Partnering with lenders, Privy provides robust support to drive sales activity and mutual benefits for lenders, loan officers, and borrowers. The future of best practice lending is involvement on the front end of every borrower transaction.

With the streamlined "Click to Apply" feature embedded within Privy, borrowers can directly connect with lenders at the crucial moment of decision-making, ensuring that lenders remain top-of-mind and are the immediate choice when borrowers are ready to transact. This integration not only simplifies the loan process but also solidifies the lender’s presence at every critical step, preventing them from being overlooked.

Privy was born out of necessity.

In the late 2000s, Scott Fahl sought a smarter, more convenient way to be a real estate investor. So he partnered with the Denver-based MLS to build a platform that combines expertise and data to drive real estate investment decisions.

In the process, Fahl realized he had created something that could help others build wealth through real estate investing, eventually leading to the birth of a new company—Privy.

Privy contrasts itself from other real estate investing platforms, which merely sell leads for off-market properties without insight into whether those properties have the potential to be investment successes. Privy provides users with data and the 360° market analysis needed to help lenders and borrowers make smarter decisions.

“They only add to the guessing game, creating confusion and bad deals in the market. Privy eliminates that confusion by synthesizing data into an easily digestible LiveCMA that

any investor can leverage to be successful,” a Privy spokesperson said in an interview, referring to the other real estate investing platforms. “We are the only company enabling real estate investors to tap into first-party MLS data and off-market data. Layer that in with patented technology and you have a recipe for competing and winning in this market.”

In today’s market, focusing only on off-market properties is not a longterm strategy, due to the effort and cost involved. Integrating MLS-listed properties, however, is not enough, without the technology to make the process more efficient, provide expert advice, and lead you to make informed investment decisions.

We are the only company enabling real estate investors to tap into first-party MLS data and off-market data.

Layer that in with patented technology and you have a recipe for competing and winning in this market.

Part of what makes Privy work for lenders is that it is also a service for borrowers. By using Privy, lenders know they are gaining instant access to a pool of borrowers.

“Lenders know they need to be where the borrowers are. That’s why they invest so much time and money in marketing strategies to connect and stay connected with their prospective, current, and past customers,” the Privy spokesperson said.

The typical lender may use a range of tactics to connect with potential buyers, including more traditional approaches like conferences, print mail, and cold calls along with digital marketing strategies. With Privy, they don’t have to do that.

Privy: Continues on pg. 32

“Privy has these borrowers, the real estate investors, and we have their attention. Privy can ensure their repeat business goes to a lender rather than their competition. We can help lenders nurture the prospects they spent so much money capturing,” Privy said in a statement. “Ultimately, Privy helps the lender and the borrower be more successful and profitable.”

Rather than simply find leads, Privy brands lenders and their loan officers within its platform. In one place, lenders can stay plugged in to past and current borrowers while keeping abreast of new opportunities. Embedded calls to action jumpstart conversations between lenders and borrowers. For lenders, the platform becomes a pipeline of repeat business, increasing transactions and profitability.

Privy helps make these connections at the earliest stage of the borrower’s journey—before they are even in need of an actual loan, Fahl told the Originate Report . “At Privy, we understand lenders’ challenges in differentiating themselves from the competition. Building borrower loyalty, adding value, and creating engagement can be automated with Privy’s platform. Providing value when borrowers don’t need a loan puts lenders in the best position to be top-of-mind when they do.

We approach the customer proactively rather than reactively.”

Privy sees itself as a market disrupter, making technology and data accessible to first-time investors and seasoned pros alike. “We are purpose-built for the novice buyer looking to get into investing. We are purpose-built for the established investor looking to grow. We are purpose-built for the expert investor looking for efficiencies to scale their business,” Privy said.

Privy: Continued from pg. 31

We are disrupting how lenders stay connected to their borrowers, gain market share, and differentiate their brands.

– Privy

As one measure of its success, Privy points to its active user base. Among the thousands of lenders, borrowers, and real estate agents who use the platform, 35% log on five or more times monthly. Some users say using Privy is as important as having access to their phones, according to the company spokesperson.

The volume of deals that investors have access to is vast. One investor, Craig Renz, who is based in Denver, scanned 400 deals in one day, choosing six to pursue, according to a testimonial shared by Privy. Another investor and realtor, Illinois-based Christian Chase, closed 350 deals in one year.

“Privy is the secret sauce thousands of real estate investors take advantage of daily. We are disrupting how lenders stay connected to their borrowers, gain market share, and differentiate their brands. It's difficult to stand out in the lending landscape, competing on rates and customer service. Lenders need something different, something special, something that connects them directly to their customers. That something is Privy,” the company said.

For more information, please visit: https://www.privy.pro/

where brokers and investors find direct private lending companies

Option 1: Browse Lenders

Search for lenders, view their detailed profiles and contact them directly. Lenders pay us a monthly fee to be listed, so there is no cost to search, and you don’t have to register.

Option 2: Create a Loan Request

Fill out a form with information about the deal. Browse and invite lenders on your own or ask us for recommendations. We’ll invite up to 4 lenders to view your deal, and they’ll contact you directly.

private lending data

Use our website as a resource to find unique state-specific data from our partners.

Strong Deal Flow Process, Diverse Workforce Drive

Constructive Capital to Forefront of Lending Industry

By Carla Dempsey, Contributing Writer for Originate Report

The ever-evolving landscape of private lending is full of opportunity. However, the biggest factors in achieving great success in the industry emerge from a company’s ability to navigate change and continuously challenge itself to improve.

“It’s that kind of strategic approach that makes a difference,” said Tess Siwa, Senior Vice President of Operations for Constructive Capital, a nationwide business lending company headquartered in Illinois.

“One of the things that differentiates us from other companies is that we don’t have large egos in this business,” said Siwa, who has worked in the industry for two decades and with Constructive Capital since 2019. “We value our clients and employees, which pushes us to be flexible and strive to improve when possible. That’s what leads to a successful organization.”

Constructive Capital, which offers loan programs involving rental property capital, short-term capital for “fix and flip” projects, and lines of credit, is built on a foundational focus of not only flexibility but speed and reliability as well.

Originate Report recently had the opportunity to speak with Siwa and Constructive Capital’s Processing Manager, Kathleen Slack, about the company’s effective deal flow process and dedication to inclusivity and diversity as main contributors in achieving success.

“We value our clients and employees, which pushes us to be flexible and strive to improve when possible. That’s what leads to a successful organization.”

Tess Siwa Senior Vice President of Operations, Constructive Capital

Well-Oiled Machine

Communication is key in Constructive Capital’s deal flow process. With a goal of underwriting files within 24 hours and closing loans within seven to ten days of submission from the broker, it is imperative that the process works well.

Packages, including credit appraisals, titles, and all other necessary documents, are submitted by brokers utilizing Constructive’s comprehensive online portal. From there, files move through the system where they can be checked for completion and accuracy.

“It is a very fast-paced process, and the loans move very quickly,” said Slack. “It is important that we work directly with our brokers throughout the entire process so that they are sending complete and full packages and handling any outstanding items needed quickly. There are many moving parts and a lot of hands working concurrently to move the loan swiftly for our partners.”

Siwa said one of the things that Constructive does well is taking a proactive approach in guiding brokers even before submissions are made.

Constructive Capital: Continues on pg. 38

Tess Siwa is the Senior Vice President of Operations for Constructive Capital. As Head of Operations, Tess has a tremendous breadth of responsibilities for both originations and investor portfolio management. She brings over 30 years of residential mortgage and business purpose lending experience, serving in various leadership capacities in sales, processing, underwriting, closing, vendor management, and asset management. Prior to joining Constructive Capital, Tess was in leadership at Jordan Capital/Finance of America Capital for five years, PHH Mortgage for three, and Morgan Stanley Private Bank for 18 years working with ultra-high net worth clients.

“The key to making the deal flow process work so well is ensuring that our broker onboarding process is effective. The better understanding they have about the process and where they can identify potential challenges ahead of time, the more it will speed up the whole process and minimize the back-and-forth.”

Kathleen Slack is the Processing Manager for Constructive Capital, overseeing the Loan Opening Department and Loan Processing teams. It is her goal to provide the strategic vision and direction for Operations to enhance performance and develop effective processing procedures for growth and stability within the Processing Department. Prior to joining the team at Constructive Capital, Kathleen was with Finance of America for four years where she was Lead Client Relationship Specialist and Client Relations Manager.

Constructive Capital: Continued from pg. 37 to overcommunicate with them. She noted that for some, the private lending space can be overwhelming due to the nuances and uniqueness of each situation. Siwa emphasized that Constructive’s service level agreements (SLAs) are in place to let borrowers and clients know what standards they can expect, but it is the company’s goal to go above and beyond those specifications.

In addition to ensuring that brokers take full advantage of all the options within Constructive’s portal, Siwa said the company makes it a priority

“Our goal is to under promise and over deliver,” she said. “We want to be sure that at least 90 percent of the time, we are exceeding our SLAs.”

“Our goal is to under promise and over deliver.”

Kathleen Slack Processing Manager, Constructive Capital

Slack said another element that has elevated the company’s deal flow process is the development of ongoing training materials for both internal employees and external partners. Recognizing the importance of continuously challenging current processes, Constructive Capital has made Six Sigma training available to its leadership. This training enables employees to identify areas where improvements, ranging from technology and communication to handling feedback, can benefit both the company and its brokers.

“We are constantly working against the clock. Our goal is to expedite the loan process efficiently to ensure timely closings,” stated Slack. “Achieving speed without compromising accuracy is paramount. Constructive has undertaken significant initiatives by offering comprehensive training courses and providing valuable information to both employees and brokers, enabling continuous improvement.”

An Inclusive Culture

Fostering an inclusive and diverse workforce is another way Constructive Capital not only strengthens its foundation as a company but also drives the entire industry forward. For both Siwa and Slack, it has created a welcoming atmosphere that complements an industry where women are increasingly taking leadership roles.

“I appreciate the progress women have made in private lending. In the past, opportunities for women were scarce,” Siwa reflected. “Today, it’s a different story. The attendance at conferences, networking events, and overall engagement has significantly increased. Women no longer struggle for recognition; they have earned their place.” Siwa said the expanding space for women widens the talent pool throughout the industry, allowing companies to develop a more robust, innovative workforce.

Slack, who has worked in the private lending industry for 10 years and came on board with Constructive Capital in 2021, said she credits the “powerhouse” female leaders who paved the way for her in the industry.

“I’ve observed a notable change in the role of women within the private lending sector. In the conferences I attend, women’s voices are now taken more seriously, and their expertise is highly valued,” she remarked. “At Constructive Capital, I feel my voice is equally respected. They consistently support their female professionals every step of the way.”

Whatever It Takes

“Constructive Capital’s deal flow process and corporate structure have established the company’s reputation for ease and transparency,” Slack noted. “These attributes are crucial in building trust and momentum for moving forward.”

“I am very proud of what our company has done and will do,” she expressed. “We embrace evolution and actively seek new ideas. We value every perspective because it drives our continuous improvement.”

Siwa said like all companies, Constructive Capital has experienced challenges over the years.

“But one thing our company consistently demonstrates to clients and their staff is our unwavering commitment to delivering results,” she emphasized. “Our operational approach has fostered growth and sustainability. We understand the importance of continual evaluation to ensure we can uphold this standard for the long term.”

For

Check out the article about Constructive Capital on page 36.

By Cami Macias, Contributing Writer for Originate Report

Churchill has forged a unique path to increasing deal flow, distinguishing itself from competitors. Equipped with a proprietary tech stack that includes software for data analytics, data input, loan onboarding, and an interface for borrowers and lenders alike, Churchill is locked and loaded with the best tools to succeed.

Since 2020, Churchill has executed nearly $9 billion in whole loans across its Bridge, DSCR, and Large Loan programs. The team achieved such heights by optimizing the user experience to attract borrowers and lenders, vastly increasing their deal flow. By offering Streamline— a pipeline and asset management platform—Churchill provides convenience and ease of use for uploading deals, communication, and scalability. Additionally, the launch of the company’s table funding program and the new whole loan

website further enhance its reputation as an innovator in the capital lending industry.

Streamline: Enhancing Transparency and Efficiency

Streamline is Churchill’s proprietary software that serves as a pipeline and asset management tool for originators. They can upload submissions, track feedback, and share files. The tool increases transparency and operational efficiency, allowing companies to monitor their deal flow, portfolio performance and draw requests.

Streamline is focused on usability, revolutionizing the submission process. Hunter Oxford, Vice President of Originations, highlights, “Originators are receiving faster feedback on the deals they submit to the portal and avoiding items getting lost in email traffic, which helps speed up trade and funding

timelines. Additionally, the portal provides live feedback from our servicers, which helps originators monitor their loan’s performance.”

Churchill’s next initiatives include advancements in submission pricing through a loan sizer and the introduction of a new "Chasing"

Hunter Oxford

Vice President of Originations Churchill Real Estate

feature to offer daily digests on loan submissions, draws, underwriting, and due diligence. This feature is designed to keep originators informed with realtime updates on loans requiring status checks, thereby enhancing communication and ensuring no critical details are overlooked.

The upcoming "Sizer" tool will empower originators to structure and submit deals directly within the portal, effectively eliminating the need for pre-approval from their credit team. This enhancement will simplify the submission process, reduce turnaround times, and increase overall productivity.

Streamline for Lender Finance Division

“Streamline plans to launch software for the Lender Finance division in late 2024. It will allow Churchill's Lender Finance partners

to submit loans directly into its loan management system, providing immediate feedback on advance rates, haircuts, eligibility, and other metrics, and enabling more efficient communication and faster funding. It will also allow Churchill to proactively view its portfolio inclusive of the proposed loans, giving detailed insight on the effects new advances or payoffs will have at both the facility-level and in aggregate.” said Brett Peiffer, Director of Lender Finance, Portfolio Management.

Table Funding Program: Expanding Opportunities

The table funding program was created specifically for Churchill's strategically located partnerships across various regions. Glenn Tatham, Managing Director of Originations, highlights the significant business growth facilitated by table funding:

Whole Loan Program and New Website Impact

"Before its launch, Churchill's whole loan business primarily focused on aggregating through loan purchases. This new avenue allows us to meet the needs of many smaller to midsize originators and thereby inject capital directly into the business purpose lending space."

Churchill's table funding platform has become a critical option for originators looking to simplify their funding processes. It offers a valuable alternative for those with limited capital, enabling them to use Churchill for loan funding rather than tying up their own funds while waiting for transactions.

The impact of the Tablefunding platform is clear. For instance, an originator based in California saw dramatic growth: before utilizing Churchill's table funding, they managed monthly loan volumes between $5-10 million. Within less than a year of adopting the platform, this volume skyrocketed to an impressive $70-80 million per month.

Through the new whole loan website, Churchill was able to access an untapped network of originators who didn’t have capital. Originators can connect directly with Churchill to secure the necessary funding, thereby addressing their financial needs and expanding their business opportunities. In addition, retail borrowers can connect with those same strategic partnerships within their market.

Oxford relays Churchill’s history with whole loan transactions, “Churchill recently reached whole loan aggregation levels similar to Q2 2022 before the large rate hikes that slowed down the marketplace significantly. During the time in between, Churchill restructured its aggregation platform to focus on strategic relationships in specific geographical regions as an attempt to drive enhanced volumes. In combination with its ongoing thirdparty aggregation effort, Churchill

has not only been successful in reaching historic highs in terms of loan volumes but also doing so efficiently.”

The new whole loan website contributes significantly to the efficiencies achieved. And it’s only the beginning.

Adapting to Market Conditions

Churchill remains unaffected by adverse market conditions. While other companies face challenges, Churchill rises above them by following a cycle-agnostic strategy. Tatham describes, “Being cycle agnostic by cultivating multiple capital sources allows us the ability to effectively navigate through more turbulent markets. Fundamental to our strategy, Churchill is not handtied to a single investor that shifts their appetite during a bear or volatile market and decides to stop providing capital.”

The advantages of Churchill's capital diversification are profound. By employing a diverse range of entities, including institutionally managed accounts, levered vehicles, securitizations and REITs, Churchill is well-positioned to navigate fluctuating market conditions. For example, institutionally managed accounts and levered funds provide a stable source of capital, enabling Churchill to sustain operations even during market downturns. Securitizations and REITs offer increased capital efficiency, which allows Churchill to seize growth opportunities when they arise.

Brett Peiffer Director - Director of Lender Finance

Churchill Real Estate

Glenn Tatham

Managing Director - Originations

Churchill Real Estate

Churchill Real Estate: Continued from pg. 43

Glenn Tatham Managing Director - Originations, Churchill Real Estate

Lastly, Churchill's platform stands out for its unique offering of industry-leading Lender Finance alongside its dynamic Originations division. Tatham explains that “the development and evolution of these outstanding business segments provide fundamental diversification within the business purpose industry segment. This positioning truly establishes Churchill as a player that remains resilient across economic cycles.”

Churchill Is Staying Ahead with Technology and Defying Market Fluctuations

Churchill has established a strong foundation with its proprietary technology stack, which enhances operational efficiency, ensures transparent communication, and delivers valuable industry insights. This advanced tech infrastructure gives Churchill a unique vantage point, allowing the company to recognize market trends ahead of its competitors and make strategic decisions.

Churchill adapts to changing market conditions and works to set new standards in deal flow. This proactive approach ensures that Churchill remains a leader in both technology and market responsiveness, solidifying their competitive advantage.

RISING TO NEW HEIGHTS

Acra Lending’s Path to Continued Success

By Cami Macias, Contributing Writer for Originate Report

Acra Lending is a dominant force in the non-prime lending industry, specializing in non-qualified mortgage loan products. Through years of experience, they have expanded their client base by featuring fixed and adjustable-rate mortgages (ARMs) for residential properties, catering to both owner-occupied and non-owner-occupied needs.

Acra Lending is synonymous with responsible lending prac-tices, cutting-edge product innovation, and unparalleled operational efficiency. The team prioritizes a low-stress and well-organized process for the client.

The Drive to Break Company Records

Acra Lending is determined more than ever to achieve excel-lence in every aspect of the company. With a goal to consistently fund over $500 million monthly, the team has a hefty task ahead of them. In May, they originated over $300 million.

Keith Lind CEO, Acra Lending

The company has been diligently improving its operations including the following:

1. New Hires: The company is geared up to hire talent that focuses on the customer experience. Improving their customer service practices will foster relationships that lead to repeat business and valuable referrals.

2. Technology Upgrades: The company-wide initiative to modernize technology and take advantage of automation, AI, and other timesaving software is in full swing. Streamlined operations are necessary to withstand the increased number of transactions.

3. Increased Market Share: Acra Lending’s strong capital position sets it apart. As some lending companies face financial challenges, Acra Lending anticipates welcoming new clients seeking reliable and stable partners.

Setting lofty goals only drives the team to work harder and smarter. As the goal comes to fruition month after month, the company will be prepared with the proper infrastructure to support its growth.

How Acra Lending Plans to Reach Their Goal

Ambition is the first step to achieving aspirations that were once beyond Acra Lending’s wildest dreams. But they need more than drive to fund $500 million per month. They need a plan.

Acra Lending has an advantage over competitors with a schedule in place to release new products and optimize earnings. Take a look:

Multi-Family Bridge Loan

The re-introduction of the multifamily bridge loan, in conjunction with their long-term multi-family loan option, is set to significantly expand their loan product offerings and increase its market share in the commercial loan space. The recent market displacement caused by the exit of most regional banks has left many borrowers with limited choices and challenging decisions. Acra Lending aims to fill this crucial gap by providing both short-term and long-term loan solutions.

The Wholesale team is excited to offer this valuable product to their customer base including brokers, correspondent bankers, and borrowers.

Ground-Up Construction Loan

Ground-up construction loans are another short-term loan offering that Acra is planning to offer in 2024. Acra’s customers will be able to rely on a company they know and trust to finance their construction projects.

In-House Securitization

The decision to offer in-house securitization is a strategic move designed to save money and improve financial outcomes for clients.

Rising to New Heights: Continues on pg. 50

Rising to New Heights: Continued from pg. 49

The company can pass on significant benefits to its clients.

With in-house securitization, Acra Lending can offer more competitive rates and, in the future, potentially higher loan-to-value (LTV) ratios. Clients will relish these savings, made possible by the cost savings and efficiency provided by inhouse securitization processes. More securitization customers will flock to Acra Lending because of their favorable terms and enhanced financial flexibility.

Acra Lending Servicing Department

Acra Lending is a dba of Citadel Servicing. Acra is one of the few private lenders that has a rated servicing operation, which provides an edge over its competition. The combination of Acra Lending and its servicing company allows it to control fees, timelines, and the customer experience throughout the loan life cycle.

Backed by a Trusting Investor

Acra is backed by a large New York based private equity firm that supports Keith Lind’s, Acra’s CEO, vision for the company. This capital support empowers Acra Lending to take on new ventures and pursue innovative growth opportunities, regardless of market conditions.

Moving Forward with a Continued Focus on the Customer Experience

Acra Lending’s deep commitment to the customer experience has made reaching $300 million in monthly funding a reality. Anil Sharma, Director of Investor Loans, explains, “Keith Lind wanted to make sure that we could walk before we run and that there would be no hiccups in the customer experience for any of our clients. Our process flow allows for a smooth experience because it has been beta-tested before being rolled out to our clients.”

Acra Lending places massive value on the customer experience, recognizing its significant impact

on its success. The company takes great pride in building meaningful relationships with each customer. What sets Acra Lending apart is the strong sense of community it cultivates—relationships that last for decades and define the company’s charming and lasting appeal.

Extraordinary Growth for Acra Lending Despite Turbulence Among Competitors

While Acra Lending is experiencing some of its best months yet, others in the industry face challenges. Acra Lending stands out with its robust infrastructure, which allows for the introduction of new products and expansion into a broader customer base. Their business expertise enables them to implement costsaving practices like in-house securitization and servicing. Additionally, their commitment to exceptional customer service fosters lifelong partnerships with clients.

This growth is no mere stroke of luck. Navigating success in an unpredictable market is possible when guided by top-tier leaders. Acra Lending has consistently demonstrated its ability to excel and rise to the top.

2024 CONFERENCE

Todd Buchholz

Economist Keynote Speaker www.toddbuchholz.com

Todd Buchholz is an internationally-known commentator on the world economy, technology and financial markets. Successful Meetings Magazine featured him in their cover story, “The 21 Top Speakers for the 21st Century.” Todd has served as a director for economic policy at The White House and advised such investment firms as the Soros Fund, Goldman Sachs, and Tiger Management, where he served as a managing director of the $15 billion investment fund. The Wall Street Journal, Washington Post, and New York Times regularly feature Todd’s views on politics, the stock market and interest rates. In 2014, when oil traded at $100 per barrel, Todd appeared on national television and forecast a collapse to under $50. Harvard University awarded Buchholz its annual teaching prize in economics, and he has served as a Fellow at Cambridge University. He is the author of the acclaimed New Ideas From Dead Economists, and the Wall Street Journal named his newest book THE PRICE OF PROSPERITY: WHY RICH NATIONS FAIL AND HOW TO RENEW THEM, a “must-read.” Todd is a co-producer of the Broadway hit musical Jersey Boys. Todd is also active in math education and is the inventor of the Math Arrow, which makes numbers more intuitive for children. The Associated Press has said that “Todd Buchholz lights up economics with a wickedly sparkling wit.”

Nema Daghbandan, Esq. CEO, Lightning Docs www.lightningdocs.com

Nema Daghbandan is a Founder, and the CEO of Lightning Docs. He currently leads the Lightning Docs team, manages strategic initiatives, and relationships. Nema also serves as a Partner with Geraci LLP, the nation’s largest private lending law firm. Nema has unique expertise in understanding the needs of private mortgage lenders. As an attorney, he has been recognized by his peers in the legal community as a Super Lawyers® Rising Star from 2016-2022. Only 2.5% of attorneys receive this distinction. He also received a perfect 10/10 rating from attorney review site AVVO®.

Ben Fertig President, Constructive Capital www.deephavenmortgage.com

Ben Fertig is the founder and President of Constructive Capital, the leading national capital provider for DSCR Rental Loans and Residential Transitional Loans (RTL or Fix and Flip Loans). Prior to Constructive, Ben led Credit and Asset Management at Finance of America Commercial; and, before that, he served as Chief Operator Officer of Jordan Capital Finance, where he managed originations, credit policy, and capital markets. Ben was instrumental in the sale of the Jordan Capital Finance platform to Blackstone and Finance of America in 2017. Ben began his Mortgage Banking career over 25 years ago and has served in a Senior Leadership role in the Residential Investor Loan Market since 2012.

Anthony Geraci, Esq.

Partner & CEO, Geraci LLP www.geracilawfirm.com

Named to the 2022 Southern California Super Lawyers® list, a designation given to only 5% of attorneys, Anthony Geraci, Esq., is the CEO and a partner at Geraci, in charge of firm strategy and development of Geraci’s team and culture. He is an avid public speaker and strives to provide peace of mind to his employees as well as to all Geraci clients nationwide. On the legal side, Anthony is skilled in mortgage lending and securities law and has authored numerous articles on real estate finance and security subjects. He is a leader in creating national mortgage pools and mortgage funds as well as sophisticated net branching arrangements among several mortgage companies. He currently manages our Litigation team and is always searching for ways to bring more value to Geraci’s clients. On the professional development side, Mr. Geraci serves as a mentor to the various legal and media departments, spearheading problem-solving and growing his employees. In 2018, he authored the book Earning Money While You Sleep and is passionate about coaching other lawyers to perform to the best of their abilities. In his free time, Mr. Geraci is a coach for his son’s baseball team and is a founding member of EO (Entrepreneurs Organization) Inland Empire. In addition, he is a pilot who enjoys putting his private pilot license to use by exploring the skies over California, and he plans to one day have flown over the entire United States.

Daniel Gottesmann

COO, Elphi www.elphi.io

Daniel Gottesmann is the COO and Co-Founder of Elphi, a leading mortgage SaaS company dedicated to revolutionizing lending with its innovative loan origination platform. A military veteran, Daniel earned an MBA from the University of Chicago Booth School of Business.

Shelly Griffin

SVP of Sales, Deephaven Mortgage www.deephavenmortgage.com

Shelly’s energy and drive, combined with her deep experience in the mortgage business, have earned her the respect and appreciation of colleagues and customers alike. As Senior Vice President of Sales, her profound knowledge of loan processing and underwriting translates into confident, long-term client relationships. Shelly also has a passion for training and team building that makes her a terrific mentor to our next generation of professionals. Shelly first joined Deephaven in 2014 and has helped innumerable mortgage professionals successfully roll out non-agency products for their organizations.

Kevin Highmark

Chief Operating Officer, Capital Fund 1, LLC www.capitalfund1.com

Kevin is a Principal and the Chief Operating Officer of Capital Fund. Kevin was raised in Arizona, completing both his Undergraduate and MBA programs at the WP Carey School of Business at Arizona State. Kevin oversees the day to day operation and works closely with our President in Fundraising and Investor Relations.

Briana Hildt

Founder and CEO, Cardinal Capital Group www.ccgloans.com

Briana Hildt serves as the Founder and CEO of Cardinal Capital Group, a prominent female-owned private lending firm operating on a national scale. With a strong background in real estate lending, she has facilitated over $1 Billion in business purpose loans. Under her guidance, CCG has emerged as the top private lender in Massachusetts, Briana’s native state. Her pioneering approach and unwavering commitment to excellence have positioned her as a formidable leader in the industry. She emphasizes the core values of Adaptability, Devotion, and Integrity in steering the company towards success.

Andrew Jewett

Director of Strategic Lending, Renovo Financial, LLC

www.renovofinancial.com

As the Director of Lending Strategy at Renovo, Jewett oversees the company’s strategic initiatives and growth, including the expansion of origination volumes, and the launch of new markets and products.

Kevin Kim, Esq. Partner, Geraci LLP www.geracilawfirm.com

Kevin Kim leads Geraci LLP’s corporate & securities practice. His expertise lies in fund formation, private placements, and other securities offerings for private lenders, real estate developers and investors of all sizes. Kevin and his team have advised and prepared hundreds of securities offerings including mortgage funds, structured debt offerings, real estate syndications, crowdfunding offerings, EB-5 projects, and Qualified Opportunity Funds. Kevin passion lies in serving his clients as a pragmatic advisor focusing on real world solutions. Kevin is also a nationally recognized expert in mortgage fund formation. Kevin is the lead instructor for the American Association of Private Lender’s Certified Fund Manager courses, where he teaches mortgage fund managers throughout the United States on fund management and securities laws. Kevin hosts the podcast Lender Lounge with Kevin Kim, where he interviews industry leaders, friends, and colleagues in the private lending space to learn what makes them tick.

Justin Land CEO, Merchants Mortgage www.merchantsmtg.com

Justin Land has served as CEO of Merchants Mortgage since 2016. Under his leadership, Merchants has become a fast growing and well respected national private lender, built on customer service and strong capital. Mr. Land has previously served on the advisory board of a regional bank, and he currently serves on the board of a private equity affiliated holding company which has approximately $4 billion in AUM. Mr. Land holds a degree, cum laude, in Finance from The Wharton School of the University of Pennsylvania.

Keith Lind CEO, Acra Lending www.acralending.com

Keith Lind is the Chief Executive Officer of Acra Lending with 19 Years of Mortgage-Backed Securities and Asset-Backed Securities trading and structuring experience. He was a Managing Director at HPS Investment Partners before joining Acra Lending. Mr. Lind was a Trader at Brevan Howard and prior to joining Brevan Howard, Keith was a Managing Director and Head of the US Non-Agency Mortgage-Backed Securities Trading Desk at RBS. He was a Managing Director at Bear Stearns, where he traded the Non-Agency Mortgage-Backed Credit book. Mr. Lind holds a BA in Finance from Purdue University.

Zack Lofton

CEO, Loan Ranger Capital www.loanrangercapital.com

Zack Lofton is the CEO of Loan Ranger Capital, a Texas based hard money lending company he founded in 2015. Under his leadership, the fund has grown to about half a billion in AUM. His commitment to the customer experience has fueled their growth in the region without compromising on margins.

Melissa Martorella, Esq.

Partner, Geraci LLP www.geracilawfirm.com

Melissa Martorella is a Partner and Department Head of Geraci LLP’s Banking and Finance practice group. Melissa manages a large team of attorneys and loan processors in the preparation of loan documents and related transactional documents. Her practice primarily revolves around the representation of nationwide mortgage professionals and providing for their transactional documentation needs. She also provides the compliance advice necessary to navigate mortgage lending transactions in all fifty states. Ms. Martorella also leads the firm’s non-judicial foreclosure practice and advises clients on all default related matters. Ms. Martorella has been recognized by her peers in the legal community as a Super Lawyers® Rising Star from 2018-2022. Only 2.5% of attorneys receive this distinction.

Nichole Moore, Esq. Attorney, Geraci LLP www.geracilawfirm.com

Nichole Moore is an Attorney with the Banking and Finance Department. Ms. Moore has extensive broad-based real estate and finance experience. Prior to joining Geraci, Ms. Moore served as an Assistant General Counsel for a government agency where she represented the agency in all phases of real estate development and advised various business units, government officials and stakeholders of risks associated with multi-layered real estate transactions.

David Nielson

CEO, Copa Capital Partners www.copacapital.com

David Nielson is the CEO and Founder of Copa Capital Partners. He has been instrumental in creating and building funds as large as $245 million and has overseen and approved over $1 billion in single-family short term loan originations in the Arizona, Utah, Colorado, and Texas markets. His most proud accomplishment is being a husband and father to five.

David Orloff

CEO, American Heritage Lending, LLC www.ahlend.com

David Orloff, the visionary CEO of American Heritage Lending, is a seasoned leader in the financial industry. With a career marked by strategic acumen, Orloff has steered his team to new heights in the competitive lending landscape. His commitment to innovation and client-centric solutions has transformed American Heritage Lending into a trusted name in the industry. Orloff’s relentless pursuit of excellence and his dedication to fostering a culture of integrity underscore his position as a driving force behind the company’s success. As a dynamic leader, David Orloff continues to shape the future of lending with a focus on sustainable growth and customer satisfaction.

Ernesto Rostoker

CEO, RBI Private Lending www.dobackflip.com

Ernesto Rostoker holds a Bachelor’s degree in Industrial Engineering and a Master’s degree in Accounting. Continuing the legacy of four generations in the banking industry, Ernesto co-founded RBI Mortgages in 2015 together with his brother, Leonardo. Over the course of nearly 10 years, the company has funded thousands of loans across the United States, including bridge, fix and flip, and construction loans. RBI is dedicated to transforming the traditional customer experience for real estate investors by providing exceptional customer service and ensuring fast closings.

Jake Rome

Co-founder and COO, Backflip www.dobackflip.com

Jake is a Founder and COO of Backflip, a FinTech platform that empowers real estate entrepreneurs to rejuvinate homes. Jake is a seasoned entrepreneur, real estate operator and institutional private equity investor with +$2.5B of transaction experience across all real estate product types in markets across the world. Prior to Backflip, Jake was the Founding Partner of a tech-enabled ‘flexible living’ apartment platform that raised over $350M of OpCo + PropCo equity and was acquired by one of the largest family offices in the world.

Brett Sims

Head of Growth, Renovo Financial, LLC www.renovofinancial.com

Brett Sims joined Renovo in early 2020 as the Head of Growth focusing on new market expansion, product development and capital markets. Brett has over 20 years’ experience in the financial services sector across both bank and nonbank lenders with the bulk of his career focused on strategy, M&A and debt capital markets.

Jeffrey Tesch

CEO, RCN Capital www.rcncapital.com

Jeffrey Tesch, Chief Executive Officer, is responsible for overseeing the operations of RCN Capital, including sales growth initiatives, underwriting review with compliance oversight and leadership of senior level strategic planning. Joining the Company in 2010 as Managing Director, Jeff led efforts to develop a national brand in private lending with the best practices and transparent products for a diverse customer base. Since RCN’s inception, Jeff has personally overseen over $6 Billion in originations. Jeff’s previous real estate experience was as an investor in both commercial and residential properties, ranging from single family homes to commercial retail centers.

Bill Tessar

CEO and President, CV3 Financial www.cv3financial.com

William J. Tessar is CEO and president of CV3 Financial Services. During his 35 years of mortgage experience, Tessar has founded and served as president of four companies in the mortgage and private lending space, resulting in originations exceeding $40 billion. With a fierce following of team members, Bill launched CV3 in 2023 and quickly grew originations to nearly $500 million in the first six months—asserting CV3’s position as a leader in the private lending space.

Clint Thomas

Head of Non-Agency Business Development, Bayview Loans www.lakeviewcorrespondent.com

Clint leads the whole loan sales initiatives for the Bayview Non-Agency product suite, including the acquisition of DSCR, Non-QM and Prime Jumbo loans. Throughout his nearly 10 years with Bayview and 20 years in the industry, he has held numerous other Sales and Capital Markets positions.

Jennifer Young, Esq. Partner, Geraci LLP www.geracilawfirm.com

Jennifer Young is a Partner and Attorney on the Corporate & Securities team at Geraci. Within this specialized division, Jennifer focuses on real estate-centric private placements and alternative investments tailored for private lenders, real estate developers, and entrepreneurs in the real estate sector. Her proficiency extends to establishing mortgage funds, real estate acquisition funds and syndications, REITs, and Qualified Opportunity Funds. Jennifer is adept at preparing intricate private and public securities offerings for alternative investment platforms, both within the United States and internationally. Throughout these endeavors, she ensures strict adherence to relevant securities laws.

2024 CONFERENCE

TO OUR VIP SPONSORS

www.guimontcapital.com

Guimont Capital is a premier private commercial lender, dedicated to providing vital funding solutions to companies under its umbrella. Our portfolio includes Guimont Development, focused on cutting-edge building and development projects; Guimont Holdings LLC, which strategically manages a diverse range of assets to maximize value and returns; and Guimont Giving, our charitable arm committed to supporting community and philanthropic initiatives. Our primary mission is to empower businesses and projects through bespoke financial solutions, leveraging our extensive expertise and resources to foster growth and innovation. Guimont Capital’s lending division is specifically designed and optimized for commercial borrowers looking for quick access to capital, especially those experiencing bank rejection, and in need of fast financing with a short approval process.

www.aaplonline.com

Formed in 2009, the American Association of Private Lenders (AAPL) is the oldest national organization representing the private real estate and peer-to-peer lending industry. Our membership includes private money lenders, mortgage fund managers, brokers and service providers from around the United States.

www.acralending.com

With more than 40+ years of mortgage industry experience, Acra Lending is the leader in Non-QM Wholesale and Correspondent lending programs. Offering a range of programs and services geared toward helping mortgage professionals and borrowers achieve their purchase and investment goals.

www.churchill-realestate.com

Churchill Real Estate is a leading provider of innovative capital solutions to the U.S. residential real estate sector.

www.constructiveloans.com

At Constructive Loans, we believe there is a better way to invest in real estate — a more valuable, less invasive way where we as a lender provide an easy process, competitive pricing, and expansive programs. At Constructive, we all come to work every day because we want to build strong, lasting relationships with our clients in order to help them achieve their financial goals. We focus on Fix-and-Flip and Rental Loans, and believe that caring about the success of our clients and their individual deals is what sets us apart. Constructive’s leadership team draws on decades of experience, across industries, to chart the course for the future of private lending. Our concentration on speed, flexibility, price, and reliability will help you, as an investor, move at a faster and more consistent rate than your competitor. Constructive Loans gets its name from the Latin origin constructus, meaning “put together the parts in their proper place and order.” This is precisely how we are able to help you thrive: by putting in a proper place all of the parts that make up a successful funding deal.

www.privy.pro

Privy enables investors, and the agents and lenders who work with them, to find their next investment property with the click of a button. Leveraging best-in-class data and proprietary next-generation Investor CMA technology, Privy filters entire markets of thousands of listings down to an investor’s exact buy box by analyzing and comparing potential deals to every historical, successful investment property in that market. This process saves investors and agents tremendous amounts of time, provides a precise financial analysis, and allows the investor to maximize profit while minimizing risk. For private lenders, Privy drives higher transaction volume and long-term loyalty from your valued investor base and helps attract new ones. Privy runs on nationwide access to direct MLS feeds, rental data, public records, lending data, and much more. Privy is a fast-growing prop-tech company headquartered in Denver, Colorado.

www.roccapital.com

Roc Capital is the leading capital provider for private lenders in the residential real estate investment space, funding over $10 billion in investor loans thanks in large part to its superior table funding and white labeling capabilities. Roc Capital offers the widest range of investor loans in the industry, including comprehensive bridge loan programs for fix-and-flip, ground up construction, multifamily bridge, and rent-ready stabilized bridge loans; as well as a full suite of rental loan products including single property rental loans, rental property portfolio loans, and multifamily loans.

INDUSTRY NEWS

Ascent Developer Solutions Launches Strategic Private Lending Platform for Premier Single- and Multi-Family Developers

Backed by Elliott Investment Management L.P., Ascent Developer Solutions Looks to Fulfill Underserved Demand within the Construction Financing Realm

LOS ANGELES, July 19, 2024 – Robert Wasmund and funds managed by Elliott Investment Management L.P. (“Elliott”) have partnered to launch Ascent Developer Solutions (“AscentDS”), a relationship-based lender providing customized financing solutions to top-tier real estate developers. The launch is powered by an equity capital commitment from Elliott, a multi-strategy investment management firm with substantial experience in asset-based investments and specialty finance platforms. Elliott’s investment is intended to support both the build-out of the platform’s operations and the growth of its portfolio-lending capabilities.

The continued undersupply of housing, along with the aging stock of existing homes, creates a natural demand for new construction and renovation investments. To address this market need, AscentDS offers short-term, secured loans for the acquisition, renovation and construction of single-family, homebuilder, and multi-family properties, as well as postcompletion bridge financing. The company features an in-house construction servicing and valuation team to ensure best-in-class customer experiences and comprehensive portfolio monitoring.

Founder and CEO Robert Wasmund is a pioneer in the residential construction and bridge lending industry. “We are incredibly proud to launch AscentDS with Elliott’s partnership, allowing us to address the critical financing needs of leading developers during a time of higher interest rates, dislocated construction financing, and the retreat of regional banks,” said Wasmund. “In today’s challenging economic landscape, AscentDS is uniquely positioned to provide customized lending solutions that offer speed, reliability and added value to our borrowers.”

Neil Barve, senior portfolio manager at Elliott, said, “We believe AscentDS has many attributes that make the company an attractive addition to our mortgage and specialty finance investing strategy, including a high-caliber management team led by Robert Wasmund, as well as an analytical and disciplined approach to underwriting and portfolio management, strong and multi-faceted relationships with its customers, and a creative approach to meeting the needs of customers. We are pleased to partner with Robert and his talented team in building a market-leading developer finance business.”

Gibson Dunn acted as legal advisor to AscentDS, who was also assisted by Nomura, a global financial services group. WilmerHale acted as legal advisor to Elliott.

“We are incredibly proud to launch AscentDS with Elliott’s partnership, allowing us to address the critical financing needs of leading developers during a time of higher interest rates, dislocated construction financing, and the retreat of regional banks.”

Robert Wasmund Chief Executive Officer, AscentDS

About Ascent Developer Solutions

Headquartered in Southern California, AscentDS is a leading private lending and institutional debt platform offering customized financing solutions to top-tier single- and multi-family developers and investors. AscentDS was founded in 2024 by Robert Wasmund to capitalize on a multi-billion-dollar market opportunity to provide short-term secured loans for the acquisition, renovation and construction of single-family, homebuilder, and multi-family properties, along with post-completion bridge financing. The company leverages the management team’s long-term relationships with highly sophisticated borrowers, a proven track record of success building and scaling private loan origination platforms, a best-in-class construction management team, and proprietary software and data product suites to offer its borrowers an efficient and streamlined advantage. For additional information on working with AscentDS, please visit ascentds.com and follow AscentDS on LinkedIn at linkedin.com/company/ascent-developer-solutions.

About Elliott Investment Management L.P.

Elliott Investment Management L.P. (together with its affiliates, “Elliott”) manages approximately $65.5 billion of assets as of December 31, 2023. Founded in 1977, it is one of the oldest funds under continuous management. The Elliott funds’ investors include pension plans, sovereign wealth funds, endowments, foundations, funds-of-funds, high net worth individuals and families, and employees of the firm.publicly any updates or revisions to any forwardlooking statements contained herein to reflect any change in the expectations with regard thereto or change in events, conditions or circumstances on which any statement is based. New risks and uncertainties emerge from time to time, and it is not possible for Genesis or Rithm to predict or assess the impact of every factor that may cause their actual results to differ from those contained in any forward-looking statements.

For More Information, Contact:

Donna Haldipur, Marino PR, on behalf of Ascent Developer Solutions dhaldipur@marinopr.com | 424-363-0848

Lima One Capital Appoints Josh Woodward as President and Chief Executive Officer

GREENVILLE, S.C., July 25, 2024 – Lima One Capital, a leading nationwide lender for real estate investors, has named Josh Woodward as its new President and Chief Executive Officer.

Woodward joined Lima One in 2013 as one of the company’s first six employees. He has served as Chief Financial Officer, playing an integral role in building Lima One’s accounting, finance, capital markets, servicing, and special servicing teams, as well as in the development of its FixNFlip, New Construction, and Rental30 products. During his tenure, the company has grown to more than 300 employees and surpassed $2 billion per year in residential real estate investment loan originations.

“I have been fortunate to work with an incredible group of people over the last 11 years and I am very grateful for this opportunity to serve our special organization,” Woodward said. “Our loans have helped provide financing for over 30,000 houses and apartments across the country. We will continue to be one of the top business-purpose lenders in the nation by focusing on our core values, outstanding service for our customers, and operational excellence.”

Woodward has claimed industry honors as a Finance Leader in mortgage by HousingWire (2021) and as a Rising Star in real estate by HousingWire (2024), IMN’s SFR Industry Awards (2022), and Business Insider (2021). He was also named one of Greenville, S.C.’s best and brightest in 2016. Prior to joining Lima One, Woodward worked in Bank of America’s Enterprise Capital Management Group. He earned his MBA from the University of North Carolina’s Kenan-Flagler School of Business, specializing in Corporate Finance, and his B.S. from Clemson University.

Woodward replaces Jeff Tennyson, who retired in July as Lima One’s CEO. Over the last six years, Tennyson has led Lima One through significant growth, and he leaves Lima One with a very strong industry-leading position. Lima One wishes Jeff all the best in his future endeavors.

About Lima One Capital

Since its inception in 2010, Lima One Capital has been recognized as the nation’s premier lender for real estate investors and has funded over $10 billion in business purpose real estate loans. With a reach across 46 states, Lima One operates as a capital partner for both real estate investors and brokers by financing residential investment strategies including fix and flips, rental, new construction, and multifamily. In 2021, Lima One was acquired by real estate investment trust, MFA Financial Inc. (NYSE:MFA), ensuring a consistent source of capital and further cementing Lima One as one of the most dependable private lenders in the United States. For more information, visit limaone.com.

Offering a simpler, more reliable, and faster way for real estate investors to access financing for investment proper ties.

• Fix and Flip / Bridge Loans

• New Construction / Infill Loans

• DSCR Single Asset Rental Loans

• Rental Por tfolio Loans

• Cash-Out Refinance Loans Scan to learn more at

Empowering borrowers with tailored financing solutions to drive growth and success.

Guimont Capital is a top private commercial lender that provides fast, customized financial solutions to borrowers, especially those struggling with traditional banks. They focus on quick capital access and short approval times to drive growth and innovation.

Guimont Development: Specializes in innovative building and development projects.

Guimont Holdings LLC: Manages diverse assets to enhance value and returns.

Guimont Giving: Focuses on community and philanthropic initiatives.