Service Blueprint

Business Model Canvas

KEY PARTNERS

Government services and departments- Sanitation, Health and Hygiene, Women’s empowerment Doctors and nurses

Friends and family of women Charitable organizations working in the field of menstrual health and hygiene

KEY RESOURCES

KNOWLEDGE AND EXPERTISE Doctors and professionals to make the training for ASHA more impactful Researchers and data to further develop experiential tools Designed and printed experiential tools and physical period tracker and Posters Experts that will take the feedback from ASHA and guide them to deliver the workshops TECHNICAL RESOURCES Primary schools Tablets for ASHA to log feedback digitally Monetary incentive for women who attend the workshop.

KEY ACTIVITIES SERVICE USER SERVICE ENABLER

Onboarding - User finds out about the service from posters and word of mouth.

Education- The user learn about menstrual health and hygiene management through experiential tools at the fortnightly workshops

Self-Awareness- Women track their periods and symptoms on the physical period tracker Training - Enabler gets trained by experts Education- Enabler recruits

conducted by ASHA. community gatekeeper and conducts workshops every fortnight. Where she shows the women to use the experiential tools. Feedback and re-training: ASHA collects feedback digitally and reports to SURKHI where the data bases are updated.

Treatment: If the women will notice something unusual, they will be guided to get medical attention Guidance: In case women experience some unusual symptoms, ASHA will guide them to seek medical attention

SYSTEMIC ISSUE

- Shame and stigma around menstruation -Lack of interventions for women. There are a few for adolescents. -Not involving men and others in the conversation.

PAIN POINTS OR NEEDS

- Women don’t know what is normal with regards to menstruation. - Women need to track their learnings and be more aware of their cycles and symptoms in order to make connections and detect menstrual health disorders (if there are any) in a timely manner. -Women do not know how to communicate about periods because of the shame and stigma attached to it

VALUE PROPOSITION

SERVICE USER SERVICE ENABLER - SURKHI is a service that - everage the existing network empowers women with tools and of ASHA workers to help women knowledge about their menstrual health. to manage and learn about - Leveraging government, social their menstrual health. networks non-government and to destigmatize Menstruation

IMPACT ON NON-HUMAN FACTORS POSITIVE NEGATIVE

- Digitally logging feedback makes it - Waste generated from the tracker easier for people to analyze and and other paper tools assimilate whilst also saving paper.

COST STRUCTURE

Hiring experts to train ASHA workers Creating and designing experiential tools Conducting the workshops - monetary incentive for women who attend Maintaining the databases

CUSTOMER RELATIONSHIPS

SERVICE USER

- Support Network

SERVICE ENABLER

- Support from government

- Network with other women

CHANNELS SERVICE USER SERVICE ENABLER

- Informal network of other - Primary Healthcare Centers women - Auxiliary Midwife Nurse (ANM) - Primary Healthcare Centers in - Government channels

slums

SERVICE USER CUSTOMER SEGMENTS SERVICE ENABLER

Married women in the age group of 20-35 from under privileged backgrounds living in urban Government Accredited Social Health Activists (ASHA) workers working in these slums.

slums of India.

IMPACT ON CUSTOMER SEGMENTS & PEOPLE

POSITIVE

- Normalizing menstruation from women and also their male friends and family - Streamlining the activities of the government and non-government initiatives to enable better collaboration to increase the impact - Women are more aware of their bodies and can get care in a timely manner.

NEGATIVE

- Misinterpretation of information as it will be traveling through many actors.

REVENUE STREAMS

Tata Trusts: This project will run as a part of their (CSR) Initiative

Government of India: Under the National Urban Health Mission

(Adapted Business Model Canvas, originally modified by Laura Duarte, LCC Student 2021)