1
Discovery is Broken
d i s c ov e rY is brokEn J
Z
I
L
E
A
R
R
E
M
Y
I
READ
SOMETHING
ON THE
INTERNET ...
IT WAS GOOD
3
Discovery is Broken
IT WAS THE BEST THING I’VE READ ALL WEEK, M AY B E A L L M O N T H . YO U S H O U L D R E A D I T TO O.
5
I T H O U G H T, “ O H C O M E O N ! I S T H AT T H E B E S T Y O U C A N D O, S E R I O U S LY ? ”
Discovery is Broken
S O M E O N E R E T W E E T E D S O M E G U Y ’ S J O K E T H AT W A S N OT F U N N Y AT A L L . I T I S S O RT O F U N FA I R TO E V E N CA L L I T A J O K E . H I S P I C T U R E H A D A ST U P I D S M I R K . I D O N ’ T K N O W W H O T H I S G U Y I S B U T I D O N ’ T L I K E H I M N O W. I C O N S I D E R E D U N F O L L O W I N G T H E P E R S O N W H O R E T W E E T E D H I M , B U T D I D N ’ T. THEY SOMETIMES POST GOOD THINGS. STRIKE 1.
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Discovery is Broken
I LEARNED SOMETHING, THOUGH IT IS DOUBTFUL I W I L L E V E R U S E T H AT KNOWLEDGE.
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Discovery is Broken
B U T F I R S T, I R E A D A T W E E T T H AT W A S F O R A L L I N T E N T S AND
PURPOSES
A
SAD
PIECE OF MARKETING COPY W R I T T E N B Y A R E S P E C TA B L E WRITER, H A S H TA G S
JAMMED AND
WITH BURIED
SOMEWHERE IN THERE WAS A LINK. THE PIECE WAS OK. I T W A S N OT W H AT I W A S EXPECTING.
not funny. T H AT P E R S O N I S
11
Discovery is Broken
I T W A S A TOTA L W A S T E O F T I M E .
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Discovery is Broken
15
O T H E R , B U T U LT I M AT E LY T H E Y A R E N O T T H AT I N T E R E S T I N G .
T H E M AT C O N F E R E N C E S . I A D M I R E T H E I R W O R K , W E F O L LO W E A C H
I T W A S F A V O R I T E D B Y S O M E O N E I K N O W, S O R T O F. I M O S T LY S E E
Discovery is Broken
IT WAS A SLIDESHOW AND THE PHOTOGRAPHY W A S E Y E C A N D Y. I W A S O V E R I T B Y T H E T I M E I W A S O N N U M B E R 1 4 O F 2 4 , B U T I F E LT O B L I G AT E D TO K E E P G O I N G TO T H E E N D.
I ’ V E F O R G O T T E N W H AT I T W A S A L R E A D Y.
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Discovery is Broken
I T W A S G O O D. I FA V O R I T E D I T O N T W I T T E R , L A R G E LY B E C A U S E I W A N T E D T O S H O
S O M E M A N N E R O F A P P R E C I AT I O N A N D B U T I T W A S N OT G O O D E N O U G H TO R E T W E E T H AT A P P R E C I AT I O N W I L L N E V E R R E A C H T H E O R I G I N A L W R I T E R .
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Discovery is Broken
21
GAME.
A B E T T E R N E W S O R G A N I Z AT I O N T H AT W A S L AT E TO T H E
T U R N S O U T T H I S I S T H E S A M E S T O R Y, J U S T W R I T T E N B Y
O N A N O T H E R E Q U A L LY A N N O Y I N G P U B L I C AT I O N .
TURNS OUT I READ IT EARLIER THIS WEEK, BUT
TURNS OUT I READ IT EARLIER THIS WEEK.
Discovery is Broken
T H E R E I S T H AT G U Y A G A I N , RETWEETING YUK WITH
FROM A
ANOTHER T H AT
SMIRK.
YUK
ASSHOLE
PLEASE
GO
A W AY. B O T H O F Y O U . STRIKE 2.
S T R I K E 3 . U N F O L LO W.
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Discovery is Broken
I T WA S G O O D. I M A D E T H E EFFORT
TO
WRITER
ON
LOOK
UP
THE AND
FOLLOW HER.
IT WAS A PIECE ABOUT ANOTHER STORY POSTE
I T W A S M A R KSEOTM I NEG ON DE I SW GU A ISS A ED D VA BOS LC EHA E ED TLII N P NFG GUFH LO EI R N AR FSO TOSRMM AELATLTHIO IONVNG E..R T H A T T H I N G .
I T M A D E M E F E E L C H E AT E D.
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Discovery is Broken
C L O S E D I T R I G H T A W AY.
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Discovery is Broken