Originate Report - April 2020

Page 39

FEATURED

Top 3 Lead Generation Ideas For Private Lenders

A

By Abhi Golhar recent

study

revealed

that close to 92% of new mortgage

Not sure where to begin? I’ve got

the marketing space right now, but

your back!

how can you capitalize on it as a

borrowers

private lender?

before

In this article, we’ll discover 3 lead

approaching a lender. In the same

generation ideas that will enable

conduct

online

research

vein, 66% of homebuyers favor handling their mortgages entirely online over manual methods. What does this imply? There’s a great deal of leads out there waiting to be tapped. All you need is a few robust strategies that will help you score these high-quality leads

you to get more leads and convert them into clients. Let’s do this! 1. Sponsor a Dinner to bring Influencers together (and film it!) According to this study by Tomoson, influencer marketing yields a $6.50 return on investment for every

that are on the verge of getting

dollar spent.

converted to long-term clients.

It’s easy to see why it is the talk of

“All great change in America begins at the dinner table.” -Ronald Reagan The answer is simple: sponsor a dinner to bring influencers under one roof. Sponsoring a dinner encourages word-of-mouth

marketing

in

a

huge way. More often than not, Top 3 Lead Generation Ideas: Cont. on pg. 36

www.originate.report 39


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