Originate Report - April 2021

Page 24

INNOVATIVE COMPANY FEATURE

RENOVO FINANCIAL

Innovative Customer Service By Emily Rappleye, Contributing Writer for Originate Report

R

enovo Financial is a Chicago-

“Renovo is very much a Chicago

on relationships,” he said. This

based

company,” James Gaskin, Renovo’s

local mindset is core to the ethos

with

portfolio

lender

a singular focus on

the customer experience. Founded in 2011 on the heels of the subprime mortgage crisis, Renovo was built to

senior vice president of corporate development, said over the phone. However, the firm is thinking bigger

at Renovo, largely because the firm puts the customer at the center of everything it does, whether it’s

as it embarks on its second decade

their strategic growth model or

withstand volatility and provide a

of lending. The first tell? Gaskin was

innovative offerings.

resilient financing option for Chicago

dialing in from Austin, Texas. Renovo

real estate investors. Cofounders Kevin Werner and Daniel Rosen were successful in this pursuit: A decade later, Renovo projects can be found in

opened seven new offices around the country since the start of the pandemic, and plans to open three

The Renovo Difference The Renovo Financial philosophy

more in the next month, according

is simple. It’s predicated on the

to Gaskin.

idea that most of what goes into a

92% of Chicago neighborhoods, and

lending business is replicable. Most

they didn’t have a single delinquency

“We are seeking to build a bunch

competitors are within a small range

during the pandemic.

of great local businesses that focus

of each other on loan-to-cost (LTC)

24


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