PROFILE
RICH KATZ RODEO LENDING
By Charles Peckman, Originate Report
W
Originate Report: How did you become acclimated with the hard money and real estate space? Rich Katz: I was living in New York, and I sold a business that
ith a black belt in karate
lenders. Katz, who has served as
manufactured
and experience running
the company’s president since its
cartridges, and I moved to California
a
inkjet
inception, said Rodeo’s approach to
and was looking for new business
cartridge business, Rich Katz, the
private money lending is designed
ventures. I was always intimately
president of Rodeo Lending, knows
to maximize investment returns on
involved
toner
and
a thing or two about the discipline required to thrive in the private money space. Rodeo,
which
combines industry expertise with the interests of investors and borrowers.
was
founded
business
entrepreneurs
extensive
experience
conventional
real estate loans, and his strategy
by with
in
residential
the and
Katz sat down with Originate Report to talk about his beginnings in the private money space, as well as the challenges associated with growing
toner
with
and
moving
inkjet
business,
and as my company grew in New York I realized I loved the real estate
process. When I came [to
California,] I really didn’t know what to do – I was looking for a business
to
buy,
and
my
wife
suggested that I look into real estate because it interested me. I
commercial loan space, is one of
his company in the aftermath of the
received
the nation’s leading private money
2008 financial crisis.
estate license, but I knew that
6 Originate Report | July 2019
my
California
real
I didn’t want to sell homes – but with
