Digital spaces redolent with mystery and allure
RubyNyashaMungoshi_Art Portfolio_2024
Watch full film at https://rubynyasha. wixsite.com/rubynyasha-studio 1. Lemon Drop Still
Artist Statement 02/
Vista 04/
The Enticement 06/
Access Granted 08/
Serene Bath 10/
Pearl Flood 11/
Unattainable 12/
Relative Anticipation 14/
Motion Graphics 16/
My artworks are a series of spaces that are multi-sensorial experiences, spaces redolent with mystery and allure. In a series of ‘stills’, similar to a film, I have combined elements of existing material into new and seductive compositions. My aim throughout is to seduce the reader into floating between reality and fantasy, conscious and subconscious. Thereby subconsciously accepting other forms of beauty.
In The Anesthetics of Architecture (Leach 1999), Neil Leach examines the French philosopher Baudrillard’s exploration of seduction, describing it as ‘the last resort.’ Baudrillard argues that seduction ‘is that which extracts meaning from discourse and detracts it from its truth. It [seduction’] attempts to enchant the viewer on a purely visual level and prevent any deeper level of inquiry.’ Seduction, I would argue, is an important component of the artist’s/ architect’s ‘toolkit’, which may be gainfully employed in a more ambitious and adventurous way than the normative direct line of meaning. As Baudrillard notes, ‘in the contemporary world, everything is dominated by production. Everything is to be produced, everything is to be legible, everything is to become real, visible, accountable, transcribed in relations of force, systems of concepts or measurable energy.’ The word ‘seduction’ is derived from the Latin seducere, ‘to take aside’, ‘to divert from one’s path’, whereas ‘production’ is derived from producere, ‘to render visible’ or ‘to make appear.’
Following Baudrillard, my approach centres on the diversionary, the oblique and the unseen, using tactics of seduction, subversion and subtlety. .
In some of my artworks, I have produced an architectural experience that deconstructs Eurocentric expressions of beauty but, at the
same time, through processes of acculturation and hybridisation, reconstructs a new and different idea of beauty.
My work references architectural ‘elements’ that represent traditional ideas of beauty in architecture: ornamental columns, garden landscapes, wrought iron gates and balustrades; decorative friezes and a powerful symmetrical arrangement. These elements are part of the process of constructing taste in architecture.
‘If the surface of the work could be made seductive enough, then a new opportunity for confronting major issues of value might present itself.’
(Rhowbotham 1995: 43).
2021
42 x 29.7 cm (A3)
Digital print
Signed edition of 8
Archival paper
2021
42 x 29.7 cm (A3)
Digital print
Signed edition of 8
Archival paper
RubyNyashaMungoshi_Art Portfolio_2024
Taking all their findings together, the researchers argue in an upcoming issue of the Journal of Consumer Psychology that an instinct for water may indeed play a role in fondness for glossy. “First and foremost, this paper shows that our preference for glossy might be deep-rooted and very human,” says Patrick. “It is humbling to acknowledge that despite our sophistication and progress as a species, we are still drawn to things that serve our innate needs–in this case, the need for water.”
- Eric Jaffe
NyashaMungoshi_Art Portfolio_2024
1. Access Granted
2020
42 x 29.7 cm (A3)
Digital print
Signed edition of 8
Archival paper
2. Serene Bath
2020
42 x 29.7 cm (A3)
Digital print
Signed edition of 8
Archival paper
3. Pearl Flood
2020
42 x 29.7 cm (A3)
Digital print
Signed edition of 8
Archival paper
Relative Anticipation (Pineapple, Pear and Blush)
2021 42 x 29.7 cm (A3)
Digital print
Signed edition of 8 Archival paper
RubyNyashaMungoshi_Art Portfolio_2024
“ Seduction is not about the culmination or gratification of desire, it is about the thrill of desire itself ”
- Pamela Madsen
1. Mirror Sea Still
Watch full film at https://rubynyasha. wixsite.com/rubynyasha-studio
2. Oasis_curtains blowing Still
Watch full film at https://rubynyasha. wixsite.com/rubynyasha-studio
3. Ruby Nyasha Melt Still
Watch full film at https://rubynyasha. wixsite.com/rubynyasha-studio
The following are stills from motion graphic films that can be watched on RUBY NYASHA STUDIO website.
RUBY NYASHA STUDIO produces digital architectural experiences that enhance the desire of a space and product, this is great for impressing investors, private clients and consumers thus balancing exceptional creativity with sensible commerce.”
Here are some of the services we offer, but you are not restricted to these alone. We are open to more collaborations and ideas.
• Digital Architectural Experience
• Product Advertising and Marketing
• Animated logos, Branding Value and Art Direction
RubyNyashaMungoshi_Art Portfolio_2024
1.
Watch full film at https://rubynyasha. wixsite.com/rubynyasha-studio
Watch full film at https://rubynyasha. wixsite.com/rubynyasha-studio
Portfolio_2024
