Welcome to the grand opening of the new Debic design.
A brand new design, the same premium quality.
Objec>ves redesign of Debic packagings Optimalise the n° one communication tool
Be better prepared for the future •
Stronger category approach (versus single sku’s)
•
Enforce Debic’s position as European high tier premium brand
The challenge for the new design •
Enforce the brand value and align with online
•
Create hierarchy & consistency
•
Improve overall contemporary, professional & premium feel
•
Improve food styling for greater appetite appeal
•
Easy product recognition
A modern, uniform design.
A modern, uniform design.
Large, recognizable and premium photography.
The new design
Sugared Category colour
Flavour
Sub category colour
Product  name  Main product name in English Product name in other languages
Product  photography  High end food styling and photography give the product a premium and more recognizable look
Product colour coding Every category has it’s own colour Supplemented with 4 sub category colours
CREAM
BUTTER
DUO
VEGETOP
Mix dairy & Vegetable fat
Vegetable surrogate
FILLING
ICE & SHAKE
Distinctive colours make it easier to identify the right category.
DESSERT
At the same >me adapt to changing legisla>on Following the requirements of the new food labeling legislation: • Allergens are marked clearly on the packaging: - In bold in the ingredient list or in CAPITAL (when bold not possible for print technical reasons) • Nutritional values have been added (and in more detail where it is required)
Consequence: • For some products there was not enough space on the label • We had to switch languages or create extra SKU’s • So for some of your products the product article number and barcode will change
More detailed information on changes and timing will follow a.s.a.p.
As from October 2014 onwards you will find the new Design in the market.