Prime mag

‫نﺸﺮﺓ دورﻳﺔ تﺼﺪر ﻋﻦ ﺷﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ ‪ -‬العﺪد ) ‪2013 ( 1‬‬

‫الﻜﻔاح الﻘاﺑﻀﺔ والﺤوﻛمﺔ اﻻﺳﺘﺮاتﻴﺠﻴﺔ‬ ‫تمﻜﻴﻦ الﻘﻴادﺓ الﺘﻨﻔﻴذﻳﺔ ﻳﺤﻘﻖ الﺮﻳادﺓ‬

‫الﻜﻔاح الﻘاﺑﻀﺔ ‪..‬‬ ‫راﻋﻲ ممﻴﺰ‬

‫لﻨادﻱ الﻔﺘﺢ الﻨموﺫجﻲ‬

‫ﻇﻬور ﺑاﻫﺮ لﻠمﺮﺃﺓ الﺴعودﻳﺔ ﻓﻲ الﻜﻔاح‬ ‫لﺠﻨﺔ المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ ‪ ...‬نواﺓ الﺨﻴﺮ‬

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‫الﻔﻬﺮﺱ‬ ‫موﺿوﻉ العﺪد‬ ‫الﺤوﻛمﺔ اﻻﺳﺘﺮاتﻴﺠﻴﺔ ‪ ...‬توجﻪ الﻜﻔاح الﻘاﺑﻀﺔ‬

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‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬ ‫الﻜﻔاح الﺘﺠارﻳﺔ ‪ ...‬الﺨﺪمﺔ والﺠودﺓ ﺃﺳﺲ ﻫامﺔ لعمﻼﺋﻨا‬

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‫ﺃﺧــبــار‬

‫ﺻﺪارﺓ ‪ ...‬ﺃﻫﻢ مﺸارﻳﻊ الﻜﻔاح لﻠﺨﺮﺳانﺔ ﻓﻲ الﺠبﻴل ‪22 .....................‬‬

‫ﺿﻴﻒ العﺪد‬

‫إﺑﺮاﻫﻴﻢ ﺳالﻢ تارﻳﺦ وإنﺠاﺯاﺕ ‪26 ......................................................‬‬

‫تﻜﻨولوجﻴا‬

‫” ‪ “ HelpDesk‬لﺘﺴﻬﻴل العمﻠﻴاﺕ الﻴومﻴﺔ ‪29 ...................................‬‬

‫رﻳاﺿﺔ‬

‫الطموح والﺘﺠﺪد ‪ ...‬ﻋﻨواﻥ الﺸﺮاﻛﺔ ﺑﻴﻦ الﻜﻔاح والﻔﺘﺢ ‪32 ...............‬‬

‫المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ‬

‫لﺠﻨﺔ المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ ﺑالﻜﻔاح ‪ ...‬نواﺓ الﺨﻴﺮ ‪35 ......................‬‬

‫ﺃﺣﺪاﺙ وتﻐطﻴاﺕ‬

‫ﺑﺮﺝ الﻜﻔاح اﻹدارﻱ ‪ ...‬ﻛﻴاﻥ واﺣﺪ ‪ ...‬لﺤﻘﻴبﺔ ﺧﺪماﺕ مﺘﻨوﻋﺔ ‪40 .........‬‬

‫ﻃــاقــاﺕ‬

‫الﺮوح ‪ ...‬ﻓﻠﺴﻔﺔ جﺪﻳﺪﺓ ﻻﺳﺘﺸﺮاﻑ المﺴﺘﻘبل ‪48 ..........................‬‬

‫العﺪد اﻷوﻝ مﻦ مﺠﻠﺔ ﺑﺮاﻳﻢ‬ ‫تﺤﺮﻳﺮ وإﻋﺪاد إدارﺓ الﺘﺴوﻳﻖ اﻹﺳﺘﺮاتﻴﺠﻲ والعﻼقاﺕ العامﺔ‬ ‫ﺷﻜﺮ ﺧاﺹ لﻔﺮﻳﻖ الﻠﺠﻨﺔ اﻻﻋﻼمﻴﺔ‬

‫موﺿوﻉ العﺪد‬

‫ﻛﻠمﺔ الﺮﺋﻴﺲ الﺘﻨﻔﻴذﻱ لﺸﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ‬              





                     

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‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

‫موﺿوﻉ العﺪد‬

‫ توجﻪ الﻜﻔاح الﻘاﺑﻀﺔ‬.. ‫الﺤوﻛمﺔ اﻻﺳﺘﺮاتﻴﺠﻴﺔ‬ ‫ ﻫو الﺨطﺔ ﻻﺳﺘمﺮارﻳﺔ الﻨﻈاﻡ‬، ‫تﻨﻈﻴﻢ الﺴﻴاﺳاﺕ واﻹجﺮاﺀاﺕ الﺪاﺧﻠﻴﺔ لﻠﻜﻔاح‬

،‫ الﺘﻲ تﺤﺪد العﻼقﺔ ﺑﻴﻦ ﺃﺻﺤاﺏ المﺼﻠﺤﺔ‬، ‫ﺣوﻛمﺔ الﺸﺮﻛاﺕ ﻫﻲ مﺠموﻋﺔ مﻦ الﻘواﻋﺪ والﺴﻴاﺳاﺕ‬ ‫ ومﻦ ﺛﻢ ﻓﻬﻲ تﺆﺛﺮ ﻋﻠى الﻜﻴﻔﻴﺔ الﺘﻲ تعمل‬، ‫ ومﺠﻠﺲ اﻹدارﺓ ﻓﻲ ﺃﻱ ﺷﺮﻛﺔ مﻦ الﺸﺮﻛاﺕ العاﺋﻠﻴﺔ‬،‫واﻹدارﺓ‬ .‫ﺑﻬا ﻫذﻩ الﺸﺮﻛﺔ‬ ‫ ﻛما ﻳﺘمﺘﻊ نﻈاﻡ‬. ‫وجود معاﻳﻴﺮ ﺣوﻛمﺔ قوﻳﺔ ﻳﺆدﻱ إلى تﺤﺴﻴﻦ الﻨمو اﻻقﺘﺼادﻱ واﻻﺳﺘﺜمارﻱ لﻠﺸﺮﻛاﺕ‬ ‫ لذا اتﺠﻬﺖ ﺷﺮﻛﺔ‬. ‫الﺤوﻛمﺔ ﺑﺄﺑعاد اجﺘماﻋﻴﺔ ومﺆﺳﺴﻴﺔ ﺃوﺳﻊ مﻦ ﺃﻱ نﻈاﻡ اجﺘﻬادﻱ تﺘبﻊ لﻪ ﺃﻱ ﺷﺮﻛﺔ‬ ‫ ﻓبﺪاﺕ ﺑوﺿﻊ قواﻋﺪ ﺳﻠﻴمﺔ لﺘطبﻴﻖ ﻫذا‬، ‫الﻜﻔاح الﻘاﺑﻀﺔ لﺘطبﻴﻖ ﻫذا الﻨﻈاﻡ ﻋﻠى مﺠموﻋﺔ ﺷﺮﻛاتﻬا‬ ‫ لﻜل‬، ‫ ﻋﻠى تﺤﻘﻴﻖ قﻴﻢ الﻨﺰاﻫﺔ والﺸﻔاﻓﻴﺔ والمﺴاﺀلﺔ والمعﺮﻓﺔ والمواﻛبﺔ‬، ‫الﻨﻈاﻡ مﻦ ﺧﻼﻝ تﺮﻛﻴﺰﻫا‬ . ‫مﻦ ﺃﺻﺤاﺏ المﺼﻠﺤﺔ و المﻼﻙ والﻘﻴادﺓ الﺘﻨﻔﻴذﻳﺔ والمﻨﺴوﺑﻴﻦ والمﺴﺘﻔﻴﺪﻳﻦ مﻦ العمﻼﺀ والمﺠﺘمﻊ‬   "        "        



      "                                         ‫ الﺤوﻛمﺔ ﻫﻲ ﺧطوﺓ ﺃولى مﻦ ﺧطﺔ اﺳﺘﺮاتﻴﺠﻴﺔ ﺿﺨمﺔ‬: ‫ولﻴﺪ العﻔالﻖ‬ ‫ نﻈاﻡ الﺤوﻛمﺔ ﻫاﻡ لﻠﺸﺮﻛاﺕ الﺘﻲ ﺳﺘطﺮح لﻠمﺴاﻫمﺔ‬: ‫ﻫانﻲ العﻔالﻖ‬

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

4

‫موﺿوﻉ العﺪد‬

  "       "   "       "



"                     "  "   

 "                                                             ‫ ﺳﻨﻈل مﺤاﻓﻈﻴﻦ ﻋﻠى اﺳﺘﻘﻼلﻴﻪ اﻻﺳﺘﺜمار لﻜل ﺷﺮﻛﺔ‬: ‫ﺃﺳامﺔ العﻔالﻖ‬ ‫ لﻘﺪ اﺳﺘعﻨا ﺑالﺨبﺮاﺀ والمﺴﺘﺸارﻳﻦ لﺘطبﻴﻖ ﻫذا الﻨﻈاﻡ‬: ‫ﺳﻠﻴماﻥ العﻔالﻖ‬ ‫ الﺤوﻛمﺔ تﻘﺪﻡ الﺤﻠوﻝ اﻻﺳﺘﺮاتﻴﺠﻴﺔ لﻠﺘطوراﺕ المالﻴﺔ‬: ‫ﺻالﺢ العﻔالﻖ‬

5

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬





‫موﺿوﻉ العﺪد‬

 "                              

                        "          "    

                "                "                      

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‫ قﺮار تﻨﻈﻴﻢ ﺣوﻛمﺔ ﺷﺮﻛاﺕ الﻜﻔاح ﻛاﻥ قﺮاراﹰ جماﻋﻴ ﹰا‬: ‫نواﻝ العﻔالﻖ‬ ‫ الﺤوﻛمﺔ تعﺘبﺮ مﻦ المﺠاﻻﺕ المﺆﺛﺮﺓ ﻓﻲ ﻋﻨاﺻﺮ العمﻠﻴﺔ الﺘعﻠﻴمﻴﺔ‬: ‫مﻨى العﻔالﻖ‬ ‫ تمﻜﻴﻦ الﻘﻴادﺓ الﺘﻨﻔﻴذﻳﺔ اﺑﺮﺯ ﺳماﺕ نﻈاﻡ الﺤوﻛمﺔ‬: ‫ﻋبﺪالعﺰﻳﺰ العﻔالﻖ‬

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‫ الﺨﺪمﺔ والﺠودﺓ‬... ‫الﻜﻔاح الﺘﺠارﻳﺔ‬ ‫ﺃﺳﺲ ﻫامﺔ لعمﻼﺋﻨا‬ ،‫ واﺣﺪﺓ مﻦ ﺃﻛبﺮ ﺷﺮﻛاﺕ الﻜﻔاح الﻘاﺑﻀﺔ‬، ‫ﺷﺮﻛﺔ الﻜﻔاح الﺘﺠارﻳﺔ‬ ‫ وتﻨوﻉ‬،‫وﺧﺼاﺋﺼﻬا اﻻﺳﺘﺜمارﻳﺔ مﻦ ﺧﻼﻝ مﺠالﻬا ﺑالﺘﺠارﺓ‬ ‫ جعﻠﺘﻬا ﺃﻛﺜﺮ ﺷﺮﻛاﺕ‬،‫ﺧﺪماتﻬا الﺘﻲ تﻼمﺲ الﺠمﻬور العاﻡ‬ ، ‫الﻜﻔاح انﺘﺸاراﹰ ومعﺮﻓﺔ ﻓﻲ ﺃﺳواﻕ المﻨطﻘﺔ الﺸﺮقﻴﺔ‬





                                

                                                      

                                                                          

                                               

‫نعمل ﻋﻠى ﺧﻠﻖ ﻛﻴاﻥ قانونﻲ مﻨﻔﺼل‬ ‫لﺸﺮﻛﺔ تموﻳل‬ ‫الﻜﻔاح الﺘﺠارﻳﺔ تﺴعى لﻠﺘوﺳﻊ الﺠﻐﺮاﻓﻲ‬ ‫واﻻنﺘﺸار ﺑمعارﺿﻬا ومﺴﺘودﻋاتﻬا‬ ‫نﻘﺪﻡ ﺣﻘﻴبﺔ مﺘﻜامﻠﺔ مﻦ الﺘﺴﻬﻴﻼﺕ‬ ‫لﻜل موﻇﻒ ﻳﻨﺘمﻲ لﻠﻜﻔاح‬ ‫ﺷﺮﻛﺔ الﻜﻔاح الﺘﺠارﻳﺔ تعﺘبﺮ ﺃﺣﺪ ﺃقوﻯ‬ ‫موﺯﻋﻲ الﺴﻴاراﺕ ﻓﻲ المﻨطﻘﺔ الﺸﺮقﻴﺔ‬ ‫تعﺘمﺪ ﻓﻠﺴﻔﺘﻨا ﻓﻲ ﺧﺪمﺔ العمﻴل إلى ما‬ ‫ﺑعﺪ البﻴﻊ‬

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

8

‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬





           

9

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

                                             

                                                          

‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬

‫البﺮﻳﻜاﺳﺖ وتطوراﺕ إدارﻳﺔ وإنﺘاجﻴﺔ وﻓﻨﻴﺔ‬

‫ ﻫﺪﻓﻨا اﻥ نﻜوﻥ الﺮواد والمموﻝ اﻻوﻝ لﻠبﺮﻳﻜاﺳﺖ ﻓﻲ المﻨطﻘﺔ‬... ‫جوﺯﻱ نﻴﺘو‬ .‫الﺸﺮقﻴﺔ‬ ‫تعﺘبﺮ مﺼانﻊ الﻜﻔاح لﻠبﺮﻳﻜاﺳﺖ‬ ‫إﺣﺪﻯ ﺃﺑﺮﺯ ﺷﺮﻛاﺕ الﻜﻔاح ﻓﻲ‬ ‫ والﺘﻲ تﺘعاوﻥ‬, ‫الﻘطاﻉ اﻹنﺸاﺋﻲ‬ ‫مﻊ ﺷﻘﻴﻘﺘﻬا ﻓﻲ نﻔﺲ الﺼﻨاﻋﺔ‬ ‫اﻹنﺸاﺀﺕ‬ ‫لﺴوﻕ‬ ‫لﺘﻈﻬﺮ‬ ‫الﺴعودﻱ ﺑﻜﻴاﻥ ﺻﻨاﻋﻲ موﺣﺪ‬ ‫ﻳﺪﻋﻢ الﻬوﻳﺔ العامﺔ لمﺠموﻋﺔ‬ . ‫ﺷﺮﻛاﺕ الﻜﻔاح‬





     "                                    "  "                                 

                                "                                     

                 "        

‫الﻜﻔاح لﻠبﺮﻳﻜاﺳﺖ ﺣﻠﻘﺔ الوﺻل ﺑﻴﻦ‬ ‫ﺷﺮﻛاﺕ الﻜﻔاح الﺸﻘﻴﻘﺔ‬ ‫ﺷﻬﺪﺕ مﺼانﻊ الﻜﻔاح لﻠبﺮﻳﻜاﺳﺖ‬ ‫تطوراﺕ اﺳﺘﺮاتﻴﺠﻴﺔ ﻓﻲ مطﻠﻊ ﻫذا العاﻡ‬ ‫ﺳﻨﻜوﻥ المموﻝ اﻷوﻝ لﻠبﺮﻳﻜاﺳﺖ ﻓﻲ‬ ‫المﻨطﻘﺔ الﺸﺮقﻴﺔ ﺃو ﺣﺘى الممﻠﻜﺔ‬

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

10

‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬



"  "     "



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‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬



‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬

‫الﻜﻔاح لﻠﺨﺮﺳانﺔ الﺠاﻫﺰﺓ والطاﺑوﻕ تﺴﺘﻘل‬ ‫ﺑﻬوﻳﺘﻬا الﺠﺪﻳﺪﺓ‬



‫ ﻛانﺖ الﻜﻔاح لمواد البﻨاﺀ ﺃﻛﺜﺮﻫا تﺄﺛﺮاﹰ‬، ‫ الﺘﻲ لﺤﻘﺖ ﺑمﺠموﻋﺔ ﺷﺮﻛاﺕ الﻜﻔاح‬، ‫ﺿمﻦ الﺘطوراﺕ الﺠﺪﻳﺪﺓ‬ ‫ وانﻔﺼﻠﺖ قطاﻋاتﻬا الﺜﻼﺛﺔ إلى ﺷﺮﻛاﺕ قاﺋمﺔ‬، ‫ ﻓﻘﺪ توﺳعﺖ ﺷﺮﻛﺔ الﻜﻔاح لمواد البﻨاﺀ‬،‫ﺑﻬذﻩ الﺘطوراﺕ‬ ‫ ﻫﻲ مﻦ ﺃﺑﺮﺯ ﺷﺮﻛاﺕ الﻜﻔاح‬،‫ وﺷﺮﻛﺔ الﻜﻔاح لﻠﺨﺮﺳانﺔ الﺠاﻫﺰﺓ والطاﺑوﻕ‬, ‫ﺑذاتﻬا وﺑﻬوﻳاتﻬا المﺴﺘﻘﻠﺔ‬ .‫ والﺘﻲ اﺣﺘﻔﻈﺖ ﺑﻬوﻳﺘﻬا الﺨاﺻﺔ والمﻨطﻠﻘﺔ مﻦ الﻬوﻳﺔ اﻷﻡ لﺸﺮﻛﺔ الﻜﻔاح لمواد البﻨاﺀ‬،‫لمواد البﻨاﺀ‬

                                                    

                                                          

‫ﻻ ﺑﺪ مﻦ اﺳﺘﻘﻼﻝ ﻛل قطاﻉ ﺑﻬوﻳﺔ‬ ‫تﺘﺰاﻳﺪ ﻃاقﺘﻨا اﻹنﺘاجﻴﺔ ﻓﻲ ﻛل ﻋاﻡ ﺑما ﻻ‬ ‫ ﺑالمﺌﺔ‬10 ‫ﻳﻘل ﻋﻦ‬ ‫لﻘﺪ نﺠﺤﻨا ﻓﻲ تﺤﻘﻴﻖ مﺴﺘﻬﺪﻓاتﻨا‬ 2013 ‫لﻠمبﻴعاﺕ‬ ‫ﺃنﻨا داﺋم ﹰا نﺤﻘﻖ الﺘﻜامﻠﻴﺔ ﻓﻲ جمﻴﻊ‬ ‫المﺸارﻳﻊ الﺘﻲ نﻘوﻡ ﺑﻬا‬

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

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‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬



 "   "                                                  

13

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬



                         "                                             

     "                      "        "                    

‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬

‫ وﺧطواﺕ نﺤو اﻻﺑﺪاﻉ‬... ‫المطوروﻥ العالمﻴﺔ‬ 2014 ‫ تﺘﺮقﺐ انﺘعاﺵ مبﻬﺮ ﺧﻼﻝ‬.. ‫اﻻﺳواﻕ العﻘارﻳﺔ‬



                                  "                "

                                                                    

        

‫ﺳوﻕ العﻘار الﺴعودﻱ ﻳﺸﻬﺪ نموﹼ اﹰ مﺆﺛﺮاﹰ‬ ‫ﻓﻲ الطﻠﺐ‬ ‫ﺣﻴﻦ ﻛانﺖ المﻨاﻓﺴﺔ ﺃقل ﻛاﻥ لﺪﻯ الﺴوﻕ‬ ‫تعطﺶ ﻳﺪﻋﻢ ﻋمﻠﻴاﺕ البﻴﻊ الﺴﺮﻳعﺔ‬ .‫تﺴﺘﺨﺪﻡ الﺸﺮﻛﺔ ﺃﻓﻀل ﺃنواﻉ مواد البﻨاﺀ‬ ‫وﺃﻋماﻝ تﺼمﻴﻢ وإنﺸاﺀ مﺼﻨﻔﺔ ﻋﻠى ﺃﻋﻠى‬ ‫تﺼﻨﻴﻒ ﻓﻲ الممﻠﻜﺔ‬

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

14

‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬

           

         "  "               "   "                                

          "                 ""               "

‫ تﺘﺼﺪر مﻘاولﻲ الﻬﻴﺌﺔ‬... ‫الﻜﻔاح لﻠمﻘاوﻻﺕ‬

‫ ﺳﺮ تﻔوﻕ الﻜﻔاح لﻠمﻘاوﻻﺕ ﻓﻲ قطاﻉ اﻹنﺸاﺀاﺕ‬.. ‫الﺘمﻴﺰ والﺪقﺔ واﻋﻠى المعاﻳﻴﺮ‬



             

  

   

‫ﺣﺼﻠﺖ الﺸﺮﻛﺔ ﻋﻠى ﺷﻬادﺓ الﺠودﺓ ﺿمﻦ‬ ‫ﺃﻓﻀل ﻋﺸﺮﺓ مﻘاولﻴﻦ لﻠﻬﻴﺌﺔ المﻠﻜﻴﺔ ﺑالﺠبﻴل‬

15

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

             



‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬

‫ ووجﻪ جﺪﻳﺪ‬.. ‫اﻻﺳﺘﺜمار الﺰراﻋﻲ ﻋﺮاقﺔ مﻊ الﻜﻔاح‬ ‫لمﺴﺘﻘبل مبﻬﺮ‬



                                                                                                                     

                                                                                   

                                                

‫مﻨذ نﺸﺄﺕ ﺷﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ ﺣﻈﻴﺖ‬ ‫الﺰراﻋﺔ ﺑاﻫﺘماﻡ ﺧاﺹ‬ ‫ﺑﺘﻔﺮد ﻫذا اﻻﺳﺘﺜمار ﺑﻜﻴانﻪ الﻘانونﻲ‬ ‫واﻹدارﻱ المﺴﺘﻘل و ﺑﻬوﻳﺘﻪ الﺨاﺻﺔ‬ ‫الﺨطﺔ اﻻﺳﺘﺜمارﻳﺔ الﻘادمﺔ ﻫﻲ إنﺘاﺝ‬ ‫ ﺑالمﺌﺔ‬100 ‫مﻨﺘﺠاﺕ ﻋﻀوﻳﺔ‬

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

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‫اﻹقﺘﺼاد واﻹﺳﺘﺜمار‬

... ‫ ﻫو الﺘوجﻪ الﻘادﻡ‬.. ‫اﻻﺳﺘﺜمار الﺴﻴاﺣﻲ‬

                                       "                               

‫ﺑاتﺖ الﺴﻴاﺣﺔ تﺮﻯ ﺑمﻨﻈور ﺃﻋمﻖ مﻦ‬ ‫الﺤﻜومﺔ الﺴعودﻳﺔ‬ ‫ وﻛالﺘﻨا لﺪﻳﻬا تطﻠعاﺕ ﻛبﻴﺮﺓ‬: ‫الببﻼوﻱ‬ ‫وﺃﻫﺪاﻑ ﺑعﻴﺪﺓ المﺪﻯ‬ ‫ﻓﺮوﻋﻨا الﺠﺪﻳﺪﺓ ﻓﻲ العﻴوﻥ والﺨبﺮ‬

17

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

                                                         "  "                      

                                    

                                      "           "   "             

AL-KIFAH REAL ESTATE P.O.Box: 3639 - Al-Khobar 31952 - K.S.A Tel.: +966-3-8453611 Fax: +966-3-8453615 Website : www.alkifahrealestate.com

‫ﺃﺧــبــار‬

‫توﺣﻴﺪ الﻔﻠﺴﻔﺔ اﻻﻋﻼمﻴﺔ لﺸﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ‬



‫ﻓﺮﺿﺖ الﺘطوراﺕ الﺤﺪﻳﺜﺔ والﻜبﻴﺮﺓ الﺘﻲ ﺧﻀعﺖ لﻬا ﺷﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ ﻋمل ﻋﺪﺓ مبادراﺕ ﻛبﺮﻯ تعﻨى ﺑﺘطوﻳﺮ الﻔﻜﺮ‬ ‫العمل ﻋﻠى‬، ‫ والذﻱ ﺃوجﺐ ﻋﻠى إدارﺓ الﺘﺴوﻳﻖ اﻻﺳﺘﺮاتﻴﺠﻲ والعﻼقاﺕ العامﺔ‬،‫والﺘﺨطﻴﻂ اﻻﺳﺘﺮاتﻴﺠﻲ ﺫﻱ المﺴﺘوﻯ اﻹدارﻱ العالﻲ‬ ‫ﺧﻠﻖ وتﺄﺳﻴﺲ الﻠﺠﻨﺔ اﻹﻋﻼمﻴﺔ لﺘﻜوﻥ إﺣﺪﻯ ﺃﻫﻢ ﺃقﺴاﻡ ﻫذﻩ اﻹدارﺓ وﻳﻜوﻥ لﻬا الﺪور الﺮﻳادﻱ ﻓﻲ توﺣﻴﺪ الﻔﻠﺴﻔﺔ العامﺔ لﻺﻋﻼﻡ‬ . ‫والﻨﺸﺮ لﺪﻯ مﺠموﻋﺔ ﺷﺮﻛﺔ الﻜﻔاح‬

          

                 " 

            ‫ ﺃﻥ مﻦ ﺃﻫﻢ ﺃدوار المﺮﻛﺰ‬: ‫رامﻲ ﻋﺪرﻩ‬ ‫اﻹﻋﻼمﻲ وﺿﻊ المﻨﻬﺠﻴﺔ اﻻﺳﺘﺮاتﻴﺠﻴﺔ‬ ‫لﻠﺘواﺻل واﻹﻋﻼﻡ العاﻡ لﻠﺸﺮﻛﺔ‬ ‫ ﺳوﻑ نﺘوجﻪ ﻓﻲ إﻋﻼمﻨا‬: ‫لبﻨى الﺨالﺪﻱ‬ ‫الﺠﺪﻳﺪ إلى تﻔعﻴل واﺳﺘﺜمار اﻹﻋﻼﻡ‬ ‫اﻹلﻜﺘﺮونﻲ لﺸﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ‬

         "      

      

            

 "

          

"       "  

19

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

‫ﺃﺧــبــار‬



  



  

     

     

 "

             

              

          

  "

    



  "

          

                 

         

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

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‫ﺃﺧــبــار‬

.. ‫ الﻘوﺓ‬.. ‫ الﺘﻨاﻏﻢ‬... ‫الﺜﻘﺔ‬ ‫الﻬوﻳﺔ الﺠﺪﻳﺪﺓ لﻠﻜﻔاح الﺘﺠارﻳﺔ‬                                                                   

‫الﻬوﻳﺔ الﺠﺪﻳﺪﺓ تعبﺮ ﻋﻦ الﺮﺅﻳﺔ‬ ‫الﺠﺪﻳﺪﺓ لﻠﺸﺮﻛﺔ‬

‫ تﻔﺘﺢ ﺃﺑواﺑﻬا ﻓﻲ اﻷﺣﺴاﺀ‬... ‫ﺃﺑﺮاﺝ الﺴﻼﻡ‬                                             ‫ﺑﺪﺃنا ﺑﺘﻠﻘﻲ الﺤﺠوﺯاﺕ ﻋﻠى مﺸﺮوﻉ ﺃﺑﺮاﺝ الﺴﻼﻡ‬ ‫ﺃﻥ اﺳﺘﻬﺪاﻑ مﺤاﻓﻈﺔ اﻷﺣﺴاﺀ ﺑﻬذا الﻨوﻉ مﻦ‬ ‫المﺸارﻳﻊ ﻳعﺪ ﺳاﺑﻘﺔ‬

21

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬



    ²  

‫ﺃﺧــبــار‬

‫مﺪارﺱ الﻜﻔاح اﻷﻫﻠﻴﺔ تﺤﻘﻖ المﺮﻛﺰ اﻷوﻝ لﻠممﻠﻜﺔ‬ ‫العﺮﺑﻴﺔ الﺴعودﻳﺔ‬





‫ﺳارﺓ الﺰرﻋﺔ تﻔوﺯ ﺑﺠاﺋﺰﺓ ﺃﻓﻀل ﻋﺮﺽ ﺑﺤﺚ‬ ‫مﻘﺪمﺔ مﻦ ﺷﺮﻛﺔ ﺑﻲ ﺳﻲ ﺁﻱ‬

                  

                                                 

‫ ﺃﻫﻢ مﺸارﻳﻊ الﻜﻔاح لﻠﺨﺮﺳانﺔ ﻓﻲ الﺠبﻴل‬... ‫ﺻﺪارﺓ‬



             "           "

               

                  ‫لﻨﺴاﻫﻢ ﻓﻲ تعﺰﻳﺰ ﺃﻛبﺮ مﻨﺸﺄﺓ‬ ‫لﻠبﺘﺮوﻛﻴماوﻳاﺕ ﻓﻲ الممﻠﻜﺔ‬

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

22

‫ﺃﺧــبــار‬

... ‫ﻛاﻳﺲ تطﻠﻖ اﺣﺪﺙ مﻨﺘﺠاتﻬا ﺑالﺴوﻕ‬ “‫“ مﺤطاﺕ الﺨﻠﻂ المعﻠبﺔ لﻠﺨﺮﺳانﺔ‬



"      "                    " ‫تﺘﺼﻒ تﻠﻚ الوﺣﺪاﺕ ﺑالمﺮونﺔ العالﻴﺔ‬ ‫ﻳمﻜﻦ نﻘل مﺤطاﺕ الﺨﻠﻂ المعﻠبﺔ لﻠﺨﺮﺳانﺔ إلى‬ ‫مواقﻊ البﻨاﺀ الﻀﺨمﺔ ﻓﻲ وقﺖ معﻴﻦ‬

            "                       

                                                 "                 "    "         

‫ وتطوراﺕ ﻓﻲ مﻨطﻘﺔ جﺪﺓ‬... ‫الﻜﻔاح لﻠﺨﺮﺳانﺔ الﺠاﻫﺰﺓ والطاﺑوﻕ‬                                     ‫ﺷﻬﺪ ﻓﺮﻉ مﻨطﻘﺔ جﺪﺓ انﺘعاﺷ ﹰا مﻠﺤوﻇ ﹰا‬

23

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

                   

‫ﺃﺧــبــار‬

‫ﻛاﻳﺲ تطﻠﻖ مﺸﺮوﻉ تطوﻳﺮ اﻻﻋماﻝ‬ ‫لﺪﻋﻢ مﺸارﻳﻊ العمﻼﺀ‬ ‫اﻃﻠﻘﺖ ﻛاﻳﺲ لمعﺪاﺕ البﻨاﺀ مﺸﺮوﻋ ﹰا جﺪﻳﺪاﹰ لﺘطوﻳﺮ اﻻﻋماﻝ وﺯﻳادﺓ الﻜﻔاﺀﺓ ﻓﻲ قطاﻉ الﺘﺼﻨﻴﻊ ومﺮاقبﺔ الﺠودﺓ‪ ،‬ﻫذا المﺸﺮوﻉ‬ ‫ﻳﻬﺪﻑ الى تبﺴﻴﻂ ﻃﺮﻕ الﺘﺼﻨﻴﻊ‪ ،‬ﺑﺠودﺓ ﻋالﻴﺔ ‪،‬واﻋادﺓ تﺼمﻴﻢ اماﻛﻦ العمل ‪،‬وﺧﻠﻖ تﻘﻨﻴاﺕ ﺣل المﺸاﻛل الﻴومﻴﺔ الﺘﻲ قﺪ تواجﻬﻬا‬ ‫ﺧطوﻁ الﺘﺼﻨﻴﻊ‪ ،‬ﺿمﻦ معاﻳﻴﺮ ﺛاﺑﺘﺔ ومﺤﺪدﺓ‪ ،‬اﻷمﺮ الذﻱ ﺃدﻯ الى تﺤﺴﻴﻦ ﻓﻲ ﺃوامﺮ المبﻴعاﺕ و المﺸﺘﺮﻳاﺕ ﺑاﻹﺿاﻓﺔ الى العمﻠﻴاﺕ‬ ‫الﻔﻨﻴﺔ والﺘﻘﻨﻴﺔ الﻴومﻴﺔ ﺑالﺘالﻲ ﺧﻠﻖ ﻫﻴﻜل ﺃﻋماﻝ ﺃﻛﺜﺮ ﻛﻔاﺀﺓ‪.‬‬

‫‪‬‬

‫‪                  ‬‬ ‫‪            ‬‬

‫‪               "   ‬‬ ‫‪" ‬‬

‫ﻫذا المﺸﺮوﻉ ﻳﻬﺪﻑ الى تبﺴﻴﻂ ﻃﺮﻕ‬ ‫الﺘﺼﻨﻴﻊ‬ ‫تطبﻴﻖ مﺸﺮوﻉ تطوﻳﺮ اﻻﻋماﻝ ﻫو إﺿاﻓﺔ‬ ‫لﻬذﻩ الﺼﻨاﻋﺔ‬ ‫قامﺖ ﻛاﻳﺲ ﺑﻬذﻩ الﺨطوﺓ لﺘوﻓﺮ‬ ‫لعمﻼﺋﻬا المﺰﻳﺪ مﻦ المﻨﺘﺠاﺕ الﺠﺪﻳﺪﺓ‬

‫‪‬‬

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‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

‫جذورنا ‪...‬‬

‫تعود إلى ما قبل ‪1975‬‬

‫ﺿﻴﻒ العﺪد‬

‫لﻘاﺀ مﻊ إﺑﺮاﻫﻴﻢ ﺳالﻢ‬

‫الﺮﺋﻴﺲ الﺘﻨﻔﻴذﻱ لﺸﺮﻛﺔ الﻜﻔاح لﻠمﻘاوﻻﺕ‬

‫إﺑﺮاﻫﻴﻢ ﺳالﻢ‬ ‫الﺮﺋﻴﺲ الﺘﻨﻔﻴذﻱ لﺸﺮﻛﺔ الﻜﻔاح‬ ‫لﻠمﻘاوﻻﺕ‬ ‫ مﻦ جمﻬورﻳﺔ مﺼﺮ العﺮﺑﻴﺔ‬: ‫الﺠﻨﺴﻴﺔ‬ ‫ ﺑﻜالورﻳوﺱ‬: ‫المﺆﻫل اﻷﻛادﻳمﻲ‬ ‫ﻫﻨﺪﺳﺔ مﺪنﻴﺔ مﻦ جامعﺔ اﻹﺳﻜﻨﺪرﻳﺔ‬ ‫ مﺘﺰوﺝ ولﻪ اﺑﻨﺘاﻥ‬: ‫الﺤالﺔ اﻻجﺘماﻋﻴﺔ‬ ‫وﺻبﻲ‬ ‫( ﻋام ﹰا مﻦ‬27) ‫ﻋﺪد ﺳﻨواﺕ الﺨﺪمﺔ‬ ‫العمل ﻓﻲ ﺷﺮﻛﺔ الﻜﻔاح لﻠمﻘاوﻻﺕ‬ 

 

      –  









       



        

 

          

     

  

  

 

       

‫الﻜﻔاح لﻠمﻘاوﻻﺕ تﺤﻘﻖ مبﺪﺃ الﺘﻜامﻠﻴﺔ مﻊ‬ ‫ وﺷﺮﻛﺔ الﻜﻔاح‬، ‫ﺷﺮﻛﺔ الﻜﻔاح لمواد البﻨاﺀ‬ .‫لﻠبﺮﻳﻜاﺳﺖ‬

 

      

             

‫تعﺘبﺮ ﺷﺮﻛﺔ الﻜﻔاح لﻠمﻘاوﻻﺕ مﻦ ﺃولى‬ ‫ﺷﺮﻛاﺕ الﻜﻔاح الﺘﻲ ﺃﺳﺴﻬا الﺸﻴﺦ ﺣﺴﻦ‬ ‫ الى ﻋﺪد مﻦ‬، ‫تﺨﻀﻊ الﺸﺮﻛﺔ ﻓﻲ اﻵونﺔ الﺤالﻴﺔ‬ ‫الﺘطوراﺕ اﻻﺳﺘﺮاتﻴﺠﻴﺔ العمﻴﻘﺔ‬

 



‫ تارﻳﺦ وإنﺠاﺯاﺕ‬.. ‫اﺑﺮاﻫﻴﻢ ﺳالﻢ‬



      



      

        



    

       

        

‫ﺛﻘﺔ ﻋمﻼﺋﻨا تعﺘبﺮ قﻴمﺔ ﻫامﺔ ﻓﻲ تعﺰﻳﺰ تمﻴﺰنا‬

     

‫ﻋﻼقﺔ الﻜﻔاح لﻠمﻘاوﻻﺕ مﻊ ﻛبﺮﻯ الﺠﻬاﺕ‬ ‫الﺤﻜومﻴﺔ والﺸﺮﻛاﺕ الﺨاﺻﺔ ﻋﻼقﺔ ممﻴﺰﺓ‬

       

      

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

26

‫ﺿﻴﻒ العﺪد‬



    

 



     



    



        

      

      

 

    

        

     

  

      







        

      

      

        

    

        

             



       



      

          

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬





     

27

      

       

      

‫تﻜﻨولوجﻴا‬

“ HelpDesk ” ‫الﻜﻔاح الﻘاﺑﻀﺔ تﻔعل ﺑﺮنامﺞ‬ ‫لﺘﺴﻬﻴل العمﻠﻴاﺕ الﻴومﻴﺔ‬

                                

‫“ ﺑﺮنامﺞ تطبﻘﻪ ﻛبﺮﻯ الﺸﺮﻛاﺕ‬HelpDesk“ ‫العالمﻴﺔ‬

                                                     

      “HelpDesk ”                                                                      HelpDesk          

‫تطبﻴﻖ مﺪارﺱ الﻜﻔاح اﻻﻫﻠﻴﺔ ﻋﻠى الﻬواتﻒ الذﻛﻴﺔ‬ 

       

      

       ‫لﻠﺘعﺮﻑ ﻋﻠى ﺃﺧبار المﺮاﺣل الﺘعﻠﻴمﻴﺔ وتﻴﺴﻴﺮ‬ ‫اﻻنﺘﺴاﺏ لﻠمﺪارﺱ ﺑالﺪﺧوﻝ ﻋﻠى ﺻﻔﺤﺔ الﻘبوﻝ‬ ‫والﺘﺴﺠﻴل‬

29

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

     

‫تﻜﻨولوجﻴا‬

‫الﻜﻔاح لﻠﻜﺮتوﻥ وﺧطوﻁ انﺘاﺝ جﺪﻳﺪﺓ‬ ‫ﺑﺘﻘﻨﻴاﺕ ﺣﺪﻳﺜﺔ‬





                                                 

                                         –       

                                                ²                                        

‫ﻳعﺘبﺮ مﺼﻨﻊ الﻜﻔاح لعﻠﺐ الﻜﺮتوﻥ ﺃﺣﺪ‬ ‫رواد ﺻﻨاﻋﺔ المﻨﺘﺠاﺕ الورقﻴﺔ ﺑالمﻨطﻘﺔ‬ ‫المﺼﻨﻊ ﻳﺘبﻨى ﺳﻴاﺳﺔ اﺳﺘﺮاتﻴﺠﻴﺔ تعﻨى‬ ‫ﺑﺘوﻃﻴﻦ اﻹنﺘاﺝ‬ ‫نﺴعى الى الﺪﺧوﻝ ﻓﻲ ﺣﻘوﻝ إنﺘاﺝ جﺪﻳﺪﺓ‬ ‫والمﻨاﻓﺴﺔ ﻋﻠى تﻘﺪﻳﻢ المﻨﺘﺞ الوﻃﻨﻲ‬

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

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‫ﺳوﻕ‬ ‫ﹼ‬ ‫ر ﹼوﺝ‬

‫ﹼ‬ ...‫ﻓﻜﺮ‬

‫رﻳاﺿﺔ‬

‫ ﻋﻨواﻥ الﺸﺮاﻛﺔ ﺑﻴﻦ الﻜﻔاح والﻔﺘﺢ‬... ‫الطموح والﺘﺠﺪد‬ ‫ لﻨادﻱ الﻔﺘﺢ‬.. ‫راﻉ مﺘمﻴﺰ‬ ‫ﺷﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ ﹴ‬



            

                             

        

          

              



       

                       

        

‫وجﻬﺖ ﺷﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ اﻫﺘمامﻬا ﻓﻲ‬ ‫ لﺪﻋﻢ ورﻋاﻳﺔ‬، ‫ﺧططﺘﻬا الﺨمﺴﻴﺔ الﺠﺪﻳﺪﺓ‬ ‫الﺸباﺏ‬ ‫ إﻥ العﻼقﺔ ﺑﻴﻦ نادﻱ الﻔﺘﺢ‬:‫ﺳعﺪ العﻔالﻖ‬ ‫وﺷﺮﻛﺔ الﻜﻔاح ﻋﻼقﺔ ﻋﺮﻳﻘﺔ‬ ‫ إﻥ قوﺓ العﻼقﺔ ﺑﻴﻦ ﺷﺮﻛﺔ‬:‫ﺻالﺢ العﻔالﻖ‬ ‫ ﻫﻲ ﺃﻛبﺮ مﻦ مﺠﺮد ﻋﻘﺪ‬، ‫الﻜﻔاح ونادﻱ الﻔﺘﺢ‬ ‫إﻋﻼﻥ‬ ‫ لﻘﺪ وقﻊ اﺧﺘﻴارنا ﻋﻠى نادﻱ الﻔﺘﺢ‬: ‫رامﻲ ﻋﺪرﻩ‬ ‫لﻨمﺜل مﻦ ﺧﻼلﻪ دﻋﻢ الﺸﺮﻛﺔ لﻠﺸباﺏ‬

         

            

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

32

‫رﻳاﺿﺔ‬





 

      

  

      

        



       

 

                    

                              



              

         

33

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

 

          



  

  

          

‫ﻧﻮ ّرد اﻟﺨﺮﺳﺎﻧﺔ اﻟﺘﻲ‬ ‫ﻳﻌﺠﺰ ﻋﻨﻬﺎ ا ﺧﺮﻳﻦ‬

‫المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ‬

‫ نواﺓ الﺨﻴﺮ‬... ‫لﺠﻨﺔ المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ ﺑالﻜﻔاح‬ ‫ الﻠﺠﻨﺔ ﻫﻲ المﻈﻠﺔ الﺠﺪﻳﺪﺓ لﻜل مﺸارﻳﻊ ﺧﺪمﺔ المﺠﺘمﻊ‬... ‫العﻔالﻖ ﻳﺼﺮح‬ ‫لمﺠموﻋﺔ ﺷﺮﻛاﺕ الﻜﻔاح‬

35





                                                                     •                              

                                                                           •                    

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

‫تعﺪ المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ رﻛﻴﺰﺓ ﻫامﺔ مﻦ‬ ‫رﻛاﺋﺰ الﺘطور‬ ‫ مﻦ ﺃﻫﻢ‬، ‫تعﺘبﺮ لﺠﻨﺔ المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ‬ ‫الﻠﺠاﻥ الﺘﻨﻔﻴذﻳﺔ‬ ‫اﺳﺘﻨﺪنا ﻓﻲ اﺳﺘﺮاتﻴﺠﻴاتﻨا الﺠﺪﻳﺪﺓ ﻋﻠى‬ ‫ﺧبﺮتﻨا الﻜبﻴﺮﺓ ﻓﻲ ﺧﺪمﺔ المﺠﺘمﻊ‬ ، ‫نﻬﺘﻢ ﺑالﺘعﻠﻴﻢ وﺑالﺼﺤﺔ والﺘوﻋﻴﺔ العامﺔ‬ ‫ﺑاﻹﺿاﻓﺔ إلى اﻻﻫﺘماﻡ ﺑالبﻴﺌﺔ المﺤﻠﻴﺔ‬ ‫تﺨﺼﺺ الﻠﺠﻨﺔ جﺰﺀاﹰ مﻦ مﻬامﻬا لﺨﺪمﺔ‬ ،‫موﻇﻔﻲ الﺸﺮﻛﺔ‬ ‫نطمﺢ لﺘﺄﺳﻴﺲ مﺆﺳﺴﺔ ﺧﻴﺮﻳﺔ‬ ‫وجود لﺠﻨﺔ المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ لﻦ‬ ‫ﻳﺘعارﺽ ﺃﺑﺪاﹰ مﻊ اﺳﺘمﺮار المﺸارﻳﻊ والبﺮامﺞ‬ ‫الﻘﺪﻳمﺔ‬ ‫نﺘﻜامل مﻊ المﺠﺘمﻊ ﻓﻲ تﺤﻘﻴﻖ اﺣﺘﻴاجاتﻪ‬ ‫وتطﻠعاتﻪ‬

‫المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ‬

: ‫اﺳﺘﺮاتﻴﺠﻴاتﻨا ﻓﻲ المﺴﺆولﻴﺔ اﻹجﺘماﻋﻴﺔ‬ ‫اﺳﺘﻨﺪﺕ ﻋﻠى ﺧبﺮتﻨا الﻜبﻴﺮﺓ ﻓﻲ ﺧﺪمﺔ المﺠﺘمﻊ‬



                             •                                                              

           •                                        



                      

                                                                                  

                           

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

36

‫المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ‬

‫ﻷنﻨا ﻓع ﹰ‬ ... ‫ﻼ نﻬﺘﻢ‬

‫مﺪارﺱ الﻜﻔاح توقﻊ ﻋﻘﺪ ﺷﺮاﻛﺔ مﻊ مﺴﺘﺸﻔى الموﺳى العاﻡ‬ ‫تﺤﺖ مﺮاﺳﻢ المﺆتمﺮ الﺼﺤﻔﻲ ﺑعﻨواﻥ )وﻷنﻨا ﻓع ﹰ‬ ‫ الﺘﻘﺖ ﻛل مﻦ إدارﺓ مﺪارﺱ الﻜﻔاح اﻷﻫﻠﻴﺔ ﺑﻘﻴادﺓ اﻷﺳﺘاﺫﺓ نورﺓ مانﻊ‬،(‫ﻼ نﻬﺘﻢ‬ ‫العﺠمﻲ الﺮﺋﻴﺲ الﺘﻨﻔﻴذﻱ لﻠمﺪارﺱ و إدارﺓ مﺴﺘﺸﻔى الموﺳى العاﻡ ﺑﺮﺋاﺳﺔ اﻷﺳﺘاﺫ مالﻚ الموﺳى الﺮﺋﻴﺲ الﺘﻨﻔﻴذﻱ لﻠمﺴﺘﺸﻔى‬ . ‫لﺘوقﻴﻊ اتﻔاقﻴﺔ الﺸﺮاﻛﺔ والﺮﻋاﻳﺔ الطبﻴﺔ الﺠﺪﻳﺪﺓ لﻠمﺪارﺱ‬



                                                    

37

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

                                               

‫تﺤمل مﺪارﺱ الﻜﻔاح اﻷﻫﻠﻴﺔ مﺴﺌولﻴﺔ‬ ‫جمﻴﻊ الطﻠبﺔ والطالباﺕ وﺃولﻴاﺀ اﻷمور‬ ‫واﻷمﻬاﺕ‬ ‫ﺃﻥ مﻦ ﺃﻫﻢ الﺸﺮاﻛاﺕ الﺘﻲ دﺧﻠﺖ ﺑﻬا‬ ‫مﺴﺘﺸﻔى الموﺳى ﻫﻲ ﺷﺮاﻛﺘﻬا مﻊ مﺪارﺱ‬ ‫الﻜﻔاح اﻷﻫﻠﻲ‬ ‫ ﺑالمﺌﺔ مﻦ‬50 ‫ﺑطاقﺔ ﺧﺼﻢ لﻠطﻼﺏ ﺑﻨﺴبﺔ‬ ‫مﺴﺘﺸﻔى الموﺳى‬

‫المﺴﺌولﻴﺔ اﻻجﺘماﻋﻴﺔ‬





                      





                                                                  

                                                                     



‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

38

‫ﺃﺣﺪاﺙ وتﻐطﻴاﺕ‬

‫ﺑﺮﺝ الﻜﻔاح اﻻدارﻱ ‪ ...‬ﻛﻴاﻥ واﺣﺪ لﺤﻘﻴبﺔ ﺧﺪماﺕ مﺘﻨوﻋﺔ ‪...‬‬ ‫الﻜﻔاح العﻘارﻳﺔ ‪ ...‬وانﺠاﺯاﺕ مﺘمﻴﺰﺓ‬ ‫نﻈﺮاﹰ لما ﻳﺸﻬﺪﻩ اقﺘﺼاد واﺳﺘﺜمار الممﻠﻜﺔ مﻦ نمو وتطور ﺳﺮﻳﻊ‪ ،‬ﻓﻲ مﺨﺘﻠﻒ المﻨاﻃﻖ وﺧﺼوﺻ ﹰا مﻨاﻃﻖ اﻷﻋماﻝ ﻛالﺨبﺮ ‪،‬‬ ‫اﺧﺘارﺕ ﺷﺮﻛﺔ الﻜﻔاح العﻘارﻳﺔ‪ ،‬ﺃﻥ تﻨﺸﺊ ﺑﺮﺝ الﻜﻔاح المالﻲ واﻹدارﻱ ﻓﻲ ﻫذﻩ المﻨطﻘﺔ الﺤﻴﺔ‪ ،‬ﻳﺘﻜوﻥ ﺑﺮﺝ الﻜﻔاح المالﻲ واﻹدارﻱ مﻦ‬ ‫ﺃرﺑعﺔ ﻋﺸﺮ ﻃاﺑﻘ ﹰا‪ ،‬وقﺪ تﻢ إنﺸاﺀ البﺮﺝ ‪ ،‬ﻋﻠى ﺃﻋﻠى مﺴﺘوﻯ مﻦ الﺘﺼمﻴماﺕ المعمارﻳﺔ العالمﻴﺔ الﺘﻲ تﺨﺪﻡ الﺸﺮﻛاﺕ ‪ ،‬وقطاﻋاﺕ‬ ‫اﻷﻋماﻝ المﺨﺘﻠﻔﺔ ‪ ،‬لﻴﺘمﻜﻨوا مﻦ الﻘﻴاﻡ ﺑﺄﻋمالﻬﻢ وﺧﺪماتﻬﻢ ﺑالطﺮﻳﻘﺔ الﺘﻲ ﻳطمﺤوﻥ لﻬا‪.‬‬

‫‪      ‬‬

‫‪‬‬

‫‪‬‬ ‫‪‬‬

‫‪‬‬ ‫‪‬‬ ‫‪    ‬‬ ‫‪‬‬

‫‪     ‬‬ ‫‪    ‬‬ ‫‪    ‬‬

‫‪    ‬‬ ‫‪     ‬‬

‫‪     ‬‬

‫ﻳﻘﻊ البﺮﺝ ﻓﻲ موقﻊ ممﻴﺰ ﻓﻲ قﻠﺐ مﻨطﻘﺔ‬ ‫اﻷﻋماﻝ‬ ‫ﻳﺸﺘمل البﺮﺝ ﻋﻠى مطعﻢ الطاﺑﻖ الﺨامﺲ‬ ‫ﻋﺸﺮ‬ ‫ﻳﻘﺪﻡ البﺮﺝ ﺧﺪمﺔ ﻛبار الﺸﺨﺼﻴاﺕ‬ ‫واجﺘماﻋاﺕ اﻻﻋماﻝ الﻜبﺮﻯ‬ ‫الﺨﺪماﺕ الﺮﻳاﺿﻴﺔ مﻦ ﺃﻫﻢ الﺨﺪماﺕ الﺘﻲ‬ ‫ﻳﻘﺪمﻬا البﺮﺝ لعمﻼﺋﻪ‬ ‫البﺮﺝ مﺰود ﺑﺘﻘﻨﻴﺔ اﻷلﻴاﻑ البﺼﺮﻳﺔ لﺘوﻓﻴﺮ‬ ‫ﺃﺣﺪﺙ تﻘﻨﻴاﺕ اﻻتﺼاﻻﺕ الﺘﻜﻨولوجﻴﺔ‬

‫‪‬‬

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‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

‫ﺃﺣﺪاﺙ وتﻐطﻴاﺕ‬



     

     

     





      

     



 

       

             

       

          

              



       

      

                     

 

        

              

        

       

  



     

             

     

   

       

     

             

 



41

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

      

‫ﺃﺣﺪاﺙ وتﻐطﻴاﺕ‬

‫ تطﻠﻖ مبادرتﻬا الﺠﺪﻳﺪﺓ لﻠﺘﻐﻴﺮ الﺪاﺧﻠﻲ‬... ‫الﻜﻔاح‬ ‫وتطوﻳﺮ الﻜوادر والﻘﻴاداﺕ‬  

           

 



 

     

  SPIRIT          

                





      





              

      

 

     

    



    

 



           

  

     

‫ﺃﻃﻠﻘﺖ إدارﺓ الموارد البﺸﺮﻳﺔ نﻬﺠﻬا‬ ‫الﺠﺪﻳﺪ لﻠﺘﻐﻴﻴﺮ‬ ‫ﺃﺣﺪ ﺃرﻛاﻥ ﻫذﻩ المبادرﺓ تمﻜﻴﻦ الﻜوادر‬ ‫الﺴعودﻳﺔ‬

   

‫الﻠﻘاﺀ الﺘطوﻳﺮﻱ ”رﻳادﺓ“ ﻛﺄولى الﻔعالﻴاﺕ‬ ‫لﺘطوﻳﺮ الﺜﻘاﻓﺔ الﻘﻴادﻳﺔ‬

    

‫ﺃﻥ ﻫذﻩ المبادرﺓ تﺄتﻲ امﺘﺪاداﹰ لﺘطبﻴﻖ نﻈاﻡ‬ ‫الﺤوﻛمﺔ‬

    

‫“ ﺿﺮورﺓ مﻠﺤﺔ وإﺿاﻓﺔ‬SPIRIT” ‫الﺮوح‬ .‫ﺣﻘﻴﻘﻴﺔ لﺘﻐطﻴﺔ مﺘطﻠباﺕ الﻨﻈﻢ الﺠﺪﻳﺪﺓ‬

            

     





SPIRIT

    



    

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

42

‫ﺃﺣﺪاﺙ وتﻐطﻴاﺕ‬







‫ﻛاﻳﺲ تﺘواجﺪ ﺑالمعارﺽ الﺪولﻴﺔ والمﺤﻠﻴﺔ‬

 ‫مﺸارﻛﺔ ﻛاﻳﺲ ﺑالمعارﺽ الﺪولﻴﺔ‬ ‫والمﺤﻠﻴﺔ ﻫو تطبﻴﻖ ﻻﻫﻢ ﺧططﻬا الﺘﺴوﻳﻘﻴﺔ‬ ‫واﻻﺳﺘﺮاتﻴﺠﻴﺔ‬ ‫تﺴﺘﻘطﺐ مﻨﺼﺔ ﻛاﻳﺲ ﻋﺪد ﻛبﻴﺮ مﻦ الﺰوار‬ ‫ﺑﺈﻃﻼﻕ مﺤطﺔ الﺨﻠﻂ المعﻠبﺔ لﻠﺨﺮﺳانﺔ‬

43

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

               

                                                                        

‫ﺃﺣﺪاﺙ وتﻐطﻴاﺕ‬

‫مﺸارﻛﺔ مﺘمﻴﺰﺓ لﺪار الﻜﻔاح لﻠﻨﺸﺮ والﺘوﺯﻳﻊ ﻓﻲ معﺮﺽ‬ ‫الﺸارقﺔ الﺪولﻲ لﻠﻜﺘاﺏ‬



       ‫ﻳعﺘبﺮ معﺮﺽ الﺸارقﺔ الﺪولﻲ لﻠﻜﺘاﺏ ﺃﻫﻢ‬ ‫معارﺽ الﺸﺮﻕ اﻷوﺳﻂ‬

          

                                                                 

‫ وﺧطﻂ مبﻴعاﺕ تطوﻳﺮﻳﺔ‬... ‫الﻜﻔاح الﺘﺠارﻳﺔ‬                                                             ‫رﻓﻊ معاﻳﻴﺮ الﺠودﺓ المﻬﻨﻴﺔ واﻻﺣﺘﺮاﻓﻴﺔ‬ ‫لﻔﺮﻳﻖ مبﻴعاﺕ وتﺴوﻳﻖ الﻜﻔاح‬   ‫نعﺘمﺪ ﻓﻲ ﺑﺮامﺠﻨا الﺘﺪرﻳبﻴﺔﻋﻠى معاﻳﻴﺮ ﺃمﺮﻳﻜﻴﺔ‬ 

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

44

‫ﺍﻟﻜﻔﺎﺡ ﺑﺮﻳﻜﺎﺳﺖ‬

‫ﺇﻥ ﻓﻜﺮ ﺍﻟﺘﻨﻮﻉ ﺍﻹﺳﺘﺜﻤﺎﺭﻱ ﻭﺇﺳﺘﻤﺮﺍﺭﻳﺔ ﺍﻟﻨﺠﺎﺡ ﺑﺎﻹﻧﺸﺎﺀﺍﺕ ﻭﺍﻟﺼﻨﺎﻋﺎﺕ‬ ‫ﺍﳌﺮﺗﺒﻄﺔ ﺑﻬﺎ ﻋﺒﺮ ﺍﻟﻌﻘﻮﺩ ﺍﻷﺭﺑﻌﺔ ﺍﳌﺎﺿﻴﺔ ﻗﺪ ﺃﻭﺣﺖ ﺍﻟﻰ ﺷﺮﻛﺔ ﺍﻟﻜﻔﺎﺡ‬ ‫ﺍﻟﻘﺎﺑﻀﺔ ﺑﺘﺄﺳﻴﺲ ﺷﺮﻛﺔ ﺍﻟﻜﻔﺎﺡ ﻟﻠﺨﺮﺳﺎﻧﺔ ﻣﺴﺒﻘﺔ ﺍﻟﺼﻨﻊ ‪.‬ﻭﻗﺪ‬ ‫ﺑﺪﺃﺕ ﺍﻟﻜﻔﺎﺡ ﻟﻠﺨﺮﺳﺎﻧﺔ ﻣﺴﺒﻘﺔ ﺍﻟﺼﻨﻊ )‪ (KPC‬ﺃﻋﻤﺎﻟﻬﺎ ﻓﻲ ﻋﺎﻡ‬ ‫‪ ٢٠١٠‬ﻟﻜﻲ ﻧﻘﺪﻡ ﻣﻨﺘﺞ ﻋﺎﻟﻲ ﺍﳉﻮﺩﺓ ﻭﻣﻦ ﺧﻼﻝ ﺧﺪﻣﺔ ﻣﺘﻤﻴﺰﺓ ﺃﻳﻀﺎ ﹰ ‪.‬‬ ‫ﺇﻥ ﺍﻻﺳﻠﻮﺏ ﺍﻟﻔﻨﻲ ﺍﻟﺘﻘﻨﻲ ‪،‬ﻭﺣﺪﺍﺛﺔ ﺍﻟﻨﻈﻢ ﻣﻊ ﺃﺣﺪﺙ ﻃﺮﻕ ﺍﻟﺘﺼﻨﻴﻊ‬ ‫ﻋﺎﳌﻴﺎ ﹰ ﻭﺇﺧﺘﻴﺎﺭ ﺃﺭﻗﻲ ﺍﻟﻜﻮﺍﺩﺭﺍﻹﺩﺍﺭﻳﺔ ‪ ،‬ﺟﻌﻠﺖ ﻣﻨﺎ ﻭﺍﺣﺪﺓ ﻣﻦ ﺃﻛﺜﺮ ﺍﳉﻬﺎﺕ‬ ‫ﺛﻘﺔ ـ ﲟﻨﺘﺠﺎﺕ ﺍﳋﺮﺳﺎﻧﺔ ﻣﺴﺒﻘﺔ ﺍﻟﺼﻨﻊ ـ ﺑﺎﳌﻨﻄﻘﺔ ﺍﻟﺸﺮﻗﻴﺔ ‪ ،‬ﻭﺍﻟﺬﻱ‬ ‫ﺃﺩﻯ ﺑﺪﻭﺭﻩ ﺇﻟﻰ ﺍﺳﺘﺤﻮﺍﺫﻧﺎ ﻋﻠﻰ ﺃﻛﺒﺮ ﺍﳌﺸﺎﺭﻳﻊ ﻭ ﺃﺗﺎﺣﺖ ﻟﻨﺎ ﻓﺮﺻﺔ ﺍﻟﻌﻤﻞ‬ ‫ﻣﻊ ﻛﺒﺎﺭ ﺍﻟﻌﻤﻼﺀ‪.‬‬

‫ﺷﺮﻛﺔ ﻣﻌﺎﺩﻥ‬

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‫ﺳﺎﺑﻚ‬

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‫ﺃﺭﺍﻣﻜﻮ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﻣﻦ ﻋﻤﻼﺋﻨﺎ‬ ‫|‬

‫ﺑﻜﺘﻞ‬

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‫ﺍﻟﻬﻴﺌﺔ ﺍﳌﻠﻜﻴﺔ‬

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‫ﻇﻬور ﺑاﻫﺮ لﻠمﺮﺃﺓ‬ ‫الﺴعودﻳﺔ ﻓﻲ مﺼانﻊ‬ ‫الﻜﻔاح ﺑﺮﻳﻜاﺳﺖ‬



     

         

     

      

     



                           

       

             

           

          

            

                

                    



             

      

     

         

‫ المﺮﺃﺓ الﺴعودﻳﺔ ﺃﺛبﺘﺖ قﺪرتﻬا ﻓﻲ ﻛل‬: ‫نﻴﺘو‬ ‫اﺳﺘﺜﻨاﺀ‬ ‫ والمﻴﺪاﻥ الﺼﻨاﻋﻲ لﻴﺲ‬،‫المﻴادﻳﻦ‬ ‫ﹰ‬ ‫ تﺤﺘاﺝ المﺮﺃﺓ الﺴعودﻳﺔ إلى وقﺖ‬: ‫المﻘﺮﻥ‬ ‫لﺘﻜﺘﺴﺐ الﺨبﺮﺓ ولﺘﺘعود ﻋﻠى نمﻂ العمل‬ ‫ﻓﻲ المﺼانﻊ‬

 

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

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‫ﻃــاقــاﺕ‬

‫ﺷﺮﻛﺔ الﻜﻔاح لﻠﺤﺮاﺳاﺕ اﻷمﻨﻴﺔ تﺸﻬﺪ اﺯدﻫاراﹰ‬ ‫مﻠﺤوﻇ ﹰا ﻓﻲ تطوﻳﺮ الﻜوادر الوﻃﻨﻴﺔ‬



                                                 

‫قمﻨا ﺑﺘعﻴﻴﻦ ﻛادر ﻓعاﻝ وجﺪﻳﺪ ﺿمﻦ ﻓﺮﻳﻖ‬ ‫الﺤﺮاﺳاﺕ اﻷمﻨﻴﺔ لﺪﻳﻨا وﻫو الﻜادر الﻨﺴاﺋﻲ‬ ‫ﻳمﺘاﺯ موﻇﻔو ﺷﺮﻛﺔ الﻜﻔاح لﻠﺤﺮاﺳاﺕ‬ ‫ﺑاﻻنﻀباﻁ والﺜباﺕ وقﻠﺔ الﺪوراﻥ الوﻇﻴﻔﻲ‬

47

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

                                                                             

                                                                                      

‫ﻃــاقــاﺕ‬

‫ ﻓﻠﺴﻔﺔ جﺪﻳﺪﺓ ﻻﺳﺘﺸﺮاﻑ المﺴﺘﻘبل‬.. ‫الﺮوح‬ ‫ ﻫﺪﻑ اﺳﺘﺮاتﻴﺠﻲ ﺃوﻝ‬.. ‫تﻨمﻴﺔ الﻜوادر البﺸﺮﻳﺔ‬



                                                                                      

                                                                        

                                                                                                                                                



‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬

48

‫ﻃــاقــاﺕ‬

... ‫إﺿاﻓﺔ‬

‫إﺿاﻓﺔ ﺣﻘﻴﻘﻴﺔ ﻓﻲ تطوﻳﺮ ﺛﻘاﻓﺔ العمل داﺧل اﻹدارﺓ العامﺔ‬          Spirit                                             



‫ نﺴعى الى تﺠﺪﻳﺪ الﺮوح‬: ‫ﺣمﺪﻱ ﺃﺑوالﺸاماﺕ‬/‫د‬ ‫اﻻﻳﺠاﺑﻴﺔ والﻔعالﻴﺔ ﺑﻴﻦ الموﻇﻔﻴﻦ وﺑﻨاﺀ‬ ‫جﺴور تواﺻل ﻓعاﻝ ﺑﻴﻦ اﻻداراﺕ‬ ‫ نﺘطﻠﻊ إلى اﺳﺘﻘطاﺏ ﻛوادر ﺫاﺕ‬: ‫العﻔالﻖ‬ ‫مﺆﻫﻼﺕ ﻋالﻴﺔ جﺪاﹰ‬ ‫اﻥ الﺮوح الﺤﻘﻴﻘﻴﺔ الﻔعالﺔ ﻫﻲ ﺳﺮ الﻨﺠاح‬ ‫الﺤﻘﻴﻘﻲ لﻠﻜوادر البﺸﺮﻳﺔ‬

49

‫نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬



                                                                                                        

                                                          



                

‫ﻛﻠمﺔ ﻓﺮﻳﻖ اﻻﻋﺪاد‬

‫ﺃﻋﺰاﺀنا وﻋمﻼﺋﻨا وقﺮاﺋﻨا الﻜﺮاﻡ ‪ ...‬ﻳﺴعﺪنا اﻃﻼﻋﻜﻢ ﻋﻠى اوﻝ اﻋﺪاد نﺸﺮﺓ الﻜﻔاح الﻘاﺑﻀﺔ‬ ‫والذﻱ ﻋمﻠﻨا ﻋﻠﻴﻪ ﺑمﻨﺘﻬى الﺠﻬﺪ والمﺜاﺑﺮﺓ ‪ ،‬لﻨﺴﺘطﻴﻊ اﻥ نطﻠعﻜﻢ ﻋﻠى تطوراﺕ اﻻﺣﺪاﺙ‬ ‫الﺪاﺧﻠﻴﺔ واﻻﺳﺘﺜمارﻳﺔ واﻫﻢ الﻘﺮاراﺕ اﻻدارﻳﺔ الﺨاﺻﺔ ﺑمﺠموﻋﺔ ﺷﺮﻛاﺕ الﻜﻔاح ‪ ،‬وﺫلﻚ‬ ‫ﻻﻥ مﺸارﻛﺘﻜﻢ ﻛل ﻫذﻩ المعﻠوماﺕ والمعﺮﻓﺔ ‪ ،‬ﻫﻲ ما تﺠعﻠﻨا داﺋم ﹰا ﻓﻲ مﺼاﻑ الﺸﺮﻛاﺕ‬ ‫الﻜبﺮﻯ ‪ ،‬ومﺤاﻓﻈﻴﻦ ﻋﻠى رﻳادتﻨا ﻓﻲ العﺪﻳﺪ مﻦ المﺸارﻳﻊ ومﻦ المبادراﺕ الﺘﻲ نﺘمﻴﺰ ﺑﻬا ‪.‬‬ ‫وقﺪ ﺣﺮﺻﻨا ﻓﻲ ﻫذا العﺪد اﻥ نوﺻل الﻴﻜﻢ قﻴمﻪ ﻫامﺔ مﻦ اﻫﻢ قﻴﻢ ﺷﺮﻛﺔ الﻜﻔاح الﻘاﺑﻀﺔ‬ ‫‪ ،‬وﻫﻲ قﻴمﺔ الﺘﻜامﻠﻴﺔ ‪ ،‬ﻓانا جمﻴﻊ مﻨﺴوﺑﻲ الﺸﺮﻛﺔ مﻦ اﻋﻠى ﻫﺮﻡ الﻘﻴادﺓ الﺘﻨﻔﻴذﻳﺔ الى‬ ‫المﺴﺘوﻳاﺕ العمالﻴﺔ والﻔﻨﻴﺔ ‪ ،‬جمﻴعﻨا نعمل ﻋﻠى ﺻﻨﻊ نموﺫج ﹰا اقﺘﺼادﻳ ﹰا وﻛﻴان ﹰا اﺳﺘﺜمارﻳ ﹰا‬ ‫موﺣﺪاﹰ مﺴاﻫﻢ ﻓﻲ نمو اﻻقﺘﺼاد الوﻃﻨﻲ وﺧﺪمﺔ المﺴﺘﻬﻠﻚ ‪ ,‬وما ﻳﺨﺪمﻨا ﻓﻲ ﺫلﻚ ﻫو‬ ‫تﻨوﻉ اﻻﺻعﺪﺓ اﻻقﺘﺼادﻳﺔ الﺘﻲ نﺨﺪﻡ ﺑﻬا المﺠﺘمﻊ ﺣﻴﺚ نﺘﻜامل مﻊ ﺑعﻀﻨا لﺼﻨﻊ ﻫذا‬ ‫الﻜﻴاﻥ الموﺣﺪ المﺘﻜامل مﻊ ﺑعﻀﻪ البعض ‪ ...‬مﺠموﻋﺔ ﺷﺮﻛاﺕ الﻜﻔاح ‪.‬‬

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‫مﺠﻠﺔ الﻜﻔاح الﻘاﺑﻀﺔ‬

Editorial Team Message

Dear readers and customers, we are pleased to present you the first magazine of Al Kifah Holding Company. With concreted efforts and perseverance we are able to give with you the latest developments of internal events, investments and major administrative decisions of Al Kifah group of companies.

We want to share with you one of the most important values of Al Kifah Holding Company which is Synergy. All the employees of the company from executive leaders to laborers and technicians work on creating a united economic model and investment entity that contributes in the growth of national economy and consumer service. We can achieve that through the various economic levels that serve the community where they integrate with each other to make this great unified entity, the group of Al Kifah companies.

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Al-Kifah Holding Magazine

Capacities

Idhafa ...

Human Resource Department held its first Idhafa meeting to empower the general culture of the company was a competition between the departments with a high level of affinity, and prizes were given to the winning departments at the final stage of the meeting. Human Resources Department took the first place, PR and Marketing Department came second, and the Audit department held the third place.

At Idhafa Meeting, General Management Team

Al Kifah group of companies pursue highly qualified staff in their human resources departments and we aim to continuously improve them to achieve sustainable development at all levels.

Human Resources Department convened its first Idhafa meeting that was based on the vision of creating a real addition in the development of general culture of the company.

Its main objective was to activate the culture of teamwork and team spirit among the staff and to renovate the positive and sufficient

At Idhafa Meeting, General Management Team

spirit between the employees, and to establish an effective connection between different departments and employees of various employment levels, and also to enhance the

professional skills of the staff.

Several employees and managers gave their opinion about the meeting and said “regular meetings held by the company outside the work place aims mainly to boost the teamwork spirit, which in return makes them more qualified and care more about their personal and work relationships that will flourish into an affinity that we need to change the daily routine of work”.

Dr. Hamdi stated “we are pleased with the training we provide to all of our employees, and that training is our duty among many other duties of Al Kifah Company towards its human resources department.

Following the implementation of governance system in Al Kifah companies a central human resources management was devised. Its mission is to initiate one team spirit starting from the leaders and downwards”.

The department of Human Resources is generating new ways of communication at all levels and that was our main goal on our first Idhafa meeting, to find a new connection between the teams at the company.

The first meeting was vitalized by the “team spirit” theme. There

This meeting included a variety of workshops to increase the affinity within the team itself and the synergy between these harmonious teams to achieve the personal goals of the employee within the company and achieve the company’s goals through the employees.

At Idhafa Meeting, General Management Team

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Capacities

Spirit, a new philosophy of future anticipation Development of human resources, a primer strategic objective “And when I have proportioned him and breathed into him of My [created] soul, then fall down to him in prostration.” Al Hijr (29).

From this verse Human Resources Department at Al Kifah Holding derived its new strategic philosophy for the development of human resources at the company. Spirit is one of the greatest creations of God that’s why it should be respected and appreciated in order to get what we aspire to of skills growth and cognitive development for our employees.

To reinforce this philosophy, the Human Resources Department launched a new team with the name of (Spirit), who will devise a new spirit in all the companies to invest in the training, development comprehensive improvement of the business environment of human resources where the scope of the team members is extended to all the companies in the group to form a dynamic group with new identity.

Spirit team aspires to create a genuine spirit in all of Al Kifah companies to make change, development, and synergy which is the real interest of Human Resources and Al Kifah employees.

This philosophy is based on ten principles in which the company deals with its employees, listening

Dr. Hamdi Abu Al Shamat HR Director

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Al-Kifah Holding Journal

Repsintitives of Human Resources Department in Al Kifah Group of Companies

to the employee to feel the value of his talk, and that he represents an important part of the company, in addition to knowing his problems and benefiting from his ideas, and respecting his feelings since it’s necessary to understand his needs.

It was necessary to use incentives to push the desires of required work required to satisfy these desires and professional aspirations of the future.

In addition to having rewards and recognition to raise his ambition and a sense of importance, and to appreciate his efforts ,initiatives and creativity, also to have a positive communication with him and providing him with news. It is important to develop his skills to increase production, he also must be informed of what is new in the field of his work to get creative and work on enhancing his skills, training and guidance. Every employee must be considered as an independent person with his own characteristics that are not available in others, and to promote this uniqueness and to highlight his own personality. Every employee must feel his value to the organization to find healthy human relationships, the leaders and staff

must cooperate and make an effort to break the barriers between them and the leader is a good example for his employees.

Al Kifah Holding Company is keen to implement the greatest policies of human resources in all of its companies; this philosophy came through a deep strategy and quick plans to keep pace with the developments. The essence of this philosophy is to have a true communication with our sister companies, and launching the work with this methodology encourages positive competition between companies which ensures that everyone is on the same level in the change process.Al Kifah Company has big dreams, and the greatest thing we can achieve is that every employee of the company should be proud to be part of this group, and a spirit for it. This dream needs hard work to achieve it , and the commitment the executive committee has shown to spread this work spirit is the evidence that the shift has already started and it will be difficult to slow it down , and we will celebrate this accomplishment soon in God’s will.

Capacities

Al Kifah Security witnesses a boom in the national cadres

A number of Al Kifah Security Services Employees

Even though Al Kifah Security Guarding was founded in January 2012, it was able to keep up and compete with its counterparts from other security companies. Its competitive policy is based on several factors, most importantly the expansion in the recruitment in the national staff and to create vacancies that are compatible with their aspirations.

In order to achieve this policy, Al Kifah Security Company raised the workers’ wages which led to hiring more than 80 employees to join the company. In addition the company’s management clarified that their most imperative policy and principle is to provide a comfortable cooperative work environment to the entire staff, to devise a secure convenient work, and to customize field and administrative programs to develop the staff skills.

CEO of Al Kifah Security Mr. Saleh Al Robayah said “our security guards don’t have a sense of coordination when it comes to their shifts, which caused an obstacle that affected the employee, the company and the customer. We found an incentive solution to end this problem instead of

a punitive one, and this is our policy in managing our team, we motivate the employee to terminate the problem.

In addition to the intensive search carried by the executive management, a search on the development and upgrades of all the ways used in modern management systems. We are proud to have 100% Saudization, all of our employees are Saudi we support them on the day they start, and we continue caring about their progress of all aspects psychological, social and environmental. We believe that our strength stems from the loyalty and affiliation of our employees”.

Al Robayah added “we were one the first companies to make a bold move in hiring a new effective staff within the team of security guards. The supreme executive committee that manages Al Kifah Security Guarding Company took this decision to comply with our government directions in generating employment opportunities that adhere to Saudi women, since most of the events for women needs security.

We care about surrounding our employees with a suitable environment and that led to an increase in the staff

by 10%, and we look forward to make it 50% because they have proved their importance and deserve a chance to show their qualifications.

We are privileged to have a team of great employees who perform their work with discipline and steadiness; these efforts were rewarded with receiving offers from many companies in various regions in the Kingdom. They request Al Kifah Security Guarding to maintain security by providing qualified security guards as the rest of security team in all of Al Kifah companies. The executive management made that its priority to accomplish the goal which is serving the community.

We were one the first companies to make a bold move in hiring a new effective staff of Women within the team of security guards We are privileged to have a team of great employees who perform their work with discipline and steadiness

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Capacities

An impressive presence of Saudi women at Al Kifah Precast

Management Building of Al Kifah Precast factory

Industry is significantly important in the economic growth of many countries, and hiring women to work in the factories and its various industries facilitated this growth. Recently the Ministry of Labor and Ministry of Trade and Industry collaborated to form a suitable career opportunities for Saudi Women as well as to asses industrial market needs of

Neto: Saudi Women have proved their excellent abilities in all fields including industrial field Saudi Women need time to gain experience and adheres to the factory work pattern

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Al-Kifah Holding Journal

working women. Al Kifah Precast took the lead in implementing the Government new regulations by integrating women in this industry.

Mr. Neto talked about this initiative” Saudi Women have proved their excellent abilities in all fields including industrial field.

Saudi female workforce is eager to perform which is not visible in men. Saudi women are also characterized by discipline and accuracy of accomplishments; I expect a bright future for women in the industrial field and the rest of industries”.

Neto discussed his view on working Saudi women, “Saudi women are highly trained and educated, and this has given them the confidence to have an effective and successful role in the industrial field, and this will lead to reducing the rate of

unemployment for women in Saudi Arabia”.

Mr. Abdul Mohsen Al Muqren Administrative Manager at Al Kifah Precast talked about his opinion on this initiative and said “Saudi Women need time to gain experience and adheres to the factory work pattern. Working in factories is suitable for women if we provide the appropriate environment of work. They have various abilities to work in many fields by having a proper qualification and awareness through education”.

He added” I aspire to see engineering majors at universities that are suitable for women to provide women leadership in different fields at the job market to step away from the usual administrative careers”.

KIFAH PRECAST Philosophy of diverse investment and continuous success for last four decades in construction and its correlated industries lead Al-Kifah Holding Co to establish Al-Kifah Precast co. to provide high quality products and excellent services. Al-Kifah Precast (KPC) started its operations in 2010.

State of art technology, modern and advanced system and latest advancement in the industry and sophisticated project management tools made us one of reliable precast supplier of eastern province and ultimately resulted in winning some very big projects and provide us opportunity to work with highly valued clients

Our Clients Ma’aden Co.

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Sabic

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Saudi Aramco

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BECHTEL

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Royal Commission

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ALMOTAWEROON Co.

KIFAH PRECAST Al-Hassa - Dammam Road, New Industrial Area Tel. : +966-3-8029155 / Fax : +966-3-5332744 E-mail : info@kifahprecast.com

www.kifahprecast.com

Events

Al Kifah Publishing participates in Sharjah International Book Fair Sharjah’s international book fair is one of the most important book fairs in the Middle East, and one of the best four in the world for 2013. A member of many international organizations as Afro-Asian Publishers Association, Arab Publishers Association, GCC Committee of Joint Book, and it’s also recognized by the International Publishers Association.

The fair offers a wide variety of books with affordable prices for reading fans, and it provides the perfect ambience for writers and publishers to exchange views and discuss the latest developments and opportunities for potential cooperation.

Al Kifah Publishing had a great opportunity to participate in the book fair on the 3rd of November until 17th of November. The professional way of presenting the valuable books

Al Kifah Publishing House Stand in Sharjah International Book Fair

attracted most of the visitors. Through the high level of competency Al Kifah Publishing was able to grab the attention of the customers showing them the true value of the Publishing house and its priceless books.

The general administration was keen to demonstrate the treasured

importance of team spirit among its departments and employees in all its branches and sectors, and that was the main reason behind this success.

Sharjah international book fair is one of the most important fairs in the Middle East

Al Kifah Trading... Development of Sales Plans

At the Training Program

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marketing, and sales development with an international level which created a strong desire for the staff to do this training without any objections to improve their work, and to establish a real communication between them, and the customers. One of the most important goals of the program was to raise the standards of quality and professionalism of the sales, and marketing team of Al Kifah and make it more efficient.

In cooperation between Al Kifah Trading and Strategic Marketing Department at Al Kifah Holding seven training courses were conducted in a 6 months period. Sales supervisors and managers were trained to enhance their sales management skills and professional sales skills for sales employees.

Sales supervisors and managers were trained to enhance their skills

This training plan was created to achieve the strategic objective of

Programs of this company are based on the American training standards

Al-Kifah Holding Journal

Events

At the Meeting

Al Kifah Group of Companies CEO’s & Top Management

At the Meeting

KiCE participate in International Exhibitions KiCE for Construction Equipment has implemented one of its most important strategic marketing plans in participating in many construction exhibitions, one of the is Saudi Construction Exhibition 2013 and it’s the 25th international Exhibition for building materials and technics at the International Riyadh Center for Exhibitions and conferences, in addition to participating in the Big 5 Exhibition, the International Exhibition for construction and building materials in Kuwait from 16-18 of September 2013.

“Our stand in the exhibition had many visitors, and a lot of new work which gave us a strong will to come back better next year” said Eng. Saleh Al Katheer CEO of KiCE. KiCE has attracted visitors and customers in launching Containerized Batching Plant in Al Oyoon- Al Ahssa, this plant produces 120 cubic meters of concrete per hour, and it’s highly

KiCE Stand in Al Kuwait Exhibition

flexible with a suitable size which makes it easier to move from one site to another which results in time saving.

KiCE displayed the full range of Construction Equipment from different countries such as, Korea, UK and China.

KiCE participation in local and international exhibitions is an implementation of its marketing and strategic plans KiCE stand attracts a number of visitors with the launch of containerized plant

Al-Kifah Holding Journal

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Events

Al Kifah launches its New Initiative of internal change and developing staff and leaders Believing that humans are the steering wheel for any real development , Al Kifah Group of Companies has launched a new approach of changes which is the development of a new spirit launched in all the companies to be an initiative of real change to keep up with the present and anticipate the future.

Dr. Hamdi Abu Al Shamat Director of Human Resources in Al Kifah Holding talked about the “Spirit” initiative and said, “ the goal of this initiative is investing in human resource through training, development and a comprehensive improvement for business environment, and that is achieved through forming a dynamic team with a scope extended to all members of the group of companies, its main objective to be the continuous spirit of development and safety assurance to guarantee investment growth.

One of the pillars of this initiative is to enable Saudi cadres in accordance with the directives of Ministry of

Human Resources Department has launched a new approach of changes One of the pillars of this initiative is to enable Saudi cadres The meeting of Riyadah (Leadership) was the first event which aims to develop a culture of leadership This initiative complies with governance system implementation Spirit is a necessity and a real addition to achieve the requirements of the new system

Executive Leadership of Al Kifah Group of Companies

Labor to find real solutions to the localization, and make Al Kifah company an enhancing environment of manpower. To ensure the achievement of the goal the Great Spirit initiative began with leaders and the pillars of investment through a professional design program that is meant to support the leaders of Al Kifah.

The meeting of Riyadah (Leadership) was the first event which aims to develop a culture of leadership and raise the level of positive and effective affiliation with the leaders, which came under the title “Anticipating the Future” hosted by Dr. Ayoub Al Ayoub from Kuwait to lay the foundations for the leaders to achieve this unique plan.

Mr. Saleh Al Afaleq CEO of Al Kifah Holding Group started the meeting, which emphasized on the importance of empowering leaders to achieve greater successes this group aims at, he also stressed on how crucial joint meetings between leaders are even if there are different disciplines since there are many intersections to serve a single objective which is the

sustainable development at group level.

Mr. Abdul Aziz Al Afaleq COO of Al Kifah Holding group said, “This initiative is an extension of the application of governance system which completed its first year achieving many accomplishments, Spirit was a necessary need and a real addition to cover the requirements of the new system”.

Dr. Ayoub Al Ayoub

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Al-Kifah Holding Journal

Events

services on the exact level of their aspirations.

The tower is located on the Dammam Khobar Highway opposite to Chamber of Commerce and Industry at the Eastern Province which is considered as a special location at the heart of the business district. Al Kifah financial and administrative tower includes a number of exhibitions built with the most advanced system of planning and construction, which achieves the sales goals and display it with the newest promotional tools. Most of the building exhibitions overlook the street, the street of Dammam Khobar Highway with a number of private parking that provides comfort for the customers and visitors.

Al Kifah financial and administrative tower features a number of floors devoted to administrative work and business sector, which offers many operational and implementation options that the company needs.

These include having multi levels and parting the offices between managers’ offices and the executive team in accordance with the nature of the administrative work which the company needs.

The tower includes a restaurant which is located on the 15th floor.

It was built to convoy with the needs of business sectors. We have a deep knowledge of how its time consuming and difficult to leave the office. We provided a restaurant that offers a number of excellent choices of international cuisine with prices that fit the needs of the tower workers. It also offers VIP service and business meetings, which entails organizing business lunch. The restaurant includes a hall with a magnificent view and a high professional privacy, which make it easier entrepreneurs and corporate managers to entertain their guests and serve them with perfection.

We believe in the importance of physical health which contributes to the intellectual and mental purity.

We care about having the sport facilities as one of the vital services we offer for our customers. We are keen to establish a health club at the tower located at the 15th level next to the towers’ restaurant. The club contains a gym, fitness machines, sauna room, steam room and massage room as well as changing room and aerobics.

We are equipped with the latest communication technologies to expedite for our customers the accuracy and speed in completing their daily business. Al Kifah financial and administrative tower have many options of parking., which include an area specialized for the workers of the tower and another area for the visitors which enables them to finish their work on time and saves time looking for a parking space.

Main Meeting Room

VIP Hall

Reception

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Events

Al Kifah Tower... One building for various administrative services...

Al Kifah Real Estate... A bright future Due to the rapid growth and development of the economy and the investments in the Kingdom of Saudi Arabia, all the investment companies in general and real estate companies in particular are required to make the effort, and work on giving their best options and services that help facilitate the needs of investors, traders and businessmen to do their part towards investment and the country.

Through that Al Kifah real estate has chosen to build Al Kifah financial and administrative tower. At one of the most important regions and cities in the Kingdom of Saudi Arabia, which is called Al Khobar. This city’s main peculiarity is having the biggest and most powerful companies of investment, economy, trade and agriculture. These companies rely on petroleum industry and other various business sectors.

Al Kifah financial and administrative tower consists of 15 floors. The tower has been established at the highest level of architectural designs that serve global corporations, and various business sectors which enables them to do their jobs and

The tower is located at the business district The tower has a restaurant on the 15th floor The tower offers VIP service and business meetings The tower offers sport facilities as one of the vital services it offers for the customers The tower has fiber optic technology to provide the latest technological communication

Al Kifah Tower

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Al-Kifah Holding Journal

Social Responsibility Committee

At the Convention

about providing a best medical care service; I truly hope this partnership will achieve its true social purpose.

This Partnership has a list of highly important points, to benefit from the doctors’ experience by having school visits so the students can have a better understanding of health education, and have a preventive checkup for the students four times a year, also to have the students visit the hospital to benefit from medical services, as well as hosting

Al Kifah Private Schools Students

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Al-Kifah Holding Journal

At the Convention

summer training at the hospital for outstanding students, and a discount on the tuition fees for the students of working doctors at the hospital, in addition to providing gold membership that lasts for a year for 20 outstanding students and it includes all the medical checkups, and an ambulance to be ready daily at school.

We Hope for this partnership a great success and to achieve social support that both sides aspire to have.

Al Kifah Private Schools Students

At the Convention

Social Responsibility Committee

Because We Care

Al Kifah Schools signed a new partnership with Al Moussa General Hospital A press conference titled (Because We Care) was held in Sheikh Hassan Al Afaleq Hall for conferences in Al Ahssa. A new medical care partnership for schools was signed between the manager of Al Kifah Private Schools Mrs. Norah Mane’ Al Ajmi and Mr. Malek Al Mousa the CEO of the hospital.

Mr. Waleed Al Afaleq & Mr. Malek Al Moussa After Singing the Agreement

Al Kifah Private Schools is responsible for all the students and their parents The partnership between Al Moussa Hospital and Al Kifah Private Schools is one the most important partnerships for the schools A 50% discount card for each student from Al Moussa Hospital

Mrs. Norah Al Ajmi talked about this partnership and said” Al Kifah Private Schools are responsible for the students, parents, schools associates and staff. These responsibilities made us face big challenges to keep up with the rapid changes in education.

Because we really care about the people who is our priority we worked really hard to propose a number of social

initiatives and partnerships that offers a variety of services that exceeds the expectations and needs of our students and their parents.

Mr. Malek Al Mousa the CEO of the hospital stated “the partnership between Al Mousa Hospital and Al Kifah Private Schools is one of the greatest partnerships in the hospitals history. This hospital cares

Al-Kifah Holding Journal

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Social Responsibility Committee

Our CSR Strategies :

are Based on our vast experience in community service to activate the companies’ role in serving the society. What are the main axes that were included in Al Kifah strategy to serve the society?

- We strived to have a deep strategic thinking in achieving social service.

We tried to devise a methodology in our plan, and that includes all levels and needs of society. Our strategies and new plans were based on our vast experience in serving the society many years ago. Our plans will include supporting the society in all the fields that Al Kifah sectors work in as we supported the manufacturers, traders and investment through the Chamber of Commerce and our close relationship with them. We also care about our society and we work hand in hand with the government to do our job towards them such as (limited income citizens, orphans,

our own standards to protect the environment. Additionally we were keen on to make the social service of this to committee to reach the internal society of the company.

Al Kifah Holding Company have more than 8000 employees therefore we have decided that the committee should allocate part of its tasks in serving the employees of the company, and to work on innovating programs that supports them. We held the first meeting of the committee, and we have allocated its financial budgets and it was reckoned by the Board Members of the company.

Is the Social Responsibility Committee aiming to initiate a new sector of Al Kifah Holding Company sectors that is named Al Kifah Charity Association or institution?

One of Hayat Anti-Smoking Projects

productive families and others).

And we didn’t forget about taking care of the local society through enhancing the education, health and public awareness. Plus working on the local environment and taking care of it, and imposing

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Al-Kifah Holding Journal

- We are absolutely looking forward for that, but we can categorize this stage as the stage of preparation, planning and study. When we take a decision to establish this association we should guarantee all the standards which shows that

Mrs. Mona Al Afaleq

we chose the best way to serve the community. Having an independent association is a big responsibility therefore we are carefully calculating our steps because our society needs and expects so much from the business men and big support companies. When we start this project we should validate its effectiveness and continuance.

At the beginning of this meeting Mrs. Mona, you talked about the great history of Al Kifah in having charity support programs and social activities which are not considered new in serving the society. What is the impact of the Social Responsibility Committee on the previous activities?

- Having a Social Responsibility Committee wont clash with the progress of projects and old programs, On the contrary, this Committee will be the home of these activities and programs, and it will keep its true completely independent identity for each project of the previous projects.

These projects include Hayat project (Center of Sheikh Hassan Al Afaleq of Anti- Smoking), Sheikh Hassan Al Afaleq Competition of Quran and Sheikh Hassan Al Afaleq invention award.

Social Responsibility Committee

Social Responsibility Committee in Al Kifah... The Essence of Goodness Al Afaleq stated that the committee is the new home for all the community service projects of Al Kifah companies Group

One of the Events of Sheikh Hassan Al Afaleq Anti-Smoking (Hayat)

Social responsibility is the main pillar of the current progress and prevalence Social responsibility committee is one of the most important executive committees To implement our new strategy we relied on our long experience in serving the community We care about education, health and general awareness, in addition to caring about local environment A part of the committee’s mission is to serve the employees of the company We strive to establish a charity foundation Having a social responsibility committee won’t clash with the progress of old projects and programs We achieve synergy with the community by fulfilling their needs and aspirations

Social responsibility is the main pillar of the current progress and prevalence which the companies stand upon, and that produced a new type of social movement between organizations and private companies’ owners. That movement created a new challenge among the companies which benefited different levels of the society.

We had a meeting about this matter with Mr. Sulaiman & Mrs. Mona bin Hassan Al Afaleq Members of the Board of Directors in Al Kifah Holding and members of the Executive Committee for Social Responsibility at the company.

Mr. Sulaiman spoke about the company’s aspirations in social services.

We want you to tell us more about the Social Responsibility Committee as one of the new executive committees within governance system of Al Kifah Holding Group of Companies.

The Social Responsibility Committee is one of the most important executive committees

Mr. Suliman Al Afaleq, Head of the Social Responsibility Committee

required by the governance system in big companies after the board of directors of Al Kifah took the decision of implementing this system, a number of other decisions followed through. One of them is establishing the committee as soon as possible, and choosing competent members with significant experience in service and social responsibility, who have the ability to create means and ways to connect with the community and to serve them in the best and effective way. In addition to create the policies and strategies that will be pursued by all Al Kifah companies in society service. The Board of Members has approved to appoint me, Miss Mona Al Afaleq one of the Board Members, Dr. Hamdi Abu Al Shamat H.R Director in Al Kifah Holding and Mr. Rami Adra Strategic Marketing & PR Manager as members of this committee and to work on starting it.

You mentioned that one of the essential roles of the committee is to develop the general strategies

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Sports

Al Kifah Holding Logo on Al Fateh Club Shirt

Al Fateh Club

craving for stardom in sports and this is what attracts Al Kifah Holding because both of them aim for one dream of having this great team to draw the attention of the society to it since Al Fateh club is the oasis of football. Al Kifah Company is one of the most important companies that unified its ambitions with this team to serve a bigger oasis which is our beloved Al Ahssa. We are striving to expand and grow together to achieve victories.

Secondly, Al Fateh Club has a huge fan base of young men and even women which is the best way to guarantee serving most of them resulting in benefiting and supporting the people of this region and with that we accomplish our vision”.

He also talked in great detail about the cooperation between Al Kifah

and Al Fateh Club is led by a board of members, main and honorary.

Most of Al Kifah Holding board of members are honorary members in Al Fateh board of members, and that has helped to have a similar ideas and strategic plans for future developments between them.

Mr. Adra explained the importance of Al Kifah’s sponsorship for Al Fateh Club and Said “ the support of this company can reflect that Al Kifah Holding Company is one the special and accredited sponsors of Al Fateh Club on financial, social and media level. We are working on making Al Faith Club stand out through its union with the public identity of our group of companies”.

In that regard, Mr. Adra talked about the private sectors’ role in community service “the role of

the private sector is not a minor supportive role because it holds a big responsibility to contribute in achieving the desired environment for the progress of the youth. This is what pushed Al Kifah’s Company to give all kinds of financial and moral support to ensure its powerful role in completing this noble goal”.

Finally Mr. Adra said “these measures are a short term steps to conclude the company’s vision and its role of community service.

That role is achieving the social integration among young people, private sector and business men which expands their participation in various areas and upbringing a generation of young people with good physical and emotional health.

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Sports

Ambition and Regeneration are the foundation of the partnership between Al Kifah and Al Fateh Al Kifah Holding Company a Premium Sponsor for Al Fateh Club

Signing the Partnership between Al Fateh Club & Al Kifah Holding

Its new five years plan the interest was directed towards supporting young men and women Mr. Saleh Al Afaleq: The powerful relationship between Al Kifah Company and Al Fateh club is more than a contract Mr. Rami Adra: We chose Al Fateh Club to represent our support towards young people.

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Al Kifah Holding Company cares about increasing its effectiveness and spreading its community service for the society and individuals. In its new five years plan the interest was directed towards supporting young men and women through sponsoring several initiatives in the cultural and social areas. Sports was the main focus of the social care plans for young people, and this role was represented in Al Kifah constant support and cooperation for Al Fateh club based in Al Ahssa. Al Kifah is one of the oldest sponsors for the club and it witnessed its start and that stages it went through and how it’s now in the limelight.

There are many common features that connect both Al Kifah and Al Fateh club the most important one is renovation, development and success derived from its rich history of accomplishments and triumphs.

Mr. Rami Adra, Strategic Marketing

& PR Manager of Al Kifah Holding talked to us about the sponsorship and said “young people are a vital element of this society and its mobility, and it’s the first influence in its evolution and transformation.

Our current plans in social service adopts keeping up with the social mobility and contributing in the development of the youth life conditions by providing a suitable psychological, educational and social environment to help them build a strong, balanced and creative personality that is able to be a big part in the advancement of the society”.

Mr. Adra also spoke to us about Al Fateh Club and said” we chose Al Fateh Club to represent through it the support of the company towards young people, and there were two main reasons behind that choice.

Firstly because Al Fateh Club is known as an enthusiastic team

Think Marketing Think Branding

Think ...

‫ﺳوﻕ‬ ‫ﹼ‬ ‫ر ﹼوﺝ‬

‫ﹼ‬ ...‫ﻓﻜﺮ‬

Technology

Al Kifah Carton Box Factory achieved its vision of localizing their products Al Kifah Carton Box Factory is one of the pioneers of paper products in the Eastern Province, which most local productive companies relies on in packaging their products. It is the most distinctive factory among Al Kifah’s group of factories due to its high standards of quality and safety.

The factory was built in 1416H. It has adapted a strategic policy that localizes production lines and replaces the imported product with a locally made one. To implement this vision Al Kifah Carton Box Company searched for products that can be locally made. Today Al Kifah Carton Box Company is establishing a new site estimated at 1200 cubic meters in collaboration with AlKifah Contracting Company for construction. This site was allocated for a new production line; Al Kifah is at the lead of this product. The process of this line is to refine paper to produce cup holder duplex kind.

The first of its kind in Saudi Arabia and its production capacity is estimated at 8 tons per month. The contract of importing manufacturing equipment was signed by Mr. Wael Shahata GM of Al Kifah Print, and Mr. Mohammed Farabi Fairouz the Project Manager.

The production of this line will begin in March 2014.

Al Kifah Carton Box Factory is one of the pioneers of paper products in the Eastern Province The factory adapted a strategic policy that localizes production lines

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Al Kifah Carton Box Factory in Al Oyoon

Al Kifah Carton Box Factory Employees in Al Oyoon

Eng. Wael Shahata GM of Al Kifah Print and Carton Box Company talked to us about the localization of products and manpower he said “the directives of Al Kifah Company to localize the manpower have created a strong will to search for all the way that supports this directive. Today the factory has more than 30% of Saudi manpower that works in the production lines. The reason behind this career stability is the advantages offered by the factory for the workers to work in relatively comfortable environment compared with other factories, in addition to the services for the employee inside the plant. The services we offer to our employees are significantly reflected

on the daily production.

Caring about the employees comfort, and the ongoing search to be the leaders in this industry had a positive impact on us, Saudi Industrial Property Authority has allocated a new industrial land next to our current location in the first industrial city in Al Ahssa. Al Kifah Carton Box Company is seeking the expansion of its work by having one of a kind production line in the Kingdom and to provide the imported product as a local one.

This land will be under preparation for 6 months to start a new project for Al Kifah Carton Box Company as step towards development and competition.

Technology

The IT Department Launches “HelpDesk” Program The IT department launched a help program which is called “HelpDesk” in July 2013. It is a program implemented by major international companies for the substantive and technical support to users, and this application had a great acclaim between the users and customers of the Information Technology Department at Al Kifah. The program manages your requests for assistance, and helps to give accurate reports that help in decisionmaking, and facilitate inquiries and investigating applications quickly and effectively. This assistance program is to facilitate services and applications in all the technical aspects such as using computers and peripherals, network, e-mail, telephone and other services, which lets you browse with ease and then follow your order in opening a ticket to solve your problem then closing it.

Eng. Ammar Ghazal Manager of IT Department talked about managing the “HelpDesk” program, he said “services provided by “HelpDesk” program are not limited to technical

management. The program covers requests to the Department of the Treasury, and management as well as maintenance services, it also covers the applications for users of all Al Kifah sister companies. The first phase of implementing the project has been completed and the second phase has already begun in Al Kifah Precast in the insurance department and Human Resources Department at Al Kifah Holding, as well as Al Kifah Private Schools”.

Eng. Fadel Al Hassan Project Manager talked about using the

program and said, “Today any user within Al Kifah can communicate with technicians and ask for help anywhere around the world with an internet, he can open his account and ask for help from the IT Department, and he will receive a quick and effective response for his request which reflects the quality and high professionalism of IT Department.

HelpDesk is implemented by major international companies

Al Kifah Private School App on smartphones Al Kifah Private Schools has launched an interactive application on all smartphones for the students of Al Kifah Private Schools, their parents, and the community. It is categorized in educational levels to know the news of these levels, and facilitate enrollment for schools by entering the page of admissions, also to identify the tuition fees of each level as well as checking all the albums containing photos and videos for events and educational activities.

To read the news of educational levels, and facilitate enrollment for schools by entering the page of admissions

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Featured Guest

Eng. Ibrahim Salem with one of Al Kifah Contracting Employees

going through a number of strategic developments which are applied by activating the system of governance in Al Kifah group of companies which manages the companies through executive committees, and to put a number of rules and regulations for the executive leadership to ensure granting powers and responsibilities that that will achieve the goals of the company. Al Kifah Contracting achieved success through collaboration with Al Kifah sister companies of the same sector from Al Kifah Building Materials Company and Al Kifah Precast to achieve together synergy which is the main directive of Al Kifah, in addition to our qualified administrative, engineering and technical staff.

Al Kifah Contracting Company strives to complete larger and more

distinguished projects on the basis of operational efficiency and quality through clear vision, and raising the performance levels that matches the local and global standards, which allow us to get higher ratings that put us in the lead, and strongly qualifies us to shift to the company into a leading national company”.

Mr. Salem also talked about customer service and said, “Our customers trust is a significant value in enhancing our excellence to put a special imprint on our projects and businesses that stems from the company’s values and objectives which are the basis of this entity. Our company combines a mix of characteristics as the beauty of the design and quality of materials used and the speed of performance within the highest standards of management quality management and safety

environmental quality, which has evolved through professional experience gained by the company in administrative and operational levels.

This is evident in Al Kifah Contracting relationship with major government agencies and private companies in Saudi Arabia such as Saudi Aramco, Royal Commission for Jubail and Yanbu , Ministry of Health , Ministry of Higher Education , Ministry of Housing and others, this relationship is long- term and based on Al-Kifah Contracting interest in high standards and commitment in delivery time is essential in their work”.

We are hoping from God all the best for Mr. Ibrahim Salem and Al Kifah Contracting.

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Featured Guest

Ibrahim Salem, A history of achievements Synergy between Al Kifah companies is the reason behind the success of Saudi Construction Sector

Ibrahim Salem CEO of Al Kifah Contracting Nationality: Egyptian Education Qualification: A Bachelor degree of Civil Engineering from Alexandria University.

Marital Status: Married with two girls and a boy.

Years of service: 27 in Al Kifah Contracting.

Prime Magazine in its first edition had the privilege of hosting Mr. Ibrahim Salem CEO of Al Kifah Contracting who is an important pillar of Al Kifah Contracting; he joined the company in 1985 and worked under the supervision of the late Sheikh Hassan Al Afaleq. Absolute confidence and empowerment from the Sheikh were the factors that supported the development and growth of Mr.

Al Kifah Contracting Company is the first of Al Kifah companies that was founded in 1979 by the late Sheikh Hassan Al Afaleq The company is going through a number of strategic developments Al Kifah Contracting achieved synergy between Al Kifah Building Materials and Al Kifah Precast Our customers trust is a significant value in enhancing our excellence Al Kifah Contracting have a special relationship with major government organizations and private companies

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Al-Kifah Holding Journal

Eng. Ibrahim Salem

Salem in Al Kifah Company.

Mr. Salem spoke about his good relationship with the owners of Al Kifah Company; since he joined he had an excellent relationship with the owners where the late Sheikh was more of a father and a mentor than an owner of the company. This good relationship continued between Mr. Salem and Al Kifah brothers to be a strong bond working on the investment growth in contracting which is his area of specialty and where he developed since joining Al Kifah family.

Mr. Salem talked about the contracting section of the company and said “Al Kifah Contracting Company is the first of Al Kifah companies that was founded in 1979 by the late Sheikh Hassan Al Afaleq as a national contracting company that contributes in filling the gap of a qualified local contractor needs�.

Contracting sector is a way of strong

economic development which effectively contributes in the revival and development of the Kingdom of Saudi Arabia, this sector plays an important role in construction and building materials, accelerating the growth of emerging economies and providing a safe infrastructure for all services. Investments of construction is witnessing a steady growth with the boom of private and government projects supported with a strong growth of Saudi economy throughout this year, this growth is expected to continue over the coming years according to the ninth development plan of the state, and this puts a great responsibility on the contracting companies of different classification to achieve this demand and keep up with growth on the basis of quality and efficiency.

Mr. Salem talked about the strategic developments, “the company is

Our Roots . . .

Go Beyond 1975

News

KiCE Launches Business Transformation Project to Enhance Customer Business Results KiCE construction equipment has published the New Business Transformation project in products manufacturing, Quality Control, workplace, sales and purchasing. KiCE transformed its business operations in the Kingdom to provide customers with even more new products, and improved sales and service, while creating a more efficient and profitable business structure.

The new transformation project will increase production capabilities as well as the overall equipment effectiveness from 51% to 80%, provide reporting system for the daily updates of production, build of material will be made for 18 standard plants, and the standard operating procedures will be made for standard working.

KiCE Factory in Al Oyoon

“By applying business transformation project, such as changes in technology, customer expectations, the economy and more, executives can make decisions to move the enterprise toward improved business performance,” explained Sales Al Katheer CEO of KiCE. “All of us at KiCE remain committed to our long history of serving our customers with the

Applying business development project is a strategic step of the plan

KiCE Factory in Al Oyoon

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Al-Kifah Holding Journal

very best construction equipment that deliver modern technology at an affordable cost”.

News

KiCE Launches Containerized Batching Plant KiCE Construction is a top supplier in the Saudi Ready Mix Concrete Equipment industry; it has launched the new compact (containerized) batching plant that was added to the production lines recently.

This plant is manufactured in AlUyun- Al- Ahssa area, which can produce 120 cu m per hour. It has been designed on a transportable dimension, to make it more convenient while shifting between project sites.

“We’re extremely happy to announce the launch of this new batching plant, which is highly flexible, especially for our customers outside the Saudi market whom we ship our products to, or projects that require less storage spaces”, said Engineer Saleh Al Katheer (CEO at KiCE).

Speaking at the launch, Mr. Rashad Kreidie, General Sales Manager, at KiCE Construction said, “Our success in Saudi and Gulf

Containerized Batching Plant

countries is primarily due to our commitment to our customers. We always bring in the right product at the right time. The Containerized batching plant can be transported to major building sites, where higher quantities of high quality concrete have to be supplied for a certain period of time. The unit comes with completely pluggable cable connections which helps to save time and installation efforts.

We are sure that this product will

be received very well by all our customers.”

KiCE always strive to meet customer specifications of quality, performance, pricing and delivery.

We regularly collect customer feedback to further improve our products and services.

This new batching plant is highly flexible The Containerized batching plant can be transported to major building sites

Al Kifah Readymix and Blocks, Advancement in the Western Region

eneral Manager of Al Kifah Precast factory

Based on a number of strategic decisions issued by the executive committee office of Al Kifah Readymix and Blocks, a decision was made to unify the branches of Mecca, Medinah and Jeddah under one management, and this came after the independence of Al Kifah Readymix and having its own identity.

Mr. Khalid Al Salim CEO of Ready- mix and Blocks talked about his opinion on this decision and said, “We are very proud that Eng. Maher Al Adaili is one of our top-notch engineers who will manage this department, and we believe that Al Adaili will bring a number of talents and expertise for our organization and adds a rapid expansion to our company.

Today the Western Region Branch for Al Kifah Ready-mix and Blocks is witnessing a growth, and the company is working on four major government projects which are (Government Complex Project in Holy Mecca, Third Production Line Project for Tohama Cement Factory in Southern Province Cement Company in Al Majareda, Bridges and Tunnels Construction Projects for Jeddah Municipality- Jeddah and Multi-Level Parking Construction Project in Jeddah Islamic Port- Jeddah). Two readymix stations were installed in each of the listed sites which ensure accurate delivery times and maintain the set budget for the projects.

Jeddah Branch is witnessing a renovation

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News

Al Kifah Private Schools wins the first place for the Kingdom of Saudi Arabia In the Intel Science Competition 2013 in the Arab world, Jordan ‘Amman’ in which 110 students from 11 Arab countries participated, Student Sarah Abduallah Al Zar’ah from Al Kifah Private Schools won the first place in the best display search, and took an award from the BCI company in the Arabic ICEF competition for her research report titled (activating the use of solar cells as a source of alternative energy in Saudi Arabia), and this contest is to promote the creativity of students which is reflected on the development of educational institutions.

Mr. Ahmed bal Ghunaim the General Manager congratulated the student on the achievement she did for her country and also congratulated her parents. Al Kifah Private Schools

Winners at INTEL Competition

takes care of its student’s creativity.

Deputy General Manager Mrs. Kholoud Al Kolaybi also and all the education staff were happy and congratulated the student for

winning the award for her country.

Sarah Abduallah Al Zar’ah won for the best research by BCI

SADARAH, an imperative project in Jubail

Sadarah Project in Jubail

Al Kifah Ready-mix and blocks supplies approximately 400,000 cubic meters of ready-mix to construct the first phase of Sadarah Sadarah to contribute in the establishment of the largest petrochemical plant in Saudi Arabia

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Al-Kifah Holding Journal

project (petrochemical plants), in 2nd Industrial City at Jubail.

Al Kifah has been chosen to supply Ready-mix for this project since its products have high quality and excellent services, in addition to its ability to provide constant technical support.

Mr. Khalid Al Salim CEO of Al Kifah Ready-mix talked about this project and said, “we are really proud to be chosen as a main supplier for Sadarah to contribute in the establishing the largest petrochemical plant in Saudi Arabia.

News

Confidence... Harmony... and Power...

The new identity of Al Kifah Trading Al Kifah Trading adopted a new identity that reflect the components of the new vision for the company, and the strategic plans that are implemented in the commercial economy. The slogan carries an authentic meaning associated with the values of the company, trust, harmony and strength; it was built in an abstract manner that goes along with the trendy expressive slogans.

The development of a new identity is an important part in the formation of harmony between the customers and the company in the Al Kifah Trading adopted a new identity that reflect the components of the new vision for the company

next phase of the plan to develop customer services.

Al Kifah Marketing Department at Al Kifah Trading started working on a new identity on all their exhibitions and publications hoping for the best for their company, and to achieve all the new identity objectives.

Al Salam Towers opens its doors in Al Ahssa

One of Al Motaweroon Global Projects

In the variety of the company’s projects in Al Ahssa, Al Motaweroon Global Company took on Al Salam Towers project, and began to receive orders from prospect tenants with a project that includes freehold companies the company is considered in the leadership position in Al Ahssa Province. Al Salam towers have a strategic location in Al Salam district in Al Mobarraz, and it offers all kinds of services plus spacious apartments with an area of 180 m ², in addition to the quality of construction and finishing services, and providing private cars parking and driver’s rooms.

Mr. Ahmed Al Humaidan GM of the company talked about this project and said

“ targeting Al Ahssa province with this type of project by the real estate development companies is the first of its kind, and this step has been taken in order to achieve the company’s strategy to diversify products, as well as having this project as an addition to the villas projects to comply with all kinds of customers, since the sale launch in Al Salam Towers is synchronized with fourth phase of Al Salam Villas project which represents a class of luxury villas with multiple designs and spaces. It should be noted that the apartment can be viewed fully furnished to be a model for the customer to imagine his life at this apartment.

We began to receive orders from prospected tenants Targeting Al Ahssa province with this type of project by the real estate development companies is the first of its kind

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News

Media Committee Members

for Al-Kifah Holding Company is implementing the strategic methodology for communication and public information for the company, and the overall supervision and full application of this methodology in addition to auditing and controlling the media philosophy and to match it with the company’s vision.

Along with establishment of the media center, a general media committee was formed representing the group of Al Kifah Holding Companies. Lubna Al Khaldi PR Manager and director of this committee stated “the media committee is a new and a branch of the media center.

It works under the supervision of the PR management. These committee members are media representatives from all the companies. When we chose the members for this committee we made sure that they are qualified with a vast experience in media, public relations and marketing.

Through that we will be able to achieve the unity of general philosophy for all the companies, and to unite selected message that are meant to be sent to each category according to their knowledge needs”.

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Al Khaldi talked about the tools and methods that will be initiated through the committee to support and unify the philosophy, and also to make it more reachable and spreadable for the fans and public opinion. She said” we will direct our new media solely to invest the electronic media of Al Kifah Holding, and to have it as a priority. Having the electronic media as a priority is not only a development for our previous media and how we dealt with it, it is also a tool that contained all the previous tools. We have written electronic journalism, audio-visual electronic media. Combining these types and over lapping between them creates a variety of media templates that cannot be confined or predicted”.

News

Uniting the Media Philosophy at Al Kifah Holding Company Strategic Marketing and PR Department initiated the Media Committee of Al Kifah group of companies

Media Committee Members

The recent developments Al Kifah Holding Company went through led to many immense initiatives concerned with thinking development and strategic planning with a high administrative level, therefore Strategic Marketing and PR department worked on establishing a media center to be one of the most imperative departments of this management. Its importance relies on the significant role the media portrays and how it affects the society. Strategic Marketing and PR Department played a big role in uniting the general philosophy of media and publishing at Al Kifah Holding Company.

Nowadays media is the way for communication, and through it the company can publicize their values and goals, and determine the behavior to comply with the principles we are instilling for our fans outside and inside the Kingdom.

Mr. Rami Adra Strategic Marketing & PR Manager talked about the management of the center and said “it became necessary to mobilize the role of media and publishing of Al Kifah Holding Company. The

company currently operates on both administrative, investment, and populace level internally and externally, as well as creating a live streaming channel that supports and contributes in the spread of the new identity to establish the values and the social responsibility of this identity for beneficiaries in investment and the economy, the employees of the company, and the public civil society.

Mr. Adra also said “One of the main roles of the media center

Main roles of the media center for Al-Kifah Holding Company is implementing the strategic methodology for communication and public information for the company We will direct our new media solely to invest in the electronic media of Al Kifah Holding and to have it as a priority

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AL-KIFAH REAL ESTATE P.O.Box: 3639 - Al-Khobar 31952 - K.S.A Tel.: +966-3-8453611 Fax: +966-3-8453615 Website : www.alkifahrealestate.com

Economy & Investment

Tourist investment, our new direction Al Kifah Travel and Tourism Developing New Strategies Tourism is receiving an increased support from the Saudi Government to upgrade the sector of travel, tourism, travel agencies and tourism services, and to create activities in touristic areas. Saudi Arabia seeks fulfilling its mission in turning tourism into an economical sector that contributes effectively

of the imperative companies in which the executive leaderships had their focus on applying longterm strategic plans which aims to developing the investment throughout the companies.

Mr. Mohammed Al Bablawi GM of Al Kifah Travel and Tourism stated “our company has substantial aspirations and long-term goals.

Those were defined through an extensive study for local and international tourism market. The Board of Directors had decided upon many resolutions that support the executive leadership’s performance. The owners of the company have faith in us as GMs that raise the bar of responsibility, and that direct us towards right decisions that develop the investment in this company”.

He said “Al Kifah Travel and Tourism Company was established to serve

of GNP and supporting the national economy. Therefore Al Kifah Travel and Tourism is striving to have a place in the tourist economy that goes along with its future aspirations in the tourism market due to substantial support from the government for this investment market.

Implementation of governance system on the group of Al Kifah Holding Companies had major administrative developments. Al Kifah Travel and Tourism was one Al Kifah group of Companies sectors. Today Al Kifah’s Travel and Tourism Company sales are 33% of the overall percentage of Al Kifah Companies. This is the result of hard work and dedicated services for our customers. Satisfaction and owning the trust of the customer is the main objective for Al Kifah Companies. Our services doesn’t end at the completion of the task but we follow the impact achieved

with the client, for example, in the booking and selling of air tickets, we take care of the customer the minute he enters our offices to buy tickets until he gets to the airport since we provide delivery service to and from the airport, and the service of the final exit of residing employees to support our customers from the company working in different sectors.

Developing the mechanisms of customer’s follow-up service we will be launching a group of electronic services to facilitate access for all of our customers to deliver our services in a faster and more flexible way. As for the geographic expansions we have an expansion plan. The new branch of travel and tourism agency in Al Kifah tower is a step to consolidate the growing confidence between the company and its customers”.

Saudi Arabia seeks fulfilling its mission in turning tourism into an economical sector Al Bablawi: “our company has substantial aspirations and long-term goals” We have new branches in Al Oyoon and Khobar

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Economy & Investment

Agricultural investment of Al Kifah... a great history and a bright future

One of Al Ahssa Farms

Saudi Arabia has witnessed tremendous achievements in terms of agricultural investments during the past period, and agriculture in the region of Al-Ahssa is one of the most important pillars of this sector, and since the establishment of Al-Kifah Holding agriculture gained a special interest of the late Sheikh Hassan Al Afaleq, and it has extended to his sons. With the new administrative and investment developments of the company the agricultural investment sector had enhanced and affected positively to have an independent

Since the establishment of Al-Kifah Holding agriculture gained a special interest This sector is an independent entity and to be viewed as self-based investment The next investment plan is to produce 100% organic products

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Al-Kifah Holding Journal

entity and to be viewed as self-based investment.

Al Kifah Holding has tended to create an executive leadership that works on managing and operating this important sector of investment which grew under the management of Mr. Fahad Al-Ajmi GM of this sector, and this is only the first step to an integrated agricultural investment company with Saudi staff, and this what we started already, a legal administrative investment with its own identity as one of Al Kifah group of companies.

Mr. Fahd Al Ajmi the GM of Al Kifah Farms talked about the agricultural investment, he said “Despite the volume of agricultural investment in the province of Al-Ahssa there are still many opportunities available for investment in the agricultural sector to have a production of many of the outputs which are still needed and in demand. Al Kifah tends to increase the production by 200% per year; the production consists of the finest dates of Al Ahssa on top of them Al khalas, Al raziz and chiche. The production

of our cultivation feed farms in Harad have a good position in agricultural investment where our cattle consumes 25% of our production, and export the rest to other farms. In our strategic plans Al Kifah expects that all their cattle will consume all the produced feed, and livestock is estimated at 5000 animals and we are aspiring to double it. The next investment plan is producing 100% organic dates, fruits and vegetables, and to have their production line without containing any chemicals or inorganic materials, Al Kifah aspires to have an organic dates packing plant.

For the synergy with the rest of Al Kifah companies, Al Kifah farms is integrated with its sister companies by having the kitchens of the factories for the employees filled with a sufficient amount of stock, vegetables and fruits which can be produced locally.

Currently, our production covers 50% of the factory need and we look forward to be self-sufficient that covers the need for 100% of all Al Kifah facilities to achieve integrity that Al Kifah applies in all their companies.

Economy & Investment

into a global level of performance through creating performance measures to measure the most accurate and productive.

Discussing how the company faced the challenges and surpassed competitors he said “ when the competition was below average the market had a quick sell-offs for any ready units, but the increasing competition and awareness of consumers about the standards of design, implementation, and services that must be provided in the housing ,and that pushed Al

Motaweroon forward to deal with the market trends, and proceeded to redesign the housing units that creates a model for the customer of what they specifically need and to apply these models in the future”.

Mr. Sary Al Sakka Marketing Manager of Al Motaweroon talked about the company’s unique way of working as a one family to achieve its goals, and every employee is a pillar of this company. He also added, “ Al Motaweroon Global Company is based on the ingenious work crews, and human cadres

at the highest level of qualification and professionalism, and on the technical side, the company uses the best types of building materials, design and construction work rated at the highest classification in the Kingdom. Al Motaweroon global Company does not work on providing what is already available but we seek to put the most difficult tasks on our list to have a professional and consistent outcome of Al Motaweroon products” .

Al Kifah Contracting, Leader’s of the Authority Contractors Excellence and precision are the secret of Al Kifah Contracting Success

Al Jubail Industrial City

Al Kifah Contracting is known for its consecutive successes which are the result of the company’s team efforts to take its place among the highest ranks of leading national companies. Al Kifah Contracting has been awarded the a certificate of appreciation from the Royal Commission of Jubail for obtaining a certificate of quality for being among the top ten contractors of the Royal Commission for Jubail and Yanbu which is the outcome of the company’s efforts in the application of the highest standards of quality at all levels.

This certificate is the emphasis of Al Kifah Contracting excellence in the quality of completed and existing projects, and from that the two sides have a solid relationship and that resulted in signing new contracts in addition to the existing ones.

Eng. Osama Al Afaleq while Signing an Agreement with the Royal Commission

Al Kifah Contracting has been awarded the a certificate of appreciation from the Royal Commission of Jubail

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Economy & Investment

Al Motaweroon Global... Steps towards Glory Real Estate Market, a splendid recovery in 2014

One of Al Motaweroon Global Projects

One of the basic needs for humans is the need to have a shelter, and own a house, and it has become the focus of government and an

Saudi Real Estate Market is witnessing a splendid growth in demand When the competition was below average the market had a quick sell-offs for any ready units The company uses the best types of building materials, design and construction work rated at the highest classification in the Kingdom

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Al-Kifah Holding Journal

aspiration for anyone with a family who wants the best for them in the future. Real estate market is going through a phase of lethargy which is only a temporary effect on the pace of the movement but cannot eliminate the need for those basic needs. The Eastern region is experiencing population growth, paralleled with government decisions that will have the support of lower-income groups for housing.

Mr. Ahmed Al Humaidan CEO of Al Motaweroon talked about real estate market , he said” The real estate market in Saudi Arabia in general and in the Eastern region in particular is expecting a growth in housing demand. The supply of appropriate housing units is much less than the demand which is supported by population growth,

and the younger demographics, which will create good opportunities for real estate development companies, particularly in light of government development plans in the region in all areas. With the investment developments came strategic developments on the administrative level of Al Motaweroon Global Company where the company is managed by the executive committees system, and the role of these committees is to develop strategic plans for the company and provide financial reports on the developments of Al Motaweroon Global profits”.

He spoke about the importance of these administrative developments, “Through modern management techniques the Management Committee of Al Motaweroon upgraded the company’s system

Economy & Investment

Al Kifah Ready-Mix & Blocks

for this success is the major contracts that Al Kifah for Block and Interlock signed in Hail and they include : Al Fayed Company (Contracting for projects from the municipality of Hail), Dar Al Memar Company( Girls College Project, Hail University), and many other projects that specialized in supplying blocks, bricks and interlocks to several regions of the Kingdom.

As for the blocks, the exhilaration that our western region branch had throughout this year is the outcome of high professionalism that our branches employees have and combined their energies to achieve the main target this year. We had many projects completed in this region which are, Al Haramin Train Station in Al

One of Al Kifah Ready-Mix Projects

Madinah, Al Haramin Rail Station between Al Madinah and Mecca, Third Production Line for Tuhama Cement Project, and many other projects of tunnels and bridges for Jeddah Municipality.

companies and major individual projects SABYET Colleges of King Faisal in Al Ahssa and Sadarah project in Jubail are living proof of the our branches accomplishments.

In the Central region, the sales have increased to exceed the expectations as a result of the growing demand in this region.

The production capacity of this plant increased by 25% more compared to last year, and that made us required to provide the branch with more equipment and human recourses to cover these demands.

The Eastern Province is witnessing the highest level of prosperity in covering major government projects , semi - governmental

Al Kifah Ready-mix and Blocks uses the latest technologies to connect between its growing branches and its increasing production capacity each year with no less than 10%.

Al Kifah for Ready-mix and Blocks is considered one of the largest of Al Kifah companies in which the owners have special connection with it and this is the result of the excellence in the departments, employees and the systems that differentiate Al Kifah Ready-mix and Blocks from the rest of the companies in the same field.

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Economy & Investment

Al Kifah Ready-mix & Blocks have a New Identity

Mr. Khaled Al Saleem CEO of Al Kifah Ready-Mix & Blocks with his team

The new developments of Al Kifah group of companies positively affected Al Kifah for Building Materials Company. It has expanded and its three sectors separated to become 3 different companies. Al Kifah Ready-mix and Blocks is a leading company of Al Kifah for Building Materials which have its own identity that was adapted from the original company.

Each sector must have an independent entity Our capacity increases each year by 10% We succeeded in achieving our sales objective for 2013 We always achieve synergy in all our projects

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Al-Kifah Holding Journal

Mr. Khalid Al Salim the CEO of Al Kifah Ready-Mix and Blocks, talked to us about the independence of this company, he said” this separation is a result of the enlarged company and its sectors and employees.

To have each sector with a new identity and a CEO was a must to fulfill the need of focusing on developing each sector on its own even though we all operate under the name of Al Kifah. We strive to achieve synergy in all our projects.

Our equipment is supplied by

KiCE and the gravel is supplied by Al Kifah breakers, and it’s moved through Al Kifah transportation.

We seek to give distinctive prices for Al Kifah contracting and Al Kifah Precast. We all work hand in hand in Al Kifah and serving each other to achieve the best prices and top quality products for our valued customers”.

He added “according to our last year’s plan, Al Kifah Readymix and Blocks succeeded in raising its sales this year as it was planned and the best example

Economy & Investment

One of Al Kifah Precast Factory Products

approach to achieve our main objective, to be the pioneers and the primary provider of precast in the Eastern Province and the Kingdom. On the investment level of these lines we aspire to achieve higher revenues in the upcoming period, which has increased since the establishment of the factory”.

On the technical level, Neto said” the technicians we have in Al Kifah Precast are competent, and have an efficient ability to create a continuous improvement in all of our lines. We are always working on hiring highly qualified people especially Saudis including Saudi women to combine the old expertise with the new ones to devise a special staff in the human resources that raise the value of our product, management and company”.

Al Kifah Precast Factory

Al Kifah Precast Factory

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Economy & Investment

Precast is witnessing an administrative, production and technical Developments José Neto, “We strive to be the first provider of Precast in the Eastern Province”.

Al Kifah Precast plant is one of Al Kifah’s most important companies in the construction sector, and it collaborates with its sister companies in the same industry to be presented to the Saudi Construction Market as unified identity which supports the public image of Al Kifah group of companies.

Mr. José Neto

General Manager of Al Kifah Precast factory

Mr. José Neto General Manager of Al Kifah Precast factory talked about activating synergy among Al Kifah Companies in construction field and said,

Main Titles

Al Kifah Precast is the link between Al Kifah sister companies Al Kifah Precast has witnessed strategic developments We will be the main provider of Precast in the Eastern Region and the Kingdom

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Al-Kifah Holding Journal

“ I think Al Kifah Precast is the link that connects the technical operations between sister companies. Al Kifah Ready-mix and Blocks is our main provider for our production line at the factory, and we are one of the essential suppliers for Al Kifah Contracting which conducts major governmental and investment projects”.

Neto also discussed strategic progress and said” Al Kifah Precast plant has witnessed astounding strategic developments at the beginning of the year, these developments were on the administrative, production and technical level. The governance system made this progress a

reality that created a distinctive shift. We are in the process of concluding these goals under the governance system this year.

“These directives were achieved through a plan, a plan that was created by the executive committee in Al Kifah Precast.

Accomplishing these objectives came with big responsibilities; these responsibilities have raised our liability situated in the company.

There are many departments that have started already in accordance with the development plan”, Neto reassured.

Neto explained the recent expansion of production lines and said” the tangible improvement in our production lines is an

Economy & Investment

Al Kifah Car Showroom

Value for Electronics & Home Appliances

Ms. Reemah Al Yammi Marketing Manager of Al Kifah Trading talked about customer service, “the company strives to be the leader in offering all the services that exceeds the customers’ expectations, and that is based on several standards to achieve this leadership, such as the quality of provided service, diversity of sectors and brands that commensurate with our local markets. Having many branches allows the easy access to all the

services. Al Kifah Trading is one of the most powerful automobile distributors in the Eastern region, and one of the most important companies importing used American cars. We are committed to meet the needs of our customers, and our philosophy is based on the after-sale service to earn trust and loyalty also to maintain our products even after our valued customers buy them.

Our philosophy extends also to

the household appliance sector of our company which features the most famous brands and the latest versions of technology and devices, in addition to providing accessible financial services for customers whether on cars or household appliances�.

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Economy & Investment

Al Kifah Trading... Fundamental Quality Services for Customers Al Kifah Trading is one of the largest companies at Al Kifah Holding especially on the investment level through its field of trade and the variety of its services that satisfies the public needs, and that made it widely known in the Eastern region.

Like the sister companies of Al Kifah, Al Kifah Trading is going through strategic developments and changes on both administrative and investment level which is in the interest of the company. The executive committees that work on sustainable development have made long-term strategic plans to organize and implement the work, also to upgrade the services and products for the customers. This had a positive and effective impact

We are working on creating a separate legal entity for a funding company Al Kifah trading is seeking geographic expansion, and having many exhibitions and warehouses We offer a wide selection of facilities for each employee Al Kifah Trading is one of the most powerful automobile distributors in the Eastern region Our philosophy is based on the after-sale customer service

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Al-Kifah Holding Journal

on us, and these improvements created a new identity specifically for each of the different sectors to comply with the future vision that supports the company’s directives.

Mr. Khalid Al Sinani CEO of Al Kifah Trading talked about the operational steps that should be executed to have an independent company he said “ we are currently working on creating a separate legal entity for financial funds company, and it will be released soon in a unique inauguration ceremony to talk about the new slogan and identity of the company”.

He also talked about the recent expansion of Al Kifah Trading in the Saudi Market, “Al Kifah is striving for geographic expansion and to have its exhibitions and warehouses spread in the country.

The company is considering plans to open a series of sales points in new areas that focuses on the diversity of products and adding new and exclusive products for the company in the sale and distribution plan”.

Following the steps of Al Kifah sister companies, Al Kifah Trading applied Quality Management

Mr. Khalid Al Sinani CEO of Al Kifah Trading

System on all its business sectors.

The directive of Al Kifah Trading is to achieve synergy between all its sectors and the rest of Al Kifah Companies, Mr. Al Sinani talked about the importance of the system and said, “ this company believes in the importance of enhancing the links between all the sectors of Al Kifah Trading and Al Kifah sister companies on the investment level, Al Kifah Trading is the main supplier for all Kifah sectors in providing equipment and electronic devices, which made the after-sales services in our list of priorities. On the other hand, we offer a wide selection of facilities for each employee at Al Kifah, Al Kifah employees have financial facilities unlike the rest of customers we offer them discounts, financing solutions and affordable installments”.

Endless Ambition ...

Al Kifah Holding Company has a long history and profound authenticity, which are the basis in launching its new identity into greater horizons for a brighter future.

www.alkifah.com

Main Topics

Mrs. Nawal Al Afaleq talked about the implementation of governance system, “the decision of Al Kifah governance was a collective decision for the development of its companies to be on the same level of its global counterparts. It was professionally implemented and added many leaders as CEOs who were chosen to be pioneers in expansion of the work. In god’s will we were able to reach the highest levels in work improvement, and the same applies to the schools since the system has proven its worth in a short period of time providing high results in schools management and having an excellent quality services”.

Mrs. Nawal Al Afaleq

Mrs. Mona Al Afaleq a member of the Board of Directors at Al Kifah holding Company talked about applying the governance system in education sector, “ governance system in education sectors is led by a set of rules and regulations to work in the educational institution with an effective participation of the community which is based on large number of values and principles that should be applied. Education governance is one of the decisive fields that highly affect the education process.

This field has core standards in teaching and education, such as professional development for staff, and supporting teaching and learning processes”.

Mrs. Mona Al Afaleq

Eng. Abdulaziz Al Afaleq

Eng. Abdulaziz Al Afaleq COO of Al Kifah Holding talked about the new strategic plans of Al Kifah Company and said,” Al Kifah Holding board of directors is aware of the importance of governance system which supports the principle of transparency, and complies with the concept of Saudi companies governance and Saudi Capital Market Authority, and the consistency of the main system of the company”. He talked about the empowerment of the executive leadership, “in applying the governance system the Board of Directors aims to enable the executive leadership to commit to their work and improve operational efficiency of the Executive Council and its committees in order to ensure the adherence of best of governance practices to establish the rights of stakeholders”.

Eng. Abdulaziz Al Afaleq added,” the biggest challenge for the executive management of Al Kifah Holding is identifying the international standards adopted in corporate governance, and best practices that complies with the characteristics of our company and our family investment, in order to develop a strategic integrated framework concordant with Al-Kifah Holding”.

Nawal Al Afaleq: The decision of applying governance system was a collective decision Mona Al Afaleq: Educational governance is one of the most important areas affecting the elements of education process.

Abdulaziz Al Afaleq: Empowering the executive leadership is the most prominent feature of Governance system

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Main Topics

Eng. Oussama Al Afaleq

Eng. Oussama Al Afaleq talked about enhancing the executive committees of the companies, and having the owners within these committees he said, “ our presence within the administrative and executive committees at the companies is based on the multiplicity of perspectives that are built on the different and deep experiences in each of their field of specialty which will be integrated to support these committees at the best and most accurate decisions of options at hand. Our presence is not considered as a transitional phase; on the contrary, we will remain committed to these committees to support them with expertise. This enhancement has contributed in the transmission of expertise between the companies in a flexible manner, thus creating an interconnected goal in directing these committees.

He also talked about the policies in managing the executive committees, « we are keen to have an independent investment for each company, where each industry have its own sector and characteristics that must be taken into account, and this is not incompatible with achieving synergy in which it will show the identity of Al Kifah at least in companies with the same industry”.

Mr. Suliaman Al Afaleq talked about the executive leadership and said, “the governance system is the way and the policy which determine the minimum and maximum of authorities that goes along with the responsibilities of leadership whether it’s on the first or second level of executive leadership and owner’s leadership”.

Mr. Suliaman Al Afaleq

Mr. Saleh Al Afaleq

Mr. Saleh Al Afaleq CEO of Al Kifah Holding explained the value of this system and said, “The importance of implementing the governance system at companies is in strengthening policies and economic and investment systems for Al Kifah group, and developing accounting practices to access information and financial reports with quality and integrity, and thus contributing in the board of directors’ investment decisions. Therefore governance system had the consent of the Board of Directors collectively to apply in all the departments of the companies in various fields of accounting, economic, administrative and legal. The governance system addresses a lot of the financial systems problems of the companies, as lacking in the management the good practices in financial control supervision and auditing, as well as the lack of experience and skill in accounting procedures and the disruption of financing structures, also the inability to generate sufficient in-house cash flows, and that is way it was greatly important to apply the governance system since it’s the optimal system and the effective solution for each of these challenges”.

Oussama Al Afaleq: We will keep an investment independency for each company Sulaiman Al Afaleq: We implemented this system with the help of expertise Saleh Al Afaleq: Governance presents strategic solutions for finical development

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Main Topics

Strategic Governance ...

The new directive of Al Kifah Holding Lining the internal policies and procedures is the plan of sustainability Companies’ governance is a group of rules and policies that defines the relationship between the owners, management and board of directors at any family company and that affects the operation system of the company.

Having powerful governance standards leads to an economic and investment growth for companies, governance system have a social and institutional dimensions that is more organized than any system of other companies. Al Kifah Holding applied this system on its group of companies.

Implementation of this system was based on specific rules by focusing on achieving the values of integrity, transparency, accountability and knowledge for the stakeholders, owners, CEOs, customers and community.

Mr. Waleed Al Afaleq

Mr. Waleed Al Afaleq the Chairman of Al Kifah Holding talked about the application of governance system for Al Kifah group of companies, he said “Al Kifah implementation of governance system is only the first step of a huge strategic plan of empowering Al Kifah as an entity to develop systems, policies and procedures that ensure the growth of administrative and investment systems professionally for family businesses”.

Mr. Waleed Al Afaleq also said, “One of the most important reasons that encouraged the owners of the company to apply this system is that most family businesses face challenges and risks to continue the work as the third generation of the family.

Over the current and next decades family based companies will have a transition phase when the third generation takes over, and from that point the current generation of owners is currently working on creating policies and systems that facilitates maintaining the same shape of this company for the next generation, and to manage the company with mechanisms that ensures the sustainability of the company without facing any difficulties or obstacles for the future”.

Mr. Hani Al Afaleq a member of the Board of Directors at Al Kifah Holding Company talked about the advantages of applying governance systems in investments and said, “there’s no doubt that governance system is considered an essential administrative system for companies that aim to sell shares whether it’s a closed joint stock or for public offering in the future. Therefore, we have implemented the system of governance as a first stage of this plan to determine the authorities and policies for all of our companies to see how it will continue after separating ownership from management. There were many intersections of interest between executive departments and owners departments, and with the recent investment and economic developments it was necessary to take this step».

Mr. Hani Al Afaleq

Waleed Al Afaleq: Governance is the first step of a great strategic plan Hani Al Afaleq: Governance system is important for the companies that will launch contribution

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Main Topics

CEO’s Word Since the establishment of Al Kifah Company more than 30 years ago, a great harmony within the company created a diverse integrated group that became the limelight of leading companies in the Kingdom.

What we are today is only the beginning, a starting point to reach wider horizons to fulfill our aspirations, to be a real addition to the economic development, and make a difference in community partnership to be the first choice for our customers.

We are proud to say that our group has more than 8000 administrative and technical jobs, they are our partners of success, and we highly appreciate their expertise and skills. We truly care about our employees competencies and we help our staff to develop them through our Human Resources team.

Mr. Saleh Al Afaleq

CEO of Al Kifah Holding Co.

We strive to be a model that sets an example for national companies, who work in the highest international standards at all levels, and we implemented systems that apply the highest administrative levels, as well as high values that comply with our vision and strategic goals.

I’m honored to present this magazine to you, which reflect the vision and achievements of Al Kifah Holding group.

Al-Kifah Holding Journal

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Contents

Main Topics Strategic Governance, The new directive of Al Kifah Holding ..........

4

Economy and Investment Al Kifah Trading, Fundamental quality services for customers ..........

8

News SADARAH, an imperative project in Jubail ..................................

22

Featured Guest Ibrahim Salem, A history of achievements ...................................

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Featured Guest The IT Department Launches “HelpDesk� Program .......................

29

Featured Guest Ambition and Regeneration are the foundation of the partnership between Al Kifah and Al Fatih ..........................

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Social Responsibility Committee Social Responsibility Committee in Al Kifah, The Essence of Goodenss ......................................................

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News Al Kifah Tower, One building for various administrative services .......

40

News Spirit, a new philosophy of future anticipation ..............................

Created and Done by: Strategic Marketing and PR Department A Special Thanks to the Media Committee Team

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Periodical Journal Published by Al-Kifah Holding - Issue (1) 2013

Strategic Governance in Al Kifah Holding Company Empowering Executive Leadership achieves Supremacy

Al Kifah Holding Company... a “Premium� sponsor for Al Fateh Club

An impressive presence of Saudi women at Al Kifah Social Responsibility Committee in Al Kifah, The Essence of Goodness

www.alkifah.com